Loews Theatres Policy Trailer (1984-1996)

This is a policy trailer for Loews Theatres which ran from 1984 to 1996. This policy trailer has always been one of my favorites for two reasons:
1. It is very utilitarian. In the span of 47 seconds, it thoroughly outlines every theatre policy both visually and verbally.
2. It has a funkily-awesome theme.
All credit goes to www.film-tech.com for having this video.

[@DeanCole]

This is one of those theme songs that will forever be in my head. "Thank you for coming to Loews...sit back and relax....Enjoy the show"

[@Surfer041]

Too bad movies these days are garbage. 80s-early 2000s were a great time at Loews.

[@user-wk9rm8jx4l]

Jingle Used From 1984-2006

[@Jaceson440]

I remember this intro everytime I went to the movies at my Loews theater and going to watch Nightmare on Elm street 3 Dream Warriors in the 80’s Wow the nostalgia is epic!

[@QueenEstherMovie]

This trailer was a hit. The audience would actually sing along with it!

[@ffejgib]

Good times.

[@ejflor1313]

And go “shhhhhh”

[@ffejgib]

Modern vaporwave can never top this pure 80's gem! 💎

[@fragranceandcooking]

It’s one of the most memorable add ons ever to be played before the movie!

[@kascnef]

Then AMC added enjoy the show at the end of their last policy trailer

[@fragranceandcooking]

@@kascnef that’s great to hear but Loews is unforgettable!

[@ChalkiePerfect]

I remember this too. Garth Brooks played a theater patron who had to sit through hours of trailers in a Loews theater, and it kept playing that little jingle with the lyrics saying things like, "Thank you for coming to Loews. Don't even think about leaving. The doors are locked from outside."

[@CartoonPhreak]

@@JazzFan76 Correct The teen actress, Jodie Sweetin, appeared in the policy trailer

[@happy7117]

I have been looking for this jingle for YEARS!! I have been wanting to hear it forever!! Thank you so much!!

[@jamesd4267]

One of the best jingles to this day

[@hollywoodmkx]

THIS IS GREAT! I found myself subconciously singing that little end tune at 0:39. Classic stuff!

[@PurpleSilk]

I feel so freakin' old right now. I was ten/eleven in 1996. The popcorn was still buttered with...butter, and the Butterfinger BB's were stuck to the box. And my poor father--probably watching some sticky sweet Disney thing he really didn't wanna see. XD Bless his heart.

[@eascec8374]

That's Sweet, What Location Have You Been To Back In The Day?

[@adamharris7775]

The Roland D-50 PN-D50-00 patch “Horn Section” and internal patch “Horn Section” were heard in this 1987 theme.

[@eascec8374]

The D-50 Was Used From 1987 Until 1990.

[@JoshFreilich]

It sounds like a Roland JUNO or Jupiter was being used in this.

[@JoshFreilich]

Or even an Oberheim.

[@cartoongameshowman]

I remember this, I've seen it before the beginning of "Tummy Trouble" playing with "Honey I Shrunk the Kids" back at a theater when I was living in Vermont.

[@eascec8374]

The only Loews operated theater I can find is the Loews Nickelodeon 6 in Burlington.

[@thejoint25]

Sit back and relax, 20 more minutes of previews.

[@kascnef]

thejoint25 more like 30

[@brianwolters7560]

This...!! SNL needs to post that Garth Brooks skit...

[@leet7489]

Not back then

[@nomadcowatbk]

AMC has nearly a 1/2hr of previews

[@irish1209]

Wow! Those instantly transports me back in time...I worked at Lowe’s in high school and the first two years of college...97-2001...it was fun. All the free popcorn and movies I could stomach. My favorite job was being closing usher...

[@dukeallen2001]

I SO miss this.

[@davidwiseman7891]

I saw this at these old Loews theatres: Yorkridge, Timonium, and Towson(all acquired from local chain JF theatres, named after founder Jack Fruchtman) and Valley Center (planned by JF). By 2000, only Valley Center remained, and AMC closed them in 2010(they already had theaters in Owings Mills and Security Square).

[@ericshepperd4823]

yes! Timonium and Towson!!! I remember :D

[@internettrash5120]

I would love to see an intro like this come back sometime

[@Musicradio77Network]

“FT Depot” might have this one, and I hope a fully restored version of this Loew’s Theaters policy trailer from the 1980’s might be put up in the future, and it’s going to be in 4K.

[@SoJustCool]

This music is bomb

[@amcstudio30]

I know how you feel, I remember this when loews theaters was out at this time

[@gochem3013]

It's Enjoyable!

