Full Course - Branding from Scratch

[@rubbidaniel2212]

I'm so blown away by how detailed, impactful, and packed this brand process was. Thank you so much kayla for this lecture, you are are a rare germ and a wonderful teacher❤.

[@Kayla-app]

Oh wow! What a lovely message 😊 Thank you so much and I'm so happy you are enjoying the videos 🙌

[@tashanasprattling6505]

I'm SO glad I found you! This video is so golden! This is the first "course" or "tutorial" I've watched from start to finish in one sitting. I didn't pause, get frustrated, feel the need to rush the video or anything. Thank you!!

[@Kayla-app]

Oh wow! I'm so happy to hear that :) Thank you so much for letting me know and thank you for watching!

[@janszymanski6783]

As a someone who is studying graphic design and it's still a beginner it's mindblowing that content like this it's forr free. I feel I learned more from this video that I learned from my courses. Underrated channel.

[@Osirisdigitalagency]

Kayla is a amazing teacher , and amazing individual, can’t believe you’re sharing all this information for free. Like the comment I read before this. You really are a life saver. I’m a front end developer , and I work with react and nextjs, but I’ve decided to start my creative website development and maintenance agency focusing on the small business beauty industry as a niche such as Tattoo parlors, Salons and beauty products. And this content right here. Has really opened my eyes to so may things I prolly wouldn’t get from some paid courses. More grease to your elboe Kayla ❤

[@Kayla-app]

Oh wow! Thank you so much for those lovely words 😊 It makes me so excited to create when I know the videos are helpful 🙌 Super good luck with your business!!

[@johnmosesa5692]

Please my sincere request to add time stamps to this video..i come back to this whenever I need to revise few particular things .. I'm very happy for you guys channel is taking off

[@Kayla-app]

Done! :) Let me know if the timestamps make sense as they are. Thank you for the encouragement and I'm so happy you enjoy the videos 🙌

[@user-vb1ur2xm5t]

This is some of the best design content I've seen on the internet! You give great examples, and include so many little details about what & how to say things that no one else dives into. Thank you

[@Kayla-app]

Oh thank you for saying that! My goal is for everything to feel actionable and easy to use in day to day work so I'm really glad you find it helpful! 🙌

[@itsbossin]

I'm just 12 mins in the video and I SERIOUSLY APPRECIATE your effort making this video! Thank you so much! You're such a blessing

[@Kayla-app]

Thank you so much for saying that! I'm so happy you are enjoying the videos 🙌

[@LFKEFOK]

Keep up the good work. This channel has provided us with new information in this field. Thank you to everyone who watches over this channel. Keep it up.

[@Kayla-app]

Oh thank you! That makes us so happy to hear :) Thank you for watching and just let me know if you have any questions at all! 🙌

[@faniayang4442]

THANK YOU THANK YOU SO MUCH for this detailed explanation. I felt so intimidated to start this journey because I didn't know what to expect and afraid of ruining the relationship with client if things go wrong. After watching this, I felt really inspired to start

[@Kayla-app]

Oh wow! I'm so glad to hear that 😊 I used to feel the exact same, so the fact that the video was helpful is such lovely motivation, thank you!

[@HarisRehman]

Thank you so much for mentioning so many helpful resources. Have found such valuable content in years.

[@PAS-xs1pt]

This is so incredible! Your attentiveness and creativity when it comes to the whole process really shows why client's love to work with you! I would! Thank you for this, we all appreciate your time and effort, and can't wait for more videos like this one! :)

[@Kayla-app]

Oh I'm so glad to hear that! 😊 It means so much to get such lovely feedback. It really motivates me to keep creating and I love to hear how you use the videos 🙌

[@nakajimayouko1586]

This is my new favorite channel ❤

[@Kayla-app]

Oh welcome! I'm so happy you enjoy the videos 😊

[@michael.lubrin]

I love all your videos. Every designer should see this. A lot of value from this video. ❤

[@user-hz5mk8iu5j]

I love your videos and yt channel @michael.lubrin

[@ead5590]

In a long time, KZbin has suggested me an information packed video such as this. This is GOLD! 🤩 The PROCESS is everything! Thanks a lot! You've earned a subscriber. 😆 ✌🏻

[@Kayla-app]

Oh I'm so glad to hear that! 🙌 Thank you for watching and I'm so happy you found the video helpful!

