EM COSMETICS: What's Worth it + What's NOT!

[@laurenbray8314]

Michelle Phan has a background in Art, drawing, painting so I'm guessing that's why she's done such a great job at picking out the colors she does.

[@kackie]

color theory for the win!

[@emmevu4740]

fun fact! shes actually a little color impaired :) so that makes her even more amazing!

[@lemonrose1254]

I’ve really been eyeing up em cosmetics and ugh those blushes have always looked amazing and I’m so ready to buy more

[@liftbakelove]

I was really excited for this video but I'm now even more excited for that Daniel Sandler video! I can't wait to hear more about that brand!

[@wiredayan9719]

Yes!!!! Cant wait!!

[@Oranaiche1]

I actually find the cushion foundation to be really buildable! The first layer goes on relatively sheer and a second layer on my cheeks covers redness easily. I’m completely obsessed with the foundation and can’t stop wearing it.

[@Oranaiche1]

Also just wanted to add the ingredients are listed on the website on the majority of items. :) It seems the eyeshadows don’t have listed ingredients, but the foundation, mascara, serum blushes etc are all listed. There is an ingredients tab on each page that you can click on to expand and see the full list.

[@haneselemila]

@@Oranaiche1 bbvv

[@emilylarsen3380]

i just found out i’m pregnant for the first time... really nervous and excited ❤️ thanks for hanging out with me today 🙂

[@kackie]

CONGRATULATIONS!!!

[@peacocksandhoney2536]

Congrats! 🎊🎈🎉

[@tuchus8781]

Why would you get pregnant during an epidemic?

[@emilylarsen3380]

@@tuchus8781 your ignorance is showing 🙂

[@tuchus8781]

@@emilylarsen3380 Thats true. At least your husband will be there for support

[@LocaChoca]

I definitely agree with the Color Drop Serum blush. I happen to love the formula, but I recognize that it is not for everyone. If you have very oily skin, this is not the product for you. It will just slide right off of your face, because it never sets down. I have combo skin with drier cheeks, so it works great and gives a lovely glow.

[@samanthaimrie2918]

The em brand is just so beautiful it just gets me. Also, pro tip: glossier pony is a color dupe for Venetian Rose!

[@kackie]

Really? I have both, and pony is way harder to wear for me for some reason!

[@samanthaimrie2918]

@@kackie it could be my weird skin tone but I put them on my lips side by side and the color is identical on me! But I have like the coolest toned skin ever colors never look the same on me as anyone else!

[@peachstereo]

I was pretty bummed that she didn't not come put with darker lipliners for those of us with darker skin. I do have the cushion and will try that out soon. If they could take Venetian Rose and made it a powder blush... that would be amazing.

[@bbyjewleeyana4761]

They have it in powder blush now!

[@wiredayan9719]

In the past few months this brand has become one of my go-to’s and favorites.... i have loved everything i own from them!

[@jazzandchocolat]

I am so happy to finally see a review on EM Cosmetics I can trust!!! I have been waiting for your review before deciding to buy anything from them (since I'm in Canada and exchange and duties kill me!) I will be waiting a bit longer to see if they have a Black Friday sale so that I can save a bit, and will be ordering some lip products and the cushion​​​​​​​. On a side note, from one blush lover to another: I so want you to try the Face Atelier Façade! It's fantastic!!! Face Atelier is a Canadian company based in the city I live in (Calgary) and they have amazing products! But that Façade product is like nothing I have ever seen or experienced, it's like a gel texture that turns to powder, but without feeling powdery! It literally melts in your skin and lasts all day! They also let you order samples for $1 each. Thanks again for this review! Love the juicy lips! 😊

[@thesubparty1]

I guess I need to try the Lip Clouds. Never have bc of my revulsion for liquid lips. Their lip glosses are the most amazing things. There’s really nothing else like them on the market - I love lip gloss, so I’ve tried a lot of formulas. Her clear gloss is my fave clear gloss. I do love the Dew Drops. I plan to pick up a couple more colors & plan to try the mascara then too. I think maybe I’ll like it, I have long lashes, that are super straight and don’t like to hold a curl. From your description I think I might like it. I am also a tubing mascara person. Looking forward to your Daniel Sandler video too.

