Kendrick Lamar Is About to CHANGE Hip-Hop

The beef between Kendrick Lamar and Drake has simmered down, but Kendrick has recently announced something massive that will change the game forever, and it may involve J. Cole, and other Drake rivals including Metro Boomin, A$AP Rocky, The Weeknd, Future, Rick Ross, and more.

[@seanism2011]

Kendrick has mastered the art of staying out of the way, even being as great as he is. People underestimate the power of that quality.

[@2xundisputed]

Rather have fast food rap like drake

[@XLgameBRO]

Kendrick was only the underdog to people who didn't know or understand his music.

[@lindawade255]

FACTZ!

[@brosdros2174]

Drake is cooked. Doesnt matter if Kendrick dissed him again or not. Almost impossible to look at drake and not think of pdf file and groomer anymore. His creepy behaviour just amplified that disgusting image by tenfold.

[@cherryb5244]

Exactly.

[@Shown_x8]

Or maybe you're just overreacting and projecting because y'all don't like Drake. I get it, did he made a bad decision by being weird what comes to that? Yes, but at the end of the day he's still human and also nothing happened after that so this is getting blown out proportion and I don't like it

[@crunked6674]

@@Shown_x8 just say ur a pdf file

[@rosuzzieagnes124]

😂😂😂😂 loser

[@cherryb5244]

@@Shown_x8 This a weird ass take on the situation. I hope for their sakes you don't have sisters, neices, or daughters that have to rely on you for protection.

[@cosmicrae]

We need quality hiphop back. 😭

[@girliebeezbugz]

Yes Quality for the count !!! 👏🏾'

[@808sscy4]

True but New heads aint built for that 😂

[@ikalem65]

Drake's career will never be the same and that's fact. I don't think any rapper has ever come out with so much damage from a beef. Kdot messed up all that man took years to build.

[@Mark-bo7pb]

Good... We're tired of him pacifying people

[@maxborn7400]

His simps are more delusional and sycophantic than you think. Drake's subreddits are simultaneously screeching, "lol these Kendrick fans just keep talking of a dead beef!" and "why Drake won part 237" mental gymnastics. Forget about the rap aspect of the diss tracks, they don't even acknowledge Drake's creepy behaviour and his entourage now.

[@truthtorpedo4068]

Drake's mother's ppl installed him in music & placed a stable of ghostwriters around him. What exactly did Drake work or work hard to build?

[@tylerbrown565]

​@@truthtorpedo4068it was extremely obvious to anyone paying attention when Drake came in the game he was a plant. He had "Best I ever had" all over radio without a record deal. Back then independent artists barely got radio play, let alone someone with no deal at all. Very suspect

[@RamonCoggins-xv5mc]

The Canadian White boy took the L

[@geraldfromtheblock2090]

Drake has ghost writters. This needs to stop being overlooked. He can't be the goat when others are composing his art.

[@anonymousnostalgia7674]

Only ones that think he’s the GOAT are his fans lol real hip hop heads and Lyricists know Drake isn’t in the discussion when it comes to bars

[@melvinslaughter7685]

I agree

[@Shown_x8]

​@@anonymousnostalgia7674why is that an issue that we support him and his music?

[@Shown_x8]

he do compose his own art. What do you mean? I get it, he had help, but let's not bring him over the head over and over again because of this

[@M0RN1N6_5T4R]

@@Shown_x8he’s a pop artist.he is not an MC.

[@UltraMella]

Kendrick wasn’t wearing the not like us shoes, it was a professor at the college. Kendrick was wearing a pair of black shoes

[@blackrevenue8421]

A Compton College professor had on “They Not Like Us” sneakers during Kendrick Lamar’s speech... IT WAS NOT KENDRICK... IT WASN'T KENDRICK. Stop with doubling down on un researched statements

[@xNdashi]

kendrick is no underdog dawg

[@goochmcduck4285]

Hey was saying it in a sense to being number 1 in sales and top charts. Underdog compared to Drake’s number ones, not literally and underdog. Drake super commercially

[@zaydagoat6952]

Drake is a machine bro that nigga got everything to assist him

[@melvinslaughter7685]

He was because drake was clearly more popular than Kendrick

[@masindiification]

@@melvinslaughter7685Drake was more popular because of followers, he put out albums every year and was touring every year while Kendrick was keeping a low key. He did say: you think my whole life is a rap? But he is a popular.

