Jojo Siwa's Messy Rebrand

[@itsgabibelle]

Check out Rocket Money for free: RocketMoney.com/GabiBelle #rocketmoney #personalfinance

[@4thWithABudget]

3 likes and no replies lemme fix that (this comment idea is so dumb and lazy ik I didnt know what to put here)

[@dont_take_it_personal]

Umm... Prince isn't gay

[@Kayli_Mo_Mayli]

OUR QUEEN POSTED

[@atomgrounder857]

I never thought Prince was gay, he was just an entertainer to me and flamboyant. Just himself. And 100% cool even if he was..

[@chrisi5907]

absolutey loved the sponsor transition lmao

[@xanderguyer7512]

I'm obsessed with her bad rebrand. It's a horse girl's Hot Topic phase. It's a homeschooler's idea of rebellion. She's like Disney's 52nd "first gay character." She's such a summer camp counselor. She looks like a Halloween decoration.

[@xoxolovez]

"She's such a summer camp counselor" I'M DONE. 😭

[@LateNightTableCo]

Disney’s 52nd “first gay character” is such a delightful description for this type of behavior. Stealing this for future use

[@ladyhitchhikerjackmanson8097]

No way. Halloween is way classier looking and way more a bad bitch

[@cc-terfay]

The worst part is I was a horse girl, turned emo girl, who dropped out to be homeschooled! You just perfectly roasted my ass 😂

[@meh_lady]

Harsh, but hilariously fair! 🤣You cannot speak edginess or being iCOniC into existence no matter how many times you say it. I was in high school in the 80's and this is exactly how the kids who smoked and drank alcohol acted back then, EVERYONE had to know about it and you were expected to be impressed by what a badass they were. 😭

[@theconqueringram5295]

Lyric: "I should have never *messed* around!" JoJo Siwa: "I'm gonna change it from 'messed' to 'effed', which is short for 'fucked', a word adults say cause I'm an adult."

[@Xtunfisch]

She actually does cuss a little!

[@laurlaur2180]

@@Xtunfisch what's her favorite cuss word

[@Xtunfisch]

@@laurlaur2180 probably efff 🫢

[@Yourmom753]

Honestly "slept" would be much better. Smoother on the ears and doesn't feel like it's a stand-in for another word.

[@RupeshKumar-ni1vd]

​@@Yourmom753 i slept with my dog

[@AKbaby89]

I absolutely cannot stand the way jojo says the most mundane, boring, simple thing, then she turns around and fake laughs like she just said the most controversial thing any human has ever said. I hate it.

[@juli5945]

Dream guest on my podcast?!?¡¿¡¿

[@AKbaby89]

@@juli5945 let's spice things up. My ex.

[@CiCodiCadno]

To her, it probably _is_ controversial though. She's acting like a kid who's just turned thirteen - "being thirteen is a _teenager_ , and being a teenager means I'm all grown up!" She's cosplaying adulthood. She seems incredibly sheltered. She was heavily micromanaged all through her childhood and teenage years. Child stars don't come out of that without some scars

[@plantain.1739]

This is like half the Internet nowadays man.

[@hegiae]

@@CiCodiCadnoyou couldn't say that better

[@Mikelaxo]

The fact that she just realized when she was 17-18 that she is the one that pays the bills at home says a lot. She really needs a few years of growing up and realize how fucked up her life is

[@cheesecake1255]

As in since she was kid the shows and etc money's payed them? Makes sense

[@thebaseandtriflingcreature174]

unbreakable strength :)

[@ConfusedLemons]

Yeah, she needs therapy.

[@dildonius]

But it's still SUPER obvious that her mom and her "team" or whatever control her entire career and possibly most of her life too.

[@SavageEntertainmentYEAH]

Fame is not for children

[@AnnaVictrix]

I feel like "Karma" would be better if Jojo got the tone right: it's a remorseful song about someone who regrets cheating, but Jojo sings it like a revenge song. It feels as disconnected as the rest of her rebrand.

[@amandamandamands]

Yes very telling that in the lead up she was saying that it was about her ex, she doesn't realise that if that is the case she is saying that she cheated on an ex and it hurts that they have moved on but she is the cause of the pain.

[@Opaali]

​@@amandamandamandsdifferent song tho no ?

[@amandamandamands]

@@Opaali Not sure, I just remember her saying that her song was about her ex and that was while she was teasing Karma. With the way that JoJo bounces all over the place it could be the song that she is currently saying is about an ex or it could be both. With the direction that she took the music video I can easily believe that she didn't understand the lyrics and it is another thing that she has backtracked on after people pointed out what they lyrics are saying.

[@Opaali]

@@amandamandamands She's hilariously cringe n I'm here for it .

[@mage1439]

I mean, you expect her of all people to have a sense of awareness? I'm surprised she remembers to breathe.

[@keahiw]

Troye Sivan was literally a child influencer that became an adult artist making gay pop specifically - exactly the transition she said no one had done before in this generation 😭

[@couldntmixapotnoodle]

I dont think this is a new thing is it?

[@keahiw]

No it’s definitely not new lol, troye is just an easy example because he’s so well known. So odd that she’s acting like other people haven’t done this before lol

[@superultragiggachigga]

It’s odd because she hangs out with and has mentioned people who literally underwent image changes from childhood star to adult star. Idk why she’s acting like this is so new. I also didn’t know Troye was a child influencer! I’m not deep into the lore of him but I always hear people praising his music and how he pushes boundaries. Guess he’s an example of someone that did it right and actually has talent in music.

[@seducedbysasquatch]

i didn't know troye was a child influencer! blue neighbourhood was my first introduction to him :)

[@LadyCrest]

@@keahiw esp when theres just so many ppl its impossible for such a thing to not have been done before xD

[@itsgabibelle]

ugh i have so many thoughts on this but her saying she wants to invent gay pop (or be the CMO of it) also ignores or undermines the countless queer artists that not only came before her, but paved the path for her

[@bigmanpictures]

slay

[@gracelovely3838]

100%, but my mom knew JoJos mom from work before dance moms. All I can say is that I'm surprised she's lasted this long

[@arby64]

She probably isn't educated in queer history much, if at all. I really REALLY hope that people are patient with her and that she's willing to learn.

[@Chasshole]

Seriously. Jaime French asked in her video, "What about Freddie Mercury? Elton John??" like come on

[@TheRokstar13]

Also MUNA fully exists right now... like HUH????

[@GBart]

Her mom is definitely behind all of this. She didn't want a daughter, she wanted a flesh and blood Barbie doll. This is really sad.

[@danidakota7304]

Ikr. Poor JoJo, I really feel sad for her. She doesn't even know what and who she is..she almost like bit a person, but a product. I just don't get why do they let her talk without PR or someone, anyone who could advise her what to say. Her interviews are so ridiculous.....I can't even

[@ConfusedLemons]

Literally. Apparently she's been doing this since she was a toddler. She even dyed Jojo's hair when she was 3-4 to make her more showy and to attract more attention.

[@_G4.R4_]

dont stop dancin’

[@Thelastunicornlover]

I hate her mom she’s just so cruel!😡😤🤬

[@beautifulenigma1724]

The only thing I know about these people is from this video lol. But just seeing this, after reading Jennette McCurdy's memoir, their moms seem SUPER similar. I can't even stand the Dance Moms lady and refuse to watch any of it, but she hit the nail on the head talking about JoJo and her mom. I feel really sorry for her. I hope she gets distance from her family and some MASSIVE therapy to realize how fucked up her life has been. And hopefully have all of her own bank accounts in different banks than they currently are so her mom/family can't have any access to them anymore.

