Kendrick Lamar's Super Bowl Halftime Expectations & The State of Hip-Hop | Rap Life Review

[@AllTheArtsy]

Kendrick is playing the Super Bowl and people are saying he's a hypocrite and a sellout. And yet people also want Wayne to play the Super Bowl so his legacy can be respected and he can get his flowers. So, which is it, really? Yall have to choose. It can't mean both of these things for two Black rappers.

[@TitaniumTectonic]

No one called Rhianna a hypocrite.

[@regib1992]

Because people just want a reason to hate on Kendrick. If it was Drake they’ll be excited

[@Skrappy]

I noticed people talk bad about Kendrick because of their own insecurities. Us real fans know that he calls himself a hypocrite and he said he's not a savior so that says more about other people than it does about him.

[@isisbeck2374]

Exactly I said the same thing. And how many of these same folks watch the superbowl themselves Make it make sense😢

[@dudettevlogs4257]

That part!! Human beings were exhausting!! Same people who were at The Pop Out applauding Kendrick are whining.. People acting like Kendrick doesn’t deserve the spot when he’s a tier 1 artist!! I’m from Botswana and I looooooove Kendrick Lamar. This isn’t an American moment.. it’s a worldwide steppers moment.. anyone complaining is wasting time. Kendrick is performing regardless..-

[@sevensaid]

I really appreciate Eddie’s vulnerability on here. From the call center to the addiction sharing, he is really standing out as a media personality for me. Another great episode!

[@Sojro101]

You articulated everything I felt watching this😢 His genuineness comes through every time. Preciate your story Eddie!

[@Ekim2F94]

Word Eddie is a real one, I'm glad he's around he's such a key member to the group! 🫡

[@Andrew.W.19]

The issue only exists on social media and Drake fans. In the real world no one has an issue with KDot performing at SB. It makes perfect sense to have Kendrick perform. Finically, marketability, relevance and socially.

[@rosuzzieagnes124]

So Wayne don’t have fans

[@relicreturns]

Kendrick is performing because the beef made him hotter. Drake stimulus. It's OK to admit that

[@luckyspurs]

It's remarkable how little Drake fans actually care about Wayne too. Like, this is the only time they're even pretend to.

[@medbeth9857]

@@relicreturns He should really start using that stimulus on himself cause that boy NEEDS it atp.

[@Au_four_1]

This like saying the Utah Jazz made Jordan hotter because he beat them in the Finals multiple times. He beat his opponent. The losing opponent don't get credit for losing my boy​@@relicreturns

[@bilalmotley1999]

Kendrick is masterful. He stays low and pops out only to make moments. All the clowns can’t handle it. Watch the Party Die

[@thatcrazyass]

Guy pops out to get attention like a child having a temper tantrum but like the Kardashians it is entertaining to watch so I am here for it

[@MONET8iAM]

Shout out to Eddie for sharing his journey. And respect to Nadeska for saying how crazy it was for MTV and others to delete their archives. I’m also glad you guys spoke on the unnecessary conversations that happen with non-hip hop/rap fans and how they bleed into convos in the culture.

[@TeddyOso]

S/o to Nadeska for going in on the MTV News issue! My little brother and I grew up reading those articles. Keep our history available for the next generation of music heads.

[@1984mschanel]

Love her for that!

[@BudJr]

The Super Bowl has been to New Orleans like 10 times. Nobody was making a big deal out of someone from New Orleans performing in New Orleans until Kendrick came along. That’s what this is really about. People are just using this Lil Wayne situation as an exuse to hate on Kendrick.

[@thatcrazyass]

No one is hating Kendrick right now

[@jrvalencia3293]

So glad Doechii getting her flowers. I wish we would give King Los his flowers too. He dropped "God Said it" after Kendrick dropped and I don't know how it has less views than the other 2 responses. Let's also remember back in the day Kendrick himself said the best response to his Control verse was Los...

