Jony Ive & Anna Wintour in Conversation - RE:WIRED 2021: Designing for the Future We Want to Inhabit

Ever seen an iPhone? A MacBook? Well, you’ve got Jony Ive to thank for that. Ive designed nearly every iconic Apple gadget of the past 20 years. Then, in 2019, he left to start a design firm of his own. Here, Ive will talk with Condé Nast global chief content officer Anna Wintour about the future of design and what’s next for him.
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Jony Ive & Anna Wintour in Conversation -RE:WIRED 2021: Designing for the Future We Want to Inhabit

[@berkayurun]

The sheer precision in his word choices... Jony Ive doesn't talk, he designs his sentences!

[@lunkangasolochi6969]

Exactly my thought too.

[@hhy2k]

so true...

[@smoll.miniatures]

That isn’t a good virtue

[@xxDxxism]

@@smoll.miniatures do elaborate

[@thucydides5233]

He thinks a lot.

[@trevordodd7106]

It’s been a while since we heard Jony talk…. Always very intense and inspiring. I’ve used and still use many of his creations and my heartfelt thanks to both him and the late Steve Jobs for their profound contributions to all of us.

[@PruneProductions]

It’s a wonderful time to discover a new video of Jony. I always make sure there’s the due time, in a quiet spot, to listen and reflect on his insight into his incredible perspective of design and craft. Thanks for the upload!

[@mattn270]

I have truly missed listening to this man.

[@acebeta712]

This is why WIRED is amazing, they don't just provide random entertaining facts, there's also these kinds of insightful stuff

[@crubbythebeagle57]

cute lovely beagle kzbin.info/www/bejne/g17ddYaVp8uriKc kzbin.info/www/bejne/pX7GhIevrrtje80 ^

[@dijoxx]

Oh please

[@annsophiefans1472]

"There's lots of ways to be as a person. People express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity, is to make something wonderful and put it out there. And you never meet the people, you never shake their hands, you never hear their story, or tell yours. But somehow, in the act of making something with a great deal of care and love, something is transmitted there. And it's a way of expressing, to the rest of our species, our deep appreciation." --- at @33:07

[@blondatella]

He just speaks and my brain starts rendering iPods and Macs flowing and turning in a white space

[@ssamd263]

Wearing white against a white background might have something to do with your renderings.

[@Ace_Tails]

Lmao

[@lucasblanc1295]

Seek help.

[@ahmedp8009]

Wish he continued doing Apple Ads voice overs. They don't feel the same anymore.

[@kiwi8476]

They truly don't. I think his voice SOLD the product. It wasn't even Steve or anything, it was Jony's voice that sold it.

[@Onedejenny]

Thank you for uploading this, I loved every minute of it!

[@zukacs]

This is criminally underviewed

[@joselito7776]

This woman's super dark sunglasses and her perfect pageboy do combined with her chalky complexion gives me the shivers.

[@thinkpadx60]

This was fantastic. He summarized where we are today so very well. Thanks Jony!

[@ahhhricardo]

What a video! Thank you for it 🧡

[@ababycow]

Some takeaways 19:39 - "it's about the why" 22:25 - how Jony Ive works 31:24 - being quiet on zoom lol

[@Bolthole_Studios]

Love how pragmatic and down to earth Jony is. So much of the Design World is full of Elites like Anna, who are puffed up bay all those under her.

[@RetroBreak]

Incredible talk, really inspiring. Wish he did more interviews or podcast talks

[@ak203]

I've listened to maybe 2 hours of interviews with him. Frankly it always seems incoherent and word mush.

[@camilofuentespena7348]

Watching how Anna Wintour listens, paying full attention to what he says, is an indicator of the size and influence Jonathan Ive has in the world of design.

[@ak203]

Huh? She is a notoriously bad listener. She is the boss. She does what she wants.

[@jackwiegmann]

She frequently interrupts him in this video

[@subtlejoy6521]

That was really insightful conversation, thanks Wired

[@HashsirHaroon1]

Design Genius Can't wait to see his next car design !

[@frankschaafsma]

Must be very sunny in there..

[@moseskollie2401]

Jonny Ive is so incredible in his technology designed. Liberia

[@tinyfatgiant]

Love it. One suggestion for Anna Wintour, get a less reflective shade for the teleprompter.

[@afnovakful]

”Learning to actually list-” Gets interupted by Anna 😂

[@metaforically]

Isn't it annoying how she interrupts him as if he needs help in completing what he's saying..

[@iwaited90daystochangemynam55]

The Legend who made Apple where it is now !

[@osamaal-shair8740]

🖐🏻🤣

[@jonathanedwardgibson]

Yawn. Acolyte of sycophant? I admire his material acumen. Absolute shite for visual interface understanding.