[@mont_is_cool]

it's giving "I was a girl in a village doing alright then I became a princess over night"

[@DelicateSilence]

not Princess sofia haha

[@ava-lc8gd]

she definitely has so much to learn and see 😭✋🏻

[@lemonscentedchipmunk6451]

Now she has to figure out how to do it right

[@gracelovely3838]

Her mom most definitely told her she's always been a princess

[@L33W1NT3R5]

Idk why but my immediate thought was that this comment was about Gabi. Lol no obviously its about Jojo that makes more sense.

[@noodlesofoodles]

“Jojo is the most commercial kid here!” is such a dystopian thing to hear a parents say smh

[@thehousecat93]

@Dr.Quarexshe’d (probably) need to face some reckoning regarding her (alleged) treatment of the XOMG Pop girls before she can enter her redemption arc with whatever her version of the Jennette McCurdy memoir is. Jojo’s (allegedly) on the wrong side of the cycle of abuse right now. Check rolling stone’s article “JoJo Siwa Promised Them Pop Stardom. They Say They Were ‘Thrown in the Trash’” for a rundown of the allegations there.

[@Naptosis]

"She's sponsored by Pepsi, Vyvanse, and Kanye West!! Do you realise just how many of the poors need to experience J-SWA's performance to reunite this country and heal Gaza right now!?!!" 😑🔫

[@johngradycole92]

⁠​⁠@@thehousecat93I agree that she will have to reckon with this, but I think it's important to keep in mind that she was still a kid when that happened, and is still a kid now. it is not fair to hold a teenager fully responsible for perpetuating a cycle of abuse they have been trapped in since they could form memories. that kind of treatment is all she has known, and she has been told her entire life that it is a good and appropriate way to treat people.

[@hnichole]

@@johngradycole92 I could be wrong, but I just recently saw a breakdown here on YT of the XOMG problems and for at least a good chunk of that time, Jojo was an adult. As someone who loved Dance Moms growing up who watched Jessalyn and Abby's treatment of her in real time, I agree in the one sense that she is the product of all of the abusive adults in her life ... buuut, as someone who also experienced extensive childhood abuse, there often comes a point where you decide that you never want to do to another child what your own parents did to you. Jojo has yet to have that moment and is instead continuing the cycle, despite a LOT of people who have called her out on it. It's her own choice now not to change, lots of people grow up abused and don't become abusers.

[@CosmonautZer0]

@@johngradycole92 fully agree she's owed some grace for the abuse she's been subjected to. but also, is a 20 year old a kid? is infantilizing her now that she's an adult fair or helpful to her?

[@simex909]

Yesterday I invented gay hiking and gay kitchen cleaning. Now I'm hungry so I'm about to invent gay macaroni and cheese.

[@luchirimoya]

Gaycaroni and cheese, if you will

[@picklethepepper]

I made gay macaroni and cheese first

[@SaltyMouse10]

I invented bi-biking

[@Nichrysalis]

I invented some gay ice cream with asexual chocolate syrup the other day. Had to do some nonbinary jogging to compensate.

[@N3rdDak]

Woah woah woah. You did more than just that. You invented gay commenting too!

[@NotAnExtraterrestrial]

“She’s been nothing but kind to me,” girl, that’s not the point of the allegations. By saying ‘she was always nice to me’ and ‘I knew her since I was twelve’ it only made it worse 😭

[@ithamarlowe6158]

Villains do pick and choose who they are nice to. So I think she might actually have been nice to JoJo.

[@lassoroot]

Defending a person who allegedly groomed children by being "nice" to them by saying she was nice to you as a child - oh, Jojo, that's not....

[@ConfusedLemons]

​@@lassoroot The more I hear about her childhood, the more sad this whole thing gets. She's trying to seem like a grown up, but she never even got to be a kid.

[@DrpshpdCatShirt]

I've watched so many videos of this that 'jojo, have you learned nothing!?' has become part of my vocabulary.

[@cristoffkristoferson8476]

You’ve seen so many videos because it’s unoriginal

[@roseyoung44]

​@@cristoffkristoferson8476 so what? Just cause something is derivative doesn't mean it isnt enjoyable.

[@Bubbles603]

That and “And I got this fow fwee and I got this fow fwee”

[@allie2121]

Yes, but only if your watching EVERY youtuber does it become overdone. I watch Gabi. Gabi is love Gabi is life. I do believe i have to begin saying that now, though. Add it to my list of vine quotes, up there with "what the fuck richard"

[@jannynascimento5937]

3 days ago I didn't even knew she existed, now every time I hear "Jojo" I immediately go - HAVE YOU LEARNED NOTHING????

[@travelproceeds]

her team did her so dirty, literally anyone could’ve stepped in and been like “hey what if we tried this instead” or gotten her a vocal coach or a therapist! all three would’ve been good (especially the therapist because i cannot imagine what growing up in the public eye does to someone’s mental health and perception of the world)

[@lorielovesbooks7315]

Or your mom dying your hair since you were two years old.

[@Cove_Blue]

But... MONEY

[@amandamandamands]

JoJo has said that she didn't have a vocal coach growing up because she was worried that they would tell her that she couldn't sing. JoJo has also said that currently she is the head of her marketing department so it sounds like she isn't receptive to hearing from most people (she did have someone choreograph Karma but he was the same person who choreographed her tour)

[@Cove_Blue]

@@amandamandamands Yeah that sounds about right

[@666kittycat666]

Let’s be real, it’s probably her mom who does most of the behind the scenes.

[@thelittlestpika]

The rebrand is definitely made to try to distract from the drama going on with her and her mom mistreating children.

[@alexxxwtf]

I skimmed that last line as "her mom eating children"

[@jack-a-lopium]

I think much worse happens every day, lol.

[@szonjaf.8110]

@@jack-a-lopium yes but she is stilla child abuser

[@LostStarzOfTheSky]

Yeah the whole thing with forcing a girl to dance after her surgery was absolutely fucked. "Put a pad on the bleeding"

[@cheyanne2001]

​@@alexxxwtf I mean, she borderline is

[@Kevlux86]

You’re SO spot on about people lacking critical language skills. These aren’t just misunderstandings, they’re twisting words. They don’t listen to understand, they listen to respond. Thanks for sticking to the facts, G!

[@FukaiKokoro]

I'm not gonna justify any of her behavior. Just keep in mind this girl has had no adults protecting her. Her own mom would bleach her hair as young as like 3. Like a toddler. She was exposed to allot of dangerous groomers. She never had a normal childhood or was able to find out who she was on her own. As someone who also wasn't able to have a childhood experience for different reasons it makes me sad. She's in denial still. Because she's only like 20. When her brain fully develops I hope she starts seeing reality for what it was and starts working on herself and working through the trauma and stuff.

[@itsgabibelle]

agreed! i mention this (albeit briefly) at the end of the video :)

[@cubik124]

Very very much respect for this comment. Was cringing but less hard now after considering this perspective.

[@WeAreASecret]

All very good points. I am curious to see where she goes over the next several years

[@atomgrounder857]

In the 'I failed as an adult so I'm going to live through my 3 year old' Her mother was like satan. Like the worst person on the planet to 'groom' her was her mother.

