RVCA Industry Profile

www.activerideshop.com/RVCA - Active Ride Shop takes a tour of the RVCA headquarters with Ed Templeton. Featuring Ed, Leo Romero, Josh Harmony, Austin Stephens & Anthony Carney.

[@jp7221]

I work at the irvine one. Fun job.

[@eduardoeduardo4020]

RVCA (pronounced: roo-kuh) is a clothing company based in Costa Mesa, California.[1] The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like a lambda.The 'V' looking character in RVCA name is a 'U'. The 'U' is written in traditional Roman script, and thus appears as a 'V'. Occasionally, RVCA is written in a different script or appears in art where it is clear that the true name is 'Ruca'. 'Ruca' can be translated as "clothes" in Greek , and it is believed the 'V' as 'U' convention arises from this Greco-Roman connection. However, the closest anglicization of the Greek word for "clothes" (ρούχα) would be roúcha. Ruca is also slang for "chick" or "babe" when referring to an older woman in Spanish.[citation needed] RVCA is owned by the Australian company Billabong....

[@SkateLife377]

Cool

[@swollgunsmurphy]

In Russian ruca means hand.

[@caminantenocturno3]

Muchas gracias por el aporte, yo entiendo tu lenguaje & excelente explicación 😎

[@jadizm]

"RVCA is owned by Billabong". Lol! Yeah after they sold out to Boardriders Inc..

[@cpbishurr]

I LOVE RVCA!!

[@randomname3715]

Back to the Life by Spoon. You're welcome.

[@130world1]

So good

[@love_cocoa3643]

Cause she’s my Ruca, I’m barely waiting for my Hyna❤️

[@Torsav]

Spoon FTW! also being able to grab what you want from the warehouse..comfy all day everyday

[@Kmartshopper34]

song is "Back To The Life" by Spoon. One of my favorite songs

[@modernguy25]

dude ive been searching for weeks

[@SWflashproductions]

@Koolmcool123 "The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like an arrow pointing up while the letter V is an arrow pointing down. The R and the C stand for Recession Collection."

[@mattcasselman5399]

Now I know why my order hasn't shipped.. You guys are busy lol

[@kurtoskupernikos]

Until now 😂

[@ErickMoreno945652]

sick

[@rliias]

the MMA sponsors work, i had seen rvca around before but never looked into it and for just amusement after seeing bj penn wear some good looking shirts, i looked into it and now i got a couple shirts and a sweater from rvca.

[@dudeimcool4]

nice

[@WonderJman]

1:03 love is everything

[@enjoialex2539]

RVCA kills, there jeans rock-plus Ed,Leo,Josh,Spanky, i love pop art so rvca is perfect-i also live kr3w but they don't have the art scene involved

[@FifaSir]

I like how Josh comes in the with a first pair of clothes and leaves with a different pair of clothes on. LOL

[@LifeOfNoFronts]

Its actually a U its old style or something like that ed explains in his answer your questions video

[@Ronn76_]

Hey what is the name of that artist program?

[@NeilTheDruid]

Oh yeah love some old Minus the Bear.

[@subomar]

damn i wanna work there..

[@mudvayne3234]

end song anyone?

[@enjoialex2539]

The whole team is rad so r their jeans and tees

[@bilnabiln]

@guzwor the clothes are actually pretty slim fit (well most are)...

[@NO0Bstatus]

is there any way i can subscribe to anp so i can get some sent to my house or do they just distribute them to shops?

[@user-lo3tm7jr6x]

Do workers wear T-shirts in the U.S.? In Japan, only the young people wear T-shirts on their day off. I wear Hakui when I take care of the companion animals as duty. Does RVCA produce it? I want so cool one.

[@baker3person]

hahaha ed is so fucking awesome, its so funny when he says frickin haha. rvca makes nice clothes too

[@didibjj]

i will someday be sponsored by these guys in mma ;)

[@eblambet]

I bet all you goobers thought you were so rad when you walked into Pacsun and asked for an "r vee cee a" shirt...

[@mwloos1]

Yep.. just like u did. Don’t be smug

[@jamiepippin3892]

Posers

[@NewFriiiikan]

Damn the warehouse director can rip...

[@didibjj]

@Donutsmasher1 chill dude

[@Enjoytherideofficial]

who is the guy with glasses ? is crazy

[@Ronn76_]

hey MrRVCA what the name or website of the artist program?

