Ken Garff - ElevateHER Challenge Case Study

"Men are trying to do the right thing but don't realize the places we are getting it wrong. We don't realize the negative impact we can have when we are not thoughtful in how we treat women, talk to women, and include women. " Matt Jensen comments. He and McCall Rose chat about their journey to understanding the value of gender diversity in the automotive industry and why it is good for businesses to treat every one with value.