I FOUND ALL NEW TRADER JOE'S ITEMS INCLUDING A GIANT BAG!

[@marissa810]

Absolutely agree about dropping the “reduced guilt” tagline from the Mac & cheese. Toxic diet culture phrases like that are contributing to eating disorders-there’s no reason for anyone to feel guilty for enjoying any type of food!

[@njames04]

Great point made by your coworker! I had never really thought of that but it makes so much sense. All food should be guilt free and carry no moral value 💙

[@RozzBerry27]

1 billion times yes! no moral value attached to food! and that's coming from a registered dietitian!

[@PurrfectlyJenn]

I think they should change reduced guilt to reduced fat/calories or something similar. Having a negative emotion on packaging is never a good idea especially when it comes to food and our toxic culture with food and body size. I love the cold pressed watermelon juice. I love drinking it on a hot day. Looking forward to seeing how you like the vegan sour cream.

[@iamanda211]

as someone who has suffered from an eating disorder i definitely see her point about the Reduced Guilt mac and cheese. i can’t think of any alternative names but maybe something like Fat Free or whatever it is that makes it “reduced guilt”

[@mariafrias2500]

Reduced quilt is just what it is. It’s obvious it has less calories than the other versions. The titles don’t always have to be a marketing ploy to boost sales. It’s fine.

[@suzettemayes2910]

I love the name reduced guilt & I 💕 TJ’s packaging overall as well… YES for having options!!!

[@marygrott8095]

I think the name of a product doesn't really matter because the bottom line is that people buy what they and their family like.

[@KatieHespe]

Yes, I agree. At least that’s how I am when I shop.

[@lorettacali10370]

Open the popcorn upside down because all the goodies fall to the bottom. Same thing with flavored chips.

[@EAMHawkeye]

Interesting take on the mac and cheese. I did notice the "reduced guilt" moniker was removed from the lower fat kettle chips (which I love and highly recommend). 🤔

[@deborahbaird5900]

I'd love to hear some feedback on the single origin coffees even if they aren't part of the taste tests

[@aimeedouglas1584]

I personally do not care for the flavor or texture of the kite hill cream cheese, so I’m curious about the sour cream. I’m not vegan, but I am lactose intolerant so I’m always looking for something tasty that won’t hurt the belly! I’m interested to see what you think of the sour cream 😊 And I think “reduced guilt” is fine. If they removed it, maybe they could label the other products with “supreme indulgence” instead 🤪

[@klimtkahlo]

Same!!!

[@PurrfectlyJenn]

I like the idea of labeling some stuff " supreme indulgence " :)

[@roxannebudd1978]

Hope she try’s the sour cream in the taste test.🧡

[@laurawilliams1991]

Katie, your videos ALWAYS brighten my day. Thank you so much.

[@Elizabeth-lj1vm]

I like “guilt free.” Makes perfect sense as a name to me.

[@candyknutson4539]

I think all the Mac and cheese should stay together. The less guilt version is just one of the options they carry. I don't think it would guilt somebody into buying it if they wanted one of the other kinds.Unless you were going to set up the whole store that way ( low calorie, vegan, gluten-free etc..etc.. ) Just moving one product away from similar products doesn't make sense to me.

[@mouseofthehouse929]

I agree. To me it’s the equivalent to the milk section with whole, skim, 2%, almond, etc… all that matters is what you want 🙂

[@juliewilburn2942]

Oh I am so excited!!! Leaving in the morning for the two hour trek to our closest Trader Joe’s !!!! (Greensboro NC) I so hope they have some of these items !! I have a long list!!! If you had to choose one item for me to find what would it be !!???

[@yallthought8444]

Reduced guilt implies that you should feel guilty about certain foods and that's just not a healthy mindset about food, I totally think they should change it.

[@courtneyallen9863]

We FINALLY have a local TJ's (45 minutes away) and these videos make me even more excited now!!

[@joeyjonesSoCal]

Thank’s Katie! See you for the taste test. 🙏🏼😊

[@shay-shayhandlestolenbyyt]

I'm just so happy my sweet tea is back in stock after being told its been discontinued!! Yay!!

