How Royal Enfield Crushed Foreign Brands?

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VIDEO INTRODUCTION:
Hi everybody,
Royal Enfield is one of the most admired motorcycle brands in India and you would be shocked to know that, in the past 25 years, while the stock price of Apple has shot up by
73,512.90%, and from the day of listing, the stock price of Alphabet shot up by 489.68%, Tesla shot up 18,513.28%, Bajaj finance shot up by 131,918.26% whereas the stock price of Eicher motors has shot up by 400,412.30%!!!
While most people know Royal Enfield to be a legendary brand today, what they don't know is that Royal Enfield was on the verge of shutting down not once but thrice in its history!! And it was in such terrible condition that first a UK company tried to revive it but they failed, then an Indian company called Madras motors tried to revive but again they failed and finally even Eicher motors tried to revive the company for 6 years and they again failed!! And just when they were about to shut down the company, a 26-year-old named Sidhartha lal pleaded with the board to give them one last chance!!! And this boy did something so incredible that back in 2000 Royal Enfield had a capacity of 6000 units a month but could sell only 2000 units!! But after Sidhartha took over in just a few years, they went from 25,000 units a year to 50,000 units sold to 100,000 units to 200,000 units to 400,000 units and as of 2023, Royal Enfield has seen its sales shot up by 36 times to hit 920,000 units in a single freaking year!!
And today Royal Enfield sells not just in India but also exports bikes to 50 other countries all across the world!!
So the question,
When 3 big companies could not revive the brand, What did this 26-year-old boy do differently because of which today Royal Enfield has become a global sensation?
What were his business strategies that saved Royal Enfield from shutting down?
And what are the business lessons that we need to learn from the iconic rise of Royal Enfield?
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[@ThinkSchool]

👉 Check out odoo : www.odoo.com/r/rZI

[@Sivaganeshg5]

I think you should have focused more on its brand building process, especially marketing..... - For all the advantages aluminium provides , it is 7X more expensive than cast iron -What I want to say is that pure product design cannot win markets. The better designed bikes would have met with a failure if it was not coupled with a marketing strategy.(It most likely would have been perceived overpriced) -Also luxury market in India grew at an astronomical pace in the past decade.

[@anantpandey231]

I think first you should migrate use website to odoo before recommending.

[@bujjiibv]

@@Sivaganeshg5

[@mehaltandel7608]

Did you ride any RE ? If yes ride one than ride Same capacity Honda🇯🇵 (cc) than come back and watch same video you get why Japanis bikes are good just stick to ( heat and engine vibration)

[@RG_spc]

Hi every buddy

[@santhoshkumar2270]

How royal Enfield failed: 3 mins How royal Enfield succeeded : 3 mins Business lessons learnt : 3 mins Advantages of aluminium : 9 mins Came here for business lessons Leaving after a science class Thank you for the free science class think school

[@mumbaiverve2307]

True ... He must be an engineer.

[@sajanpatel7140]

I was looking for this comment 😅

[@econifywithanubhav]

Once an engineer, always an engineer :D but on a serious note, the real learning is in the marketing. While product design is important, the genius lies in making it visible in a crowded market where the bulk of the consumers are looking for value purchases. From being an army bike to have a cult like following in India, its been a very interesting journey for a British motorbike company.

[@HiHlo-p4k]

Nice pr team

[@LewisHamilton_44]

Well it's failing again because of chapris

[@Yuvan-8516]

I watched all of your videos , and by watching your videos on geopolitics I became one of the best students of my classroom 😃 Thanks to Ganesh sir for always delivering the truth...💓

[@Timecapsuletuesday]

😂​@@DeepKajale

[@Maoistcommunist]

​@@DeepKajaleit's just for pr he isn't studying

[@Maoistcommunist]

@@DeepKajale why I said this is because you can see previous videos of this channel and you will find many comments like this and being liked by think school channel

[@The_Real_Monkster]

@Yuvan-8516 if a girl is impressed by this then make sure to ask Ganesh on a common date.

[@AK-db2ph]

Acha 🤣🤣🤣🤣🤣

[@nitantpatole]

I live in Mumbai and there is a royal enfield showroom near my building. Yes what you told about Royal Enfield Showroom is righ. It fills more like a retro themed cafe than a showroom.