[@oz5691]

A life saver

[@Kayla-app]

Oh thank you! 🙌

[@oXxwoahxXo]

I love how detailed this video is! Thank you for taking the time to create this content!

[@Kayla-app]

I'm so glad to hear that! 😊 It is so nice to get feedback 🙌 Just let me know if you have any questions or ideas for future videos.

[@roseannabryan]

Your videos are always full of so much value! Thank you! 💜

[@Kayla-app]

Oh I'm so happy to hear that! 😊 Thank you for watching!

[@brianjoshuaquilang3508]

Thank you so much for your generous and beautiful heart in sharing your wisdom and learnings on branding. As a starter, I am finding free courses online and I am so glad I landed with your video. Such great content!

[@Kayla-app]

Oh welcome! I'm so happy you find the videos helpful 😊

[@garimabisoi2890]

Hi Kayla, This has been the best resource I have come across on the topic. And I have been scouring the KZbin heaven/hell for weeks now. Thank you so much for taking the time to share your process with us. I am sure it will add a lot of value in a lot of people's lives like it has added in mine. You are incredible! Wishing all the world's success!

[@Kayla-app]

Oh I'm so happy to hear that! 🙌 Sometimes having everything in one video is helpful :) Just let me know if you have any questions at all!

[@shreyabaid8059]

Brilliant! So valuable & insightful.

[@Kayla-app]

I'm so glad to hear that! 😊 Thank you for watching!

[@nari1071]

I can't believe you exist ! A genuine BIG thank u

[@adenijigoodnews9958]

Fr She is Gold

[@IsaiahRuelTuringan]

Thank You Kayla this is such a big help for as a aspiring brand identity designers.

[@Kayla-app]

I'm so happy to hear that! Just let me know if you have any questions at all :)

[@IsaiahRuelTuringan]

@@Kayla-app Yeah sure thanks

[@manojit00]

You have an amazing english!!! At first, I just listened to this while working, and there were a couple things in your pronunciation that told me you might be Swedish. But then I watched it a second time to take notes, and I saw that your InDesign is in Swedish, and I felt so excited that I had nailed it 😆! By the way, this guide is absolute Gold, thank you so much.

[@nizamakon]

Love you, Kayla... This video is helpful for my design part.

[@Kanishka-singh]

Finallyyy.. Someone clearly described the whole process. Thank you so much 🎉❤

[@Kayla-app]

Yay! You are so welcome! I'm so happy you found it helpful :) Just let me know if you have any questions at all!

[@HazelGarcia41]

thank you SO SO SO much for this video. i landed here bc i was inspired by 'the apprentice' haha

[@Kayla-app]

Oh I'm so glad you enjoyed the video! I have never seen that show but I'm glad it led you here 😊

[@MonaLisa625]

its kind of you that you share your insides so detailed for us. thank you, I really appreciate the work and its really helpful!

[@Kayla-app]

Oh that makes me so happy to hear! 🙌 Just let me know if you have any questions at all :)

[@AdnanSaleh-p9l]

Organized steps and very valuable information about building a brand. I am very grateful 💜

[@Kayla-app]

I'm so glad you found the video helpful! 🙌 Just let me know if you have any questions :)

[@taifurM786]

The only viedo u must watch before brand design...❤‍🔥 Crazy value!🫡

[@samakilaney]

That was really helpful. Thank you so much ❤❤

[@Kayla-app]

You are so welcome! Thank you for watching and letting me know :)

[@bilalahan]

I have just started the video and really appreciate your great effort. There is so much to learn from and once again thank you so much 👍

[@Kayla-app]

Oh thank you for saying that! 😊 Just let me know if you have any questions along the way! 🙌

[@anuratighosh1779]

You are a great teacher. Thank You

[@Kayla-app]

You are so welcome! Thank you for watching :)

[@letschangetogetherofc]

Thanks a lot . It's help me a lot to learn What is branding .