[@galaxykitsune08]

I think I'd have more sympathy if she hasn't already had her hand in continuing the cycle of abuse when she tried to produce that pop group a little while ago. The talents' families reported Jojo and her mom treating them in all the ways Jojo was treated when she was young, aka quite poorly.

[@Slytheringrrl2]

This is middle schooler's idea of what a cool, edgy, tough, rocker is.

[@pyxilate]

As someone who was in middle school just a year ago, that’s an insult to the middle schoolers. It’s worse than that.

[@lpsvideot2427]

Exactly if you're cool you dont talk about it all the time😂

[@davemccage7918]

You’d have to borrow one of Elon Musk’s rockets to blast out of the closet harder than JoJo did.

[@notmy_horse]

*elementary

[@lavndvrrart]

as a someone in 8th grade, this is so not true. This is absolutely horrendous

[@sailorspice]

my toxic trait is watching 10 different commentary channels cover this topic then still acting shocked whenever i hear someone talk about it. Its like a car crash happening in slow motion I literally cant look away

[@hegiae]

SAME

[@pemanilnoob]

I do the same, but with different topics This one just didn’t feel interesting or important to talk about at all, personally

[@Amorescafessounds]

Me rn 💀

[@WPFLAWLESS]

Same! Let me know where you're going next so we can carpool & save gas money 😂😂😂

[@Evelyn_Okay]

Yep. It's how I've been keeping up with the Watcher drama

[@BubbyVODS]

"That is the most aggressive hump ive ever seen, please stop doing that" got me dying

[@charlenemack7040]

It reminds me of Michael Jackson grabbing his crotch.

[@concept5631]

It was a hate hump.

[@Thelastunicornlover]

😂😂😂

[@PyxeledGenesis]

What's crazy is the "KISS" look isn't even that awful💀 the execution and lack of heart is what makes it so uncanny on Jojo

[@katharineeavan9705]

the way they've done it and the way she carries it just gives "awkward Disney character tries to be metal and learns valuable lessons about being true to yourself". She doesn't look comfortable in it the way she should as a performer, she looks like someone in a halloween costume that's outside their comfort zone

[@mae7532]

The fact she didn't know who Gene Simmons is in those interviews is SO ironic 😂

[@theclairewhy]

yeah if the hair was different and she committed better then it could've been fine

[@coll4455]

It’s the fact that she said while wearing it she didn’t know who Gene Simmons was.

[@glamrockfoxy6667]

Omg Jojo Siwa sell her soul to the devil

[@northrnstar]

tbh all of her rebranded outfits give off "awkward nerdy character spends a whole episode trying to fit in in different school cliques and in the end finds out it's okay to be yourself" energy. like from the messy, half-hearted kiss makeup to that hat she wore at that one interview. it's hysterical

[@itzspinika8225]

Allison from zombies when she thought she was a werewolf

[@ithamarlowe6158]

She’s still finding herself. She looks like a “dude”. Like she wants to be a “dude”, like a bro. There is just nothing feminine or sexy about her.

[@bennettgrimm2618]

Why does the look like Logan paul?

[@marcuswalters8093]

Carlton had an edgier rebrand during that one episode of Fresh Prince

[@yurilopes420]

100% it's so obvious to anyone but herself she just needs to stop caring about other people and rebranding and this and that and just live her fucking life she's so annoying when she's CONSTANTLY craving attention and affirmation

[@fiftysecwithoutza]

Jojo really had a bizarre adventure huh

[@thicc_astley]

i swear i don't even watch these videos for the jojo siwa drama anymore i just wanna see how far in i get before i find a jojo reference 💀

[@buttfartsman]

you thought you were going to get an edgy phase but it was me, DIO!

[@salvsays]

Omg i spit out my water

[@erinnlynn7]

ZA WARUDO

[@supersmashseandx1991]

She doesn't even have a weird floating guy what a ripoff (Never watched JoJo's)

[@Gundogges]

Her rebrand feels like a corporate executive gave her a check list, it’s like someone tried to copy and paste the Miley Sirus formula but forgot to take away the link from the original source 😭

[@EpicManaphyDude]

-“invents” gay pop -says no one can name gay pop artists -everyone proceeds to name the biggest gay pop artists of their time

[@amandamandamands]

Must say when she first said that she was creating gay pop my thought was is this just gay artists or is it the artists that are gay icons or both

[@giuliavillarinho]

Freddie,Bowie,Madonna,Cher and Gaga being the real gay raisers and leaders

[@Voidmanee]

​@@giuliavillarinhodon't forget yuno miles

[@HipBeeWitch]

@@giuliavillarinho And Hayley Kiyoko (THE lesbian Jesus).

[@venus_envy]

@@giuliavillarinho Madonna, Cher and Gaga all being straight and Cher being a straight up homophobe to her own daughter.

[@kryztastrophe]

i think my biggest issue about this rebrand is that it’s so CLEARLY a rebrand. miley rebranded herself, but it was with reason and purpose, she was ACTUALLY being a “bad girl” going to parties and sneaking around getting drunk. and i’m not saying jojo HAS to do those things to make this rebrand work per se, but it creates a disconnect between her and the brand and the lyrics. i think it would’ve been more successful if she swung in the complete opposite direction and did more of a “stripped” calm like “look at the real me” kind of thing to show that she’s a real person and not just evolving into yet another brand. like you can’t just CALL yourself a “bad girl” and then you are one. you actually have to do the work to take on that kind of persona. anyways, great video! always love your essays ❤

[@kellymcphaul2793]

“Can’t Be Tamed” is the shit.

[@slug3542]

Your writing style is so nice it feels very comforting…okay bye have a good day

[@pixelzebra8440]

She could’ve done stuff that involved what it was like to be a child music artist.

[@KevinFromTheOffice]

In short, it’s not “authentic” and people see that

[@santosmadrigal3702]

VAN HALEN !

[@cade2277]

She had to say “I’m going from child star to ‘adult artist’” because adult star definitely means something else

[@jeffk3801]

I thought the exact same thing

[@BobHowler]

That's the next step.

[@viviennemorgan7217]

true other child stars didn't say ok everyone i'm growing up but they do it anyways.

[@ashildrtheswift3028]

​@@viviennemorgan7217 That's not what they meant, lol. "Adult star" is another term for a porn star

[@viviennemorgan7217]

@@ashildrtheswift3028 porn star are you serious right now, adult star isn't a term for porn star 😒?

[@Elvenpath]

Jojo: "I invented gay pop." Whole Europe preparing for the Eurovision:🤨

[@informitas0117]

Det här är ju personangrepp.

[@Leana_skz]

whole heartstopper community: 🤨

[@Flowerrrrrrrrrrrrrrrrrrrrrrrrr]

@@Leana_skzYEASASSSSSS

[@notfullytherelol]

Vivziepop: 🤨

[@RandomGokuaintuttp]

@@notfullytherelolw- I know but what is she doing here

[@stephengrigg5988]

Shes basically still that little girl on dance moms getting screamed at.. it's just by an entire industry that wants to milk her for profit. Sometimes I'm happy to have a boring life

[@ithamarlowe6158]

She can’t sing, she’s trying to pull a Jennifer Lopez on us.

[@johnrowloff5661]

nah lets be fair shes a full grown woman now sure there may be some push to do these stupid ideas but to put it all on anyone else nahhh shes just another internet icon idiot

[@maru_mira]

You don't have a boring life, compared to celebs you have a better one!