[@nithinmohan3140]

The density and weight difference between cast iron and aluminum are fundamental class 12 knowledge. The fact that it took a 26-year-old to switch the cast iron engine to an aluminum engine, addressing a fundamental issue, shows how pathetic the R&D efforts were in the manufacturing of RE.

[@bharadwajxi9169]

It's not the mistake of R&D it does not apply proper strategic management

[@durgeshpatel8753]

They were in Hibernation mode for decades. However, they are turned a new leaf after outsourcing their Design and Research department to UK. THe folks in UK design the bike and the same bike is built in India. Best of both the worlds. If there is one pivotal point in RE's turnaround, it has to the be their Design and Research center in UK.

[@pranavtalwalkar9812]

It wasn't that they didn't know what to do they were very reluctant to change as their products were infact getting sold on the fact that they have cast iron motorcycles made of metal. Not just cast iron blocks but installing timing chains instead of pushrods was also one of the most remarkable changes in the engine.

[@pallavmandal]

You guys don't realise that it is not easy to design a new engine from scratch. This is not just in bikes. Even in cars. In fact there are many car manufacturers who purchase engines from rival manufacturers. Siddhart Lal must have struck gold when their aluminium engines were functional. I have the first aluminium cruiser bike released by Enfield. The Thunderbird Twinspark. It was 2008 end. The previous model was a cast iron engine. I was very sceptical about buying a bike with an untested engine. I still have the bike. Still runs like a lion.

[@nithinmohan3140]

​@@pallavmandal The fundamental issue is the kerb weight which was evident to them. The fact thet they are manufacturing their own engine or buying 3rd party engine is missing in this video. If they are buying engine your point stands otherwise it is a clear lack of R&D.

[@Sandeepjoshuastar]

Case study of nandini milk and mysure sandal soap

[@RajneeshSingh-i5t]

By protesting against Amul milk, nandini milk built it's empire. 😂😂

[@mohankrishna3597]

@@RajneeshSingh-i5t Yeah who wants a company which runs on the soil of hatred .

[@yashawanthramaswamy1249]

Only fools says this.. Nandini has it's own quality and brand.​@@RajneeshSingh-i5t

[@samarthd9948]

Jai Kannada ❤

[@RajneeshSingh-i5t]

@@samarthd9948 Jai Bharata Janani Tanujate Jai Karnataka Mathe

[@sanjayakumarsahu971]

Dear, i am shocked to see this, yesterday i was googling and reading wiki to know the stores and its indian and international business of Royale Enfield, and what a coincidence you have made a nice video on the rise of It. Very nice. 🎉

[@devanshjyoti2570]

"In spite of being the son of a millionaire, Siddhartha chose to dabble with the his everyday customers." as I say, Indians choose to appreciate rich kids, even for breathing right.

[@suAika]

Not rich kids but successfully one

[@ck3289]

India is not a communist country !

[@MrSandy28]

i mean they must be so spoiled that whenever we see a grounded one, we can't stop ourselves from praising the person

[@rajeshkumarpanda7057]

Bhai tu nahi samjhega

[@mkrish9182]

Royal Enfield gives that macho feeling, which no other Indian brands give. And that dhuk dhuk dhuk sound of RE makes it unique! RE is a symbol of lifestyle for many youngsters connecting the urban & rural India…all these things are well capitalised to make it a success!

[@rahulgolikeri1187]

Some facts are wrong or missing: Wrong: the Japanese 100 cc bikes came to our markets in the mid 1980s and not post liberalization in 1991. Missing: you should have researched better... you missed out on that swiss gentleman who eventually made RE collaborate with AVL to develop the new aluminum engine!

[@vineet07]

hey Rahul, I would really like to read and know more about what you have mentioned, could you provide some references for the same. 😊

[@rahulgolikeri1187]

@vineet07 Hi, Vineet... just Google regarding the 100cc bikes... and you'll know! About the British turned Swiss national... it's common knowledge. I believe his father used an RE as a scout during WW II and during a visit to India in the mid 90s... he was surprised to find so many on the roads... and still being made! He go in touch with RE and imported some to Switzerland. But soon found their emission norms were too tight for this bike to be sold there.... and that's when he and RE got together and the new engine development began!

[@rahulgolikeri1187]

@vineet07 the first 100 cc bikes were tvs suzuki ax 100 (aka as ind suzuki initially), kawasaki bajaj kb 100, hero honda cd 100 and escorts/rajdoot yamaha rx 100!