[@Kayla-app]

Perfect! I'm so happy you enjoyed the video 😊 Thank you for watching 🙌

[@QuantumManifestor]

You have no idea how much I love your channel

[@jessicadeshpande7988]

Thank you for this generous tutorial and content sharing. It has made a subjective topic simpler.

[@Kayla-app]

That is so nice to hear! :) Just let me know if you have any questions at all 🙌

[@ronaldparmar614]

I am an experienced designer but still I learned a lot from your videos. Thank you for really in making videos

[@Kayla-app]

I'm so glad to hear that! 🙌 Thank you for watching!

[@PRODUCT5]

Mam I am really happy to see that your channel is on branding .please share more courses on different brands..thank u so much

[@Kayla-app]

Amazing, I'm so glad you find the channel helpful! More branding videos in the works :)

[@ranrony]

Wow that was a very useful and detailed process this is really gold kayla i was studying the strategic part of design for some time now but this video added a lot of info that i really needed and some i wasn't even aware about keep up the good work you earned a subscriber ❤❤

[@Kayla-app]

Oh I'm so glad to hear that! :) Welcome to the community 🙌 Just let me know if you have any questions at all!

[@tarirocoffee5026]

Thank you so much. This is detailed, I love your process.

[@Kayla-app]

I'm so happy to hear that! :) Just let me know if you have any questions at all 🙌

[@mrsteven5723]

Building my business with these steps

[@Kayla-app]

I'm so happy you find it helpful! Good luck with everything 😊

[@Mobilecat1]

Much respect and love from Pakistan 💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐💐 Thank you so much....!

[@Kayla-app]

You are so welcome! :) Thank you for watching 🙌

[@antoniokendrick8682]

Really helpful content! Hope I can start my design agency soon. Thank you!

[@Kayla-app]

Oh how exciting! Best of luck! 🙌

[@karansahota1680]

Thanks for this you’re the best, I've never seen such type of videos on Graphic design.

[@Kayla-app]

Oh I'm so glad you find the video helpful! Just let me know if you have any questions at all! 😊

[@Jessiekhalawan]

Thank you for this video! I’m looking to change careers and have been thinking of getting back into graphic design (I had started college for art/graphic design years ago but left the program so I never finished) and I’ve always been curious how it actually works. You are amazing and you have i idea how much your videos mean to me!

[@Kayla-app]

Oh that makes me so happy to hear! 😊 ✨ There are so many ways to use design and they don't all have to be a career so I hope you find a version that you enjoy, work or hobby 🙌

[@maiebadawy9098]

Amazing video full of great information, thank you so much

[@Kayla-app]

I'm so happy to hear that! You are so welcome 🙌 Let me know if you have any questions or other video topics you would like to see :)

[@karlaoliveira25]

I wish I could like this a thousand times

[@Kayla-app]

That is so nice! Thank you 😊

[@mrradiantdesign]

It was great and very informative video to learn all about brand design process from scratch. Loved this and your Smiling face 😄. Thanks to Kayla for this one !! ❤👍

[@Kayla-app]

I'm so glad to hear the video was helpful! 🙌 We have some more series planned :)

[@mrradiantdesign]

Nice, Looking forward to those series !!@@Kayla-app

[@thehungrybatman]

Wonderful content.....thank you so much for this video..

[@Kayla-app]

You are so welcome! :) I'm so happy you enjoyed it 🙌

[@en67]

Very nice course. Thank you.

[@Kayla-app]

I'm so glad you think so! Thank you for watching 🙌

[@PEEPLNXDIGITALHUB]

I am so loving this ❤🎉. 😊. Thank you so much for sharing. I have taken down notes, understand the process (and maybe add some of my own 😊). Question: 1. Other than Google Scholar and Google Search engine, what platforms can you suggest in doing the competitors' research and the market trends on branding for a specific industry? 2. How many social media template designs do you usually make for the client for brand development? 3. How many HOW MIGHT WE questions/goals should be included? These are just some questions that came up while watching your video. Hope you can help shed light on this... Watching for more of your videos❤

[@Kayla-app]