[@cierrakahrs7670]

Wow, so cool to see the boulevard brewing co beer in your haul! It's a Kansas City brewery that is right down the street from me! Always love your hauls Katie 😊

[@scottmeskan1931]

Kudos to TJs for using Olive Oil on the crunchy chili onion instead of canola, cotton seed or rice bran oil as they do with so many products!

[@shannon85226]

I don’t mind the name. To be honest it has never occurred to me to pay attn to the name. I just know I like it.

[@esme011]

You braids are so cute! I always tune in to see the new TJ temptations and appreciate your honest taste test reviews.

[@susansimpson5857]

Hi Katie, I look forward to your videos every Friday and Saturday! I think I'll have to make a trip to TJ's this weekend. I want to get my hands on the peach candle, the watermelon face mist, and the seltzer. I bought the tangerine mango candle, and the scent is divine! Since I love peach, I have a feeling that I will love that one too.

[@anekcm]

I personally love finding out the brands that TJs puts their private labels on just incase they run out, discontinue (rip to Some Enchanted crackers aka Milton's 😢), or I can't make it to TJs!! If you know of any and feel comfortable sharing, I'm sure a lot of people would love a video on it!

[@bonnielemmon8493]

I love making my grocery list out when I’m watching your videos. So glad the candle is back. Lots of new things to try. Hope I can find the red wine. 😊

[@lisatowan4536]

Let Friday begin!!! ❤

[@julianschulz1620]

I think "Reduced Guilt" is more tongue in cheek/TJ humor, and not meant to be taken super seriously. It's a nod to the folks into watching carbs & whatnot, like "Here's a fun option." I havo no strict diet, but i find myself preferring some Gluten Free options (Mac & cheese, Chicken tenders, etc.)

[@lorettacali10370]

I worked for weight watchers and no food was off limits so reduced guilt can bring up shame for eating something else. I never cared for that name and just assumed it wouldn't satisfy me taste-wise.

[@ChineseAg]

Tgi Fri-yay! Thx Katie for sharing this week's finds.

[@sunnieJ7389]

I love the cold pressed pineapple juice. You showed it maybe two years ago and I tried it. It’s a staple in my house now

[@Sarahthatponytailgirl]

Yay, I’m so glad the garlic bread cheese is back! I tried the pizza one, but I preferred the garlic.

[@BellaBeeBaby]

I saw the reduced guilt and I happily grabbed the red box 🤷🏽‍♀️😂😂 no shame!

[@christinep327]

Great video as usual Katie! Since TJs doesn't have a standard advertising portfolio, the packaging is their marketing plan. Their execs have said just as much on the official TJ podcast. Based on that info, I agree the product name has a lot of meaning because (I hope) a lot of work went into it. That said, food doesn't have feelings; therefore, it should never be assigned morality like guilt. That's one of the reasons for so many eating disorders. I might be getting a bit deep but I think TJs would be better off just calling it what it is - a different version.

[@gisellerivera2952]

I love your videos!! 👏 You and your family are super cute 😍 💕. Keep them coming and I will continue to watch. Sending you good vibes from the east coast !!

[@deidresteinbergen90]

I tried the Saturn peaches and let them sit out for 2 days and they were delicious now I can’t wait to go back and get some more

[@christinaferreira9410]

Leave the name and let people decide what they want. There is Diet Pepsi next to regular Pepsi right??

[@Versace71]

I think it gives people the option to buy the regular or the reduced guilt one. I think it’s fine

[@martha7811]

I think it's better not to ascribe guilt to eating any delicious food.

[@sr9802]

I think the name is fine. People that are watching calories can know that’s a better pick and people that aren’t can pick any of the others. 🙂

[@susanpanoyan4297]

I really like the mac and cheese. i always used to have it reduced guilt and all haha. name doesn't bother me at all.

[@embodyinggrace8321]

I agree...shouldn't say "reduced guilt". Maybe "less cheese" or "less sauce", something more factual

[@cherylland8110]

Great haul! Perhaps the Mac and Cheese could be called Reduced fat or reduced calorie. Was so disappointed that my TJs was out of the Patio Chips.