[@bermudav3348]

king los went tf off after control

[@DAV3NY]

First off I need you guys to know this is the best Rap Convo space online at present. So much of the other convos online in hip hop are very surface and have no depth and you guys all lend your expertise and skill in the convo in a very impactful way. I appreciate the level of intimacy and vulnerability you guys all bring here and show that you are real people who are interacting with art and reflecting on how this art resonates beyond just spouting numbers and stats. This is not just about who is selling the most, art has real impact on people's lives and these artists are also real people. We lose track of that so regularly and just wind up debating silly commentary that is just noise. So thank you guys for cutting through the noise so regularly and offering something real.

[@gavinwickham5732]

“You don’t need the industry to know you when you know you dope” - Lecrae

[@Hey_Wiinter]

Ebro is spot on. Most of the people ain’t fans of hip hop. 5 of the greatest hip hop artists were being slandered last week. It was sad watching fan bases bash Jay Z, KDot, Wayne, Nicki, Drake

[@christianwhatley7972]

In all fairness, Drake and especially Nicki have deserved to be bashed countless times😂

[@dudesupremeX]

I don’t get the hate towards Jay Z. He really don’t bother anyone. Some Ppl are insufferable and envious.

[@dudesupremeX]

@@christianwhatley7972yeah Nicki stay putting out negative energy. Everytime a new female artist comes out there’s tension between her and the other artist.

[@rayy4pres194]

Nicki got herself slandered (and Wayne by association) and that’s coming from a fan.

[@Mark.mp3]

Kendrick is objectively one of the best performers of our generation. Watch his Grammys performances, watch his BET awards performances, watch his tour. He’s going to put on a great show point blank period.

[@queeniyahdayday2600]

Kendrick changes the emotions of the culture

[@hemp4haters]

Love having all 4 of the hosts together pls do this more often this episode was so good! Had me laughing, thinking, and appreciating. Great episode!

[@queeniyahdayday2600]

Just congratulate Kendrick there’s no need for you to bring up anything else black culture is divided

[@skillachiayoola6855]

Kendrick Lamar is the GOAT

[@Usertwyahsjajahajajsjsvgsy]

GO AHEAD SAAY IT THEN WHO THE GOAT??

[@thisneegasahater2958]

FACTS

[@clifffgoba]

no doubt

[@mvpmonndo]

No he’s not. He barely give y’all music. He only won that beef cause Drake haters supported K dot. He never really had fans like that

[@Plutooidoesthis]

Goat of what yapping😂

[@mikecolts21]

I appreciate y’all Doechii and her new project on the last episode. Crazy how she blew up over night with her project and preforming at the VMAS

[@therookiezpresents]

im dyyyying at Sabrina Carpenter being brought up and Nadeska saying bruh this is the wrong show 🤣🤣

[@luckyspurs]

The wild thing is, nobody judges the quality of films by how much money they made. Literally every year, we remember films based on how good they were. And where they charted has absolutely nothing to do with it. Why can't music be more like that.

[@Slipcubusknight]

This is a great point. Sales dominate conversation when the actual art is garbage lol

[@kayz5428]

33:04 shout to Rob Markman 👊🏾

[@mercenaryentertainment1384]

Kendrick is saying that right now the biggest battle is the spiritual battle. Ones self

[@sxt4447]

I love the open conversation about addiction, especially from the guys. It’s much needed in our community. I would just like to make a quick correction that in Beyoncé’s first halftime show, she was the sole headliner and her only guests were Michelle Williams and Kelly Rowland for a little Destiny’s Child reunion. That was in 2013. She was invited to come back with Coldplay because she’s friends with Chris Martin.

[@discourcewithdee]

y’all spoke facts about hip hop conversations … MOST of the chatter comes from people that are fans of the artist. NOT a fan of hip hop! we have to learn to ignore the “popular” conversation!

[@_NoHandle_]

A lot of the chatter came from artists as well. They should address that, too.

[@aann7266]

Kendrick has songs & is a top tier performer. Wayne the colorist is a horrible live performer that forgets his own lyrics. Wayne’s comments on blm & racism were terrible so I’m glad he’s not performing. He has tickets left for his shows if folks really care about seeing him.

[@AngeBiampandou]

Don't forget about his egregious lyrics about Emmett Till

[@antgal9467]

33:01 Nadeska was about to go in! 😂 I'm convinced Nadeska is more ready for war than people think. Lol

[@Doomer253]

Everytime I hear that Doechii speak on rap/hiphop...I get chills. She's speakin my language.