[@itsbooshie]

Jojo, now, really just is the embodiment of what companies think a rebellious teenager does

[@slsthewriter1299]

It's almost as if the companies told her this is how you rebel.

[@whoaitsdanny]

@@slsthewriter1299 I am 100% imagining Lenny Turtletaub spinning this

[@IDiggPattyMayonnaise]

The dozen gold and platinum chains and 18 diamonds earrings completely embodies teenager fighting against the image of pretentious materialistic preteen

[@Ramekink]

Industry plant lingo

[@etherealsoliloquy]

Y’all gotta realize that JoJo already had an “adulthood” arc on dancing with the stars and the rebrand is to cover up the fact that she and her mom are abusive to their child pop group

[@karuttiae]

Although you might be right, I don't think it's a cover up.. But I'm so baffled that not enough people are talking about how abusive she is to the child girl group she created. Maybe Jojo or her mom paid journalists to not spread the news and be all hush hush about it? I'm sure that's what happened

[@darrylwhitefeather207]

​@@karuttiaeYes! Everybody is talking about the rebrand, but only a few talk about her child abuse

[@BasedBurrr]

@@darrylwhitefeather207she sure is thriving off this “child abuse”

[@etherealsoliloquy]

@@karuttiae I think it is a cover up because the last time someone exposed her as being abusive (her ex girlfriend) she covered it up by starting rumors that she was pregnant

[@karuttiae]

@@etherealsoliloquy That does make a lot of sense. Fight real rumors with more fake rumors huh?

[@judahnorman7727]

5:34 “No one in my generation (gen z) has made this extreme of a switch!” Lil Nas X, Willow Smith, Zendaya, Sabrina Carpenter, and Olivia Rodrigo: Am I a joke to you?

[@deandanielle]

RIGHT

[@Nuka-Lucas]

I first thought of Miley Cyrus.

[@judahnorman7727]

@@Nuka-Lucas True! I think the only reason I didn’t include her in my comment is because she’s a millennial and everyone else listed is Gen Z specifically, but it still proves that Jojo hasn’t done anything new like she claims she has.

[@sanri0.paws_197]

Don't forgot poppy!

[@peachy_lili]

The funny things about Jojo idolizing Miley's "Can't Be Tamed" growing up phase video are threefold. One, Miley did some sexy shoulder-and-hip writhing with backup dancers but it was tame by today's standards. She eased into the sexier stuff with multiple videos, not one. Two, Miley's look wasn't a grimdark parody of her 'old self' so it didn't feel like she was trying too hard to seem more grown up. Three... it was a good song.

[@SlimeyGuitarStrings]

I don't even like Miley's music, but I have seen her music posted on musician forums as examples of good performances or singing.

[@heatherofhyrule9050]

Yess also everybody hated Miley and dogged on her at the time so idk what she was expecting 😭 (personally i thought Miley’s music hit and I didnt have a problem w/it but everyone at my school just roasted her, wrecking ball was such a huge meme)

[@skilldeadly8888]

Plus Jojo uses an intense amount of vocal modifications. Miley at least has a good singing voice. I have heard her sing live and Jojo could never match that.

[@raven_moonshine39]

@@heatherofhyrule9050 I'm convinced the video is literally the only reason wrecking ball became a meme. It's such a good song that still holds up. Even the mashup version with Mumford & Sons was amazing.

[@Unfortunately_Mickey]

Also Miley actually started doing cocaine

[@taylorslade961]

I think everyone talking about this "rebrand" are not acknowledging that Jojo still has the mentality of a 13 year old. She has not been allowed to truly grow up and this is what young teens do when they rebel. She just wants to grow up but is absolutely not in an environment that supports that in a healthy way. The girl needs a metric ton of therapy.

[@jamie9364]

THIS. It is very likely, given she is still in the environment and the way she speaks. This is very common for someone her age that has in essence, had their development interupted as a result of her early and continued, adverse experiences. She could continue to go down a very dark, arrogant and narcissistic path and hurt others or if there are buffers in her life ( healthy relationships) as well as her own continued developent ( age and stage, her personality) it can also go in a positive direction.

[@lordfreerealestate8302]

No, she's trying to distract from the recent child abuse allegations from the XOMG girls. PR technique.

[@annagitana1]

It’s more than that. She’s embarrassingly arrogant.

[@suzanneclark7706]

Who says it can’t be all of the above?

[@bigboi1004]

​@@suzanneclark7706I says. You think we can go for "all of the above" in this economy?

[@princembat]

"THERES NO SUCH THING AS STEALING" HAS ME SO DEAD . she says it so confidently....

[@daltonbedore8396]

all she really has is the mask of pure confidence

[@mariadileva]

Cuz in this case it’s true, she “bought the song” like many mainstream singer have done and it isn’t a crime and it’s definitely not stealing

[@Castformsupremacy]

She didn’t steal anything She bought the song and you guys should stop spreading misinformation

[@santosmadrigal3702]

She looks like Gene Simmons ? Hmmmmmm . Really ? It looks like a crack head got creative .

[@missvanilla9864]

​@nguyenchuanhkhoi3836 Jojo acts like it's her own song, when Brit Smith made "Karma" way before her, but was never released. And it sounds better, despite it having the excat same lyrics

[@fatmanjonestv7143]

The fact that she changed it from “messed around” to “effed around” is so embarrassing 😂

[@Thelastunicornlover]

It’s like, “wow, so edgy!”

[@jo_magpie]

It's almost like having your childhood development stolen and exploited messes you up and ends in a confused identity.

[@Lilimrrp]

@@zogwort1522 It's not a homophobic remark? You're grasping for straws

[@daniboy4153]

I blame her mom for this since she pretty much put her daughter out in the spotlight

[@iXizXmoen]

@@zogwort1522what the fuck are you even talking about?

[@ricemartini2135]

@@zogwort1522someone doesn’t know how to use critical thinking🤣🤣🤣

[@Voidmanee]

Hey I'm the homopobic one dammit... Finger me-- I mean point your fingers at me

[@nerdoftheatre]

23:58 "You know that Jojo is the most marketable kid here." Is such a WILD thing to say about a CHILD

[@RandomPianistt]

wild child? oh… oh…….

[@matthewlister3755]

All I could think of during this whole video was Jennette McCurdy and her memoire, "I'm Glad My Mom Died." I don't like the direction this story is headed.

[@paulinef.3762]

Yeah that's what I was thinking too. It's an inevitable downfall waiting to happen and all we can do is sit and watch. I feel so sad for her it's painful to watch

[@lorielovesbooks7315]

I had that thought too.

[@renaissancewoman3770]

No it's not good. And she has 2 of them if you include alm.

[@EpicManaphyDude]

I haven’t read the memoir, what exactly do you mean?

[@strangeaelurus]

​@@EpicManaphyDude iirc the memoir is about how her mother and other important people in her life abused her

[@bedelian]

"Guys, I'm gonna say it.... f.... frick!"

[@quickflash2studios232]

“No one has made this dramatic of a change” so Bowie going from 90’s RnB to Industrial to Drum and Bass back to back just never happened then

[@camelotenglishtuition6394]

Bowie is God tier...

[@IHateMyAccountName]

And Beck literally changing genres every album.

[@yikes4946]

@@camelotenglishtuition6394 and a pedo

[@Col_Mustard]

Bowho ?