[@AndreJones-wh2pc]

Nope. He a top dawg.

[@amcg6075]

Cole poppin out at Kendricks show would be legendary

[@Bound4Earth]

I think J Cole needs to take some time off. His mind cooked when he writing Grippy. Hope he isn't dead and this is the future.

[@Demsky83]

@@Bound4Earthhe already has a redemption verse on Tems album

[@Bound4Earth]

@@Demsky83 I hope so because I heard Grippy and my heart dropped.

[@Wisemenproductions]

Kendrick performs HIIPOWER and J Cole comes out would be crazy

[@NoirNameless]

I do sense a bit of a cultural shift. I’m not saying he ended Drake’s career, but everyone, including drake’s fanbase is looking at him and his music different. Plenty of people are realizing he’s not who they thought he was, and cause of that are losing respect for him the more and more he does his antics. He may not be “king of the mountain” very long. Cause I have a feeling that even Kendrick drops and does his Juneteenth show, that’ll elevate his status in the game immensely, and probably surpassing Drake in some ways. For a while, someone sat on top who was a pop star, not original, and hardly had respect from peers and the genre itself. Now Kendrick, who the game respects, has viable accolades, and is basically a big part of “the culture” could move in and possibly become number one in the game after all of this. But honestly, it was always just Kendrick anyways lol. 😂😂

[@truthtorpedo4068]

Drake is a metaphor for what is wrong with the community for the last 300 plus years. The Culture needs to be 'gatekept' against ppl like Drake & his mother's ppl who USE The Culture to get wealthy and give NOTHING back in return but ridicule and denigration.

[@Shown_x8]

Since you're saying all this like Drake is wrong, what should he do next?

[@rosuzzieagnes124]

Do you ever go outside drake will still be drake his music is to good. Not everybody wants to rap like Kendrick

[@rosuzzieagnes124]

Drake wil be fine. His music is to good to be ignored. Kendrick won the same as nas did. Jayz had his best career run after the beef. The same will happens too drake. It’s people like who you probz don’t go outside enough drakenwill he just fine

[@ThisCurrentCulturePodcast]

@@rosuzzieagnes124Jay-Z didn't get accused of being a pedo. You still listen to BBL Drizzy you might as well go around bumping R. Kelly Wait wait...that's disrespectful to the Pissy Piper...he's a pedo that actually writes his songs and has classics

[@info6529]

The shoes that had 'they not like us' written on wasn't kendrick's

[@waynelaroche5138]

Facts

[@jojorose778]

Thoes wasn't his shoes

[@aferg76]

Exactly. That was a professor wearing those shoes.

[@kcidd12]

Them IZ hiz shoez dawg (lol)

[@jojorose778]

@@kcidd12 no they not he had on some black shoes

[@Mosdefmedia]

There were definitely not his shoes smh. 🤦🏾‍♂️

[@clumsey1000]

Those were not his shoes

[@umvemnyama]

Kendrick is making another very calculated move with this performance. Him making the speech over the weekend is another move that just further solidifies his character, even after the beef. Man looked so healthy and happy. He's winning in so many ways, and you can tell it goes beyond his musical successes recently And this is what is going to propel him even further because he is only affirming all the things that people really love about him. So, this puts an artistically driven artist the right type of platform to express his newest creative ideas

[@jacqulynsmither8770]

Kendrick was not wearing those sneakers, it was a college professor at the college. Kendrick was wearing black shoes

[@africanalientt]

Kendrick became number 1 on my top 5 after the beef

[@ahmadjohnson9518]

Kendrick’s next album is about to be legendary 🔥

[@AndreJones-wh2pc]

WHAT IS IT THE BRAIDS!!!

