Kendrick vs Drake - Beef in Review | A DeCypherEd Deep Dive Pt 1

On this episode, part 1 of a two part breakdown, we discuss the timeline of the kendrick lamar vs drake beef from 2011 until the release of "First Person Shooter" which we think was an open declaration of rap war between the two GOATS of this era. This was a long-awaited rap beef and I think however you feel about who won, you gotta be happy about the music we got in the process.
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#kendricklamar #disstrack #drake #hiphop #rap #euphoria #jcole #pushups #familymatters #616inla #meetthegrahams #taylormade #mustwatch

[@Pug8]

Exactly 🔥🔥🔥🔥 drake pretends he ain't forgettable but he knows deep down just how forgettable he is and his actions reflect that.

[@blvckreaper462]

If he wasn’t so forgettable, his music wouldn’t be so microwaveable

[@JuanitaEttienne]

Damm why you gotta read him like that 😂 💯👍

[@esmooth919]

I don't remember much after Views, in all honesty.

[@Pug8]

@@esmooth919 I guess you could say "Nothing was the same" after that 😂. Kendrick using Drake's album names was the real deal. You could tell that Kendrick studied his opponent and his songs unlike Drake's 1/2 second reading of "Mother I sober."

[@esfemialf8713]

Drake doesn’t exist anymore for me. All I will ever see is: Aubrey, a creepy, sad, rich man who has no idea who he is and loves to pop ass with the baddies 😂

[@wearedecyphered]

I believe you might pop ass with em 😂😂😂😂😂😂😂 Yeah the blinders are off now

[@ZariDV]

@@wearedecyphered The fact that his drop after the beef was with Sexyy Red really made that line hit harder in retrospect. Once again Kendrick showing that he knew where to needle him.

[@abelray]

I don’t think he cares. Drake has pop fans he’s gonna be good regardless.

[@abelray]

@@ZariDVyou think he did that to show he doesn’t take any of this shit serious. If you listened to Drake before you’d know he knew this all would play out the industry coming together to bring him down I just don’t think he cares enough he’s rich he’s surpassed “hip hop” he’s more than a rapper at this point

[@Tristslayer]

The phrase "more than a rapper" is kinda proving Kendrick's point about the culture versus the "money"

[@CallaRan24]

How messed up is it that a rapper with hella ghost writers is trying to clown Kendrick for taking his time on his CLASSIC albums

[@aatiti2011]

Wild, isn't it?

[@huesoftheheart139]

Not enough people talking bout how Michael Jackson’s name was tossed back and forth like a tennis match 😂

[@RileyFreeman_247]

Ya’ll forgot an important piece where Drake went on I think it was First Take w/ Mac Kellerman & Marcellus Wiley. Drake talk big sh!t about Kenny & how he was a better rapper etc but it never aired bc Drake said he wouldn’t host the ESPY’s if they aired that taped video. Unbeknownst to Drake Marcellus is from Compton so word got back to Top Dawg and Kenny on what Drake said in that interview after the Control verse where every other emcee understood it as friendly competition except for Drake that said Kendrick used “harsh words”.

[@benmoore229]

Some of the few folks on KZbin you actually LISTEN to hip hop.

[@Itsunclegabby]

I'm here as an outsider, so I'm happy I stumbled onto a reputable and reliable source!

[@aaronadams4657]

This is really well done holy fuck

[@wearedecyphered]

Much appreciated bro ! Part 2 coming up, subscribe & turn on your notifications !

[@elijahmack]

Drake hated that Kendrick got the acceptance from the genre he always wanted. So then he tried to flip it like Kendrick is more accepted with the other folks than him (Grammy nods)…unfortunately for him Grammy nods isn’t what got Kendrick the ear of the people.

[@wearedecyphered]

💯💯💯💯💯

[@stylezpdizzle]

What would be the ultimate smack in the face if Kendrick Lamar decided to put his album out right after Drake does so as to force both their albums to have to go against each other.

[@tamalaknox1438]

That's exactly what I'm expecting to happen this summer.

[@esmooth919]

So, Kanye vs 50

[@cdakmusique]

Then Kendrick had no chance against Drake. But since this beef Kendrick has a chance now.