[@thatoneweirddudeinthecorner]

She did say “in my generation”

[@soundofhistory_]

This new "any time an artist records a song they didn't write, they stole it" idea has really been getting on my nerves. Thanks for tackling that

[@amandamandamands]

The reason that that became the narrative is because to begin with JoJo implied that she wrote it. If she had of said from the start that she was pitched the song and loved it or just hadn't of made out that she wrote it then no one would have accused her of stealing.

[@aaronsimons]

@@amandamandamandsMany, many, MANY artists do not write their own songs. They are pitched them. It's extraordinarily common. Jojo definitely didn't need to specify that she wasn't the writer.

[@soundofhistory_]

@@amandamandamands I'm not up to date on JoJo, so I'm not really talking about that. More just the narrative of any song the artist didn't write is stolen, that's what bugs me. Like the Elvis discourse that has started happening. I'm getting tired of that.

[@66adaptable]

@@amandamandamandswasn’t there a number of clips that was in this video specifically show her saying she was pitched this song lol

[@amandamandamands]

@@66adaptable Yes after Brit Smith's version turned up JoJo started saying that, before the song's release when she started teasing it she was talking about how she was involved in the writing process and it was about her ex. If she didn't outright say that she co-wrote it (she said that she had a team) she heavily implied it. The same way that she said she wanted to create a new genre called gay pop, she got so much backlash that she has had to step it back.

[@cargo_vroom9729]

I have a strange addiction to watching video essays about people who are apparently celebrities that I've never heard of in my life.

[@fungi5350]

It’s fascinating learning about someone that’s supposed to be so popular, they’re so confident they’re the greatest. And I’m over here like who are you

[@yo_rukyy]

an absolute therapeutic practise of me ''yes please tell me, tell me how this alleged ''celebrity'' ruined their career across a 3 hour analysis video, as im studying at 3am

[@mabelthebridgeandgabbystan]

jojo’s rebrand would make such a great south park episode like tell me that cartman would not absolutely slay a cover of karma

[@bexmw]

I need this to happen. Parker and Smith said they’re taking a break and not going to make new episodes until after the election though

[@cnelson1614]

No no

[@martianpudding9522]

I do think there's something very endearing about how out of touch she is, like her failed attempts to be mature and edgy just emphasize how bubbly and naive she is.

[@introusas]

I think it’s interesting to watch but it’s kind of sad how far people are taking the bullying.

[@bigbearkat2010]

@@introusas At a certain point she kind of brings it on herself though. I don't care for bullying either but when you go to interviews bragging about how cool and edgy your blatantly transparent and frankly, basic at best rebranding is, you don't really get to act shocked that people are laughing at you.

[@introusas]

@@bigbearkat2010 a 20 year old doesn’t have the capacity or life experience to understand the bigger picture of their actions and the life they’ve lived. Jojo has severe trauma she needs to work through that she doesn’t even seem to be aware of yet, & being in the spotlight decreases the likelihood she will gain that self awareness. If the world is constantly dunking on her, she is going to be emboldened to keep getting wilder an wilder and it’s going to impact her mental health even worse than it already has been. It’s all fun and games for us in the comments, but this is a real human being we are talking about & every human being deserves a chance to heal and live their best life. The reality she is living in right now - still in frequent contact & even living with her abusers, being in the public eye, being made fun of by the world, is not conducive to personal growth. She’s not an art piece to pick apart, she’s a person. Have some empathy.

[@bigbearkat2010]

@@introusas some folks have pointed out that Jojo hasn't been very good at the empathy thing either like a telling a literal bleeding child to "put a pad on it" so I'm still okay not feeling bad for her.

[@introusas]

@@bigbearkat2010 she is 20 years old. she has never known life outside of abuse and exploitation. if you want to be mad, be mad at her parents.

[@seanelsenbroek7530]

After hearing both Brit Smith’s and JoJo’s version of the song, you can tell that JoJo’s version is heavily saturated with pitch correction.

[@Blackhawks19_xx]

It’s like a Mormon girl finally left her hometown.

[@marcelredplanet3765]

😂😂😂😂

[@BigChungus378]

She's got the whole "I have no friends and I'm weird because I was homeschooled" vibe going hard.

[@CZsWorld]

Jojo will not rest until every commentary KZbinr covers this topic. She will continue to haunt the confines of the site for all eternity until this is achieved.

[@raven_moonshine39]

Everyone stare at Jarvis

[@Unfortunately_Mickey]

Hey its the most efficient horror movie youtuber

[@katezimmerman6793]

Researching horror topics I see… this might be a bit too dark for you

[@tomdarko7012]

Do a video on everyone talking about her like you did with the Coraline theorists Cz!!!

[@chelsbeaupeep]

She's already infected my algorithm and I KEEP CLICKING! (YES IM PART OF THE PROBLEM)

[@nicolette7007]

omg i think my vocal coach would've slapped me for producing the sound Jojo makes when she 'sings' for more than .02 seconds. it's like she's trying to give herself nodes by producing the most injurious sound possible. she might as well be shredding her larynx with a cheese grater

[@_bebeboudeur_]

but wait, what if she is so she can stop singing and just dance (conspiracy theory route incoming)

[@nicolette7007]

@@_bebeboudeur_ 😭

[@introusas]

I’m just a lowly musical theatre nerd with social anxiety & has never taken vocal lessons, & I can still sing so much better than that. Surely she can afford a good vocal coach…? This makes me jealous, I deserve one!!!

[@ThatGirlJD]

She only has one working vocal cord. They don't know when she blew out the other one. She needs vocal rest and possibly steroids and/or surgery. It would also be wise to try to figure out how and lost one of her vocal cords at such a young age.

[@NicoDoesLP]

​@@ThatGirlJDyeah she sounds like she smokes 3 packs a day for longer than she's been alive.

[@uosdwiSrdewoH]

I swear that bit when Jojo says "Let's spice things up, one of my exes" then turns away feels like a sketch I've seen where someone who has been living in their own bubble and doesn't understand how the world has changed tries to make it seem like their so hardcore but it comes off as kind of lame. They even react to themselves in the same way. This is what someone who is developmentally stalled would think is "spicy". Like Carrie not realising what is going on throughout the movie because she's been held back and gaslit by her mother. Same with the KISS getup. It's uncomfortable to witness someone so unaware of themself and the world around them.

[@goodguyamr6996]

23:38 I think it is a GIGANTIC tell that her mother said "most *commercial*" kid here she could've used any other adjective to defend her own daughter, but instead she only thought of how marketable her own daughter is

[@StarwarsCustomizer12]

It feels really weird for her to say that she admits she’s not a good singer but still considers herself an artist when she hasn’t written a song herself. So what is making her an artist if it’s not the singing or songwriting? (Or really the choreography tbh)

[@ChiIIi...]

I think you got the meaning of artist wrong. And artist is just someone who creates art it doesn't matter if it's bad or if it isn't. Music is considered art and since she makes music she is considered an artist.

[@StarwarsCustomizer12]

@@ChiIIi... I get that, but it feels odd for someone to say they’re an artist if they are not creating the music and say they don’t sing well. It’s like me who admits I cannot draw well, tracing a picture poorly and then saying I’m an artist. Did I contribute some kind of creative amount to it to say on a technicality it is an art piece by me? sure but would others then agree with me when I say I’m an artist? Probably not.

