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👉By Think School: thethinkschool...
👉VIDEO INTRODUCTION:
Doston, Royal Enfield ki kahani kuch aisi hai jo bade bade businessman sunke hairan hojatein hai! Bahut kum log ye jaante hain ki ek zamane me Royal Enfield ki halat itni kharab thi ki woh ek baar nahi, do baar nahi, puri 3 baar bankrupt hone ke kagar par pahunch chuki thi!
Lekin fir kuch aisa hua jisne Bajaj aur Harley Davidson jaise bade brands ko bhi choka diya!!
Zara sochiye, saal 2000 me, Royal Enfield ka production capacity tha 6000 units per month, lekin bik paati thi sirf 2000 bikes! Company itne buray haalat me thi ki 3 badi-badi companies ki koshisho ke baad bhi ise koi bacha nahi paaya. Lekin fir, ek 26 saal ka naujawan aage aaya jisme vision tha, himmat thi, aur ek perfect strategy thi jisne Royal Enfield ki kismat badal di!!
Aur aaj dekh lo, wahi Royal Enfield jo 2000 bikes bech paati thi, uski sales 36 guna badh chuki hai! Aur aaj Royal Enfiled salana 9,20,000 bikes bechta hain!!😲
Aur maze ki baat yeh hai ki ye safar sirf Bharat tak seemit nahi raha. Aaj Royal Enfield duniya ke 50 deshon me apni bikes export karta hai, aur aaj Royal enfiled ek global icon ban chuka hai! 🌍🚴♂️
Toh ab sawaal uthta hai:
Royal Enfield me aisi kaunsi problems thi jiski wajah se Company doob rahi thi?
Ek 26 saal ke ladke ne aisi kaunsi business strategies apnaayi jisne ek losses me dubi company ko ek global sensation me badal diya?
Aur sabse important, is romanchak safar se hume kya business lessons milte hain janenge is episode me?
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Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
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