KANO Model - Prioritization Technique by Naveen Nanjundappa

KANO Model is a popular and effective prioritization technique to manage the product backlog items. Help product owners understand the customer emotions connected to product functionalities.
To learn more, contact
Naveen Nanjundappa
12 Principles Consulting
12principles.in

[@utkarsh1091]

A very simple technique which helped me prioritize my product backlog

[@vishnuteerthagnihotri2670]

Really an eye opener about how and when to use the KANO model

[@divya733]

Such a complex priortization technique explained very well.

[@rvtejas1]

prioritization technique , we are taking into account customer perception , customer value and focus . This is from a product perspective

[@heriantoherianto4053]

This is new insight for me about Kano model, which can be used as prioritization techniques and can determine customer focus. I think this is going to be very helpful in my future project. But I think I still need to learn more about this, like the example of each category and how we determine the customer reactions to a product, is it by surveying? Thank you

[@seshuvutukuri6450]

Key takeaway : Kano Model is a prioritization technique. You explained in a simple way. I will try to apply in my current project backlog

[@NaveenNanjundappa]

Awesome

[@soumya24ks]

Key Takeaway: Delivery versus customer satisfaction which helps in prioritization of what is value to the customer.

[@vikaskannan3160]

Key takeaway- Impact of different kind of requirements on the satisfaction level of the clients through the Kano model

[@saravanansubramani9720]

Excellent, Must watch for Management Practitioners. For more insights join Scrum - CSM and CSPO training from Naveen - 12 Principles Consulting. Myself benefited from it.

[@NaveenNanjundappa]

Thank you Saravanan Subramani.

[@skhadse]

Key Takeaway : Kano model helps us to understand how important a feature is for the customer. According we can prioritize our development and deliveries.

[@drpritir]

Sounds like a simple technique although it looks complicated initially

[@williampoletto9518]

Key takeaway: kano model is used for sectioning and prioritizing functionalities based on customer satisfaction and impact on usability

[@TheWanderingPrince]

Key Takeaway: A simple yet powerful tool to know how to prioritise items.

[@mohitgupta4489]

Key takeaways of KANO model: 1. It is a prioritization technique that takes into account customer focus, value, and perception. 2. It considers the customer's satisfaction level depending on whether a functionality is present or absent. 3. Using a graph, we can categorize product development into: basic functionalities (must-haves), performance categories (linear), exciters (attractive), and neutral/indifferent categories. 4. The model helps in identifying which functionalities are essential, which can improve customer satisfaction, and which are not important and can be left out during the product development process.

[@nithinkurup3111]

Kano is a prioritization method: to focus on what provides value to customers

[@surendrababu9355]

Excellent and neatly explained. thank you very much. Could you explain with some examples.

[@ts-krishnan]

Learning: KANO model is a technique to prioritize functionality/features while building a product. This prioritization is based on what the customer values: must-have, indifferent, wow, give me more, give me less.

[@purvaverma2524]

Kano model is a Prioritization Technique. It categorizes requirements as - Basic, Linear, Attractive, Indifferent and reverse.

[@dominic1969]

i agree will help in prioritization

[@NaveenNanjundappa]

Thanks, this is more focused on customer satisfaction related

[@vincenzoaltimari7320]

Kano model is a agreat prioritization technique

[@rajithamarapally9184]

The Kano Model is a way of assessing the impact of services or product features on customer satisfaction.

[@priyadarshinilakshminaraya747]

Kano Model is a Prioritization Technique to understand functionalities vs the emotions that Stake holders have on these functionalities like Wow, Good to have, Basic etc

[@Shrie8]

Key Takeaway: Kano model is a powerful prioritization technique used by Product Owners to identify the most valuable product requirements that will make a product successful. It divides the classification into 5 categories: Basic, Performers, Exciters, Reversers and Indifferent

[@iaskalbert3891]

(Aviroop) Key Takeaways: Kano model is a prioritization tool that takes into consideration customer value, customer focus and customer perception & see what is value to the customer

[@naveenkumarb7102]

your explanation are very clear to the point and especially, I like the color you use to differentiate the things.

[@NaveenNanjundappa]

I am glad you liked the style. Looking forward for more sessions.

[@sridattavirivinti1480]

Key takeaways - Kano model is a prioritization model that can take various perspectives of the customer and give more understanding to the product owners to prioritize the requirements

[@aafreenqureshi8153]

Key takeway : Kano Model is an approach to prioritizing features on a product roadmap based on the extend to which they satisfy customers.

[@ashwiniponnachan4977]

Kano Model is a prioritization technique to understand what requirements are basic, linear, attractive, neutral, reverse

[@AnandKulkarni-mw8rf]

Key takeaways : 1. Kano Model is Prioritization technique. 2. Different categories for depicting client satisfaction like Basic , Linear/performance, Attractive/Excitor, Indifferent, Reverse

[@vijayanandg459]

As always..your sessions are great..

[@NaveenNanjundappa]

Glad you like them!

[@lavanyamanjunath634]

Key Takeaway: > Kano model helps the Product Owners to understand the Customer emotions and help in Prioritizing the requirements

[@soumyak4187]

KANA model is a prioritization technique

[@ronyregan]

Key Takeaway : KANO Model is a prioritization technique based on the client satisfaction index wrt product functionality.

