What is a Brand Strategist?

[@flowersafeheart]

"It's like being inside a bottle and trying to read the label on the outside." What a great metaphor for a person or group in process of clarifying their identity and impact. Who they are and how they come across. Also I enjoyed this explanation of what a brand strategist does!

[@Roymillz]

you described everything i need! i wanna hire you now lol

[@maureenwaterman2437]

Thank you Kaye, I am really struggling with this brand thing, I think mostly it is the wording and finding my target market.

[@culpeppercompanyuxdesignco9552]

I am both a UX designer and brand strategist with a background in visual design.

[@med.999-r1r]

That was super helpful Kaye! I have just decided a couple of days ago to be a brand strategist , and i am really falling in love with this profession. Thank you for solving clearly the most haunting problem for me, which was: do i have really to be a real graphic designer or a copywriter to be a brand strategist?

[@KayePutnam]

Glad it was helpful!

[@AngelikaDV]

Sounds like you're also a copywriter / brand writer with a design background. Which is what I am too! I always wondered if I could combine the two and it looks like "branding expert" may be the way to go.

[@loft16brandmanagement69]

I am both and very good at it.

[@thebrandfather.]

Glad to have found you.

[@smmn722]

Do I have to have related to branding degree? I have history degree!

[@fahimedits3]

Mam, what is the music name on your video?

[@KayePutnam]

I believe I found this track on artlist.io!

[@fahimedits3]

@@KayePutnam What is the track name mam, Pleaseeeeeeee i have subscription on artist.

[@Stephanie-Gil]

Thank you!! I’m in college thinking of being a brand strategist. Are there any books that you could recommend?

[@thekofiannan]

Very interesting video

[@Fa6im94]

Your channel is GOLD 💕 Im really interested to learn more about brand strategizing, what books or courses do you recommend for me to become more knowledgeable on the topic ,cause I would love to pursue it as a career down the road My background is design and Im into marketing and business . Thank you so much 🎈🎈

[@liheroeverhero1519]

Read the Brand gap, brand flip and Zag by Marty Numeier

[@bfairifudare1964]

@Kaye Putnam, What would you say is the difference between Brand strategist and Brand Manager?

[@pedroroque8681]

A strategist is responsible for developing, structuring and building the brand. A manager is responsible for guaranteeing the correct implementation of the brand and it’s assets across all Channels.

[@thehalm1208]

How do you charge clients for your services?

[@TourmalineFilms]

Awesome! I'm sure I'll enjoy this channel. Do you follow Mark Ritson by the way? Learnt a lot from him and he also makes me laugh my arse off too lol

[@stutibanerjee859]

What qualifications do we need to be a Brand Strategy? Is MBA needed or helpful? or is Fashion Management helpful?

[@stevefisher2610]

how do i become one , for real?

[@pedroroque8681]

1. Study the best at branding, business, communication, advertising and marketing, philosophy, sociology and psychology, history and anthropology. 2. Practice known fundamentals, frameworks and techniques 3. Get a job in the sector or a small Client to gain experience. 4. Keep learninf

[@Lxlohs]

I am sorry... But there are a lot of strong creative that can do brand strategy extremely well. Have anyone heard of Marty Nuemer, Cris Do... Just because u can't do it, doesn't mean there are none.

[@MexLatinFoodplusArtConsultant]

panhandling is when homeless people beg for money lol