[@Superrocksocks1]

@@StarwarsCustomizer12artist just means you are involved in an art. it doesnt have to be good or creative, especially in mainstream music, to be called an artist. someone could be a terrible benchwarmer in high school football, they’re still an athlete because of the role that they were given even if they hardly play. regardless, a lot of artists dont write their own music and depend heavily on autotune, especially today. they’re still allowed to be called an artist since its a classification and the only requirement is that they perform an art. also, your comparison is a little off. any musical artist can release an original art since everyones voice is unique to them. the same cant be true for a physical art like drawing or dancing, because those moves/art can be copied by anyone and its unacceptable unless its augmented. tracing someone elses art is quite literally copying them and plagiarism whereas singing someone elses song is considered a cover and acceptable since another persons voice would be unique.

[@StarwarsCustomizer12]

@@Superrocksocks1 I’ve never said they aren’t an artist. I’ve only said it sounds odd for her to say in the same breath that she’s not good but still considers herself an artist. On a technicality, yes, she is still an artist no one is debating that here. Does it still sound odd? Yeah. If that benchwarmer was going around trying to get interviews with the sports broadcasters saying I suck at football but I’m an athlete and am reinventing football with my new playing style of “gay football”, they too would probably be dunked on like Jojo is.

[@Autisplain]

I would say the music and singing and coreo are more like the tools an artist uses. Like paint brushes or clay, a way to get her idea across. She's still the artist with an idea, but she's not an artist defined by which tools she uses if that makes sense?

[@Turbendido]

This whole rebrand would have worked with three things. 1. Let Jojo get in a couple scandals like being seen ripping a bong 2. Halve the interviews 3. Don't dress her like a WWE superstar

[@jennifervasquez]

Honestly i dont think her doing bong rips would be nearly as controversial as it was when miley did it, mostly bc after weed has been legalized in so many places its just not seen as a taboo by wider audiences anymore. Also unfortunately for jojos marketing team, the transition from squeeky clean child star to raunchy adult artist is significantly smoother today than it was 10yrs ago, mostly thanks to miley n those before her taking the worst of it. After bangers nothing any child star does to switch images will have the same impact, it all feels either like not a big deal or like theyre being a cringey try hard. Her switch to adult artist wouldve been effective if she just did it naturally without trying to make a big deal out of it, but thats not gonna get the level of attention her n her team clearly wanted out of it.

[@Turbendido]

@jennifervasquez Since she was seen as a star and role model to children, I think being seen doing any drugs would be a scandal even if the drugs are legal. It's perfectly fine for someone her age to look messy walking out of a club but parents would be like "she isn't being a perfect role model for my child anymore how dare she"

[@acidkyledaLSDj]

NOW COMING TO THE RING JOJO SIOIIIIIIIIIIWWWWWWAAAAAAAA

[@Purplecrocodiles]

Hahaha I actually think this is pretty good advice. Get a couple “scandals” in that look organic but not too crazy. Then just make the music. No wwe and no more sparkles and rhinestones. Taking rhinestones and hot pink and turning it black does not make it adult. Terrible rebrand. Nothing like Miley’s at all.

[@kaikeane7607]

i've seen several tiktokers talking about how Jojo's interviews strike a frightening parallel to some of the excerpts from the book "I'm glad my mother died" (Or something along those lines) and honestly I wish it was talked about more, like if you take the time to look at Jojo and her mother it becomes blatantly obvious that Jojo is being manipulated and has been since she was a very young child, I just hope there's a point that she's able to see this and is able to pull away and get help before it's too late.

[@BRBonGiediPrime]

It's already too late.

[@susanmartin3762]

Her mother is a combination of a "momager" and a monster! She started bleaching jojo's hair when she was 18 months old. That is almost child abuse... no infant should have those toxic chemicals anywhere NEAR A BABY!

[@susanmartin3762]

I think these kids who are being groomed and trained and brainwashed in Hollywood and in the entertainment world are just like 2 steps away from being "kiddie porn." Everything that's done to, for, and with these babies is very similar to the way children in porn movies and pictures are treated in this country and the whole world.

[@ithamarlowe6158]

It fried Jojos brains… that’s why she’s like this.

[@Mc_Donalds_Noelle]

When she said: the first in my generation. I actually had to think of that one woman who turned from cosplaying Vanellope to making alternative music.

[@tomas23769]

It’s so funny that she’s trying to be more adult when her costume and makeup looks like what a 4 year old’s idea of a super villain would be

[@quietopinion9637]

So you think all adults act the same way?

[@tomas23769]

@@quietopinion9637 No but most people aren’t going to see her like that and think “Wow, she’s so mature and grown up now!” like what this switch up seemed to be aiming for

[@carpelunam]

she looks stupid, come back to reality​@@quietopinion9637

[@bigbearkat2010]

I think more like a villain in a "gritty" Jem and the Holograms reboot.

[@mauracarrington5711]

Thank you for literally being the first person to mention her poor vocal cords! She is forcing those high notes out when all she needs to do is lift her soft palate.

[@i_basl]

in the comment section of the ’Karma’ someone said “she like a trolls villain” which just sums it up perfectly.

[@sarahsupernova8284]

Its her hyping her own self up that makes it so cringe

[@erindoran1147]

my favorite part of watching clips from interviews is watching the interviewers try not to laugh at what shes saying

[@MeCooper]

Yeah I'm still confused about how old she is. This all has 14 year old teenager energy... But I could swear she was a child star like 10 years ago.

[@bheanejsaemvionts]

​​@@MeCooper she is 20 turining 21 thus year

[@MeCooper]

@@bheanejsaemvionts No see that can't be right because that would mean she is old enough to vote, have children and do adult things (like taxes). She has to be like 16 at most. There is no way on earth an adult in their 20s could be that vapid. No I think she is just a young teenager and we all got a bit confused about time because of covid and whatnot. So it is fine, She will grow out of it in a year or two.

[@paradoxtatorstudios9681]

​@@MeCooper First stage of disbelief be like lol

[@SolaireIntensifies]

I find it so funny that she said she said she wasn't the president just the CEO, when typically they are the exact same thing, but when they aren't the CEO is above the president. She's... not the brightest cookie.

[@jeffbehm6723]

It’s honestly the perfect metaphor for Jojo, “I didn’t create this, but now I’m trying to make as much as I can for this business”

[@jeffbehm6723]

@@shuu-wasseoshe said both 4:47

[@Johnny_T779]

I bet she missed LOTS of school days because her mom wanted to raise a dancing monkey... How sad.

[@abarbienamedken3334]

The debbie ryan "making history and thats what this is" clip is so fowl coz Debbie Ryan did make history. She was one if not the youngest female director on disney sitcoms. She directed a lot of Jessie at like 23 at most. Debbie Ryan is actually a really impressive woman! Jojo though...mmm

[@bean2046]

What do you mean? Jojo invented gay pop and is the first person of her generation to wear black!

[@jadeterrain4771]

Debbie Ryan is cool but her interviews are still so hilarious and I think she deserves to be a meme. I just wish the internet meme-ified her with a kinder tone

[@northrnstar]

jojo is impressive! impressively awkward!

[@moirafleming7412]

“oh, oh i pay for EVERYTHING for EVERYONE” is actually so sad… the fact that no one told her and she didnt even know :(

[@slsthewriter1299]

I think what it ultimately comes down to with Jojo "stealing" is she's just not as good of a public speaker as she should be, and would like to think she is. There's several lines where she kind of insinuates she wrote it, or had a past girlfriend in mind, which isn't helped that it's doubled-down on until she realizes she has to clarify herself. Lol. Because as much as the internet will take things and run with them, there's a reason why the confusion is there in the first place, and Jojo isn't helping.