[@snehitajain7609]

Kano model is prioritization technique to understand the client view on the Product

[@manchalikulkarni5054]

Key Takeaway: Kano model is prioritization technique to understand the client view on the Product

[@abyarora]

Hi Naveen, is this only a 5 min video? somehow felt it abruptly ended

[@kshamabhosale1703]

Key takeaways: How to identify the priority depending on the satisfied and dissatisfied features on the product on the basis of if the feature is present or absent.

[@bijunija2345]

Key Takeaway 1) KANO model - a prioritisation technique taking what is valuable to customer

[@jakobsch8377]

Categorization of functionalities to steer customer satisfaction through prioritization

[@vijayanandg459]

Thank You for the excellent overview Sir

[@NaveenNanjundappa]

My pleasure!

[@mvrsrivatsava13]

Key take aways: Kano model: Measuring highly satisfied and highly dissatisfied over functionality presence to measure customers emotion levels. This is one of the prioritization techniques.

[@sunainanaina2820]

Takeaway : Impact of service or feature is directly proportional to customers/ client satisfaction.

[@proudkislaya]

Key Takeaway: KANO Model is a prioritization technique with customer's satisfaction levels plotted depending of a product's features present or absent.

[@efrelyndavid3729]

Key Takeaway: Kano model is one of the tools that can be used I'm prioritizing requirements.

[@RahulKumar-pn2fn]

The Key takeaway from the kano model is a Prioritization Technique based on the delivery of the product are they satisfied or basically their mode toward the work done.

[@mrnobodyspeaks4u]

Really very nice explanation Naveen Sir. Its a long time I had attended the Scrum master training from you. Please let me know if you are taking any online classes as well.

[@NaveenNanjundappa]

Hi Sikandar Shaikh, Thanks for your kind words, Yes, right now the Certified ScrumMaster & Certified Scrum Product Owner both training & Certifications are done online. Anyone from any location can attend to get certified. Visit 12principles.in for more details. Also connect on linked in and join the discussions that happen over video call. Thanks, Naveen Nanjundappa

[@sampadchandra4532]

Nice and simple explanation Naveen sir

[@NaveenNanjundappa]

Thank you Sampad.

[@pavanb.n4909]

Hi sir, does reverse really happen in real case. Could you please give an example

[@NaveenNanjundappa]

Hi Pavan, Ofcourse ! there are many examples. such as ads in youtube, ads in some of the websites, notifications.. Our own example is many people who ask us for Certification as CSM, CSPO we don't call back like other training companies. unwanted calls are reverse isn't it ? Have you experienced any ?

[@curvirao7059]

Key Takeaway - KANO Model is a prioritization technique with customer perception focus

[@RahulKumar-wl4dj]

Best explanation

[@NaveenNanjundappa]

Thanks @Rahul, I am glad you like it.

[@prashantvishwanathan6665]

My takeaways from this video - KANO Model is a prioritization technique that product owners can use to define the priority of a task by considering the customer satisfaction on availability / non-availability of the feature to be delivered by that task. Following are the graphs that can be plotted for the nature of tasks - 1. Must have -- This graph depicts customer satisfaction to be just borderline satisfied on feature availability and highly dissatisfied on its non-availability. (Basic data validation) 2. Performance - This graphs shows a linear increase in customer satisfaction proportional to the performance benefit delivered to the customer. (Quick display of pages) 3. Indifferent - This graph relates to feature wherein customer doesn't feel any benefit/value addition and hence no satisfaction irrespective of presence/absence of feature delivery. (Font style or screen colour) 4. Reverse - This graphs relates to a linear decrease in customer satisfaction proportional to the feature availability/delivery in the product. (This might refer to oddly designed features which might be basically a bad design, thereby leaving a bad impression on the customer) 5. Attractive - This graph relates to exponential increase in customer satisfaction on availability of a feature in the product. (For eg: some eye catching dashboards).

[@ashrithashetty-ch9fd]

Key Takeaway: KANO model and prioritization techniques.

[@sixsigmamania]

Hi. I take Kano model more like philosophy approaching customer. To understand his musts and requirements I use voice of customer tool. What is your approach?

[@NaveenNanjundappa]

Hi There, *unable to identify your Name unfortunately. We use Kano prioritization for short term and long term strategic decision making

[@baser40]

Key Takeaway: Kano model plots a feature's presence/absence driving the satisfaction levels of customers as perceived.

[@catherinemarymathew8141]

Key Takeaway: An idea of prioritization using Kano model

[@cariappamk2105]

How do one plot on the graph...let us say I have one delight point...does the curve look the same

[@NaveenNanjundappa]

Hi Cariappa, Delight category requirement ( attractive ) is shown in the video, it's a category and not a specific point ( the curve indicates the satisfaction level of customer with the functionality being present / absent. Thanks, Naveen Nanjundappa

[@cariappamk2105]

@@NaveenNanjundappa , thanks...is it possible to speak to you sometime..

[@NaveenNanjundappa]

you can connect with me on linkedIn and contact.

[@ehteshamali5471]

What is two level user authentification here?

[@NaveenNanjundappa]

where did you see user authentication ? Not able to get your context and reference to video

[@sarthakjena2000]

3 key takeaways: 1. Kano models explains the presence of product feature and corresponding customer satisfaction 2. Kano model also helps with the prioritisation 3. Reverse occurs when absence of certain features leads to customer being highly satisfied