[@sabeloinnocent249]

I hurt your feelings?

[@Asthmarevenge]

u don want work with me no more? OKAY

[@Yensaio]

*udonwanttoworkwithmenomore? OKAY

[@sabeloinnocent249]

@@Asthmarevenge there's 3 goats left and I see two of em kissin and huggin on stage

[@sonnydadude]

“I love 'em to death, and in eight bars, I'll explain that phrase, huh.”

[@Lansky1213]

Stop it! 😂 J Cole is definitely still that dude. Wasn't his beef to start with. Kendrick definitely opening those closed eyes

[@ks_wallace2324]

Facts. Since new info has come out, it almost seems like Cole made up the apology on the spot, & not something he was thinking of for days. If schoolboy told Cole to sit this out, because k Dot's emotions are in this & it's personal between him & drake, Cole stepping back isn't a lack of confidence in skill set. It's realizing it's not that deep to him

[@blacklantrn2058]

@@ks_wallace2324ehhhh his actual diss song was trash. It flopped. Apologizing was both a loss and a wise mature decision.

[@ks_wallace2324]

@@blacklantrn2058 you sound very immature lol. Nothing you said has anything to do with what I said, but enjoy your day

[@PushYourEdge]

yea, just cole is that dude alright, that dude who fucking apologized and forfeited during a rap beef in front of his entire festival and told kendrick to “give me your best shot ill take it on the chin” PAUSE denoting one of the worst moves in hip hop of all time.

[@Lansky1213]

@@PushYourEdge didn't have nothing to do with him. Nothing wrong with not wanting to go there with K-dot. Takes a big man to apologize

[@aferg76]

Kendrick actually wasn’t wearing the Not Like Us shoes at the graduation. That was a professor wearing those shoes. If you watch him walk out at the graduation you will see he was not wearing white shoes.

[@antwaves2265]

He’s trolling on this video I know yall not that dumb to believe anything on here 😂🤦‍♂️

[@cap5575]

Nah, Dot flamed him and he knows it. He's done. Absolutely no need to reignite shit.

[@johndough813]

There are plenty of great rappers out there. I noticed you only name rappers who have basically crossed over. And the reason you know about them is because it's a machine pushing them. Bars have always been there lupe never left. Ppl just chose to listen to the garbage rap. And for the colonizing wave jumper ain't no amount of money can put that dumpty back together again. He got way bigger than he should have and let it go to his head. Maybe now hip-hop can start to heal itself. And run all these punk rock posers out of it.

[@truthtorpedo4068]

POW! PIN. THIS. COMMENT. NOW! ❤🎉

[@CW043]

Hip Hop has been under attack with attempts to destroy the Genre' long before 2019. Mumble rap was a real inflection point.

[@bestmix9927]

Those were the deans shoes it said “they not like us”. Jcole just hopped on a feature with Tems song is called free fall

[@honestlywhatever]

I want nothing more than Kendrick to provoke Drake with anything and have the beef reignited. We need those other 10 diss tracks fr

[@BridgetGX]

If the industry is just chasing TikTok clout now, then it's gonna be ringtone rap all over again. Remember back in the late aughts when they sold ringtones and the point of a rap song became selling ringtones for a minute?

[@tylerbrown565]

Yeah, I remember that well. Though there was still some quality music coming out at the time, it was just contending with some absolutely horrible music.

[@WalkerCreativeCompany]

THAT WAS NOT ON HIS SHOES….. it was a professor.

[@willthechill3992]

Kendrick Lamar is 12 steps ahead of everyone, no need to theorize if hes gonna make a smart move... *This dude is constantly playing chess*

[@joseangelhernandez5274]

Kendrick wasn't wearing those Chuck Taylor's with "Not like us" written on them, it was the the dude that announced Kendrick as special guest.