[@bubblescheck3359]

Thiss

[@raven_moonshine39]

Even with the "inventing gay pop" claim. It took her rambling to TMZ on the street with that person actually guiding her through her thoughts to get her to finally say something that made a bit more sense. It's still a ridiculous claim, but it's less ridiculous than her thinking she's invented anything.

[@els1f]

Ngl, this is pretty much what I imagined a kid that was forced into that messed up Dance Mom show would be like when they got older😬

[@tribalismblindsthembutnoty124]

all that show did was give pedos something to do besides stalk playgrounds.

[@devons.3481]

that jeanette mccurdy clip really overshadows so much of this for me. (24:05) "You're playing an adult's game, you're in an adult's world. And you don't recognize that. You're incapable of being on that level, but you are confused and you think that you are. And I think it really leads to,,,, stunted personal development." tbh going into this video i was just here to clown on jojo's goofy antics but now this has me thinking about the future and how we'll collectively reflect on this 5, 10, 15 years down the line. tbh, since jojo's mom has been her momager for literally jojo's entire life,,,,,, i'm not confident that we'll get any real self-awareness or self-reflection from jojo until her mom dies. like,,,,,,, how else is she gonna get the space and independence to sit with the Real reality, behind the scenes and reality TV, of what her mother has done and how far outside of "okay" and "normal" jojo's life has really been?

[@twhimsy]

I think you're right and we're going to start seeing it as the children of "influencers" grow up and start hitting.. idk.. 30? This whole reality entertainment bs really got going with kids in the 00's and it's in full swing now with online influencers who use their kids for views and engagement. I really think over the next 20 years we're going to see a tidal wave of folks coming forward to talk about the abuse/neglect they faced as child entertainers in the "reality" world just as we have been with the "fiction" side.

[@hiitscupid3504]

Jojo might be taken more seriously if she stopped going by jojo and went by her actual first name (Joelle)

[@kennethlove1089]

But that's not a known / sellable brand.

[@finx1582]

i wish more people were talking about the poor treatment of her dancers rather than her rebrand

[@rabbit_skull6903]

Definitely

[@Q33Rwitch]

The rebrand was definitely to take people’s attention away from XOMG pop stuff

[@serinadelmar6012]

This.

[@bigbearkat2010]

@@Q33Rwitch I've seen this mentioned in comments and it makes me think the rebrand is a troll job like that time Joaquin Phoenix pretended he was retiring from acting to be a rapper or something

[@bigbearkat2010]

@@zogwort1522 I know this sounds horrible but hearing this part just makes think about that psycho football coach on King of the Hill who would tell injured players "take a salt tablet"

[@yumi4160]

i just feel like they could've done it so differently and succeeded, like giving her a more mature look. I feel like her looks this era are not giving anything besides kids pop but dark and the way she's acting is NOT helping her

[@yumi4160]

though if she's going the ragebait route on purpose she nailed it lol

[@annagitana1]

And not have her act so arrogantly narcissistic. They created a monster and let her out before she was tamed. My God. “The first in my generation.” “Creator of a new genre.” “She did THAT!”” Her arrogance is embarrassing.

[@amandamandamands]

Did you see the outfit when she performed at a pride event, it looks classic JoJo just a smaller costume that you would expect for someone her age (kind of the amount of clothing that she is wearing in the white outfit in her music video). So from that I would go that the glitter and rainbow is more the authentic JoJo than the G Flip wannabe is.

[@yumi4160]

@@amandamandamands like what’s so bad about sticking to colourful clothes, it doesn’t mean she has to continue wearing bows and child-like clothing. not everything has to be dark and edgy to be taken seriously and in her case, it’s having the opposite effect. again i get it that this ‘contrasting change’ is bringing in a lot of attention more than a subtle shift towards more mature clothes would, but they’re doing it in a way which seems so inauthentic to jojo. like i’m not just saying that because i’m used to seeing her as a child, i’m saying that her new aesthetic does not suit her at all, it doesn’t feel authentic for her. like they could’ve changed her aesthetic in a much more natural, fitting way

[@amandamandamands]

@@yumi4160 That was my point, the bright rainbow rhinestone aesthetic is actually her (might change as she ages, might not), she is trying to do this edgy rebrand and it is coming across as the costume that she is wearing. I don't know if it is just because she is trying to distract from the XOMG Pop stuff or if this is what she thinks she needs to do for her Bangerz Era (which she has told us that she is doing) and to show that she is now an 'adult' seeing as she was getting so much hate for years that she was still JoJo with the BowBow. I am also suspicious of that seeing as JoJo said that she was sitting on the song for 2 years and was waiting for the right time to release it. It will be interesting to see how her look etc changes for the next song whenever it drops. I hope that she figures it out soon just because I am seeing her on the press tour with the other girls for the Dance Moms reunion and it constantly looks like she missed the brief for what the dress code and occasion is.

[@jchamp00]

She just needs to stop talking about how the lyrics are super personal or a specific reference to her ex. Its giving an impression that she did write it whike she bought the rights to it.

[@ericgropuis]

Yeah it’s leading many people including me to believe that she’s claiming that she wrote it because she’s saying it has to do with people in her life when in reality she didn’t write it but the lyrics do still apply to people in her life. There’s song out there I didn’t write but I like to say are about my life or relationships

[@lilybartgremlin]

i don't think she's responsible of you guys misinterpreting her. when she specifically says she was pitched the song if you continue to believe and share the sentiment that she's claiming to write it then to me it seems disingenous from your part. she was never even in the writing credits. this is a stupid thing to criticise considering most pop artists don't write their songs but nobody barrs them from sharing the feeling they associate with them.

[@ma_cherri]

​@@lilybartgremlin im sorry but what else can "this song is about my ex" mean but "it was written around my experience with her".

[@lilybartgremlin]

@@ma_cherri you're literally adding words around it. that statement doesn't indicate in any way that she was the one the arranged the song. she can attribute whatever meaning she wants because she's the one performing the song. she literally said the song was pitched to her, do you know what that means?

[@ma_cherri]

@@lilybartgremlin I do know thank you? Assigning the meaning of a song you didnt write to your personnal life just feels pretentious. The music industry feels strange in that regard. Buying and reselling art.

[@Random-Saurus]

This is giving childhood exploitation trauma and now she's in her goth/rebellious phase

[@GuntWastelander]

And THANK YOU for covering the Colleen ballinger and XOMG pop stuff too, can’t believe how many people have talked about this without even mentioning that aspect

[@ZedNull.]

Jojo Siwa: "i invented a new genre its called gay pop" Also Jojo Siwa: "i am definitely not the inventor of gay pop, for sure not"

[@Skooskah]

I'm not surprised she blew out her vocal chords. I think a lot of the overworked child stars are gonna have permanent damage to their voices

[@dotcom3015]

Britney’s voice changed from being forced to sing in a different style, Miley from smoking, and jojo from screaming on KZbin?it’s not the same circumstances so I don’t get how vocal damage is usual for child stars

[@overbeb]

She just doesn't know how to sing and isn't good at it. Singing a lot with poor technique will damage your vocal cords.

