Tim Cook, Sir Jony Ive KBE, and Laurene Powell Jobs | Full Interview | Code 2022

[@froth7133]

So pleased they chose to release this to the world … thanks Code!

[@m3g4hur7z]

Finally

[@veneta72]

Why so dramatic?

[@ENDWARO7]

I looked for it and couldn’t find it and now I find out it was released 3 months ago??? 😆

[@prajwalpramod3970]

These are three people who mattered to Steve Jobs a lot. It’s so heartwarming to see a combined interview with all of them.

[@kb8570]

Jony Ive leaving Apple is a sign that something is wrong at Apple.

[@frodelindberg99]

@@kb8570 How so? He spoke plenty of times about wanting to pursue other things, years before his eventual departure in 2019.

[@kb8570]

@@frodelindberg99 He never spoke like that when Steve was around.

[@markusdd5]

@@kb8570 I actually disagree. Ive, especially in his later years, made some fundamental mistakes in Apples designs that immensly hurt the product. The last Retina MacBook pros before the current M-models where extremely bad laptops that completely put form over function. Terrible thermal design, unreliable, way too expensive for what they were, non-pro port selection. His departure in my view is a gift and leaves room for people at the company that design products that actually work in the real world withour carrying a bag of adapters with you. The new MacBook Pros are a perfect example.

[@kb8570]

@@markusdd5 Jony Ive did not design the thermal management system. Also, Intel was unable to reduce the heat of the processor which is why Apple moved to the ARM architecture which more power efficient. During Steve Jobs time the product announcements were mainly done by the engineers and designers. Now we have WOKE people presenting the Apple products. When Steve Jobs was fired from Apple he did an interview where they asked why Apple was failing and not innovating. He responded by saying Apple is a technology company but you have people from the sales, marketing and finance department running the company. The designers and engineers are the most important people for a technology company .

[@davidderidder2667]

I also appreciate how the panel was so kind and patient towards people asking questions that were not so clear or coherent. How people address less coherent questions tells a lot about how they are. Extra kudos for that.

[@tigerrx7]

They all spoke with such calmness, eloquence, and clarity, that’s super magnetic

[@AliKhan-ij5yn]

This is the content KZbin was made for. Thank you for sharing this beautiful interview!

[@prabvisuals]

At least all Apple's ads should be done in Jony's voice. His choice of words and voice makes simpler things; so wonderful.. and you can really appreciate the hard work by teams that is otherwise ignored.

[@CJT3X]

Jony doesn’t work at Apple anymore

[@Betapro461]

You always knew something important was going to be released when Jony was doing an ad

[@utorrent01]

Steve was visionary- no doubt. But I absolutely love how Tim hasn’t allowed “how Steve would do it” narrative in his decision making. It’s now a very different world with different challenges than how it was when Steve walked on earth. Good job Tim 💪

[@krimpfugly]

every apple product has become a pain in the ass to use since Tim took over lol

[@alandeutsch9987]

​@@krimpfugly in what ways?

[@krimpfugly]

@@alandeutsch9987 just one example of the top of my head- 2015 MacBook pro screen replacement, I had to make an appointment for them to simply tell me it'd be $600+ to replace... I'm open to seeing how the silicon chips change things up in the next decade, but as far as i personally remember, i had less irritating moments pre-os x lion

[@krimpfugly]

@@alandeutsch9987 just now; set default application for mp3's to open in VLC... still open in Music app

[@krimpfugly]

@@alandeutsch9987 so its both hardware and software that have become PITA's

[@Artie_D]

That words read by Kara made me cry too…I remember the moment I heard about Steve was gone - I got in tears too, even though I never met him. His passion and love for what he was doing knew no boundaries. Thank you Kara for a wonderful conversation with Lauren, Jony and Tim.

[@BenNgo]

All 3 of them together in such an in-depth conversation was priceless

[@kathleen4376]

A crown jewel in the history of Apple events and story. Thank you ! Much love and respect for all of the panel

[@kittykivalo8312]

I can feel the love and respect for Steve: for his personality, his pureness, his love for design, for beauty, for intention, for service to people, for great products, etc. Loved it!