[@jenniferwellman5311]

I literally so look forward to seeing your videos. No, to changing the name ( there’s really no need to ) people can judge and take what they want for themselves. Cute 🥰 plant. I took your advice a few months ago and got my mom a bushel of the rainbow flowers, I think that was for Mother’s Day. I cannot wait for the taste test, as usual.

[@iamanda211]

i can’t wait to see you try the Beefless Boulogi?!

[@lenoraGrayce]

Crunchy chili onion is amazing!!

[@mouseofthehouse929]

As far as the reduced guilt Mac & cheese, I love it and I think it’s amazing product. I get it when I feel like being healthier (during the week) and eat regular on the weekend. The name isn’t what matters to me, it’s what I’m looking for and what the product is or does. ☺️ I get what she’s saying though. I’m so curious about the popcorn!!! TJs sells the best popcorn flavors. Can’t wait for the taste test ☺️

[@nikkih8583]

That chili crunch oil is perfect on pizza

[@ItsThe0]

I bought that exact plant for a friend who just bought a house love them its a great plant

[@sandragreenberg6010]

I love the guilt free Mac and cheese. The name is fine because it’s less calories and healthier. That’s why I buy it.

[@mariamayub212]

That was a really fun haul and I'm looking forward to the taste test, I might want to get those bags cuz I really need to clean my closet and I have clothes everywhere and I need somewhere to put them until I can go through them, they look like they're big enough to hold piles of clothing LOL as far as the reduced guilt Mac and cheese, I'm a fan of writing reduced guilt because as a type 1 diabetic, it lets me know the carb count is going to be less. So I seek out that name to remind me that this is a product geared towards those of us watching our carb counts :-) big hugs!

[@deidresteinbergen90]

I’m excited to hopefully find that bag I might have to get 2, do you know when the Brazil nut body scrub will be coming out?

[@pattituron8510]

Hi Katie! Love your summer haul today! That Kettle corn sounds interesting. Hope you have a great get a way!

[@laurawilliams1991]

I’m excited about the organic ready, set salad. Will come in handy because I’m super lazy.

[@connie6410]

I look forward to your hauls so much, Katie 🙏❤ The wine opportunity buys sound awesome, so I'm curious to see which you and Tim pick for the taste test. Mac n cheese name? The current one is fine with me 😊

[@dzacc5]

i feel like frozen mac n cheese isn’t an impulse buy so i don’t think it would sway anyone from what they’d normally buy

[@susanbrazeal1275]

Thanks for another great video. I went to TJs a couple of days ago and picked up some of my favorites. I love the wine suggestions on your videos but I am in Georgia so our stores can only carry certain products. No spirits. Have fun on your vacation.

[@KatieHespe]

Thank you Susan!

[@rhondamontgomery8920]

So excited for the vegan sour cream! It's about time!

[@ellenlane8636]

So Good it does not matter what they call it. On WW Just 8 PTS. Doesn’t matter🥰

[@Glycation]

That bag doesn't even have the TJ logo on it. It looks like an old crumpled up paper bag that I can get for free at the grocery store.

[@moranalilith]

I want to say that the reduced guilt mac and cheese has been around for alot longer than most of the other mac and cheese options, back when there may have been only the two options: regular and reduced guilt. Back then alot of people were just as weary of terms just as 'low fat', 'low calories'. To me those terms can still sometimes mean 'more artificial' 'less nutritious, more filler' versus a more traditional 'full fat' meal.

[@baf814]

The watermelon juice, the comment said allowing the "oil" to retain its properties......what oil? The reduced guilt mac and cheese is one of my faves, but I also enjoy the diner style one, too.

[@mouseofthehouse929]

There are oils in the seeds of fruit and in citrus fruits, and other fruits. I think she might have either meant that or cold pressed fruit oil is also a thing. When something is fruit flavored with natural flavors a lot of times it comes from the fruits oils. Also found in the rind. 😊

[@christyjohnson1895]

I had no idea they used common brands and just slapped their label on it. Cool!!

[@kayclark4406]

Love that bag. I’m going to use it to carry art supplies.