[@rahulgolikeri1187]

@vineet07 I owned a later version of the tvs suzuki called ax 100 r (r for rural) for over 16 years (89 to 2005) and did approximately 850k kms on it! That's a whopping over 50k kms pa!

[@vineet07]

@@rahulgolikeri1187 hey thanks for the effort of writing down the points. It was informative and I am going to search more about it. By the way the last thing you mentioned about 8L+kms just blew my mind. A 100cc tvs-Suzuki went really a long way😍🔥

[@CaptainMighty001]

Neelakasham Pachakadal Chuvannabhoomi, a malayalam movie released in the year 2013 skyrocketed the demand for Royal Enfield bikes in Kerala. Riding culture peaked after that movie release. Most RE showrooms had a waiting period of more than a year because of the extraordinary demand.

[@EdibleIn-l2l]

I was about to type this one and you said it

[@Prakash2sd]

True i was about to comment this

[@VeerendraBidare]

One more factor that I think people often don't co-relate is, RE rose along with the earning of an average 25 year old Indian. Before 2005, the average Indian couldn't afford a costly bike and always focussed on fuel economy and ease of use. Sure Siddartha Lal did all the right things. But at the same time, an average Indian could start to afford these bikes too and not just afford it, but also take it on long multi day rides.

[@officialjishanali]

That's a good point. The sales of the REs only soared post 2014-15. The UCE Classic was introduced in 2008-09 and till 2015 there weren't' any significant upgrades in any of the bikes (except Thunderbird).

[@imbatman6250]

Bro, I think your mic is in focus instead of you.

[@raghavendratechhackers6408]

Yeah, you're right

[@ashutoshthite]

😂😂

[@bharatbharvesh4617]

Yup.

[@sharoothsprakash1953]

Maybe it's a new mic

[@nikhilshitole7172]

Bro, you are right but focus on voice bro.. 😅😅

[@Imm_benny]

Hi Pls recheck on 13:12, I would like to mention a correction here. Cast iron is better than aluminum for damping and vibration because of its unique microstructure and high damping capacity. Cast iron has a high damping capacity due to its graphite flakes, which give it a rough surface. This makes it ideal for use in machine bases, engine blocks, and brake components

[@Sivaganeshg5]

I think you should have focused more on its brand building process, especially marketing..... - For all the advantages aluminium provides , it is 7X more expensive than cast iron -What I want to say is that pure product design cannot win markets. The better designed bikes would have met with a failure if it was not coupled with a marketing strategy.(It most likely would have been perceived overpriced) -Also luxury market in India grew at an astronomical pace in the past decade.

[@yash_kambli]

Sure pure product design can't win the market but it's the most important aspect behind any successful business. If ur product is terrible it might enjoy short term gain but in the long run it will fail. Not to mention u could face a lawsuit if it had serious flaws

[@suAika]

Best marketing was that Indian army use that

[@econifywithanubhav]

I agree. One of the most successful marketing case studies that I had come across during my MBA days was of Tata Ace. It's a very interesting story how after thousands of survey they realised the prestige attached with a 'steering' instead of a handle and how smartly they positioned their product. The real learning comes from there while material science would only be interesting for engineers.

[@darshanjoshi3745]

The engineering terms regarding engine are explained very simplest manner and as an mechanical Engineer I can relate it very closely ❤ great work 🎉

[@stephanbunch2974]

Bro make video about MAHINDRA&MAHINDRA AUTOMOTIVES

[@paulabey5622]

Especially their JAWA YEZDI motorcycles, which have direct competition against RE.

[@ramtejamaddala3259]

Nice one. Even Mahindra will be a good story. From making failing cars to engineering cars that can rival international brands on engine tuning and ride comfort. They too had a similar strategy, as they had also taken survey from thousands of people to understand what they wanted from an SUV. And then they produced powerful and spacious cars with muscular appeal.

[@THUGPUTIN]

​@@ramtejamaddala3259engineering cars? Nope... They took the patents of ssangyong motors when they had that company with them and let them dry.... Even tata owns Korean Daewoo truck company but no South Korean has complained and Daewoo is no 1 truck company in many countries of Asia... Mahindra time and time again has destroyed brand for their own gain... Mahindra also owned Chinese biggest tractor company (I'm not joking)... During covid they left.... But they took all the patents 😂..