[@plapapa72]

3:40 prince was also very straight 😭

[@Thealmightysanchez]

Gabi…holy shit, that “I love spreading misinformation” bit RIGHT before jumping into an ad read is the funniest shit 😂

[@theultimateorange5046]

in the ‘dream guest on my podcast?’ interview it sounds like jojo’s making her voice really low on purpose

[@dakotabuerer6884]

If someone asked me to "name a gay pop artists" i would simply start listing....gay pop artists??

[@sirius1696]

I'd at least say "Lady Gaga" because come on now

[@Lifeless_Asian]

Ke$ha's eye makeup times four 😭😭🤣🤣

[@patrickshepherd1341]

Someone else writes my songs. Someone else designs my outfits. Someone else choreographs my dances. I consider myself an artist.

[@cagxplays9602]

That's happened her entire life, she probably doesnt even realise that this doesnt happen to everyone else.

[@patrickshepherd1341]

@cagxplays9602 right? Like, I do feel bad for her on the one hand. On the other, she seems perfectly happy to be just like the people who raised her. Then again, what other work is she supposed to do? This is what they made her life into. It's gotta be stressful for her knowing that her two most viable career options are "successful idol" or "unemployed". Lol that is a tall order for anyone.

[@llammp]

I know the "playing devils advocate" side of controversies like these has been sucked dry, but I really like this version of it versus some I have seen. Talking about her mother and child stars actually gives some perspective and I really enjoyed hearing your take on this one.

[@bebexlalou]

You bring SUCH an important point at the end. The Podcast "Dear Hollywood" does a great job at explaining how growing up as a child impacts the soon to be adult.

[@elliottsalibi]

i love alyson’s podcast!!

[@giovannimerced6473]

The I’m making history cut is too funny

[@casfletcher4076]

i feel like i'd probably be more supportive of her rebrand if it wasn't so clearly, painfully obviously manufactured

[@dante6985]

People gave Miley a TON of crap for her rebrand too, cerca 2013 with the Blurred Lines performance and whatnot. It felt forced. "I'm a grownup now, watch me twerk on the Blurred lines guy". It wasn't a cringe as this though and MIley had the talent to make it work.

[@casfletcher4076]

@dante6985 I definitely feel like people were giving miley crap, but for way different reasons. Personally, I felt like it was at least authentic, and while definitely giving flying off the rails, it was at least coming from her own artistic expression.

[@dante6985]

@@casfletcher4076 Absolutely, that's part of it. I remember the word "forced" being used a lot then too but it didn't seem as manufactured. Plus, at the end of the day, Miley's album (Bangerz) had some great tunes that people responded to (Wrecking Ball, etc) that weren't covers of a song done much better 12 years ago lol.

[@dante6985]

@@casfletcher4076 My first response was deleted, YT is weird. Yeah agree people thought Miley was forced (like look at me I'm an adult now) but it didn't feel manufactured like Jojo. Also Miley's album with that rebrand Bangerz had good tunes (Wrecking Ball, We Won't Stop). JoJo has a cover of a song that was done much better in 2012.

[@ngweso]

@@dante6985what’s even more crazy is that Miley’s case, her rebrand was “wild and crazy and off the charts” but also very heavily inspired by black culture, and black hip hop/rnb. But it still somehow felt more authentic than Jojo now lol

[@herpderp267]

ive watched like 8 videos on jojos rebrand and yours is by far the best. Thank you for actually bringing nuance and thoughtful takes to this hype train

[@loonastrawberry]

also, let's not forget that this shitty re-brand is just a messy coverup for her abuse and mistreatment of her girl group. and all the discussions and memes around her rebrand and new songs, even negative, are useful for her. it's better for her when people shitting on her music rather than criticizing her abusive behavior.

[@sarahjames927]

I invented Gay pop … 👀 … uh Freddie Mercury, George Michael, Brandi Carile, Hayley Kiyoko, Fletcher, Elton John … need I continue. Honestly, this is why I respect Zendaya so much. She matured in the industry with class

[@twobitsnick]

okay tbf George Michael was pretending to be straight 😅

[@venus_envy]

@@twobitsnick Everyone was back then Elton married a woman. They were still pioneers and way more talented than Jojo. Though Elton didn't write his own sings so much, Freddie was a very talented composer, writer and musician, in addition to being vocally head and shoulders above most singers then and now.

[@ianmorr222]

yeah man the bit at the end sold me. It’s the fact that people have seemed to want to get lost in the sauce and speculate about Jojo possibly stealing music rather than choosing to criticize the genuinely horrible things tied to her. It’s a shame. This whole “child stars being apart of a controlling adult’s game” nonsense needs to be talked about more.

[@dillona1001]

6:35 I love how a good ad read evolved to either segue flawlessly out of the intro *or* hit much like a car crash, nothing in-between.

[@DeeGeeG]

It's wild how you can be in the music industry and know nothing about it or the people who came before you

[@cagxplays9602]

Do you have to? Why? It literally does not matter.

[@itsryno532]

10:20 bro that hat looks so inefficient like you could not have a more unannoying hat to deal with

[@_.-Skitterbug-._]

Imagine wearing it on a windy day

[@TriangIe]

As a fellow 20 year old, I’m honestly glad I have a pathetically small social circle and especially glad I wasn’t nearly entirely raised in front of a damn camera like Jojo was and never even got the chance to grow and mature like a normal person. I get to go through this complete identity crisis in peace and quiet free from (much) external pressure lol.

[@savvisabel]

the “i love spreading misinformation” right before the sponsor read was hilarious

[@DaTrashArtist_AB]

I said this somewhere else but it rings true. Everyone quotes “JoJO HaVE yOu LEarneD NoTHinG” but I think she learned quite a lot from Abby 💀 And I think people like Brit’s so much more because she conveyed the actual meaning behind the song, the confessional shows someone who is remorseful and has to deal with that guilt in someway. Jojo’s environment doesn’t tell that story, it doesn’t tell any story at most it sounds like someone using their bad behavior as a badge of honor. It has no meaning and doesn’t convey what the song is supposed to say.

[@raven_moonshine39]

Even Jojo's video has no semblance of a story. It's like she's been told to force a smile for so much of her life she doesn't know what vulnerability looks like anymore.

[@TraceEx]

Ok... idk how i havent seen your channel/videos before but have been binging. The edits are dope and the content is great I'm upset I didn't find it earlier.

[@Mi-be1os]

She did not just say "I love spreading misinformation" as a transition to an ad-read😭😭 Fr tho, I hope this video will address the reason behind Jojo's rebrand. The victims are unfortunately often forgotten in the conversation❤

[@Kellan__they-them]

As an elderly person (I'm 35), I think it's all so adorable. Her cute little rich white girl attempting a slightly delayed "teen" rebellion phase is like watching a 5 year old get upset and storm off while yelling that they're gonna run away because you told them no dessert until they pick up their toys. Edit to add: although I genuinely hope Jojo gets the help, like a proper vocal coach, that she needs to not injure herself.

[@zabeerfarid7687]

Feels like there’s nothing less childish than trying so hard to be adult

[@sunnyandthechlo]

@@zabeerfarid7687 Did you mean nothing MORE childish?

[@zabeerfarid7687]

@@sunnyandthechlo oh yeah oops lol

[@sunnyandthechlo]

@@zabeerfarid7687 That’s what I thought lol, it happens.

[@SherbertLomon]

Did you just call yourself elderly at 35 lol

[@unniemelocoton]

no one had such a drastic change. melanie martinez turning herself into a pink alien with four eyes. 🧍‍♀️