[@KatieHespe]

Perfect!

[@LorigZAvonLady]

Could fill the bag to see how much items it actually fits thanks

[@laurawilliams1991]

As silly as it may be, I do buy products based on the name so I appreciate that it’s called guilt-free and I do feel a bit guilty the others. I say leave the name as is.

[@laurawilliams1991]

@Kayakdog I agree. Of course, I read the labels but the name of the product is what grabs my attention to pick it up in order to read the ingredients.

[@LindaFoyle]

I love guilt free mac and cheese and doctor them up with chicken & vegetables…makes a good meal.

[@AlyssaEveMitchel93]

I want that beach bag!!!

[@janelevy3214]

Hi Katie I’m originally from New York your point on the Mac & Cheese would hold water but being in Phoenix area ppl here don’t really want the reduced fat products as much. California might lean more the other way?

[@Introverted_Rn]

I can't wait to try the glow recipe dupe!

[@LindaFoyle]

I was just at TJ and didn’t see the new bags…I will have to remember to look better next time…thx…they look nice.

[@kathyjones6103]

Great haul love …yes we have some awesome wines here in Australia.. Oh would love some candles please xx

[@TW-kx6dl]

no I don't think they should change name or at least be forced to ...it should be up to the person to create there own name for product if it's approved

[@katiebirdie1760]

I don’t like the name “reduced guilt” because it implies that you should feel guilty for eating the others

[@rinatshapiro2910]

I dont see a problem with the reduced guilt being next to the regular mac and cheese....ppl like options, some like the full fat, some prefer the less version. Why did u choose the reduced guilt over the regular??????

[@KatieHespe]

My son prefers the “reduced guilt” one based on taste alone. He’s only 5 and doesn’t understand calories nor should he lol.

[@rinatshapiro2910]

@@KatieHespe exactly my point. Sometimes it's not about the calories but the taste.

[@larissatom6910]

“Reduced guilt” can be a trigger for those suffering or who have suffered from an eating disorder. The implication is you should feel guilty for eating macaroni and cheese, and morality shouldn’t be attributed to food. I know Trader Joe’s means no harm, they were just trying to be more interesting than “low fat, low calorie” and the vast majority of people will take it at face value. There just may be people out there who it bothers.

[@TW-kx6dl]

can you make a list of items that are matched under their trader Joe label or a video

[@ladybliss101]

About the name I can only say What ? Why would that name make you feel like you can't buy another kind of Mac and cheese ? Like I'm scratching my head on that. Love your videos and love Trader Joe's!!

[@orangetzar7099]

Yeah I don’t understand it either. Isn’t it like fat-free? Like how does that bother someone?

[@ilinasandler1013]

It implies that there is a level of guilt associated with eating Mac and cheese. For many people, this is not an issue. But for people who suffer/have suffered from eating disorders, this can cause a lot of pain and anxiety.

[@stacykearney1234]

That’s my brewery (BLVD) - how did I miss this?!?!

[@stacykearney1234]

Just watched the taste test - well poop!

[@catmama54]

I love the guilt free mac&cheese as my GI tract needs low fat but it doesn’t skimp on taste.

[@ardilane1242]

Maybe they should call it teeny tiny mac and cheese just like the avocados LOL! Great haul... that bag looks cool but I think the white straps would get super dirty super fast!.. see you at the taste test!✌💜🎉💯‼️

[@belgiumgirl8970]

If it’s displayed by the “regular” Mac and cheese, not sure how you could differentiate from that one? Would you just call it lite mac & cheese, Instead of reduced guilt?

[@JessicaLodge]

Is the TJ's sunscreen reef safe? That's so important for beach going in places like Hawaii. If so then that makes it a great buy! I have never given the reduced guilt label much thought. I just kind of go by if I'm having Mac n cheese give me all the guilt 😉 As an overweight person the label doesn't bother me.

[@keeperofsecrets88]

I agree about the reduced guilt, it's diet culture garbage! Guilt shouldn't be associated with what we eat, talk about how the ingredients are better for your physical health. Things like this can easily encourage eating disorders, especially a frozen mac & cheese, a major target audience is college kids & it's just icky to enforce that mindset. I LOVE mac & cheese & I've never bought it because of the name so it absolutely has an affect on how people shop

[@CL30040]

I think my impression is "diet" food when the mac and cheese says guilt free.