[@tafumac4]

Steve Wozniak would have been a good addition to this panel

[@omarbsalama]

He have probably been invited.

[@floofy5529]

He wasn’t really involved with him later in life which is what this panel seems to be more focused on. He’d have more insight into young Jobs, not the iPod, then iPhone era Jobs.

[@MikeLikesChannel]

Woz was very much out of the picture before the Macintosh 128k even shipped in 1984. He was everything in the Apple ][ era. But that was decades ago. Today he’s on the Apple payroll so he gets company healthcare for life and of course his stock. Not a bad deal.

[@arjunthesinger]

He would have opened his mouth and told all I commented. Apple user since first gen iPhone

[@evidenttooth1777]

You profile image is looking directly into my soul

[@davidderidder2667]

You all make me cry. Thank you for your efforts and kind maintenance of Steve’s ideals.

[@ameliegareiss8178]

💫💫💫

[@bjmajor]

Apple user since 1984, Apple retail employee from 2004--2019, I still feel very invested in Apple in what it stands for and the quality of its products, which are second to none. This panel interview was great and the world has definitely not been the same since Steve's passing...

[@davidderidder2667]

When this interview was over, I wish I could erase it from my memory and watch it all over again. Brilliant. Really WoW! Steve was rich to have such people close to him.

[@OmairSadiqPanchili]

What an amazing interview! Jony, Laurene and Tim! Was waiting for this to be released here..And the way Kara ended the interview was so touching and cried.

[@kaiw8456]

The tech billionaires before and after Steve are just superficial and lost compared to him. So much humanity and richness in this conversation. Thank you! Even I realized how lost I have become.

[@ishangoyal5092]

Yeah

[@Blodwras]

I really appreciated how Laurene always brought the conversation about to being about Steve. I wish we got to hear some more personal stories from them about Steve.

[@rahula4815]

@kara Really loved the way you ended the interview. Very emotional story and what a great way to end this series of interviews.

[@miguelmontes5242]

Thanks Kara and guests, that was extraordinary and Kara, your last story put a tear in my face. One word that I would put for Steve is that he was a deep thinker. I watched a lot of his videos and while it seems that he has answers at the top of his head for every question, I'm sure there was a lot previous thinking behind each of his answers

[@xocox]

1:01:37 So here it is... the "buy your mom and iphone"😆

[@jondeak]

This was such a treat. Thank you for putting this together.

[@utorrent01]

One of the best decisions by Tim- When Steve died and Apple held his obituary/prayer meet/funeral at Apple with all employees- he stressed it well enough “Don’t think how Steve would do things, otherwise Apple would suffer like Walt Disney “

[@ozordiprince9405]

Wait, what? When did it happen?

[@utorrent01]

@@ozordiprince9405 yes he really really stressed on it. You can find the Video on KZbin for remembering Steve soon after he died

[@dareadewoleii2585]

It was actually not a decision made by Tim but by Steve himself who told Tim to run Apple the way he thought best and not to ask the "What would Steve Jobs do?" question.

[@utorrent01]

@@dareadewoleii2585 true.

[@forrestbarrett2376]

Lmao if Disney actually put in practice what they thought Walt would do they wouldn’t be suffering the way that they are. They have rarely done anything Walt would have done.

[@SyedAbbas]

Never worked for Apple, met or knew Steve but I strangely miss him deeply. He touched millions of lives in a way that no leader does today. RIP Steve!

[@ishangoyal5092]

Hmm

[@degriff]

Been waiting for this! Thank you for sharing ❤

[@rosab1379]

My takeaway is integrity: doing what is morally right even when no one sees it or knows you have done it.

[@ryanborzoo1081]

It was a fantastic interview and made me cry at the end of the interview

[@nikhilck629]

Laurene has a very soothing voice. She’s very articulate and describes ideas really well.

[@bbshahian]

This is a must watch for any designer

[@ecru0606]

70 minutes, not a second wasted. I’m a life long Steve follower, but still ton of eye opening moments brought by his closest people.

[@ali92ukplay]

Many thanks for posting. Been watching you guys since all things D way back in 2007. I hope you will continue in some way.

[@thebunnychannel5402]

But without Kara

[@edmn]

'Our species deserves better, deserves thought.' Brilliant!

