Behind the Brand [RVCA]

In this episode, we take a look into the core of one the most free-flow, artist driven brands in the world today. We hear from founder, Pat Tenore about how things came to be as well as the talented designers, skateboarders, surfers, musicians and artist's alike that make up RVCA to be one of our favorite brands. Take a look!
www.rvca.com
www.karmaloop.com
www.karmalooptv.com
Follow us on EMUZE: www.emuze.com/...
@rvca
@karmaloop
@karmalooptv

[@mar78andres28]

Been a proud RVCA fan and supporter for 10 years now.. their unique and selflessness view towards life and wear is what’s kept me loyal to the brand.

[@GZBulletZA]

The word *"like"* was used 487 times in this video

[@RubbelisPro]

WAIT IT'S PRONOUNCED RUCA? WHY DIDN'T I KNOW THIS.?

[@TheAlmightyClipse]

Cuz you're a stupid fuck.

[@RubbelisPro]

right because the company isn't spelled rvca okay man. No you're a genius. Pure.

[@sessionsinparadise7357]

+TheAlmightyClipse another dumb fuckn hipster. Fuckn idiots. R v c a. What is spelled on brand but R u c a is what it says. Idk. Sounds dumb as shit

[@walterwhite872]

Adam cuz your not true to yourself

[@tatankahaska]

Cause your one Nīele Haolē !!

[@DWINC]

Been an O’Neill fan since the 80s RVCA is slowly becoming my favorite brand. Only downside is that they don’t cater us here in Europe. In the Netherlands fit guys wear xxl because we’re the tallest people in the world, but nothing is sold beyond xl……..

[@rx3004]

I’m here bc my dad used to be a pro back in Brazil at skating and now all he wears is rvca and I kinda grew into it and I’m a fan my self 14 years young✊🏻🛹

[@TheAlmightyClipse]

It awesome how they can go from being involved with skate/surf culture to being involved in MMA with BJ Penn and Vitor Belfort...

[@jennybower4738]

Can’t wait to support RUCA even more!! You guys are really rad 👌🏻

[@AstenTechnical]

Love this brand.

[@daylenkruze9101]

Best brand period

[@user-sd7qt3hy8l]

It's "Rooka". Shit. No wonder everyone looks at me like im a noob when I pronounce it "R" "V" "C" "A" lol. Wow I'm a dumbass. Well...Now I know. lol

[@drawndownunder8316]

Great story. About the artist.✌🌴

[@snezray2324]

THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

[@jake147258]

I remember years ago when i first heard about this brand and i walked into the shop and asked for the "RVCA shirt" The girl just looked at me weird and went "err rooka?"

[@waltjisneychannel74]

jake147258 kook

[@jordanallen1864]

Love your work! Respect.

[@ryandeguzman4257]

Like this brand😊

[@ponokealii]

this is how i want my brands to be! :P

[@tatankahaska]

RUKa started with the art of Aloha from Hawai’i that’s why I love ruka !!

[@YeahBellaMia]

I love this

[@Eletricmonkey2]

5:06 yeah i know like you know man you know

[@brandonblanco9785]

RVCA please make an MTB/BMX division please 🙏🏽

[@130world1]

Great brand, you should do updates on some profiles and continue to cover them

[@mysterycloak9750]

I buy this brand at tillys

[@robbylafont]

A lot, instead of a hammer, they use a gear (to represent industry). Instead of a sickle, they use wheat to represent nature/agriculture....

[@girlandchocolate]

whats the ending song?

[@yomattt]

Behind the Brand Diamond Supply Co.

[@SammyxSweetheart.02]

I know right

[@blackl1steddrums]

4:12 Muscian.

[@jesuschrist3460]

Im pretty sure RVCA stands for Rich vs Cheap Administration

[@seancamp8358]

It means clothes in greek

[@darthdeze]

@@seancamp8358it’s also Spanish slang for Girlfriend or Wife

[@ROSE-bh9gu]

😁

[@kasandrapurplekitten]

song?

[@KingAlobar21]

True Love Will Find You in the End by Daniel Johnston. This is a cover by Josh Harmony.

[@RickytheTicky]

What does that have to do with this.

[@williamanderson4134]

I lost my job due to covid and a friend of mine recommended sir Luiz and ever since trading with his platform I have been benefiting a lot

[@williamanderson4134]

Thanks Luiz [phone]

[@macgregdful]

I call bullshit as Billabong owns this company...enough said.

[@gnarlytothemax]

over priced T shirts? just hype and good marketing.

[@jleg1104]

Omg stop saying “ya know”