JOICO Blonde Life Color

Want to build bonds for brilliant blondes? Of course, you do! Watch this video and you’ll see blonde hair in a whole new light with Blonde Life - our system of lighteners, toners, and developers created just for blondes … and those who wanted to be lifted to new heights without sacrificing shine or condition. Leen Valvekens (educator for JOICO EMEA) fills us in on the powerhouse formulas and products that will take your salon services to the next-level.

[@sarahduncan7305]

Is the balayage lightener back!?

[@Joico]

Hi Sarah! Thank you for your question. Yes, the Blonde Life Balayage Lightener is now available. Here is the link with more information on the Blonde Life Collection: www.joico.com/pro-color/blonde-life/ ✨💕