[@Stockguy64]

Excellent explanation! The way you explained the technical terms releated to the Aluminum in a very good and simple manner (especially the car example and animation) is what impressed me, but unfortunately our schools and colleges lack such innovative teachings and teachers. Man I think you should go on and start your own school for case studies. This would immensely benefit students getting ready for B-School placements.

[@kirushneshdevaraj2736]

Explaining with the visual graphics is much more captivating...fantastic job!

[@ayushdoshi1419]

Proud Engineer at RE❤

[@sarthakverma5921]

Work on vibration

[@bhimu.y1]

​@@sarthakverma5921😂😂😂 Kya baat hai

[@sajanpatel7140]

You spent most of the time explaining how aluminium is superior to cast iron. This video feels like a advertisement.

[@rohitraj-ig8to]

Another great video, people like you make KZbin a platform a place to learn. I have been following you since the beginning and your consistency about the quality content is just too good. Keep it up 👏🏼👏🏼👏🏼

[@beast_is_beast]

I have been seeing your videos from quite a long time... and let me say, quality of your content has significantly increased...those 3d depictions are just icing on the top. love ur content

[@paritoshgavali]

You missed the fact that RE marketing included Bollywood movies. Every major Bollywood movie in last 20 years with a police/soldier character rides a Bullet.

[@jaravta]

All the things I heard about RE when i was growing up making sense now. Garam hone me time leti hai, magar ek baaar garam ho gayi to isko koi rokne wala nahi h (it takes to heat but once it does, this bike cannot be stopped) understood it was happening because of Iron engine

[@akshaykothekar2110]

One of my favorite channels on KZbin. Such a classy analysis, bro... Keep educating us. Thanks a lot!

[@ThinkSchool]

Thanks man!

[@vineet07]

on a lighter note as per my knowledge the 'ch' part of the company name should be pronounced as 'sh' same as in 'Chevrolet'... very informative video.

[@Grey-ri4ud]

Agreed. All these points are on paper. Let's also not ignore the modernisation of our country as well. What's Royal Enfield known for? I don't think any of the points in the video come to our mind or we even want to know when we hear the word Royal Enfield. It was always the THUMP, the sound! It was a statement on it's own. As a kid I used to look at a "bullet" in awe. If a motorcycle entered a street with that thump, you knew it's a RE/Bullet. A sign of prestige where people wait months to get the bike. It felt special. Only the financially well off people had a Royal Enfield, unlike today where almost every household has a Royal Enfield because of how easy it is to get one thanks to easy access to loans, lesser waiting periods and so on. And regarding the innovation Sid Lal did, every company needs to innovate and adjust to trends or die off eventually, but kudos to the guy for getting it done. At the end of the day, i think if people had easy access to money back during the brand's dying off period. It would have been a success then itself.

[@yogesh_kr]

I just started ur video , went down to my godown and just had a view of my second hand maroon colored classic 2017 .. just love the manliness vibe it brings , better to say massiveness

[@anonymousperson9929]

This video has a good blend of Business case study and Physics !

[@TheCharan732]

Proud CLASSIC 350 SIGNALS owner😍 Bought with own money my dream bike next Himalaya🤗

[@MonuYadav-uz1uf]

Purchased this year and it's like charm 🎉❤😊

[@devanshpandya9812]

Best person teaching my favourite Brand case study Thanks a lot it means a lot for a RE owner ❤

[@rajdeepsen3011]

no one teaches better than thinkschool , its getting better and better day by day 🙌

[@bishalroy2255]

Your content quality is always top notch 😊

[@Yuvan-8516]

Big Dawgs song line 😁

[@tusharmishra4666]

Explaining most complex concepts in such a simple manner that even kids can understand it. Hats off

[@sandeepsg6421]

We cannot decouple it from the India’s growth story. As more people can now, afford buying such bikes, without worrying about the fuel efficiency, maintenance and other economic factors that are decisive in the choices of customers. Nevertheless it is worth to acknowledge that they have done a good job in the recent years bringing many technological improvements along with extending their range of products offered.

[@chaitanyasabharwal72003]

I've read about Sidhartha Lal. And again, just like this time, whenever I read about him, I feel like his passion for ROYAL ENFIELD was the biggest thing.

[@drago4803]

It makes the most beautiful bikes in india.....only competition in aesthetics may come from harley,indian motocyc.....they are way to expensive while re just costs 2.5lakhs to 4.5 lakhs

[@vybhavchaturvedi399]

Ummmm... Triumph? Honda (highness sucks though)? Jawa? BSA? Yezdi?