[@StanleyMesser]

Hey buddy, good video! Kendrick did not have those shoes on, it was one of the profs there.

[@dregott4975]

Not his shoes

[@serfranklin6022]

This "no Diddy" every 3 sentences is kind of getting old 😵‍💫😒🥱😮‍💨

[@jonesjustin1985]

Bro you act like Drake is bad or something K-Dot don’t care about Drake and will do what he wants too K-Dot is the boogeyman and Drake is the one that doesn’t want that smoke. ✌🏽

[@virtualshoppers6633]

Say it again! You 💯 correct!

[@mamdb]

It was not him wearing the shoes but a professor there. Drake lost the beef by far...

[@WhisperingNavajo]

Kendrick took shots at Cole on every single one of his diss tracks towards Drake.

[@andycallus3936]

No he didn't. Only on Euphoria he did. He never mentioned him on 6.16 in LA or Meet The Graham's, and in Not Like Us he was actually defending Cole saying how Drake did Cole foul and dirty

[@WhisperingNavajo]

@@andycallus3936 he did, there’s a sub or a reference to a cole line on each song. They aren’t blatant name drops his primary target is Drake. Exempting Not Like Us.

[@Obie_24]

⁠@@WhisperingNavajoWhats the subs or Cole lines in 6:16 in LA or Meet the Grahams?

[@yungsasarealchigga3437]

His next album has to be some of the best of all time hope kdot doesn’t rush it

[@jeff15325]

Drake being considered a goat by anyone is a sure sign hip hop is on life support

[@PushYourEdge]

no it’s fucking not hip hop is alive and well look at what kendrick just did lol

[@kenesco283]

Stop saying "No Diddy". That's cringe af.

[@PushYourEdge]

lol 1 or 2 times is funny but he definitely overdid in this video.

[@ua29leqele71]

No Diddy😂

[@virtualshoppers6633]

He got confused! 😂😂😂😂😂

[@JustinDewees23]

Cole redeemed himself on that tems album

[@ks_wallace2324]

He had to redeem himself? Damn, crazy somebody can put in 15 years of quality work, call out sick one time & now had to redeem themselves. Being a rapper must suck how everybody hates you for not doing something so basic as a rap battle for your personal entertainment

[@JustinDewees23]

@@ks_wallace2324 I don’t hate him I’m actually a Cole fan myself and I thought him backing out of the beef was the right move on his part because it has nothing to do with him I’m saying he redeemed himself after that lackluster grippy verse he did

[@rustee00]

What if Chief Keef and Drake soon start a beef over Sexxy Redd tho shi would be hilarious

[@OSNINETYFIVE]

now this is the real conspiracy shit I live for

[@EikshaBisht]

😂😂😂

[@ptcosmos]

7:38 I love your channel and your audience, I'm gonna comment on ALL your videos for years until I reach your level of subscribers.

[@esmooth919]

This video must have been written before J.Cole's verse with Tems

[@ottmatl]

Good i hope he brings it back to cali again. We was poppin

[@javonbrowne4938]

It's Hiphop Renaissance, Kendrick brought back old school hip-hop, where lyricism and storytelling plays a crucial role, I'll admit Kendrick got me listening to his music post rap beef...

[@GoToSheol]

Drake freestyle with a iPhone

[@KaylaMarie_]

That was a professors shoes not Kendricks

[@darkfire06]

@11:40 imagine everybody in a 3 block radius singing the same song at that same time.

[@Zeze3298]

No Diddy

[@ratceo]

J Cole never had the crown

[@kingjohn8980]

Imagine Kendrick decides to drop those other 5 diss songs on his new album

[@gloryalkemy9400]

He should've said one of his ghostwriters are the goat

[@chizzyxv3408]

Correction(s): *Kendrick wasn't the one wearing the not like us shoes, it was a professor at the college * J.cole most recent songs isn't grippy, its Tems Free Fall. Also, Cole spoke about the beef on a video chat with Kevin Durant

[@davidcici11Evolution]

Kendrick did diss J Cole on Euphoria it was real settle though. I can see them collaborating after this.