[@lisajohnson5906]

Thank you very much for continuing to talk about Daniel Sandler. I have been wearing his blushes for almost two years and his customer service is great. I’ve only had bad experiences with Em Cosmetics orders. I have dark tan skin and most of Daniel’s formulas are for lighter skin folks, but I’m still a total convert.

[@tuchus8781]

EM liquid blush is a gamechanger! My favorite

[@RachelMarieAbreu]

oooh YES this was super helpful!! I was initially only interested in the colour drops blush but all those lip products look amazing omg 🙈

[@rebeccaharris6127]

The Thrive Mascara wasn't my favorite because it was heavy and flaked. However, the EM tubing mascara is the bomb!! I've already bought back ups because it is my new fav. Glad to hear your takes on all the products.

[@mackenziemot]

i’m dying for her to release a venetian rose capsule collection. i think the powder blush formula looks stunning but the colors are too warm for me, rose would be ideal 👌🏻

[@nkurdy288]

I have the eye brow gel in dark, and it goes on super strong in the best way. I also am a fan of Boy Brow and I am happy to use the Em or the Glossier.

[@christinedrown5507]

Just an FYI, the lip clouds are an exact ingredient match for the bare minerals liquid lipsticks. Same formula, different shades!

[@user-ht7zi4ed6n]

the gen nude liquid lipsticks?

[@christinedrown5507]

@@user-ht7zi4ed6n Yes, the Gen Nude matte liquid lipsticks are an exact ingredient dupe for the infinite lip clouds. They're probably made in the same lab.

[@beatrixpo1956]

I was SHOCKED that the Cherry Splash color drops looks amazing on me.. idkw I use it when I’m doing more retro looks, but I was more surprised that little lilac works so well. I do often go with rose milk( mine is a pretty pigmented Beigey- pink) and although I’m over it- I wore pink nectar all summer long. I have so many things from this line( love all the lips) I’m missing the foundation bc..$48.. but I’m used to md/full coverage. I STILL haven’t ever been able to find the powder blushes in stock so I feel pretty incomplete. Divine Skies is amazing. I’m thinking even though they’re highlighting blushes, she ( I’m hoping ) will put out a very subtle but beautiful highlighter.. maybe even in the color drops formula

[@davinschnappauf6876]

Very interested in the Daniel Sandler video! He has a green tinted primer that I'm so curious about. (I get that that might not be something for you, I'm just a very pink person, so I'd love to calm it down a bit)

[@janebarnette6548]

I agree that the eyeshadow palette is a total home run. I hope she comes out with another color way in this formula/format soon!

[@laurenbray8314]

Soft Amethyst Color drops is a lot like Storm cloud paint from Glossier in color. Venetian rose is similar too. Those kinds of colors are my favorite for blush.

[@kackie]

Totally. They have that plummy thing without being too cool.

[@figurista_blog]

Can you please make a video about your favorite brushes?

[@rianneroo]

I'm right about ready to splurge on the whipped lip creams. The amethyst blush is a dream on my medium Southeast Asian complexion

[@sls1776]

Your skin is looking phenomenal Kackie! I am looking forward to the Daniel Sandler review. I have to say I don't bother with cushion foundations because its just not my cup of tea but the K beauty BB creams are amaze-balls! Purito cica clearing BB cream, although crap shade range, is great medium coverage with dewy but natural finish..shade 21 is perfect for my paleness. Missha BB creams (I have 2 different ones) are affordable, great medium but adjustable coverage, plus skin care benefits. I mean if you are looking for different products it might be worth looking into. Shade ranges are not good with k-beauty but that is to be expected. However the performance and price and skin care benefits are worth it (if you don't like it Amazon has good return policy).