[@drago4803]

@@vybhavchaturvedi399 jawa bobber looks cool . Triumph bikes above 7 lakhs look good. The 400cc variants have a very slim body which feels like driving a honda shine with 400cc. Honda cb rs body is again very slim .....but both triumph 400cc and honda cb rs look good on side profile. Royal enfield has only three beautiful bikes.....classic 350 models which are without the knee pad blocking the tank's beauty, super meteor 650 and gt650.

[@vybhavchaturvedi399]

@@drago4803 the Scrambler 400x? It's as good as the Himalayan 450 alart from it's off-road capability and is any day a major major upgrade compared to scram 411 I believe you like the retro looking bikes, where RE is the king in budget and outdated bikes closely followed by Classic Legends. I am not that big fan of Retro, but i guess that's all down to preference, power to you. Happy miles ahead

[@anuharidas3039]

Very detailed analysis. Appreciate the effort. Thank you

[@maxverstapanfromkerala]

Research and content quality 🤝♥️

[@shashidharboppa3957]

Excellent presentation.... Top notch content !!! Kuddoss to the Team..

[@KSDheeraj]

Thanks, sir, for telling the story of Royal Enfield. I felt it was iconic since time immemorial like it is today.

[@balajits7402]

Still royal enfield bikes get much hate for bad service and poor spare parts, and the *vibration* of their bikes is insane!!

[@DanishMurali]

Now it's faar better

[@abhishekbhaskar6268]

They r success because still there r not much competition, if u want a cruiser or roadster!! U don't have much of a choice!!

[@gitaxmi]

J series engine is much more reliable these days i have one, never noticed severe vibration.

[@stevencharles8421]

Service is dog sh*t. These service guys can’t even diagnose the vehicle properly

[@sidrockx95]

There are plenty 650s in their lineup. New Himalayan as well. I own an Interceptor. Smooth as hell. Where are the vibrations?

[@hemantsharma-qf7wb]

Ganesh sir never disappoint us ❤, big fan of your work.💖

[@MrPinyworld]

Brilliant turnaround story powered with real customer insights and careful execution

[@tradingswamyintelugu6541]

Great Siddharth 👍

[@swaminathan1959]

Another brilliant insightful presentation. Learnt a lot. Awesome!!!

[@men7822]

Very very detailed n beautifully made video. Keep it up

[@MD.ShoukatAkbarRifat]

VERY help full and knowledgeable content thanks for this

[@adjforever]

Excellent content 👌👌👌

[@adityarajput5752]

Bhai maza aa gya 🙏

[@lame00O]

Great video once again. You taught business and physics in the most interesting way possible. Love it.

[@venstomon931]

So Siddartha solved engineering problems, customer service problems, brand image problems and logistical problems . That is incredible.

[@vishantshah4878]

Great video !!

[@namansh9h]

Please make more videos on such topics. This was really interesting to watch❤

[@piyushjain4349]

Super and wonderful case study ❤ i have prepared full notes .

[@deepakgarg8602]

Thank you for sharing such passionate and inspiring journey of RE. I am a fan of RE forever 😍💐✌️

[@Akankshaborse]

Superb! ❤

[@tahirchaudhary9320]

Excellent naration and reserach. Keep it up think school

[@vishalmhatre7651]

I mean wow its been such great video its long watched it in peices. But mann what a host what depth of knowledge shared by him. Hats off to him and to think school for such great video

[@InspireDaily_07]

I don't know the story about royal Enfield before I got surprised they tried 3 times from dying to good company and connect with customer but I know Now😊❤ thanks for sharing the valuable information super simple explanation

[@vandanpatel-q1q]

great video sir , huge salute 👌👌😊😊

[@sabinpoudel5441]

So, he uses atomic habit theory.Small change creates great results.❤

[@MrPrandhir]

I have never rode on Royal Enfield, but i feel proud when I hear that it doesn't allow foreign bikes to grow in India

[@KunshJain-o7m]

Editor doing a solid job. Keep it up

[@rktdays2068]

Very lovely informative video❤❤❤❤❤❤❤❤❤

[@JoelGonmei]

Hi big fan of thinkschool

[@NithinVr-h4o]

Really your videos are helpful to improve our communication skills .