[@larskefka3373]

thats what joker said about gotham too. both r right.

[@ddubvideo]

"buy your mom an iPhone"

[@gaganchoudhury]

Jony Ive has the most amazing voice I have ever heard.

[@Wavetopp]

Love this, a lot. Thank you Steve, for everything.

[@HenrikoMagnifico]

PLEASE invite Steve Wozniak this year on Code

[@muraliAnumolu]

What an interview!! Kudos to the Kara and to the team to get get Laurene, Tim and Jony Ive!!

[@phototristan]

Kara's story about Steve at the end of this video is quite touching.

[@AetherSummers]

Tim at Recode: “I don’t hear our users asking for RCS.” Tim at Apple Event: “The iPhone 14 can connect to emergency satellites for when you need to get airlifted from the top of a mountain.”

[@matthewbonanno7385]

I guess there are more people who need to be airlifted from a mountain than there are people asking to send a high quality picture between iPhone and Android over a text message.

[@MichaelBTech]

We as Apple customers should vote with our pockets. Don't upgrade or buy a new iPhone until it has RCS. It's ambitious but I'm sure that'll work.

[@VamsiYuvaraj]

Tim isn’t saying Apple doesn’t do anything unless users ask. Very different

[@ajones9219]

@@VamsiYuvaraj He is being a tool. Apple's decision to not implement RCS hurts Apple users more than Android users. He is just intentionally kneecapping his customer's phones.

[@VamsiYuvaraj]

@@ajones9219 I don’t think so. Apple users don’t care a squat about RCS. There are many quality cross platform services like Whatsapp, Telegram, Signal, etc that do the job okay for cross platform chatting.

[@gemaferro]

This is gold. Thank you for sharing these minutes of wisdom.

[@heimtommy]

Fantastic interview. Thank you

[@anuraagt]

A beautiful remembrance of Mr Jobs! Lovely.

[@JanHagen]

Wonderful interview. Hats off!

[@JT-25]

It’s amazing listening to these three. You can hear and feel a different part of Steve that he left in each of them.

[@philbrattainauthor]

Tim, Jony and Laurene have proven the test of time. With Steve Jobs in abstentia, we have the team that changed the world. They continue to change it yet again!

[@szilviabeylik4783]

Who knew this interview will hurt Apple in a law suit against them. “Buy your mom an iPhone” 😑

[@michaelchyles]

love that this remarkable interview is being served In 1080p at the highest res......

[@CJT3X]

Was there anything in the interview that would’ve benefited from 4k resolution?

[@michaelchyles]

​@@CJT3X We, we would've benefited from 4k resolution :)

[@jimbohsu]

I miss steve… Just imagine how much the world will be different if he is still alive

[@streamingeagle1]

Beautiful deeply inspiring discussion.

[@Amsztel]

This is such a gem!

[@BoStanfordify]

Beautiful interview

[@MichaelBennett1]

Never saw Jony laugh and smile so much when he was at Apple, he’s had his reigns cut and is clearly loving the freedom.

[@biberfan]

I kept thinking he was cringing when asked about Apple and how he’s no longer there. I felt bad for him.

[@brandon_youtube]

After the macs, iPod and iPhone he and his designs affected the share price. I think he enjoys not having that burden.

[@joseavs]

Thank You again, Kara. A really great one. And touching.

[@kaduyuaabdallah6568]

wonderful innovators

[@LC34999]

Tim Cooks RCS comments at 1:00:15. So many awkward laughs.

[@nath-wp7xp]

Tbf it was a funny response.

[@LC34999]

@@nath-wp7xp I was talking about when Tim said, "I don’t hear our users asking that we put a lot of energy on that at this point." Everyone knew that rehearsed line was bs.

[@gmancolo]

Nothing of substances, just, "Buy an iPhone."

[@LC34999]

@@gmancolo it could have been a much deeper conversation about Steve and his vision for communication. But Tim made a joke about it. He's not a visionary like Steve, just a businessman. He didn't convert any Android users with that statement.

[@eteeXRM]

Yup. A cowardly laugh indeed.

[@jjdizz1l]

The body language is overwhelming. I loved it all.