[@dudettevlogs4257]

The life of Kendrick Lamar Duckworth. I want a documentary. He’s the GOAT!

[@KariFromYoutube]

Is that his name

[@Keepingupwithcashville]

love this team bless up 🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲

[@EliteBlackSash]

Kendrick not talking about media personalities like yall. He talking about podcast personalities like Adam 22, Akademiks, SayCheese, TrapLoreRoss.. all the profiteers of Death.

[@clint6795]

"dont tell Dr.Umar im defending white women" -Eddie got me weeeaaakkkkk

[@idmann17]

Dr. Umar already knows...

[@kamalpreetbrar5390]

Loved being a fly on the wall here. great conversation

[@mybrothakeeper7020]

Ovo Mal is the head president of the GLAZE DRAKE NUTS

[@yo-yolanda4654]

💯😂😂

[@annayamona]

Great episode! You guys are becoming one of my fav hip hop platforms.

[@KioBriggs]

I'm with Nadeska on MTV and Viacom. 7 years ago when I was first getting into the professional music industry I had an interview at MTV London and was highly disappointed by the state of things and the direction they were going in. Sometimes you cause your own downfall and ego keeps you there 📉

[@Msboochie2]

The only reason it seems as if the viewership is up, and appear relevant, is because they added Univision, Unimas, and they counted the replay. Numbers don't lie but they misrepresent.

[@ElleBSings]

I’m here for Nadeska’s curls ❤

[@jcalrissian]

Don’t forget no one was accepting Super Bowl invitations because black artists were “boycotting” in the nfl during the whole Kaepernick drama. This only changed when Jay Z got involved with the NFL

[@diddlysquat9974]

Looooove the conversation about the culture!!! And Doechi is fresh air periodt

[@wyattrussell7496]

Nadeska looks like Nice Spice

[@espada06grimmjaw]

Another highly satisfying show. Thank yall.

[@funkonsight]

Thank you Eddie. I am going through a bit of the same challenge myself at the moment. Appreciate you.

[@Yourboyeddie]

Trust me. It's way better on the other side. I was there, I get it

[@BSdetector11]

😏 The NFL don't owe Lil Wayne & Friends ANYTHING!! IF his dream is to perform @ the Super Bowl in New Orleans, then he needs to get SOBER and work for it!!

[@Brighttime34]

Lol just like they didn’t owe black people anything by putting BLM on every helmet🤣 you say this but they put him on their commercials currently and he advertises for them RIGHT NOW.. what are you talking about sir?

[@Kyre54]

work for it 😂😂😂 know nothing about this man

[@norwoodsstokes3883]

Doechii interview is how this industry.....SUPPOSED....2 highlight the real....🐊🐊🐊🐊🙌🏽🙌🏽💪🏽💪🏽🎯🎯🎯🎯💯

[@iMoha46]

WHY EVERYBODY HATES ON THE BEACH BOYS, THEY GOT CLASSICS!

[@rgakm3211]

Also February is Black History Month. No one better than Kendrick to perform.

[@Djetgamesnmoives]

I need you guys to list off fire joints like you did every week this baby face ray is crazy!!!

[@GodBabyArt]

I love these 4. So intentional and thought provoking. One of my top 5 favorite shows right now.

[@carleymatthews387]

I love the interview with doechii and that she is getting her shine, def hip hop aoty for me:)

[@queeniyahdayday2600]

The boogeyman has affected the culture again

[@bilalmotley1999]

Pleasantly surprised to see this new episode. Great stuff

[@TMan10103]

The Beach Boys changed music. Pet Sounds, Smile

[@Rryiac]

The discussion of drake rejecting the superbowl is hilarious when you think about it 😂 This man so offended he feel the need to talk about it know?? Boy

[@sheeshnotnice]

Drake never said anything. They always build narratives around him. It's weird.

[@Rryiac]

@@sheeshnotnice mal said drake talk to him about it 😂

[@tjtoodeep]

When we talk about hip hop culture we're talking about black America culture. The problem is just like black American culture hip hop let's everyone in but gets to a point where we feel like those others are benefitting from us more than us. The reality is numbers and popularity don't come from black people/culture support alone. So wanting light on certain cultural representations comes at the cost of selling to people that don't value it the same.