[@rainsofhealing]

It’s fantastic!

[@gospelgrace2693]

It would be great to see this policy trailer digitally remastered in High Definition video and High Definition audio!

[@retroman1990]

They don't do showmanship like this anymore. Classsic. I don't know how long it was used, but I seem to remember seeing this before "Jurassic Park" in '93. And does anyone remember the Loews feature presentation with the various clips from movie's past? That one was from the early/mid 90s.

[@MYL4eva]

When I found this it hit an all time nostalgia with me......the song and tune is truly the shit.....*sings* THANK YOU FOR COMING TO LOEWS SIT BACK AND RELAX ENJOY THE SHOW...........

[@the_Sam20]

FUN FACT (to those who don't know): Loews originally owned the Metro-Goldwyn-Mayer studio since it was created in 1924, but split off from MGM in 1959

[@kascnef]

thank you for coming to amc loews now amc sit way back and relax enjoy the longer show

[@amcstudio30]

I remember this at Loews Town&Country 3 Theaters in Houston Texas in 1987

[@nick5591]

I worked at the Loews Southpoint on the Gulf Freeway in the early 90s. Something just made me look up this on the Internet. I'm so glad I found it. Now I'm going to look for the one that replaced this when we became Sony Theaters

[@chrislawrence6609]

I totally remember this growing up in the Houston area

[@eascec8374]

The Town And Country 3 Ran Second-Run As A Dollar House Throughout The Late 1970s Until Its Closure In The Early 1990's.

[@MrAstrodome]

Mine was the Loews off of 59 in Stafford, where Texas Direct Auto is now. Before they built the new one in the fountains.

[@MyRetroLife]

@@MrAstrodome Same Bryan

[@taylordowning2533]

Thank you so much for posting this! I miss seeing this in theaters

[@cc213t]

Thanks so much for posting this! I was a projectionist at one of Loews' Cincinnati locations around 1990, and this totally takes me back! It got burned into my brain... I had to wait through it pretty much every show because it doesn't contain anything particularly sharp for checking focus.

[@eascec8374]

Cincinnati Only Has 2 Loews Locations. The Northgate Cinemas 7 And The Kenwood Twin Cinemas.

[@cc213t]

@@eascec8374 There was also Loews Kenwood Town Center across the street from the Kenwood Twin (a 5-plex in the mall, heard it was formerly branded USA or Midstates). It played mainstream movies on 4 screens and arthouse films on the fifth screen, which it called Cinema5.

[@JKDMan2000]

@@eascec8374 there was one by tri county mall back in the day, by tgif

[@DBS2Productions]

OMG!!! I so remember this!!! I also remember every time the ''SHHHHH!'' appeared on the screen everyone in the theatre would act it out...Including me. :-) Nice upload! Haven't seen this in years!

[@1984AP]

Thanks for reminding me. Forgot that. So true. No matter what movie, everyone did that.

[@christinatran7093]

I had missed this movie theater.

[@ep784]

Thanks this was the best version, I miss that music!

[@rsmith317]

Wow this takes me back. In Indianapolis we had multiple Loews and General Cinema locations throughtout the city. Both ended up being bought by AMC.

[@RAJohns]

Remember this at the Hulen Mall theaters in Fort Worth.

[@gregorycanfield2797]

I don't know what happened to my original comment about this, but I'll say it again. It's something that's just funky and fun. I also remember the trailer with the 5 circles that turned into LOEWS. I love it!!

[@amcstudio30]

I fully agree with you I do to miss loews theaters, amc bought them out

[@retroguy1976]

so remember this when going to the movies was awesome

[@mego73]

I saw so many classic movies with this bumper before.

[@RyanFeatherston]

Nice. I may have seen this before screenings of Snow White and the Seven Dwarfs (1993 re-release), The Lion King, The Pagemaster, The Brady Bunch Movie, Batman Forever (with my Cousins), The Indian in the Cupboard, and possibly The Hunchback of Notre Dame.

[@Autobot032]

Still love this. The music is probably what sells it best. *sighs* I miss the heyday of theater viewing. Although, I must admit, DLP digital projection and multichannel surround sound is far better than back then.

[@milhouse7794]

Great memories at Loews-Sony Theatres!

[@aamadoafpb]

This was my favorite movie theater policy.Man I miss it very much.I hate that new stuff like that first look and advertising they show nowadays.

[@shannonperry9884]

My childhood right here

[@RetroCCN-New]

I remember this playing at my childhood theater in Crofton, MD. I saw it before so many films - Who Framed Roger Rabbit, Honey I Shrunk the Kids, Dick Tracy, Ghostbusters 2, DuckTales the Movie, The Jungle Book, Aladdin...