Hi! I'm so happy you found the video helpful! 😊 Here are some answers: 1. Pinterest trends, Trend Bible and places like Statista can be really helpful. Social media can also be a great place to find comments and interactions from the audience. 2. It depends on their needs but we usually create 1-5 depending on the type of content they post. For example, Instagram stories might need 3-5 templates while carousels might only need one. 3. I suggest no more than 5 to keep the project focused. I hope that helps! 🙌

[@PEEPLNXDIGITALHUB]

@@Kayla-app Thanks so much. This surely helps a lot😍

[@sbo7102]

I've been looking for something like this and u just here u go thank you so much ❤😭

[@mick3530]

This is very helpful, thank you.

[@cemlokmal3566]

Appreciate for full course you are great

[@Kayla-app]

I'm so happy you find it helpful! 🙌

[@creattlle]

🙌 Keep it up! I appreciate your efforts

[@Kayla-app]

Thank you! I really appreciate you commenting and I'm so happy you enjoy the video 😊

[@ydco.]

hi! What tool is that you are using at 24:25 where you are collaborating with the client on the discovery ?

[@Kayla-app]

It's called HolaBrief, I have really enjoyed using it and the team is super friendly! ✨

[@yumidesigns]

This is really helpful

[@Kayla-app]

Oh I'm so glad to hear that! Thank you for watching 🙌

[@Adlip_Kun]

Thank you so much for sharing this amazing video. This is worth sharing and I will do that, you've also gained a subscriber. Thanks again.

[@Kayla-app]

Oh thank you! 🙌 I'm so glad you found it helpful. Just let me know if you have any questions at all 😊

[@RemyaVenugopalan]

Hi...This is very useful content that you have shared. Thank you so much.I would like to know while exporting the logos is there any standard size to set up the artboard?

[@Kayla-app]

Hi! That is a great question, I have wondered the same thing and Googled my way to an answer that has worked for me :) I tend to share a few versions with my client, including the Adobe Illustrator file if they need a very big version. My standard is around 300 px on the shortest side. However, I often provide a favicon (16x16 pixels) and a social media profile image (usually around 320x320). I also make sure nothing looks pixelated but I want smaller sizes since it means a smaller digital environmental footprint. I hope that makes sense! :)

[@RemyaVenugopalan]

@@Kayla-app Thank you for the reply. I was not sure how to set it up before but now I have an idea.

[@MichaelMarosi]

It's clear how much effort you put in creating your videos. Thanks for inspiring us to be better in our design work and sharing your insights into how we can improve. Your videos are always a gem. Absolutely amazing work. I have one request though, can you walk us through how you typically design a website for a real client? Will appreciate it if possible. Thanks a bunch. Can't wait to see your next video! ☺

[@Kayla-app]

Oh thank you! I'm so happy you enjoy the videos and I really appreciate you taking the time to leave such a thoughtful comment! 🙌 That is a great idea! One is in the pipeline so I'll make sure to post to the Community when it is ready ⭐️

[@AICA_Africa]

@@Kayla-app Awesome. Will stay tuned. Thanks and have a great rest of the week ahead.

[@MichaelMarosi]

@@Kayla-app Awesome. Will stay tuned. Thanks and have a great rest of the week ahead.

[@OlaniyiOloyede]

Heyy Kayla, thanks so much for this , I just subscribed and I’ll be on the lookout for new content. Also I can’t seem to find the Lin to the templates in the video description. Thanks

[@panashemwinga4698]

Thank you for this 😍it was so helpful!

[@johnmosesa5692]

it's been a while i was drowned in work finally back to learning more design thank you so much for providing such great information as always

[@Kayla-app]

Oh that is so exciting! I love that feeling when you finally have time to be creative 😊

[@mushahidulhaq512]

Hey kayla, I hope you are doing well, i am stuck with a basic but very irritating issue, iam facing problem while dragging images from pintrest board to adobe illustrator. Please guide me that which extension or method is for dragging image directly on illustrator. Thank

[@eshitagarg4279]

Hi Kayla , i really love your content ... You really describe everything so easily. I just had a question regarding brand proposal . So we need to show them the proposal on call or we just send it to them . Also after they select which package they are choosing, do we need to change it means do we need to remove other pricing and update that with selected pricing? Please let me know.