[@mikae345]

Truth

[@jenesishunter9674]

TEA 🍵 😊

[@MrMarcusNWC]

Eddie. My friend. My hero bro. Keep shining and dope episode yall as always.

[@Yourboyeddie]

My brother!

[@Brogoshi]

i was wondering where tf the episode was. welcome back

[@isaiahclayton8178]

Been waiting for this one!!

[@antgal9467]

Nadeska is the Kendrick Lamar of journalism. Lol, "sorry I love a boring life but I love peace"

[@itskasces]

Nadeska has come a long way. Happy for her!

[@woososa]

23:48 W Ebro 🔥 for braking this down, I’m young and this is most of my peers problems they don’t know the difference.

[@cutupjones2100]

Nadeska 😍 I wanna meet her so bad . Don't even know what I would I say, I just love her essence so much 🙌🏾💙

[@loiswhitley5879]

EDDIE ❤❤❤❤🙏🏽🙏🏽🙏🏽🙏🏽. THANK YOU

[@Dgee_Reigns]

When Ebro started mentioning Taylor Swift 🤣🤣 He always does tho 😂😂

[@dijahmedi4882]

🤣Low was ready to dip when Nadeska started letting the choppa sing on MTV lol

[@Esnalovesmusic]

Great conversation ⭐ rappers like Doechi and Q Aura are going to keep Hip hop safe and sound 🎶✍🏽

[@EglintonAve]

I'm surprised that LL Cool J's album was not mentioned amongst the new projects to check out. It's absolutely phenomenal.

[@_HomerR]

Is this available on Apple Pods or Apple Music?

[@sandyt5293]

I am so sick of people hating on Taylor Swift. Kenya made her big when he stole her moment to shine at the Grammys years ago. Because of that incident, she got on my radar. I like Taylor and I wouldn't be bothered at all if she appeared on stage with Kendrick. And, yes, I'm a black woman. I also like Taylor because she doesn't shy away from standing up for what she believes in and her support of black artists. As for the guy who said, "Why does she have to insert herself...", she hasn't inserted herself into anything. I also she is very generous with those who work for her. Stop hating!!!

[@ISAACWAYNE_]

to Nadeska's point I think a good amount do care.. But that shift in the industry mentioned is really what hip hop needs to flourish. I really think the blog era 2.0 can happen as these platforms are empowering the artist the more art can sustain

[@owlpharaoh2969]

The show is great when everybody is in the house, love it

[@Reezy_Tha_Fundraiser]

Nadeska looks good with the fro

[@SterlingSanders]

There was no "official statement," from the NFL. A sports reporter spoke to anonymous sources, and said no. The NFL has not officially commented on this controversy. It's not beyond reason though to consider the second big music act after Taylor Swift, wouldn't be asked at some point, I don't see why that would be a big surprise if he was offered it once or twice.

[@GHDiva]

They can't even hide their bias. They LIE on purpose when it comes to Drake

[@mystically5156]

Great commentary...

[@Noobir]

IMPORTANT: In order to communicate a meaningful message with lyrical excellence as top MCs do, it has to be packaged under a pop umbrella, otherwise, you are only entertaining those already interested in pure HipHop. To gain more share and push consumption of meaningful projects from singles to albums, you have to clickbait. If you don’t, the number of listens, popularity of a project are surface level metrics, and, it is contradictory to care about surface level metrics and at the same time care about a deep, meaningful, high quality art.

[@mr.mr.4772]

Nadeska got that Ice Spice hairdo.

[@LeonNeuton]

Stay away from drugs.💯🔥

[@ed_eddies]

Eddie makes me proud of my name. It’s definitely your boy Eddie here!

[@lamaria2308]

Addiction is physi al.. Healing from it is spiritual..

[@DavidJones1212]

It’s all about just being authentic to who you are.

