The Kano Model Explained

[@vfatboy1]

The most complete explanation short explanation of the Kano model I've seen so far. Thank you! One and only thing I wish it also covered is some examples of when the model is preferred. Everything I've seen mentions only that when we want to delight customers.

[@sachinmadaan2165]

Everyone explains What Kano model is but I've hardly seen anyone explain how to implement it on the features. Wonderful video. Thank you!

[@sixsigmamania]

If is still relevant, kano model is an approach, stile of thinking. I use voice of customer (VOC) to understand further customer reguurements and delighters. Musts are often obvious- safety, cleaness, adequete quality... do you have experience vith VOC?

[@sachinmadaan2165]

@@sixsigmamania I'm not sure what you mean by Voice of Customer. Although, I have conducted Focused Groups & questionnaires with the customers to understand where they stand. Along with that, I've seldom used Empathy Maps as well. Would you consider these as a part of VoC?

[@sixsigmamania]

@@sachinmadaan2165 VOC is questionaire as U stated. There can be obvious yes / no answers which is directly telling customer opinion. But there can also be larger sentences which must be translated to critical customer requirements. - CCR's. Have you heard about that? It is realy powerfull tool I use quite often in my projects. I never heard about empaty maps. Could you explain a little bit to me, please?

[@sachinmadaan2165]

​@@sixsigmamania Sure. Empathy Map is a way of understanding our customers. It's a part of Design Thinking, where in you get to ask a number of questions to your customers and put them in certain sections of a map. This helps you to understand a bit more about the customers- their pain points, the gains they are expecting. Who do they listen to before making a decision, what do they listen to before making their decisions etc. Let me share a couple of links here of videos that I saw on KZbin which explain this concept in detail. I hope this helps. 1. kzbin.info/www/bejne/h6uadqqhpdepfKc 2. kzbin.info/www/bejne/hKiwl6ZnqbSDl7c

[@sixsigmamania]

@@sachinmadaan2165 thanks so much. I migh add this to my videos, too. Have a great day. 😉

[@priyanshichauhan7228]

Must needed video. Thank God I found it.. great work mate

[@ambrarubino7362]

so easy to understand! I have an assignment on this topic and this video is extremely helpful!! Thank you

[@elecpron5602]

Very elaborate, direct communication.many thanks for educating us

[@umuJG]

Well explained. Many thanks!

[@KeremPARLAKGUMUS-uc4xb]

just awesome explanation, thank you very much.

[@arafatalgazaly3489]

thank you

[@JuanmaAgudoCarrizo]

Why are the lines of attactivenesss and must-be not linear, how are the surveys to get parabolic lines?

[@mayursmarty]

Watched it for the first time and it was very easy to understand in my opinion.. ill definitely give it a go. Thank you so much and well done.

[@AshG1489]

This is very well done. Concise and well put

[@hythamshaer5331]

Extremely helpful

[@muskduh]

Thanks for the video

[@hythamshaer5331]

It’s perfect and very well explained video

[@dineshlakshitha1259]

well explanation

[@arirushan]

I think the section about putting the survey results into evaluation table is very confusing.

[@MrMichaelYD]

Great vid and great tool. Thanks for sharing.

[@srinig2113]

Excellent 👍👍👍

[@ankitgawli2070]

Very nicely explained 👍

[@ari357]

Nicely explained, very helpful. In a team where there is a senior product manager and a designer, who would normally initiate the need to do a Kano model for prioritization?

[@MrMichaelYD]

The PM.

[@sashakatwon4906]

big thnx 4 the video!

[@bithagrop2539]

🎉ty