[@_NoHandle_]

Kendrick had on BLACK SHOES at the graduation. A professor from the college was wearing the white shoes that had "Not Like Us" written on them.

[@darkskinwhite]

your history is a bit twisted & I can't let it rock cause there's kids learning from you, you have a responsibility. Wayne's run was during the time Nas was saying Hiphop is dead (this actually caused some tension). Kanye came out in 04 but didn't really takeover until 2007, after Nas proclaimed Hiphop is dead. Wayne had of course already been around almost 10 years. As for the claim Hiphop is dead, well you have to understand the statement first. What Nas was saying is the Hiphop culture that he witnessed growing up was nolonger there. We're talkin park jams, secret cassette tapes, ZERO financial incentive, pure rebellious ghetto expression. Does any of that describe anything from beyond 2006? hardly. However Hiphop cannot die, Hiphop is a spirit. The culture of people who are Hiphop has been commercialized, but as soon as you do that it's no longer Hiphop, so you cannot kill Hiphop. That also means accepting that Hiphop was never & will never be the majority, because to be Hiphop is an inherent minority. Again, the moment it isn't, it ceases to be Hiphop. They can pimp out our artforms, they can use the word in vain, but they can't kill the spirit that makes kids paint on trains, or plug their speakers into the corner light pole & make sure you can't ignore them.

[@michelangelo3286]

Sometimes you gotta pop out and show 🥷

[@ashinigamirises]

Drake is dead

[@IncompleteThought]

Artist like JID, ski mask, and IDK are all “newer” artist that definitely need more attention

[@macck.]

Why is dude ignoring the fact that Cole was told to stay out of the beef? Cole is gonna be fine

[@kenfly837]

7:53 that song you mentioned isn’t his first release. His first release was on the Future And Metro Boomin album

[@diesel101raw]

Have u not heard the New J Cole verse on Tems new song ?

[@Benji_Jokjo]

*breaths* “no diddy”

[@jstun2318]

Y'all psudo drake fans trying to rope Cole into Drake's down fall and I'm here to tell you that battle is all Drake's. Grippy verses is not bad that " U my everything" is worse because Drake tried too hard on a joke song then did it again with Delilah song.

[@michaelmonroe2148]

Kanye lives rent free in J cole's head. That remix is why we got grippy.

[@SandraSaidWhat]

I hope Drake responds so Kendrick can drop more songs

[@user-br5bc3mj5f]

Cole redeem himself on that tems record tho❤

[@catherineherman7574]

Keep making me dance waving my hand, and there" ll be no threat.

[@awhi3765]

June 19th has a lot of significance which is probably why Kendrick picked that day. The slaves are free and since Drake isn’t like us it’s a celebration.

[@supabadd1233]

I heard “hip hop was dead” like 19 times in a row on this video. You literally brought nothing new to the conversation. Waste of time.

[@dranek]

Are we just going to pretend rappers from the southeast like $uicide Boy$, Pouya, and Ghostemane don’t exist? They’ve been pushing the genre forward while the typical acts have been stagnating.

[@catherineherman7574]

It was not J Cole's beef. Drake wanted to drag J Cole in the beef and side step his responsibility. Drake has been sneek dissing for a long time.

[@user-hm4tt9hy5f]

Kendrick is at least playing "Not Like Us" given it's called Pop Out. Beyond playing "Not Like Us", I don't really see Kendrick responding to Drake in any capacity. As for the "friends" playing with him, Mustard will be on stage for "Not Like Us", I think Keem and Jay Rock will be on stage

[@waynelaroche5138]

WOP WOP WOP WOP WOP !

[@BloodyPlatty]

J cole shouldve backed out without apologizing.

[@MrASAPAB]

If you go back and listen to what he said, cole never said sorry or apologized. He backed out like you said and said his heart wasn’t in it and that it just didn’t sit right with him but he actually never technically apologized.