[@Reed488]

Thank you narrowing down the years so well. It does surprise me that it is from so late in the 1980s; given the animation and film quality, I would have placed the trailer as debuting circa 1984 or so.

[@ISheik]

classic! reminds me of my movie going experiences at the college park loews in Indianapolis. i saw a lot of good flicks there. this probably went until the early-mid 90's. then sony bought the theatre, and amc bought it back and its now called loews again. thanks for posting this! five stars

[@eascec8374]

Loews Took Over Sony In 1994 I Believe.

[@gregorycanfield2797]

Whenever I saw a movie at a Loews Theater, I would get there early to be sure I didn't miss this!! A great example of something that was just funky and fun. There is a change here, however. The original version of this said "the law prohibits smoking anywhere in this theater." But, the music and sexy female voice remain intact. I love it!!

[@eascec8374]

What Location Have You Been To Back In The Day?

[@justinhernadez4048]

wow reed thank you so much for posting this i have so many great memories from seeing this trailer when i was a kid i have not seen it in 19 years i remember the last time i saw it when i went to the movies with my grandma and cousin to see forest gump i went to lowes therters many times after that but did not see this. a few hours ago i was thinking about this trailer and i figured let me look this up on utube and bring back all thoes memories i am glad i can now thanks.

[@eascec8374]

What Location Have You Been To At The Time?

[@Reed488]

No problem. I'm glad you enjoy this trailer.

[@yorgle]

Thank you! We used to go to Loews back in college all the time, and we'd sing along with the song at the end. :D

[@eascec8374]

What Location?

[@DeadRaymanWalking]

I remember seeing this before I saw "Hook" (IIRC) when I went to a Loews theater in late 1991.

[@eascec8374]

What Location?

[@DeadRaymanWalking]

@@eascec8374 It used to be in Rochester, NY. What's there now is a Home Depot :(

[@jaym4357]

The music is awesome. It sounds like the group Shalamar did it.

[@Vandal626]

Wow, 1984!? The beat to this music is a few years ahead of its time. I've always thought that maybe this logo began in 1988 or something. That's very interesting! The first time I saw this logo, I was visit family in Chicago with my mom in 1993 as a little tyke when we saw Meteor Man. Thanks for the new info, I love learning about these logos.

[@eascec8374]

All I Can Remember Is A Few Loews Locations In Illinois. There Is A Loews In Crestwood, IL, Woodridge, IL, Norridge, IL, and the 600 North Michigan Location In Downtown Chicago.

[@RyanFeatherston]

Loews Memorial City Mall 8 Cinemas. That was a good mall theater if I had to name one.

[@heatherr0420]

This certainly brings back memories

[@amcstudio30]

such great memories

[@maximusprime3459]

Morton Grove Theater, R.I.P.

[@dancingdog60]

For a brief time this song was "Welcome to coming to SONY". When Sony inherited Lowe's theaters in the 90's.

[@The_Husband_of_Jane_Lane]

So this is Loew's I heard about. They're the same Loew's that distributed the MGM film Ben-Hur.

[@ParentsNightIn]

Why is there still room in my brain for this jingle?

[@amcstudio30]

I loved this promo back in the day

[@JordanGingold]

YOU KILLED LOWES!

[@flanplan5903]

Holy shit, this is SO 80’s it hurts...

[@HCShannon]

I think I remember seeing this when I was a baby/toddler!

[@thehiphoprenaissanceshowpa6938]

Man I LOVED this!

[@amcstudio30]

THANK YOU SO MUCH REED I LOVE YOU FOR THIS MEMORY

[@RageTVHTX]

Pretty sure this is the one that ran when I saw The Breakfast Club & Mask (same night) at Lowes Southpoint in Houston, TX

[@kascnef]

this was a great policy trailer...i remember seeing my movies at the loews in wayne and the one in secaucus.

[@Cynik45]

I used to go to the Loews in Secaucus all the time when I was a little kid! Right after a nice buffet meal at The Sizzler!

[@kascnef]

@@Cynik45 u know me? Used to live in clifton

[@Cynik45]

@@kascnef I grew up in Clifton lol until 2nd grade. School #4

[@kascnef]

@@Cynik45 I'm 38

[@Cynik45]

@@kascnef I just turned 37. That’s pretty wild.

[@fundifferent1]

"Please be considerate, and DONT TALK DURING THE SHOW!"

[@YouMookSaidOsmosis]

This is a lot better than the 1996 policy trailer (even though 1996 was a good year).