[@4tbg4life34]

​@@cdakmusique Kendrick once outsold Drake

[@S.-bu2kg]

J. Cole definitely won his peace, and I feel like his move showed a level of wisdom and personal integrity that Kendrick spoke about - no throwing rocks and hiding his hands at all. He recognised the level of warfare Kendrick was on, while Drake thoroughly underestimated his opponent and came unprepared.

[@parkermudsen1063]

It’s interesting that Cole didn’t warn Drake though.

[@haphduzn612]

I love Cole. But I won’t forget how he talked cash shit for multiple years about Dot. Acting like he was The One. When K Dot came back outside, he did throw rocks and hide his hand. Realistically, if Kendrick responded to Cole’s diss, he looks bad. Because he bowed out. But he shouldn’t have released one if he was trying to maintain his peace. I’ll still listen to Cole but there is no more, I’m the best/kill any rapper bars that I will entertain from him.

[@mohamedfahad2364]

@@haphduzn612exactly. I laugh at these people lauding Cole cowardice. Cole is a coward who pussied out of the battle once his trash ass diss track fell flat and was badly received by the public.

[@wideopenwounds]

Hope your videos start hitting the algorithm, these conversations are far more productive and deep than a lot of these other dudes throwing their headphones across the room and losing their mind but not saying anything of value. Like I enjoy that stuff too don’t get me wrong, but we need both, but we need more channels like yours to blow up to balance it out.

[@erica_em]

When 3 of the 10 albums in frame are Outkast albums... you clearly have excellent taste, sir.

[@Official_KC]

I just assumed they're from Atlanta judging by his accent. But the albums are great obviously

[@JhnnyBoy]

He sounds like Andre

[@takiaab3]

MJ and Prince were professional competitors. There was an unspoken respect for each other. When Mike died, Prince locked himself in a room for a couple of days.

[@calvinmccord9134]

Prince tried to run MJ over with a car.

[@takiaab3]

@@calvinmccord9134 Yes, he did. Because he felt embarrassed about his performance on the James Brown show that Mike attended. Mike laughed at his technical difficulties. Were they petty as hell...YES. But underneath it, there was some kind of respect, as the top two in the game.

[@calvinmccord9134]

@@takiaab3 I appreciate the context and the knowledge in your response. Thank you

[@michellemybell5608]

This was a GREAT conversation..I can not wait for part 2!

[@BeautifulEarthJa]

yep!

[@jakettaj.gaines573]

I've never liked Drake, not one time, not one song!. Long live K- Dot.

[@Celaeno725]

I've been a Drake hater since 2010!! I thought he was a poser lol

[@esmooth919]

I actually like Drake's music (until Views), but even I agree that he is a poser.

[@Willb3_Rodrigo]

I tried to like his music. I just couldn't. Dude just always struck me as goofy.

[@Itsunclegabby]

It sounds like he's rapping out of his nostrils to me. 😅 Does he have a deviated septum? Sinus issues? Its intolerable.

[@trailerparkart2429]

Only classic he ever had was “Take Care,” and I DO NOT CREDIT HIM WITH THAT ALBUM! I credit the Weekend. I haven’t liked a Drake album since, but I love most Weekends music. So obviously I only like it bc of Weekend’s input on the album

[@Alloyd876]

40:00 the rumor is that Drake gave the song to Cole and asked him to go to kendrick about the feature thats why kdot said drake did cole foul. Cuz he knew how crazy that would make cole look to kendrixk and punch claims thats when kendrick decided it was time to blow up everything

[@hmm3041]

U forgot to mention: The year Drake hosted the espys, there’s an interview that has never been seen where drake dissed Kendrick on espn. This was before drake hosted the espys. Drake’s team contacted ESPN and ordered the interview to not be aired or drake would not host the espys. That interview has never been aired but Kendrick was notified about that interview by someone on espn that same day.

[@KaylaMarie_]

The interviewer confirmed that it was Drake bashing Kendrick for an extended period of time

[@SunnyDepth]

Drake acting like his rap is literally the trap house😂😂😂

[@lonestartrapstar]

Dang you guys went all the way back 😂 I fw it. I haven’t seen many people go this in depth with it

[@wearedecyphered]

Much appreciated bro ! Yeah we worked hard on this one. Hope you sub and check out our other content.