[@gronkel4158]

give Doechii time! she's not supposed to feed us fast her stuff is gonna stand the test of time

[@BluEx22329]

12:40 Taylor swift triggered them😂

[@raisondetra5652]

Coldplay halftime performance was dope though

[@FrankGuti679]

For the SB, I prefer the Red Hott Chili Peppers over KDot. No 🧢

[@dijonmcgraw487]

9:56 This is loud and wrong lol. Beyoncé definitely did it first in 2013 SOLO and brought out Destiny’s Child. Then Bruno followed the next year. THEN Super Bowl brought back Bey and Bruno because no one cared enough about Coldplay but go off

[@TXTRILLZ]

Let's not act like Lady Gagas performance wasn't fire , one of the best. She's a true performer! 🔥🔥

[@EliteBlackSash]

As far as JayZ goes, this is the same issue that happened with him being hired at Def Jam. The late DMX said it himself, “The inmates is running the asylum!” Like just because JayZ is an emcee, he can overlook sound business practice. And when it’s not free reign, then DMX is mad, Redman is mad, LL’s ego is hurt.. just because a fellow emcee is not just letting them release whatever they want without considering the bottomline.

[@HoneyPistoI]

Nadeska is so goated

[@joshuadurham1257]

Kendrick Lamar is the goat and he would keep on top of king Compton California to be the greatest entertainer and performances every single of time. But drake other hand is the best! He diss of sneak peak one and the others out of nowhere!

[@awhi3765]

Jay Z never created that expectation. He even spoke out and said that should not be expected. What people don’t realise is that all along the top billed artist people expected for next SB was Miley Cyrus or Taylor. Doja Cat was the only black person really being suggested. Lil Wayne wasn’t on anyone’s radar except rap fans. And another thing to remember is that majority of people at Super Bowl aren’t rap fans. People ignoring that Wayne doesn’t even have many tracks that are PG. I truly hate the narrative the community took when Wayne didn’t get it because historically Jay Z and Wayne may have been competitive but they had great respect for each other. Jay is still Wayne’s idol.

[@cnowledge]

Yall did nadeska wrong on the thumbnail ! Cmon son

[@ShalantaHinson]

I'm with you Miss lady .I have been stopping watching that so called show VMA

[@Jazzzi1994]

I just heard dee 1s response to kdots watch the party die. He threw shade at kenny during the beef but i think realizes the shift. I love lecraes response too. As a recovering addict with many new struggles im here for refreshing positive music with substance. Kendrick is more mainstream with the woke stuff but look at the results. Im just happy to b here in this time period to witness this. Im not religious but my spirit can tell theres a shift. We must vibrate higher

[@John-rl7dp]

Dizzy wright been on it for years !!! Give him his flowers !!!!! Get him on your platform!!!!!

[@sheeshnotnice]

Drake never said anything about a half-time show. Idk why you insist on him being a participant in the conversation.

[@JamesJones-pu6hy]

Dawg I knew this was fast Eddie Francis from Q93 in New Orleans shout out to u brother I miss the Real Talk show on Saturday mornings with Wild Wayne

[@Yourboyeddie]

lol that’s not me. That’s the homie tho

[@JamesJones-pu6hy]

@@Yourboyeddie 😂😂😂😂😂 I knew I wasn’t tripping

[@Alloyd876]

Jay did not create any expectations he clearly said in a prior interview that the artiste\city dynamic was not something to be pushed

[@KingstonBelle]

C'mon Doechii on the closing. Its not just ya'll hyping her btw, I mos def think the culture is/is going to feel her in a big way.

[@rcollins1106]

On a Tuesday night!

[@arejean2089]

That's a LIE. Ain't even a Drake fan, but the NFL did NOT release an official statement that Drake was not offered the Suoer Bowl half time. When you gotta lie to make a point... you playing yourself

[@damusic50]

How do you expect to do the Pepsi halftime time show when Mountain Dew canceled your tour because of the Emmett Till lines?

[@Dewey_Barksdale]

Please let the young lady speak and finish her points!!

[@thomasm2161]

Lil wayne verbally said he wanted and is trying to be in this superbowl you clowns that's one of the reasons ppl caring now

[@LittleAngryCarrots]

Y’all spoke on it but yea a lot of these folks aren’t really hip hop fans, just fans. Think Kendrick is trying to sort out that and figure what the culture really is, and are people opened to shift culture another way. Like is Kendrick just having a moment or can culture really shift