[@harikrishnasadhu9581]

Great Story!!

[@Yuvan-8516]

Hi , I am big fan of you sir 💓

[@dewasheesh4931]

Siddhartha is a Genius.. from almost a dying company to making it the most appealing bike for the youth, he really changed the whole market just with his brilliance..

[@roshanthapa25]

Nice video and insights

[@manishsikhwal4612]

It was a amazing video Ganesh.

[@devasanthosh966]

Great work please continue

[@Haptic-FeedBack]

I really want to honest this case study is below your standards, the aluminium is a good point and helping the manufacturing process, Bajaj does the same and many others, regarding the vibrations man you must be kidding even now the classic 350s vibrate like earthquake at 90+s on highway even with the newer ones but they are a lot better than the classic and thunderbird models still they vibrate, regarding cooling of engines royal Enfield engines are the worst. They did not have a fuel gauge till recent. see in the video you should have focused more on the brand building part, you completely missed about the reliability part, than most of the bikes royal enfield is more reliable with less breakdowns, also they give you more torque at lower rpms which makes the riding also relaxed, better in case of service, parts, customisations, when compared to other bikes. For example when my pulsar got issues even in the Chennai service centres donot have parts and the parts never came despite of waiting for months. But royal enfields you get a great service even in tier 2 cities. The best thing they done is several models, having a lot of powerful engines than others. I am also looking for a royal enfield over bajaj or any other brands because of their service and availability of parts, despite of the issues. this could have been a much better video than it is. As said below par for your standards.

[@vybhavchaturvedi399]

I can see you know more about bikes compared to the creator, but multiple engines? What? RE has 3 engines, that's all, the J series, the 650 and the new Sherpa The biggest downside of RE is how strict they are with making any changes to their engine. The cruiser Meteor shares the same engine with a more commuterish Hunter. That's why no matter how much you Rev hunter, it just dies down, the J series cant just cope with that. The GRR450 (street naked) uses the same engine as H450, on paper the GRR has 40+ BHP, but it never comes to life cause the chassis can't support that. RE never makes any changes to its engine, it's all lift and shift. Also parts? RE makes the BeSt MiRrOrs in the world, i like to call my Interceptor Mirrors as AI mirrors, they do whatever they want, and what's the solution according to the service guy, get the touring mirror 🤦🏻 Cooling is actually never an issue, maybe Ride a Duke390 or a Husky 401, your legs wont be able to bear the heat on a traffic stop (especially if you have your gear on). Great Service? Brother, I used to get my Interceptor serviced from an official RE dealer, i moved to a more trustworthy guy and it's so so much better. If you have a RE, please take it to some good mechanic, the engines are so old that everyone knows what can go wrong and they can sort everything without going through the hassle of a RE dealer.

[@vybhavchaturvedi399]

My bad, i forgot about their failing LS410, it's so insignificant even RE forgot about it after the debacle of Scram411

[@psYden21]

For this video I see that your research is not adequate. First of all Royal Enfield does not sell motorcycles, they sell motorcycling. Yes, you have touched the part where SL has created a community and cult but you put more focus on the aluminium and engine, which is not REs strongest suit. Even today RE engines are just comparable to Honda engines but not as great. Technology and engineering is not why people buy a RE. Up until the classic reborn they were selling bad outdated motorcycles. As I have said before, RE sells motorcycling. When I first admired a RE desert storm, I did not imagine myself going to the sabzi market with it, rather I imagined myself riding on the treacherous roads of Ladakh and the straight and lonely roads of Rajasthan with a soft backdrop of sunset. RE had put a lot of effort and money into creating that particular image among people who were not into motorcycling and that is its true success. With this image RE were selling outdated and not so reliable products and getting pie charts of profits. But they actually put a lot of money into the R&D department why we have now comparatively good motorcycles with reliable engines. That's why the company is unstoppable now.

[@heymanthkumar]

True

[@kunaljon565]

Their bikes are still not relaible. There is a saying going on in the riding community- once you are a RE owner, you will never be a RE owner again. People get their bikes shipped to north from south to ride in Ladakh and end up shipping the dead bike from Ladakh. Their company owned service centres are also not good. The mechanics are only good enough to replace the break pads, engine oil, clutch, throttle cable etc. Since the bikes are having lot of sensors now, if your bike really got an issue, it wont be fixed.