[@LadyBlueRR]

Fantastic breakdown 👏🏾

[@rodreedy]

I tied NONE of this together. Excellent work yall!

[@Conversations_with_Jazz]

This is the best analysis thus far.

[@randonsims7976]

Euphoria was the best Song I like listening to which should have been a first round knock out and is better than ether

[@Rais2aa]

A profound and robust analysis of a very interesting shift on the music scene .

[@elijahmack]

Drake has never made a cohesive album. His projects play like a compilation. If he can get 3-4 huge singles off one project it’s viewed as a classic. Where most past classics were more about the substance of the content. You’d often hear people say stuff like “we’ve never heard anyone do/say this”… Drake has turned it into look how many mainstream hits are on this album. Even w/ Jay you could look at a mainstream hit like “Hard Knock Life” and say “yeah, it’s commercial. But who’s sampling Annie right now?” That’s a part of what Drake’s career was missing once he left the “Drake with the melodies” “Marvin’s Room” Drake.

[@wearedecyphered]

Ima argue NWTS being cohesive and a classic , take care isn’t aging as well but I think nwts is amazing

[@Prettygiirlswagable]

Omg yes!! Ive been waiting for this since i found your page ❤❤ happy new subscriber 😊😊 love your content so far and canr wait to binge the rest over the weekend lol

[@hmm3041]

Remember on Elliot Drake stated control was easy to forget little did he know.

[@barrypayton2832]

I'm Old School. I appreciate yalls analysis on this entire set of events through rhymes. This brought me up to gear about who's who and what's what among these MCs. Looking forward to the next sit down Peace.

[@jordanbrown8326]

This was very well done. Best I’ve seen so far in terms of quality, presentation, and knowledge. I didn’t skip a single second which is rare from a lot of these shows on KZbin. Sharing this. Thanks to both of you for your hard work.

[@benmoore229]

Great discussion, appreciate yall putting this breakdown out for the listeners.

[@aaronadams4657]

Fr I had no idea about the subliminals over the last decade. These dudes also really broke down the why and how as well

[@ayiticheri7277]

I’m at work rn waiting for this to drop. Let’s go💯

[@wearedecyphered]

💯

[@brandonebrecht868]

New to the channel since the beef, nice to finally meet you DJ 😂

[@rodreedy]

I’ll say this, not too many people better try Cole though. Him and Kendrick really seem like they’re cool but I wouldn’t say people should try him just because he backed down from KENDRICK. Dot is who he is for a reason.

[@lucaspringle4037]

Ready for part 2. Good shit. Def earned a subscriber 🫡

[@stefon815]

Yall some real ones. I appreciate yalls content and passion for the subject matter. Im a new subscriber and I'll be checking out all yalls stuff

[@ariedmck]

Drake being a hater is the whole problem. It clouded his judgement in this beef and is the reason for his downfall. If he’d have kept it cute and focused on Kendrick, this would’ve been close. He cares so much and sends shots, but can’t take it and still hit back properly. Kendrick put a target on Drake, focused and kept the energy.

[@oswaldadohinzin7548]

A

[@Alloyd876]

If rumors(well they kinda confirmed) are to be believed kendrick sent a wire via school boy q to cole to tell him to fall back cuz it was gonna get really ugly for Drake which means that they are very much still friends. Its also rumored thwy spoke while the battle was unfolding

[@tikiasmith3709]

2018 Kendrick was nominated for 5 categories and won album of the year and male hip hop artist of the year. I believe thats where Drake tweeted him congratulations and kendrick responded in the song All the Stars "i dont even want your congratulations"

[@kitataq]

Listening to you guys talking about it right from where it started made me want to tell you guys to "drop drop drop". Now im going back to listen to control.

[@MrZakXero]

Great video, damn yall got a good thing going here

[@jahsonlevi8356]

I think Daylite is the mole! Daylite been shooting shots at Drake for a long time. Bro listen to that track called “Son of a Gun” by Cambatta fet Daylite 🔥 🔥! Daylite said “folders of you folded in it”! This was out before the battle. Yea this beef been going on for a min. Drake made it seem like it was just some “rap battle” but this shit deeper than just a battle

[@TestNu-er4jb]

This video is all you need to understand the whole situation. Hats off to yall

[@plutonian_accountant]

I really enjoyed this video. I learned so much.