[@goodfella1401]

Drake has gotten an 8 count from Kendrick. If I'm Kendrick I'm giving Drake the knockout punch at the LA Forum in front of a big crowd. Maybe even announce a big hip hop tour like an Up in Smoke or Hard Knock Life tour with young artists that he feels truly embody hiphop and are real MCs in contrary to what Drake is

[@apolloinparadise]

LEAST OBVIOUS CLICK BAIT...

[@holdthetruthhostage]

Problem you're missing is that it was just Kendrick Drake being known for having all of these ghost writers he didn't do nothing As for the fate of rap it doesn't change The fact that you mentioned the sub genres without mentioning the fact that radio stations and billboard does not accept wrap sub genres but it does count rock sub genres you don't understand what's really going on You don't understand the fact that rap is not been allowed to reach its true potential for over 20 years The fact that there has been so many sub-genres club bangers hardcore gangster and the list goes on yet billboard never counts the sub genres as its own thing as they do for rock Which mind you rock has what soft rock heavy metal and so on Then the Kanye situation you don't even bring up the fact that 50 cents album leaked by his own label and was still close to outselling Kanye and the fact that it's been argued that records by Kanye were purchased by his own label What's really happening is decades of garbage are being exposed but Kendrick won't be able to alone save the industry unless he steps away from the main destroyer of it which is the Grammys How do black people create a culture yet they get their rewards and awards from white people from the Grammys

[@traymac5836]

False info; Kendrick did not have the diss track Not Like Us on his shoe it was a Compton College Professor that had these shoes on

[@manuelknighton1270]

Drake is an entertainer,not a rapper…he’s an actor pretending to be a rapper because the script was written for him…he treaded in murky waters & got murked..

[@theechodottu]

Glorb is the sole reason I love lyrics over anything

[@BohemianKitsch]

from your lips (no Diddy) to GOD's ears, man. 🙏

[@Marina-ld3ew]

Those were a professors shoes, not Kendrick’s

[@Stolen_entertainment]

If i gotta be honest it will almost take a masterpiece full of hits to change the sound and trajectory of hiphop, cus the choke hold tiktok has on music in general is inescapable, but i really do hope Dot brings a homerun cus shits at a tipping point.

[@Dogking71]

It kind of looks like things are sadly going back to where they were before the beef.

[@catherineherman7574]

Drake is not saying anything. He is washed out.

[@DwizzytheLyons]

Even Chris brown was like yo no one can write my raps CB like mica wtfFoh 🐈 he no one’s goat NOT IN HIPHOP RAP

[@facex7x]

I draw. Imagine if I traced someone elses drawing and sold it for profit. Drake does this with music.

[@meriani777]

The narrator sounds Canadian. Cool.

[@rapaholicz]

The narrator is from Montreal :)

[@abstuct1015]

Drake is not a revolutionary artist.

[@alibzour8423]

No Diddy!!

[@virtualshoppers6633]

He part of the hip hop culture! 😂😂😂😂

[@Jxremiahb]

Yo the commenters are upset like yall really know these ppl

[@callidawkins85]

Drake definitely lost the battle but lets be real, KdOT aint about to change or do shit. we be waiting years for new material.

[@invictus4675]

Album coming this month

[@ks_wallace2324]

How many times has Kendrick had ppl waiting years? You sound like you talk in social media language in real life. Stop using internet narratives

[@callidawkins85]

@@ks_wallace2324 Just talking from a "hiphop head" perspective. This is my narrative and MY comment. A correlation you probably missed. I understand Kdot makes timeless music; I just want more like everyone else. If thats social media language, so be it.

[@cmvrs888]

This dude really said dababy ain’t a lyricist, dudes a current top 10!

[@VCBeatsNTV]

He needa make freestyle tapes over Popular beats on some Lil Wayne shit

[@legowinnertoy]

No he’s not, he’s not a lyricist whatsoever. He doesn’t have clever worldplay, he doesn’t talk about anything important and doesn’t say a thing in a creative way.

