Julie Andrews Explains the MPAA Ratings System

[@jonkimberson3253]

Julie Andrews has a perfect ASMR voice.just her normal voice gives me tingles

[@kstarpictures]

Interesting piece of history. This was in the transitional period from the last days of the Hays Production Code when Jack Valenti first took helm as the chairman of the MPAA. By then, the studios were trying to buck the system, MGM going as far as creating a special division exempt from MPAA oversight to release their controversial film "Blow Up" from 1966. The "Suggested For Mature Audiences" tag was a compromise, but it became clear the Production Code was outdated and difficult to enforce, so the ratings system was created in 1968 and the rigid code of "do's and don'ts" was tossed.

[@joshuamacwhirter8771]

kstarpictures , except Ysshua 1 beer or intomidated But yah

[@UnicornDreamsPastelSkies]

So between when "Who's Afraid of Virginia Woolf" was released in 1966, and the replacing of the Production Code with the GMRX rating system on November 1, 1968, in other words. I do have to say though, LOVE Julie Andrews ' voice and face! ♥️ So pearly clean!

[@collegeman1988]

According to a vintage episode of Saturday Night Live, rated Rx means no one under 17 admitted without a gay pharmacist. (This was in reaction to American Gigolo getting only an R rating when it came out, when it had many uses of illegal drugs and homosexuality).

[@KBAFourthtime]

This is an old video. Back then "M" was an MPAA rating, as there was no PG or PG-13.

[@cradica]

There still is an M for video games and manga.

[@KBAFourthtime]

@@cradica That's for a different rating system.

[@cradica]

@@KBAFourthtime I know just saying

[@RedRocky77]

Oh she is just adorable. Cheesiest little clip ever, but adorable. Thanks for sharing!

[@flanplan5903]

In all fairness, this was the 70's and it was a drive in ad, so of course it would be cheesy (a LOT of things from that decade could be considered cheesy (if in an endearing way)).

[@flanplan5903]

The 60's rather.

[@CarlosGutierrez-di7xj]

This MPAA seal should've been used in the opening credits of Disney's 19th animated feature "The Jungle Book"!

[@UnicornDreamsPastelSkies]

My guess is that that movie's production began far enough before 1966-7 that they were too far into production to change the old seal to the next one in film. Remember, Walt himself was really involved in "The Jungle Book"s production up until his passing on 15 December 1966.

[@electrogeek77]

That's right, "self-regulation"...peppered with loads of peer pressure by the big studios.

[@DTD110865]

@charlexington I knew about this, but then again I have it on one of the volumes of Something Weird Video's "Hey Folks, It's Intermission Time!" series.

[@MrPillowStudios]

It is so ahead of it's time. (The video)

[@misterhot9163]

This must’ve been a pre 1968 broadcast, before the MPAA rating system rolled out.

[@InternetTerrorist21]

Fact MPAA support bills that censor the internet when you support MPAA you are guilty of supporting internet censorship. Protect the freedom of the internet and boycott MPAA

[@xxjls03xx]

This is on MeTV.

[@Jethrofinger]

I was expecting some random song and dance for some reason...

[@kadenvanciel9335]

I wonder what exact age that films labeled "Suggested for Mature Audiences" would've been permitted to. 13? 16? 17? 18?

[@cradica]

M->GP->PG->PG-13

[@livingroomproductions2456]

Motion Picture Association Of America Was Created In 1967

[@Tubewings]

Actually, 1967 was when the current logo debuted. The MPAA dates back to 1922 (when it was originally known as the Motion Picture Producers and Distributors of America; it became the MPAA in 1945).

[@jeffreymay2726]

Became known as the MPA (Motion Picture Association) in 2019

[@theluckycharm111]

I thought 'M' for Mature was only in videogames.

[@anglobostonian]

It didn't last long because too many people got confused and thought it was a higher rating than R. It was replaced within a year or two with GP and then PG.

[@cradica]

It’s for manga too.

[@cradica]

@@rheathesecond I know Manga have ratings too. A=G T=PG-13 OT=R M=NC-17

[@cradica]

@@rheathesecond what are you saying?

[@cradica]

there was also TV-M but was changed to TV-MA to avoid getting sued by the ESRB. Which is odd because TV-G and TV-PG remained the same.

[@1terminatorxx]

And she was probably paid to say good things about them cause i'm sure she hates them too! By the way, "Unrated Forces Of Horror" is on facebook.

[@GETENT]

67-68.

[@ChrisCooling]

she is not explaining the ratings system, this trailer pre-dates the MPAA film rating system.

[@rahmel2009]

Mary Poppins!

[@turbinatearc7478]

I was gonna say!

[@vinicioravagnan4452]

1942.

[@g0929386128]

情