[@aamirh3567]

@@jonathanedwardgibson and you are? a little thumbnail on youtube

[@gaborlelkes3768]

Jony Ive is an amazing man, thanks for the interview :)

[@The-Rest-of-Us]

It’s nice to see that since he left Apple he’s redone his white room with a white brick wall.

[@kiran-thetributechannel]

Make video

[@EdensukoV]

His mind is just awesome

[@purnomopurnomo9491]

johny’s voice is irreplaceable, we knew it

[@TamerNakisci]

Wonderful gem

[@miniroll32]

If you ask what Jony wants for breakfast, prepare for a 10-minute answer

[@sb1806]

The free music part just crushed the musical artist, and maybe the music industry itself.

[@jerryvincent8402]

Jony is as much of a genius as was Steve Jobs. It’s seem good to see him on KZbin.

[@paololorini]

Insightful! Thanks Wired!

[@berjo]

Without Steve Jobs and Jony Ive there's no Apple as we know it today.

[@nothajzl]

But we still have Craig Federighi, on the other hand. So not all is lost.

[@kiwi8476]

I feel the people working for Apple and on Apple, they aren't as enthused and they didn't have the vision that Steve Jobs and the beginning crew saw and had. So it's all just all over the place now. The original crew has pretty much left Apple. I'm starting to see the bugs and the rubbish of products being made today. They aren't made the same. The software is so buggish and just the quality of the product has declined.

[@uneekfun]

Impressive moments

[@skinnymoonbob]

Unnotched 👊🏼

[@slob5041]

Interesting that he was talking about the Vision Pro in hindsight at 11:29

[@kiton1890]

thanks

[@lucasblanc1295]

“When we make something with utmost care and love, it serves as a means of expressing our gratitude towards the species. Even if we never get to know the people who use it.” - Jony Ive quoting Steve Jobs at: 20:19

[@Kenxstudios]

She reminds me of Cruella Deville

[@uncletony7321]

Thanks

[@ShehanDyonisius]

missed hearing his voice and his thoughts

[@siva19susi]

“So profound” missed his voice in product presentation

[@tiwtid6055]

2 Brits who changed America and the world 🇬🇧

[@ryanbaggs3568]

Hey, I love you Jony…..

[@dpcdpc11]

He basically took the bauhaus movement and brought it to our modern times. Nice!

[@DLCS-2]

Yess. Both are fashion icons and their new clothes will improve the efficiency and beauty of the clothes in the future.

[@curlyfrys5279]

this is funny because Anna said she hated Iphone in an interview but now she's interviewing the creator lol

[@LeeStewart]

The one thing we cannot change is our physicalness in a world that's made of stone and metal. But, what you can change is the intimacy of a product. iPhone will be a thing of the past once a product can exceed its capability. VR headsets can blend the person with the tech in such an intimate way. With iPhone there has always been a disconnection. We have our heads down at a screen with the world around us without the screen being part of ourselves and the world. In 20 or 30 years' time we may have contact lenses instead of a phone we have take out of our pockets constantly.

[@davidorama6690]

Wow.

[@Oenilloc]

👑

[@PuffyOne1898]

Oh my Celestia it’s Photo Finish

[@PrinceLX]

English representing 🇬🇧

[@akshaysingh1538]

the way Anna "says" AirBnB...lol

[@Bolthole_Studios]

My hope is in Designers and Engineers like Jony Ive who will address any ill effects of climate change when/if they occur. Scaring people into change is just like another religion that wants to control humanity. The anxiety it’s causing in our youth as well adults is putting everyone in a catastrophic funk. Focus on hope not fear!

[@kevinvillanueva137]

12:15 I've wrote about Steve Jobs

[@richardtol7395]

Bring Jony Ive to the Joe Rogan podcast.

[@lucianosantucci108]

Big night Anna - or just super bright lighting.

[@achyutshanbhag8980]

I Hope, Jony returns back to Apple, just like Steve returned

[@kiran-thetributechannel]

Apple is one of his clients, he still designs Apple products

[@smasher981]

@@kiran-thetributechannel nope not anymore

[@AntonyNorthcutt]

So sad it finished.

[@svetvn]

❤

[@kevinvillanueva137]

34:00 anxiety

[@okhera1]

Get Good People.

[@sardorabdujalolov1108]

7:31 putting logo back. Just like Dieter Rams)

[@prasanth_ms]

Genius 🔥💥💥💥

[@withallduerespectcompletely]

Ah I have such a crush on him

[@adamtajyar]

He honestly sounds like a fortune cookie

[@metaforically]

Please let the man speak 😟

[@Sarwar667Gaming]

Please do another interview with Daniel Radcliffe

[@jackg33]

Why does this have 7 likes ?!

[@HarpreetBedi01]

He is not wearing Apple Watch.

[@Xavier-sp5ec]

Is this lady for real wearing sunglasses inside on a video interview with Jony Ive..