[@Kayla-app]

Hi! Great questions 😊 I usually have a call before the proposal to give me enough information to really create a custom suggestion. I then email the proposal and if they have not answered after a few days, I follow up over email. Once they have chosen one, I remove the other options and add the approved proposal to the project management tool so everything is clear. I hope that made things clearer! Thank you for watching and asking such helpful questions 🙌

[@omos_ogala]

This is so valuable Thank you 🙏🏾

[@Kayla-app]

I'm so glad to hear that! Just let me know if you have any questions at all 🙌

[@worldtouch8045]

Thanks this is really helpful.

[@Kayla-app]

I'm so happy to hear that! :) Just let me know if you have any questions at all.

[@EmmanuelIlesanmi-fh9he]

You’re amazing

[@Kayla-app]

I'm so happy you enjoyed the video! 😊

[@chimelaogu9587]

You're Godsent!!!❤

[@shezar6407]

Best video ❤

[@DBSJA]

Thanks for the video Kayla. It would be great if next time you could add timestamps.

[@Kayla-app]

Hi, I'm so glad you enjoyed the video! That is great feedback, I will try to do that moving forward 😊

[@shakilomondi]

Valueeee...Great Content

[@Kayla-app]

Oh I'm so happy to hear that! Thank you for watching 🙌

[@franklyrahat]

Thank you for this awesome class. I had a question. What is the difference between the first initial call and the Discovery call? I mean, what are the question differences/categories? I'm kind of confused. Thanks!

[@Kayla-app]

Great question! :) Yes, the initial call is very casual and just a way for us to see if we are the right fit for the client and if they are a good fit for us. We ask about the project and what they are looking to get help with. Essentially, we are asking questions that help us create an effective proposal. The call is usually 20-30 minutes. The discovery call is the foundation for the brand strategy. It is much longer, usually 2-3 hours and we go into depth about their customers, goals and offers. We want to understand what makes their business different from competitors and how we can create a unique brand for them. We made this video on the discovery meeting, maybe you will find it helpful! kzbin.info/www/bejne/Y5aQaHadnMhkqbs&ab_channel=Kayla

[@franklyrahat]

@@Kayla-app thank you so much!!

[@aleveit9]

I love your work ❤ thank you! 😊

[@hisanzee3052]

Its always great to get to know another designer's entire process. Realsiing that it is SO DIFFERENT than your own. Amazinf deatil and value added. Great video.

[@Kayla-app]

Right! I love watching other creatives work 😊 Comforting and usually a few tips along the way 🙌

[@Pichuizcute]

I love ur videos, can u make more courses like this please ❤

[@Kayla-app]

Oh I'm so happy! 😊 Yes! Working on some nice ones right now 🙌

[@shahrozzahid8920]

Thanks for this.This help alot🥰

[@Kayla-app]

That is great! Just let me know if you have any questions at all 😊

[@bradcasper4823]

Amazing, thank you. I really appreciate it ❤

[@Kayla-app]

I'm so glad to hear that! 🙌 Thank you for watching :)

[@sumitjain7674]

Can u share the research report so I can see how you do competitors analysis properly

[@Kayla-app]

Hi! Yes we just released one in our shop a few weeks ago. It is my full template with tips along the way as well :) You can grab it here: blog.getkayla.com/store/p/brand-research-template

[@cabaniukm5949]

Could someone explain to me the core colour and accent colours and what each is used for?

[@mrmohammad8775]

What nich we can choose in brand identity 🆔

[@j.r.403]

Thank you so much ❤

[@Kayla-app]

You are so welcome! I'm so happy you find the video helpful 🙌

[@mrmohammad8775]

omg finally thank you, i am watching it now

[@Kayla-app]

Oh that is great! I'm so happy you are excited about the video 😊 🙌

[@Fab_Dude_111]

Great ❤, just a doubt: can a individual designer who is not registered online sign the contract ? Any steps/guidelines to follow ?