[@GlenCarballo81]

Very much enjoyed this conversation

[@sibis4608]

1:09:20 Those words that follow are something that should be shared more!

[@timenswijtink]

One of the most amazing talks on KZbin.

[@PeterB_California]

So well done with balanced insight and humility

[@tipoomaster]

I can't be the only one who thinks Kara is just a bad interviewer, right? She's all over the place, abrupt, even rude many times

[@cilonen]

She’s always been that way, why she gets a pass on that approach idk

[@davidderidder2667]

True loyalty is beautiful to see, it is rare. We should reward that. So that it is positively incentivized.

[@rivier]

So inspiring! Thank you all!

[@Tjosansa]

I know what Steve would work on today. Making Siri great. Love the video.

[@terrellduke5377]

Beautiful conversation!

[@OmarShaya]

Amazing interview. And such a powerful story by Kara at the end!

[@muslimahmood]

I agree with you. Indeed, death is the great humbler. Laurene, Tim, Jony, and Kara, we are truly grateful for this insightful interview.

[@keithsweat7513]

That WAS Steve! Beautiful, sure he had a hard passionate edge... so what! He had a deep warm heart

[@stefan-bayer]

Great interview, interesting conversations! Currently watching on an iPhone 13 Pro, Kind Regards out of Stuttgart, Germany

[@d_lydian]

Jony Ive has such a pleasing narrator voice :)

[@sunildingankar8657]

Very nicely taken interview and all of them spoke so well and to the point. It was amazing. Back in 2014 I wanted to buy a Macbook, which was too expensive for me, almost 2.5 times my budget. Still I wanted to have it. So, I watched all sorts of videos on youtube from 'why mac', 'windows vs mac', went to the the people who owned mac, went to the stores to try it to get a a feel of it, almost watched all the videos of Steve Jobs, read his biography by Walter Isaacson. After reading the biography, I thought at least to give a tribute to his work, I should buy one. And I did. And then bough iPad, and then bought iPhone. A big salute!

[@yuvamuruganpugazhenthi9840]

Finally Jony Ive stopped wearing Apple Watch 😅

[@saskiavanhoutert6081]

I don't know really what to say from out of a garage to such a big fullfilling company that is something to be proud off. I worked with Steve together in my trimester-year 1992/1993, and that was an eager experience which I very like to memorish as something very great. Just love(d) to think technological and work technological, to do research, to do development and bring new ideas possible on behalf off the computerindustry called APPLE. Kind regards, Saskia (saus)age who likes bifi also, engineer/office-manager.

[@TheStringBreaker]

*Phenomenal and rare interview! Thanks Kara!*

[@JustinBerkoviLIVE]

Can someone please tell me the make and model of Jony's shoes and jeans? Thanks

[@darkmode1145]

His shoes look like Clarks wallabees, no idea about his trousers… they look like linen trousers with a denim effect

[@nuwandakoh]

you forgot one....where is WOZ??!!!

[@ZarrougAdvisory]

legendary interview ...genius

[@elguishe96]

To learn is more important than being right

[@johnpenner5182]

fabulous interview - love the looks on the faces on the last word - tim is 'curious', Laurene says one word - radiant! ✨ and Ive is 'pure' - 🍎

[@daniel.adeyemi]

This was refreshing to watch!

[@andreelijah7495]

Does anyone know what shirt Jony is wearing?

[@ManGrieves]

It's probably too expensive, unless you're ok spending $1k+ on a shirt

[@Felix-ld3hn]

@33:59 how rude for Swisher just straight up disagree with Laurene like that, wait for her to put a period in the sentence, come on. and very smart move from Jony, step right in

[@MarioSDyni]

Can’t wait to see Jony’s take on the car

[@bluefolder5182]

Interesting how many of the most entertaining Kara Swisher comments keep disappearing.

[@vijaydumbali649]

Today I came to know why these are the three most important people in Steve’s life! IMHO, the questions could have been better. At the end, I was left with this little bad taste that this interview was about dumb questions and brilliant answers. It gave a insider view of what Steve really was. Thank you CODE for shorting this.