[@eduardoeduardo4020]

Yes,.. Ruca,.... Jaina,... Morrita,... .......🙋..... ,!

[@jrizlechavez94]

Young Ed

[@malleo.11]

Costa Mesa !!!

[@jackpot076]

@TheSleazye666 lol mine would def be altomont, if not kr3w

[@Ykskateboarder]

carney is a beast

[@MrSzechuansteve]

let me school yall here, in latin the letters u, j, and w do not exist. In place of u and w they put a v that makes the respective sound. the word friend or amicvs is actually amicus.

[@iiTzBluNTMaN]

4:47 oooooooooooooooooooo

[@snowboardr323]

@SouthMaui congratulations! would you like a cookie?

[@wtfareyousmoking]

i always thought it was arr vee see aye

[@guystevo]

ed reminds me of morrissey

[@claymarzobestgoofy]

hahaha me to!!

[@gregorybiche89]

"maybe some of you guys have heard on Neil Blender"

[@MarkPuke13]

fucking art steez!!! ben horton fucking rules!! $lave!!!bitch! -Mark..

[@justWatchin97]

@TheSleazye666 i'd take them above ripcurl and quicksilver

[@baker3person]

wait wtf i think that that george guy is actually ewok

[@wyattsgbc]

I thought it was "arr vee cee ayh"

[@TheSleazye666]

if i had to pick a clothing sponser between volcom,rvca,kr3w or altamont id probably pick rvca even though i cant stand josh harmony. volcom is a close second though.

[@randomname3715]

They need a new skate team. Ed did the best trick on that ramp session and he's twice their age.

[@MCJustice12]

Get 21% of rvca and other apparel at karmaloop using rep code APATHY. no exp date

[@jetwork131]

i only came here to find out how to say it

[@NO0Bstatus]

None of my friends believed it was pronounced that way when I said it in front of them -.-

[@brendansharp4856]

Most people here don’t even know who ed templeton is :(

[@corykennedy97]

so thats how you say it...

[@zacharyangulo9456]

No!!!! My art hand🤣🤣🤣🤣

[@ericrdutton]

@Ykskateboarder lol its cuz he does karate

[@mrflyboi51]

@dmedina623 ruca is how you pronounce rvca

[@liljohn797]

@bigmike0094 it is a v its just pronounced like a u

[@jeebsg23]

@TheSleazye666 You probably don't like Harmony just because he is a Christian. Your personal right I guess. Harmony would still be totally cool to you regardless.

[@IsaiahDusseauGaming]

Wtf, so the "v" is suppost to be a u or something?

[@evanmadson]

What size of pretentious do josh harmonys pants come in?

[@bigmike0094]

i thought that its R"V"CA not RUCA that looks like a v not u

[@IDyaKz]

RUCA? interesting.......

[@dmedina623]

ruca i thought it was rvca

[@love_cocoa3643]

Your Ride or Die, your girl Meant to describe a girlfriend that has stayed by her boyfriend's side through difficult times.

[@HopeOfHipHop]

Dude this entire time i've been calling it rvca, so its pronounced r"u"ca?

[@imbusygoaway]

how the fuck is rvca so rich already

[@kinterocruz]

dude wtf i always thought that RVCA was pronounced R V C A not Ruca :S

[@didibjj]

geez 5 thumbs down i mean come on guys

[@johnnyq1992]

every skater does a sorta yelp for a dece trick

[@snowboardr323]

love the shirts, just too bad they are dislexic. (r V ca.)

[@bryandapogi23]

I've always known it was pronounced RUCA But I hate it so I still call it R-V-C-A

[@Promeroj]

carney rips harmoney ha

[@claymarzobestgoofy]

hahahahaha

[@Donutsmasher1]

wtf in your dreams beatles poseur

[@bbjgarcia]

@wyattsgbc Shows you don't skate -__-

[@rmg2419]

too bad they don't make rash guards for women :(

[@XxTAY1ORG4NGxX]

Wow, can't believe you guys can't pronounce it.

[@seangilchrist_]

all of toy.

[@amandamichalak1038]

wtf is "ruka", i went two whole years calling it arr "vee cee ayh" wtf man not cool, not cool

[@LanceRoylo]

RVCA + FAKE L.A. + STUSSY 4 LIFE!

[@activeskater1234]

sick