[@adamharris7775]

The Oberheim DMX was heard in this 1987 theme.

[@adamharris7775]

@@nixwerld3831 In this theme, the Roland D-50 was heard.

[@mbhaskins]

This is awesome. This is one of two pre-roll bumpers from childhood fixed in my head, but the other one is not easy to find. If anyone can direct me to the intro for Trans-Lux theaters, please let me know.

[@oldschoolnewschool79]

Reed, you're so incredibly awesome for posting this. It brings back so many memories! How did you find it?!

[@joshuakline1435]

Great Nothern Mall in Clay, NY, during the late 80s/ early 90s. Before Regal took it over.

[@darryllbj]

I do remember from the 80s Lomax theater from New York City

[@DeadRaymanWalking]

I remember seeing this when I saw Hook in 1991 IIRC

[@tachyonsnuggy]

This audio cannot be from 1984 as the Alesis HR-16 drum machine used in the music was not produced until 1987.

[@DanteTube]

This policy trailer lasted until 1996?!

[@slothmonkey9579]

Yeah I remember it from the 90s

[@Zj2030]

Can't help but bop my head to this

[@AlavonMajor]

HILLLLLLLLAAAARIOUS!....CRAZY THROWBACK!

[@Astolfo2001]

The music in this sounds like something that would be sampled for a vaporwave track.

[@huckxblueberryfan]

Can somebody please post the 100th anniversary version from 2004! I really want to see it!

[@Reed488]

@Adam10Rocks Thank you for pinning a specific year to the time frame during which this trailer was run. I have been hoping that a commenter would be able to give me a specific year at some point.

[@MrJogrant]

used from 89-93 used to go to the lowes in Levittown long island all the time growing up the ad was different before 89 they stopped playing this when they renovated the theater in 93 last time I saw it was when I saw wayne's world 2 when the renovation was finished it was called the sony theater they had a new ad with old movie clips then they changed back to lowes again and now's it's the amc

[@andybreneman9732]

Taken from Ghostbusters (1984)

[@chipdrusano]

The film reel quality of this trailer reminds me of the psa commercials from the late 70s-early 80s you would see here on youtube.

[@MazAMaTaz]

Okay, so... I guess here's as good as any place to ask this: I've been trying to hunt down one of the Sony trailers from back in the day, the "Thank you for coming to Sony!" one. The jingle's been in my head for ages! Plus I think there were clips from other films and one of the last ones was from Murder By Death with the "I have to go to the can again. I don't wanna miss nothin'," clip near the end. Did I imagine this? Does it exist in some form on the net? Any help would be appreciated!

[@adammatthews612]

I’ve been looking for this clip also

[@MazAMaTaz]

@@nixwerld3831 Whoa, finally, after all this time! Thank you so much!!

[@NYKID10014]

CLASSIC!

[@Reed488]

@amcstudio30 You're welcome. I'm glad I could provide you with a piece of nostalgia.

[@TheGamerWithMore]

I like this as it feels like it was made with Scanimate.

[@kascnef]

I rememebr that too...looks like loews name is being retired by amc for signage due to renovations by wanda. Rip loews...

[@adamharris7775]

This trailer is really from 1987-1996.

[@Reed488]

@Adam10Rocks Thank you for these years. I had a strong inkling that the trailer was launched in the mid-1980s. That being said, I was surprised to hear that it ran until 1995, though that year corroborates with the comments of many other viewers.

[@felicecinque]

There used to be one with someone saying NO SMOKING PLEEEEASE.. I can't find it :(

[@jbug1979]

wow i missed this.

[@amcstudio30]

I agree with you this is awsum to remember from the time

[@Musicradio77Network]

This was shown right before “My Little Pony: The Movie” (1986).

[@gammaechofoundationproductions]

Another classic! Thanks! :)

[@Reed488]

I downloaded it from another website. I can't remember if I downloaded it directly from the website "Film-Tech" or another website. I got a lot of these trailers from the website "DailyMotion", but they have all been since removed from that website.

[@kascnef]

There is an older trailer on KZbin

[@PIXPromosMore]

0:35 = I swear, when I was 5 years old and saw this, I thought it said "SWISHHH"

[@leoonyoutube123]

*0:35

[@newsoundfactory]

Thanks for uploading! Awesome!

[@adamharris7775]

I like the 1983-1996 Loews logo.

[@HunterTubetvVideos]

Me too!

[@adamharris7775]

@@HunterTubetvVideos I like this 1987-1996 Loews policy trailer.

[@doublecontralto818]

So 80's!

[@genoxwastak3n]

this looks like the most 80s thing ever