[@sunshineliz5297]

Almost Everything from this line is just too orange for my taste but that cushion is nice. Thanks for the great review and the lipliner comparison

[@brittanycook836]

I actually think the way you do your liquid eyeliner is really flattering!

[@kackie]

Aw thank you!

[@theresag1969]

I have super warm skin tone and I prefer cool tone blushes as a balance to all the warmth I have in my skin tone.

[@gabriella8141]

I bought cherry splash and peachy peach and I was the most excited for the cherry splash because I've been looking for something more red/pink like it, but I'm surprised peachy peach looks the best on my fair skin tone. I might get pink nectar it's the same shade I turn when I blush lol

[@Viv_moua]

Great video I really was on the fence on buying these products your video was by far the best review on em cosmetics that I've seen!

[@cgomez113]

I have tried several tubing mascaras from the drugstore and they are on the lighter side. I have a Revlon, Loreal, and Essence one. I just went back and bought another thrive in the brown because I’m also looking for one more similar to your tastes as well.

[@sheatheunicorn]

this channel can put a smile on your face

[@kylafish]

the Daniel sandler blushes are what I wanted the em cosmetics ones to be

[@cneale9]

yess!! I have wanted to try to the serum blushes for so long, but I have similar blush likes as yours so I'm going to pass on the serum drops and get faded clementine instead. Thanks so much!

[@linkxepona64]

I love love love the em cosmetics lip products!! I have way too many colors, haha! I also love their mascara; it’s the best one I’ve ever used.

[@streichedelic]

Kackie! I love this video! I'm waiting to see if one of my new coworkers will go in on an Em order with me because I just know I'll get dinged with duties. Looking forward to the Daniel Sandler video as well as your Black Friday anti-haul if you're still doing that this year!! Also- a side note- I kind of love how in the thumbnail, your swatchy hand lines up with the wall colours to make it look like you're flipping the bird if I'm just looking out of the corner of my eye.

[@kackie]

(I NOTICED THAT TOO...I might have to change it)

[@lila7663]

Thank you so much for the video! Totally putting together my Em cosmetic Christmas list now. ps. I totally relate to you on the serum blushes. While I do like mine, it just feels like too much work when layering. Also agree that the eyeshadow palette is lovely. pps. Oh and also thank you for your nuanced way of reviewing things. I really enjoy the brow creme for how light it is since it’s my preference, and I like that on my lashes as well so I’m totally going to try the mascara too! :)

[@beatrixpo1956]

I think you’d like the lipliner Mink a lot! It’s the brown nude

[@Luna04567]

Love EM cosmetics, but I’m unfortunately allergic to their powder formula. Need to try the lip cushion

[@kristenlawless7284]

I can’t stand when makeup stays tacky so these blushes are a pass for me. Even more excited for the DS after seeing the package on your Instagram story!

[@juliascamp2175]

I have been really hyped for this review! I’ve still never tried Em Cosmetics. I have really been wanting a new powder blush since all I have are creams (I have my eye on the Aether blush sets) and if Em comes out with a more mauve/pink powder blush, I think I’ll pull the trigger!

[@yomiyominom]

I agree with your review, the liquid blush stay glowy and liduidy on my cheeck. I need to put powder on!

[@KourttneyL]

You had your baby?! 🥺💕💕 wow I didn’t even notice! Wow you’re looking amazing!! Can’t wait to watch this video :) I just placed my order on EM cosmetics. I’m excited to hear your review!!

[@rachaelr7567]

I’ve been waiting for this! I must buy it allllll

[@Gorditavont33se]

Would love to see a whole lip liner video from you!

[@meredithlustig721]

Immediately clicked! I’m curious to whether you own the felt tip or the brush tip for the eyeliner. I may also pick up a couple of their lip products, all of them look so beautiful on you!