[@psYden21]

@@kunaljon565 I can't comment on the reliability of the new bikes. I own a bs4 himalayan that still works and I have not witnessed a breakdown. But then again I learned all common problems and resolutions before I bought the bike so I have always pre-fixed the issue before it appeared. Which is not expected from regular customers. So I guess, buying a honda hness makes more sense now.

[@Kartikinvtr]

Video starts from 6:01

[@BluntJ_WOTBlitz]

very nice way of storytelling

[@ramyasri6093]

Amazing video. Thank u

[@balasubramaniann3632]

Great SWOT analysis by Mr Vikramlal & executed all the major issues to improve the Bike to satisfy the Customer. I am proud of Him, was an Engineer / an Employee of Enfield 1974 - 1986 . We know the difficulties & as the Management was not focused on Improvements but was interested on their various subsidiaries / company , attention was lacking & not adopted the Technology as in line with the Japanese. Today Our / Vikramji's Royal Enfield is Flourishing. All the Best 💐✌👑🎉 . N Balasubramanian...

[@mauriceb.5318]

GREAT JOB!!!

[@Yuvan-8516]

Sir please make video on 'Sudha' milk companies progress 😊

[@call_me_mechanic]

Sounds more like a material science class than a case study

[@Kishor_Kcp]

I came here by watching thumbnail..I thought marketing done by movie...😂

[@BeepbeepBatman]

Video starts at 6:00

[@MyeCommerceJourney]

Excellent boss

[@RBG-Group]

Woww, Think school is much more better in delivering the great content as compared to our education system.

[@hareshkorde4626]

Commendable job done, The video is for many viewers of different categories- RE owners and fans like me , for case study students of management, students and learners of bike mechanics like me, for You tubers as it contains history clips, animated clips to explain the mechanics, Excellent I liked it very much Worth watching twice

[@ambadaspatil2508]

damn 🔥the production quality of this episode4 was something else the 3d animations and effects with the detailed and well researched topic

[@ashikmohammedebrahim]

I think your this video is not well researched. So many missing dots in between.Even Honda makes better bikes within the same price range. But why RE??… There is some kind of emotion… I must say ur research is nit fully done

[@OMNG3]

Great insight 👍

[@haidarhasan1361]

00:04 Royal Enfield's revival under Siddhartha Lal 02:23 Royal Enfield's remarkable sales growth and global expansion 04:35 Royal Enfield's revival in India due to strategic decisions 06:48 Prioritizing focus and empathy for business success 08:46 Royal Enfield faced issues with customer experience, outdated design, and market competition. 10:41 Aluminium provides weight reduction and better heat dissipation for motorcycle engines. 12:57 Shifting from cast iron to aluminum gave Royal Enfield 5 advantages 15:05 Royal Enfield's success through community-building and attention to detail. 17:08 Great product can transform a brand's fortunes

[@PreetiGupta-ht9cm]

Please make a video on power distribution system and smart grids and how this system will work eith growing renewable energy. Informative content , hats off sir!

[@dhanjithlal]

As a supply chain student. This channel is like a textbook for me ❤

[@legendaryash6446]

RE IS EMOTION 🌟

[@TheRantyRider]

Great film, and thanks for educating me in what a lak is! There are a couple of corrections though, RE was making bikes well before Word War 2 and the Indian branch was set up before the UK branch died. I have a 2022 Himalayan 411, I didn't want one, wasn't considering one but then test-rode one. It's not fast or powerful but it is fun, which is what riding is supposed to be about.

[@ChrisParrett-qo4sx]

Sid Lall learned from what Willie G (Davidson) did in the late seventies/early eighties. Willie G was a motorcyclist, not just a businessman with an inherited position in a failing company. He went and identified with HD's enthusiasts, spoke with them and steered the company in their direction, instead of the 'Honda' ('You meet the nicest people on a Honda') direction,. He cashed in on the (in Harley's case) outlaw rebel image of the few who were still buying HDs, instead of trying to ignore it as the 'corporate men', who'd never ridden bikes, were aiming to do.

[@johnsbkrambo]

As a non-business professional I learn a lot from your videos. Keep them coming! One nitpick on this video: why say “3Lakh” percent somewhere and “300 thousand” units somewhere else. Would be better to stick to one format for numbers, consistently. Personally, I think the “300 thousand” format is more accessible to a global audience. Cheers.

[@TNMemories]

great explanation ability