[@amena92]

Love your videos!!!

[@Versace71]

Sprouts carries kite hill brand

[@rebeccaroy1234]

Katie, I tried looking it up online with no luck, is the habenero hot sauce a seasonal product? Thank you for creating the content that you do, I watch every week!!!

[@KatieHespe]

No, it’s a year round product.

[@leanneporter2661]

Cut the bread cheese in sticks wrap it in bacon and air fry it 😋

[@nancyfasolino7607]

I look at it this way if you want to splurge and have Mac and cheese have the real stuff! I actually like the hatch chili!

[@KatieHespe]

It’s funny because Benson will not eat the full fat version. He only likes the low fat one 😊

[@katymcgee4254]

The Vanilla creamsicle beer is SOOOOOOO freaking good by Mother Earth.

[@KatieHespe]

Yes it is indeed!

[@l0rnasmith]

They should absolutely change the name. As someone who has suffered from an eating disorder since I was a teenager, negative connotations with food are not healthy for anyone. Food should never feel guilty. It’s normalized to talk about “cheat days” or “guilty pleasure” but it implies you can’t get eat those items as apart of a normal, healthy, and balanced diet which is not true at all. I still get triggered when people openly talk about calories/macros or having to “work off the food” they ate.

[@ReigningOnYourParade]

Looking forward to the Battle of the Beers!...Cheers Katie!

[@whitneysanders6996]

The name of the product doesn't affect my choice to not buy the other varieties. As someone who has struggled with weight for years though i have found that labeling foods as guilty or bad to be unhelpful in a healthy relationship with food. Im finding the more i allow myself the "bad" foods. The easier it is to actually eat less and be more satisfied

[@denisem8356]

I shop every week at Trader Joe’s in Texas Austin Texas that is. We never get the opportunity buys here. I wonder why that is?

[@KatieHespe]

You may get different ones. When you see side stacks of wine or a huge wine display, many times those are opp buys. You can always ask a crew member that is working wine to help you also. Hope you can find one next time!

[@heatherh205]

How much was the reusable bag? I didn’t remember hearing the price.

[@bluefrogg8]

THe price popped up $8.99

[@D7cooper]

$8.99 timestamp 16:26. I noticed it.

[@heatherh205]

Thank you!

[@nerdyworkinmama9501]

I love all the Mac & Cheeses. I don’t think the Reduced Guilt name is meant to be judgy at all. No one cares which one you buy, she should buy whatever she wants. 🤷🏼‍♀️ Although….thinking on it having your co-workers ring you up and if they know you have challenges with dieting & weight, I can see how that might be challenging for her.

[@KatieHespe]

Hmm that’s an interesting point. I wonder if she brought that up based on her own struggles. Thank you for that point of view!

[@bridgittetirman2645]

Just a little FYI...weary means tired. I think the word you were looking for was leery. It means suspicious. :)

[@KatieHespe]

I was using the word wary but it came out sounding like weary. 😂

[@quorrakai]

It's a box of Mac and cheese. It's not that complicated lol. Overthinking everything these days, yikes.

[@katymcgee4254]

What I was thinking too.

[@sherrieshatzen3801]

LOL--the vegan Korean "beef" is shown as 1/3 of the packag = 1 serving. I think that's only because if they showed you that the whole package is almost 700 calories most people would avoid it. As to the Guilt Free Mac & Cheese, that is just a way of saying low fat. Since nutritionists are advising us to avoid "low fat" products because they mess up our metabolism this is a way of trying to say it's healthy for you. I can't imagine it would impact the purchase of other mac & cheese products because lots of people are avoiding the low fat products & because mostly people are going to buy what they like. If you want to eat something that is lower in calories mac & cheese is probably not your first choice;-> As always thank you for providing us such good information. I can't wait to try the vegan sour cream to see if it is as good (or better) than the vegan yogurt I normally use in place of sour cream.