[@missysuddeth9704]

I love the mascara and color drops, but I'm looking forward to trying DS. 😁

[@veronical1116]

Use you fingers instead of the brush with the blush, the pigment shows so much more. My skin color is tan, olive and this shows so much on my skin when I use my fingers.

[@rianneroo]

OOOOOHH I'm early and we've been waiting for this!! I'm eyeing many things from the brand so this is super helpful

[@hatecraft278]

Hmm in interested in the cushion but the price tag is so high. I may have to try it and one of the blushes

[@Oranaiche1]

It’s so gorgeous and you get about .84 ounces between the two cushions (i think each one is .42 anyway?). Also keep in mind they’ll be selling refills soon so those will be less expensive. I’m excited to see the pricing when they come available. 😍

[@jessicabey275]

What if you powdered lightly with translucent powder of the blushes drops? I really want those! Skin city is having a 20% sale right now where Daniel sander is sold

[@kristenlawless7284]

Also I sooooo struggle with that gap between eyeliner and my eyelashes! I just avoid eyeliner instead of trying to practice and get better at it 😅

[@thingsbytheberk]

I bought the Rose Milk shade and was bummed with my shade choice because it’s so hard to get it to show up even though I am basically a ghost human 👻

[@maxineang7223]

Early!!! Also been waiting for your take on Em Cosmetics ☺️

[@jerrijones09]

Super excited for the Daniel Sandler video :) ❤️ And your cute little family’s Halloween pic on Instagram couldn’t be more perfect. Your baby’s little foot 🦶 was just to much 🥰

[@lilbetzluvskelly]

This was so incredibly helpful. Thank you kackie

[@nkurdy288]

I hate the magic hour gloss, it goes on patchy and only works when I sheer it out or put other things on it till it’s completely diluted. I wanted the lipsticks to be sheer and super shiny, it’s medium to full coverage and not that shiny. And the venitian rose looks terrible on my skin tone (light olive), it makes me look a bit dead...it’s so bizarre, because I have similar colors in other formulas and the don’t do that.

[@letsgoalready5515]

If it’s making you look dead it’s probably an undertone issue.

[@scarletwillowwood489]

This is just the video I needed, thank you!

[@BlueEyes-0222]

Unfortunately, nothing from EM Cosmetics works for me. The colors are all wrong for my very cool toned fair skin and blue eyes. I just received the Holiday set with the eyeshadow palette and blush. The eyeshadow takes all of the color from my eyes and the blush makes my skin look muddy. So SAD!!!

[@amarie5040]

You are a conoyjeur of em cosmetics. Thanks for this informative review

[@kackie]

EHTHENKYOU

[@MsLoriKessler]

Would you say the mascara is a decent dupe for lash slick? I’ve been looking for one.

[@kackie]

Yes - I think it's better than Lash Slick.

[@MsLoriKessler]

@@kackie thanks Kackie!

[@nemofish3504]

Lol I messaged Em cosmetics about the undertones of the compacts and they just brushed it off and said it doesn’t matter because it’ll adjust to you. Yeah, okay. I have pink neutral undertones. Putting yellow undertones on my face ends up making me look like I have jaundice

[@actual______criminal]

Wowie I caNNOT wait for the Daniel Sandler video !!! I cry

[@leahrosin1439]

How do you keep your teeth so white???

[@sumthinsnazzi78]

You remind me a lot of Emily Noel! Like the way you deliver information and stuff... it's cute. ♥

[@lisadgingersnaps9843]

But $24 for 2 really isn't bad.

[@chickenhoffman]

Great review!

[@renoihigh5423]

Lip products: all colors will work well for you due to you light cool skin tone. However, people with medium olive tones will have to be wise while choosing the colors 🥲

[@gipperiffic]

Your hair looks good mama!

[@hannahlapham4638]

Fantastic helpful video thank you! ❤️

[@laurenbray8314]

Ehhh I was interested in the cushion but not for 48 bucks. That's alright, I love the brand anyway!

[@SaucerJess]

💙💙💙