[@chazdii]

Absolutely great discussion. I love hearing you all talk, it flows like a true discussion between two friends. Which is what I feel like it is, honest.

[@Test27344]

Dope conversation!

[@kalyncredle2924]

Need part two expeditiously

[@SunnyDepth]

46:23 Is/was DRAKE a great rapper or his ghostwriters???

[@BeautifulEarthJa]

I love this deep dive

[@kanittaj3894]

This was soooo good. I appreciate you guys breaking down this history between these 2. Ready for part 2.

[@Latriise]

A great recap. Can't wait to watch pt. 2.

[@ariedmck]

Thanks for this. I knew major highlights, but not every little hit and detail. Gonna rewatch after all parts are dropped and take notes so I can go back and look all the moments up.

[@chukwumaabomeli7519]

This is good! Very insightful!!

[@rainmaker1169]

Some great convo and insight...found yall through this beef..glad i did..subscribed 👍

[@LeoTheLionessQueen]

This was an excellent breakdown

[@ayiticheri7277]

I throughly enjoyed this deep dive. I’m looking forward to watching them all, but I can’t tell you how excited I am about the Nas, and Boogie deep dives. Love the authenticity of this channel💯

[@spoil3dbeatz224]

I saw y’all video on TikTok and definitely had to check out your podcast. But after watching you guys. You definitely earned a follow from me. Keep up the great work and I hope to see many more videos from y’all viewpoint.

[@wearedecyphered]

Preciate you checkin us out bro !! We got a lot of great content already on the channel.

[@vpshiomi]

Thank you for this detailed information on the history of the beef!

[@roderickhubbard8545]

I appreciate this breakdown

[@Alloyd876]

You guys earned a sub from me

[@DavidHulkSmash]

Great video guys

[@ronasty253]

Great review!

[@JF7_91]

Great breakdown 🔥🔥🔥🔥

[@wlcoston]

Such a good conversation

[@beekiebookie452]

Hi! Great breakdown!

[@BlackShogun1]

We say in hip hop keep it real...Cole kept it really Real.... I respect him for that , A warrior knows when to put his sword away and when not to do so. How many sisters in borthers would not be in jail right now if they would just walk away from certain situations... I have even more respect for him.. Hip Hop uses to be for all kinds in the hip hop culute the MOB DEEP/Tribes Called Quest/KRS1/Digital Underground/Heavy D/ So much Black Cuture with all kinds of styles- It was the recorded industry that demand one style and one style only. J Cole reflected Hip Hop at the core be true to youre self and Don't be something you're not... ( Drake 😮😢)

[@wearedecyphered]

💯 🤝🏾

[@elijahmack]

Drake fasho heard that Black Panther ish and felt a way…”I’m a hit maker not a peacemaker”

[@rakeldanell]

New sub, have yall watched Marcellius Wiley's explanation of what happened in 2014 when Drake hosted the Espy's? He gave allll the deets on his on YT about how he told TDE what Drake said right after he said it, so Kendrick already knew what time Drake was on. Annnnnnnd... Kendrick already had connections with Daylyt from battle rapping years before. I think Kendrick always knew that Daylyt wrote Back to Back for Drake and just kept it in his pocket.

[@wearedecyphered]

I saw it after we filmed this episode but Wiley sounded so weird about it, I kinda felt like he was lyin … it was weird

[@rakeldanell]

@@wearedecyphered He has CTE.... kinda messes up his delivery from time to time.

[@wearedecyphered]

Makes sense in hindsight.

[@calvinmccord9134]

I think with cole it goes back to that spiritual warfare you mention on the 6:16 reaction. Kendric is probably one of few rappers i've seen him proud to be associated with. Them bars he was spitting was never for kendric. I think if it was anybody else cole woulda been cool. In todays age more people need to be conscious about the energy they puttin out, especially towards someone he consider a peer an a friend

[@calvinmccord9134]

Speaking of j cole he only above average to me, never big nothing. I do think his albums get better every time tho like T.I

[@rakeldanell]

I can see that

[@leiannb.wrytes8893]

Agreed. I think so too. Anyone wise could have gotten smoke but Kendrick is too important to the culture. Cole isn’t willing to disparage him in a diss battle.