[@Kayla-app]

Is this for using Signable? If so, anyone with an email can use Signable. Just let me know if I misunderstood your question 😊

[@Fab_Dude_111]

@@Kayla-app i want to ask Is the contract process only for Designers/agency who had registered their business or an individual designer can also follow this ? Because I'm not signing contracts and haven't got issues till now, just wanted to know if i should follow this .

[@theer3bel]

What's the name of the app at 32:20

[@Kayla-app]

It's called Holabrief and I found it really helpful! Their team is also super nice and responsive in my experience 😃

[@nasima.1]

Thank you so much for this amazing vedio ❤

[@Kayla-app]

You are so welcome! 🙌

[@bxsicshine9024]

I need to know!!! Do you make your logos on rgb or cmyk? which is better to send to the clients?

[@Kayla-app]

Great question! RGB is for digital use and CMYK for print. Most clients need digital versions for places like social media and their website so RGB is good for that. If they also print (like business cards or t-shirts), you can send a CMYK version as well. I hope that helps!

[@shahrozzahid8920]

Please make more videos like this.

[@Kayla-app]

Will do! Thank you for letting me know 😊

[@kalesalazar]

What’s the name of the site you use as the client portal? Also, great content! Been learning so much🎉🎉

[@Kayla-app]

I personally use Trello for my client portal but I am looking into switching. Might be a good video to review different options 🙌

[@sadman5872]

It woul really be amazing if you could specify the video section. Would help us if we want to get back and watch any specific topic of the video Thanks!

[@Kayla-app]

Thank you, I just added them! Have a look and let me know if there is a section you are missing :) 🙌

[@Omollomartin-w5d]

What's the name of the software for setting up the client portal again?

[@genevevechristelle2361]

It works for sharing.

[@Nicole_Balane]

Hi, what extension app did you use to sort your mood board from Pinterest?

[@thedesignnerd]

It is milanote extension

[@Kayla-app]

Hi! Great question, it is my favourite one called Milanote. If you are also a visual think, it is perfect 😊

[@Kayla-app]

Thank you! 🙌

[@eveve1986]

thank you thak you thank you!

[@azizaelghali]

Do you show the logo alone to your client after creating it and asking for their opinion on it or do you finish the whole concepts process and then show ur client everything ?

[@Kayla-app]

Great question! I always show the full concept together with the logo since it helps clients see how it will be applied in practice. I think it increases our chances of getting a yes for the full vision and fewer rounds of revisions. I hope that helps! :) How do you approach showing concepts?

[@banzisithole8694]

Amazing

[@flotek8632]

Hello , here for some advices , ive been a chef for 13 years, im looking for a change of career, and ive always been passionate about branding, logo creations, drawing, so i would like to start to work in this kind of indsutry . problem : i dont have any diploma or qualification except the things that im practicing at home during my days off. my cost of living ( bills , rent ) doesn't allow me to fully stop working to go back to study unfortunately. any idea of how i could get started, how can i make a first step in ?

[@Kayla-app]

Hi, great question! I don't have a degree actually :) I started my business on the side when I was studying and then a few years later went full time. If you have a few hours in the evenings or some time on weekends, you can build up your portfolio with personal projects and post to social media. That way, clients can see your work and hire you for freelance projects. When you have enough work consistently to support your costs, you can go full time if you like :) I hope that helps, good luck!

[@flotek8632]

​@@Kayla-app thank you very much for taking the time to answer have a lovely day❤

[@KayKay-v8n]

What app is used as the client portal?

[@Kayla-app]

Great question! You can use whichever one you prefer but some common options are Trello, Notion, Basecamp or Asana. Hope that helps :)

[@rookiefitness5755]

How can I contact you about a design, for my brand

[@abokorbaxnaano3252]

I think you forgot video timeline to jump step by step to follow the part they need to follow up with practice

[@Kayla-app]

I can add timestamps in the description to find each part of the video, would that help?

[@olumideamodu3849]

​@@Kayla-appYeah, that would help a lot. All the way from Nigeria, I say thank you so much for what you do. God bless, no less.

[@abokorbaxnaano3252]

@@Kayla-app yeah that is going to be good

[@emamodeigugu3932]

Thanks