Boncom: From Process to Best Practices

Today, we are joined by Roger Pimentel, Vice President of Marketing at Boncom. Boncom is a full-service advertising agency specializing in elevating beliefs and shaping behaviors. Roger has led Boncom in implementing some of the ElevateHER principles, mainly focusing on gender pay equity. He shares the evolution from an informal approach to a structured, transparent system backed by third-party certification and international regulations. This episode sheds light on the tools and methodologies that have helped Boncom ensure fair compensation, highlighting the importance of objective measures in fostering a more equitable workplace.
Roger also discusses the company's dedication to promoting diversity and supporting employees throughout their careers. We explore the benefits of transparent pay structures, the significance of an internal pipeline for women in senior roles, and the advantages of diverse executive teams in driving creativity. Hear about Boncom's supportive policies for parental leave, the balance of remote work post-COVID, and men's crucial role in advancing diversity initiatives.
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