[@jimihendrixx11]

Also Steve brought the great products & innovation of Japanese consumer electronics to computers and related devices

[@brianbanfield5397]

The expletive around about 52:05 was totally inappropriate in an event of this nature. Overall she was very unprofessional in the way she presided over this event. I think Walt Mossberg would have done a much better job.

[@nogaroblu9321]

Most interesting insight was when L pointed to Jony and Tim and said “I know you guys don’t love the design of Tesla.” You could sense their nervousness and their reaction is almost a guarantee she made a mistake by putting that out there.

[@connorscanlon6289]

Well Jony just before had pointed out his distaste for exclusively touch interfaces in certain contexts, like a car. It was clearly pointed toward Tesla. And anyone with such a deliberate care for creating products and concern for how a product looks and functions, inside and out, very well should dislike Tesla. Their regressive build quality and poor attention to detail is counter to the core of what Apple stands for. I don’t think it’s at all surprising.

[@PumpUptheJam81]

@@connorscanlon6289 as a Tesla user I actually find many congruent design interfaces with apple products. It simple works well, with plenty of issues but are being actively addressed. Apple missed a huge market and they know it. Let’s hope they can catch up.

[@studiolezard]

Wow, Jony's grown quite a bit. He's a big boy now.

[@joshualebowitz]

Thank you for sharing.

[@Peter-l]

1:01:42 „buy your mom an iPhone“ 😂

[@fatalconceit9713]

When Kara brought Zune, Jonny says he genuinely doesn’t know what that is. Reminds of the Mad Men meme where John Hamm says “I don’t think about you at all”

[@AllMyWakingHours]

He was not at all being genuine lol. He was joking. Pretending he didn't know it because they disliked it so much.

[@leonfrancis3418]

It's so amusing to me that no one is laughing about that buy an iPhone line now. They laughed and jeered, and the audience joined in. Now the same people who were laughing are crying over an anti trust suit. Lol.

[@arjunthesinger]

I think the whole thing about having all 3 people in this interview was pressure on Tim. Cause Apple has become all about Money now and Jony said many things in this interview where he said Steve was all about innovation and not about power. We can feel that when in design wise iPhone 15 Pro today is an iPhone 5 with a full screen and bumped cameras. Nothing changed since Jony left apple. At the same time not forgetting the M2 chips in 💻 and A17pro power. But I believe innovation is dead at Apple without Steve and Jony. Period. Thank you. 🙏

[@helloryantanaka]

Excellent. Thank you.

[@autoclearanceuk7191]

`To learn is more important than to be right`.

[@fendi1789]

Brilliant show. indeed !!

[@darluok23]

The end got me, rest in peace Steve !

[@saskiavanhoutert6081]

What I appreciate about Steve Jobs is his eager working, his kindness and his loving commitment with his woman Laurene Jobs - Powell. We were very enthusiastic about 'baby-girl' Erin. Who is now a good and warm person with a carrying family. Kind regards.

[@classicaloracle]

What a wonderful presentation - thank you. If there was one thing I would say to Steve Jobs and this group about an Apple product that fits with much of what was being said here it would be to plead for the case of the discontinued Airport Express. This small puck is the enabler for great music reproduction in the home using better speakers than are currently made by Apple or any of the smart speaker manufacturers. It met and still meets all the ideals espoused in this presentation but now lies forgotten.

[@djraag]

"According to a Bloomberg report on November 21, 2016, "Apple Inc. has disbanded its division that develops wireless routers, another move to try to sharpen the company’s focus on consumer products that generate the bulk of its revenue, according to people familiar with the matter." ... In other words, Apple & a lot of other multinational corporations, will kill any product or service, irrespective fo how good it is; that does not acheive its target profit. Thats why we have opensource (free) hardware projects & software, that is created by very smart & passionate people who do it because they enjoy what they are doing & keep the project alive for multiple decades.

[@benmenkal8759]

Love getting to hear these very influential entrepreneurs talk about Steve's life and the future of tech. Bummer that Tim shut down the guy at 1:00:15 asking about RCS. I get that it wasn't the main focus of the talk, but damn I wish Apple would not dig in their heels so much when it comes to making their platform more open.

[@ДабОчиров]

Thank you

[@Leboyer1]

We get so much from K Schwisher’s interviews

[@Sofia-zo9wz]

Thanks for this gem.