[@averoes4029]

I only came here for Jony Ive Of course not for this Sick Sun Glasses Head

[@sandraferrington2159]

Bet y’all have had a great time with me so who am I ? I feel like I am your wendseday

[@arpanbiswasx]

Intellectual convos>>>>>>>>>>

[@user-je1vz2gt1o]

Sounds like there will be Ive car emerging?

[@mehmetgunaydn8275]

Apple : i miss you johny

[@kiran-thetributechannel]

No Apple is a client to his design company, he still works for Apple

[@smasher981]

@@kiran-thetributechannel not anymore

[@smoll.miniatures]

The juxtaposition of a minimal product designer and high shouldered fashion interviewer is apparent.

[@BKWebster]

I think they're very similar, too

[@ytuser13082011]

Well, white headphones are nightmare and I would never wear it.

[@katjaglockner2731]

Now can be the best time to buy and hold Bitcoin because surly it will come up to a standard rate

[@adrian-qr6zk]

Anna Wintour is a robot

[@derekbinsack]

Anna Wintour is an ESTP and Jony Ive is an ISTP 😁

[@metaforically]

And those sunglasses... 😓

[@lucasmoreno5330]

It's a genuine shame that Ive didn't replace Jobs.

[@motioncolors]

Agreed. I had assumed that would have happened. It just seemed obvious that would be the case.

[@BrandonCarson]

That would not have gone well. He's too creative, adventurous, and worldly. He's NOT that corporate. He's working on issues like climate change and "making design more intimate". A CEO has to deal with revenue, shareholders, competitors, etc... who would actually WANT that when you could take 3 years to contemplate the future design of the world? ;)

[@jjpp1993]

that would’ve meant design over engineering. It would have been a terrible choice

[@okhera1]

Why is she wearing Sunglass/shade glasses indoors

[@ileftyoutooktoolong]

uv and her identity.

[@okhera1]

@@ileftyoutooktoolong wack. Her identity is an accessory. Lol take it

[@skinnymoonbob]

Attitude

[@utubekullanicisi]

@@okhera1 I wish you had an identity.

[@okhera1]

@@utubekullanicisi O.A.K

[@louiskrukziener8496]

First!

[@crubbythebeagle57]

cute lovely beagle kzbin.info/www/bejne/g17ddYaVp8uriKc kzbin.info/www/bejne/pX7GhIevrrtje80 ^

[@Wills_Duffy]

Love apple devices .. BUT ... not under my skin you maniacs.

[@timbehrens9678]

TLDR, anyone?

[@utubekullanicisi]

TLDR: This is a conversation between Anna Wintour and his friend Jony Ive. Hope I was helpful 😊

[@okhera1]

Very Nice. MashAllah(SWT).

[@p5rsona]

aluminum

[@stephenvalente3296]

Whilst I admire him as a designer and someone who leans towards Apple tech, I do wish just once he'd re-engage "normalspeak" for 60 seconds

[@okhera1]

ALHAMDULILLAH(SWT), ASTAGHFIRULLAH(SWT).

[@the_kingdom]

Jony is an intriguing individual but, that accent would wear me out if I had to listen to it all day every day.

[@jayneryan6395]

wintour is usless

[@okhera1]

Living off of people's data, information, and user interface. Smh. Woke Up. And people want always more. Take it

[@jjpp1993]

Ladies and gentleman, the guy that set back all the macbook lines for 5 years

[@smasher981]

but they looked and felt amazing. That's apple at its core. A lifestyle company

[@cameronempey8350]

I imagine if you saw Anna at a local grocery store you would be like who is that crazy person lol this conversation was so boring, she should stick to her day job lol 😂

[@itscarmine]

Why does she seem so evil

[@ak203]

The climate change talk is utter bull. Any study shows that any solution, if any, is heavily in complex technologies, many of which do not exist. No design he can conceive of would have anything other than blather impact. Of course he must be a gifted designer, but he makes no sense at all when he talks. It's all pablum.

[@lukenovotny5638]

Can’t stand that woman’s getup.

[@jaiskreno]

And yet he uses leather and kills millions of gentle animals, and promotes deforestation by it. Wow. So farcical, it hurts. Stings.

[@lachimsojdag]

how does he promote deforestation ? Learher doesnt have alternative.

[@alohahawaii7376]

@@lachimsojdag then don’t use it.

[@lachimsojdag]

@@alohahawaii7376 don't use what :-D ? leather ? srsly? good look wearing fake leather shoes.

[@smoll.miniatures]

@@alohahawaii7376 yer maw wears a denim trackie

[@antonydick6057]

I have no idea if he wears leather and he dosen't kill millions of animals nor does he promote deforestation... Did you miss the part of climate change they talked about... Scratching my head on you... Do you not own any leather at all... Again I don't know if you do... And I mean any by that...