[@blackjay3771]

I don’t know how to break the news to you but Lil Baby definitely isn’t a lyricist. I can literally name 20 to 30 rappers with a better pen game. Lil Baby has flow. Sure. But be careful when you say lyricist. That’s an elite group of people.

[@tylerbrown565]

​@@blackjay3771he is talking about Da Baby, not Lil Baby

[@truthtorpedo4068]

Da Baby isn't even slightly a lyricist.

[@acephalos5026]

What if the new album is the long awaited Jcole and Kdot collab?🤯

[@Obie_24]

Not happening bro. Just gotta let it go.

[@acephalos5026]

@@Obie_24 just saying, it’s probably be the best selling rap album all time if they did that rn 😂💯

[@txniexh]

the “no diddy” “jokes” every 2 minutes are irritating ngl.

[@MACMAMI]

The fact Drake’s latest release is a feature on this head-scratchingly inane and nearly unintelligible “Hey There Delilah” cover…………..is all the evidence that Lamar OWNS Drizzy, hahahahaha!

[@lonevetgaming3]

Once I heard Kendrick was the underdog, I couldn't listen anymore... and then seeing people in the comments say ghost writers - this whole sub channel is cooked. 😂 Drake will go down as one of the greatest rappers of our time, get that through yalls head. Kendrick doesn't make Not Like Us type of songs often, so all these new fans thinking that - yall are gonna be disappointed. There's a reason why Kdot has a specific audience, so once the hype dies down and he goes back to his conscious rap - it'll be post Mr. Morale syndrome, and he'll go back into hiding. 😂

[@Obie_24]

Bro based on Kdot’s career timeline his next album should have the replay value of Damn & GKMC. Oh and what’s the specific audience you’re talking about? Homie broke the record for biggest selling rap tour with the Mr. morale tour until Drake broke it with tour he just had. Drake’s biggest mistake might be beefing with 3 of greatest producers of all time (Metro, Ye & Pharrell). Bc they fasho reached out to Kendrick with fire azz beats

[@lonevetgaming3]

@Obie_24 The audience of people who don't even know his Mr Morale tour grossed one of the highest tours in rap. That audience will not go back to GKMC, and they might listen to his next album, but if the tracks don't hit like Euphoria, DAMN, Alright, or Not Like Us - they will not give it replay value. I'm not saying Kendrick doesn't have a strong fan base, and I'm not saying he won't sell over 450K copies first week - I'm just saying the longevity of this hype will be short-lived. Also, I think Metro is a great producer, but he shouldn't be next to Pharell. Not yet at least. Not before Dre, Quincy, but I agree that Drakes approach was crucially under prepared!

[@Obie_24]

@@lonevetgaming3 I disagree with the GKMC part. GKMC has been on the billboard top 200 since its release. It’s the first hip hop album to be on the charts for 10 years. It’s the longest charting non-compilation hip hop album of all time. Even post beef it did the equivalent of 40k album sales in a week. My point is that albums the definition of longevity & one that even new fans are going back n listening too. Also, he performed songs from GKMC on the Mr. morale tour & his set in general consisted of more songs not on Mr morale. Like he was only doing 3-5 songs from his last album.

[@H1GH.FL1Y3R]

👀 whens kendricks coming to England? 🏴󠁧󠁢󠁥󠁮󠁧󠁿 we could do with a proper lyricist here.. we missing out on the party!!

[@GodsChildEJ]

He came to the UK for the DAMN tour. Phenomenal

[@H1GH.FL1Y3R]

@GodsChildEJ I'm not in London.. personally, I missed out and that erks my soul

[@wilsonclaud]

Drake came from well start in life and that isn’t hip hop/rap … he has a different up coming and he just lied his whole hip hop career to fit in . 95% of us saw it and get . It’s a fraud and it put a dent in where hip hop / rap was going !! Now is back to bars and real story telling