Choose Your Brand Archetypes: The 4-Step Roadmap

[@KayePutnam]

Take the brand archetype quiz! www.kayeputnam.com/quiz

[@tsungiraifadzi8995]

Choose a peimary n secondary archetype to focus on Tske the brand archetype quiz 1. Research - learn more about archetypes 2. Observe - observe your internal reactions to the brand archetypes 3. Analyse - look at your market and choose what your strategic decision is going to be 4. Decide - dnt try to be everything to everyone,decide what u r going to be and thats e message you will give to your clients

[@MikeKollin]

I have 3 archetypes. Is that okay to blend all 3?

[@l.tlethaboxspokenword6951]

I am all the way from South Africa, I just bumped into your channel today I had pinch myself like and yell at myself like, " WHY DIDN'T BUMP INTO KAYE BEFORE!". I just wanted to say your amazing! I love your personality and your lessons that impart and stimulate great ideas, and damn! You remind of a beautiful great marketing lecturer at my college, talented and just amazing, she would keep me glued, inquisitive and experimental.

[@RetroXRicardo]

Insightful information on these Archetypes! I stumbled upon your channel through the KZbin algorithm today. My MBTI channel does the same. Thanks for sharing! 🌟🌟🌟

[@thetitatarot2779]

I am an aspiring marketing and brand strategist. This is a huge help.

[@thehumanchris]

Thank you for making such a cool quiz, I just took it!! The results and the links attached to it are super resourceful, thank you!

[@robin-vt1qj]

Thanks I will use this on my personality too in the same way

[@destinationunknown1718]

How could this video not have million views already?

[@gracechilo345]

This video is amazing thank you. I wish the quiz was in the description.

[@KayePutnam]

Thanks! Here it is! www.kayeputnam.com/quiz

[@RunawayTV]

This is golden content

[@u25mh]

Hi Kaye, this is very helpful. Would you have any favorite books on brand archetypes ? Thanks 😊

[@YumeHatter]

Good advice! I didn't know about the archetypes for branding, I'm finding them really helpful to define my brand. I was one of those with 25% on four of them on the quiz. And I am very drawn to one that is not even in my top 4 haha. So yeah, I had this question. Thank you!

[@BrandingDigital]

Great content. Thanks!!

[@MikeKollin]

I have 3 archetypes. Is that okay to blend all 3?

[@KayePutnam]

I recommend at least 2. 3 would be my max recommendation!

[@Fa6im94]

Hey Kaye , thank you so much for your content, I've been watching your videos and taking notes and working along on my new brand. I would like to ask , can the caregiver be my primary and the lover be my secondary architype? I find them both relative and true to my brand but I feel like they are too similar. What is your take on that? Love , Fatima.

[@MF-111]

let me guess, you an INFP or an ENFP?