[@ivysayshello]

Excellent breakdown, but I’m blaming the discussion at around 36:00 for making me take an early lunch 😭 Made me so hungry

[@wearedecyphered]

😂😂😂😂😂

[@gsheverything_2716]

I truly appreciated you guys on the back track history of the biggest Battle Rap of my generation, thank you very much guys 🔥🔥🔥👍🏾💯

[@hindq.6842]

I also thought that the reason Drake asked for the Kendrick feature is for public perception cause imagine if that info got out without this beef (which i still think drake wasn't expecting at all) the public opinion would've been on his side cause he "tried" to fix whatever issue between them and kendrick refused. It would've been a play on his nice guy persona and kendrick being a petty angry person.

[@rakeldanell]

46:19 Every time I hear somebody say he's a great rapper, I always have reservations cause I'm not confident he wrote it.

[@sakinasmith6117]

Let’s go!!!!!

[@tatinplantilla3979]

PREAAAAAAAAAAAACH 🙌🙌🙌

[@rosharma7443]

Apparently schoolboy q was the one that told j cole to stop

[@tm_35]

I think Cole was the only one who wanted a friendly battle 😂 Kdot coulda kept it cordial with cole but not drake lol either he knew it was gonn get messy or likr they said tde reached out nd told him. Everything was cool until drake opened his mouth lol Kdot said in euphoria this ain't even about rap

[@HildaRendon-xr7zl]

My exact feelings about Cole. I’m glad someone touched on that because we’re not falling for the peace bs 😜 keep it sweet on the Fall off boy!

[@wearedecyphered]

He talked too much big boy shxt to run and tuck his tail like that. Fall off gotta be legendary to correct this misstep. And he gotta earn the right to run his mouth about being the best again. Hope you subscribe and check our other content out

[@rtoney]

These BROTHERS...Hip Hop HISTORY BREAKDOWN 😅

[@wearedecyphered]

Much love bro !

[@SacredFeline]

I always thought some of the initial shots were fired as early as Rigamortis. “Aim it at your celebrity this is studio felony” “Tellin me that you biting styles you got a hell of an appetite” Could be general braggadocio, but I always viewed it as taking aim at Drake

[@ComptonDonnell]

Perfectly explained

[@wearedecyphered]

Much appreciated! 🤝🏾

[@Quandryification]

Be mindeful Jermaine Anthony Leroy Cole! 😂😂😂

[@wearedecyphered]

😂😂😂😂😂

[@brigee7170]

Also.. Poetic Justice … go relisten to that song.. specifically Drake’s verse. Watch the video with it.

[@Lyrikhan19]

Forget the daughter, when are we gonna find out who these ghost writers are? 😅

[@TheNaturalBelle]

Where can I find Part 2 and the line by line breakdown videos?

[@wearedecyphered]

Part 2 - tomorrow , line by line breakdowns coming soon.

[@HipHop-vg7cd]

I think most people knew Drakes narcissistic azz was gaslighting J Cole trying to get him on his side for when he went up against Kendrick FR. I love that Kendricks so intelligent that he ACTUALLY predicted all his angles for years and knew what he was doing 😂

[@pcmal1521]

Nah, J Cole knew it was gonna go to hell. If it was gonna stay friendly I believe he would’ve stayed.

[@wearedecyphered]

I could imagine. Especially since it’s rumor schoolboy q advised him before he ultimately apologized and stepped down. Hope you sub stick around and check out the rest of the content on the channel

[@ysrenzo]

No lie, I was thinking the same thing with the whole “Drake being the Shang Tsung of the rap game.” I had said this before I watched this video, it’s like y’all read my mind. 😂

[@MrByrdis]

Some of the best analyses on the web. But DAMN has MAD shots at Drake.

[@ebnest123]

Kendrick can easily make "microwavable music"

[@coryjackson6944]

As demonstrated..

[@abm2067]

When the battle started J Cole was the first to jump in the ring.. That tells me he is or believes what he says he says. Clearly he was told you think this is boxing bro it’s not it’s MMA so let us have 1v1.. I haven’t lost 1% of respect for J Cole. Cut it out and as we know now him and Kendrick spoke

[@quicebleu287]

This beef coming to a public head has really opened my eyes in the sense that I always thought it was like the unsaid rule and general consensus amongst hip hop/ black culture that kendrick was the actual new age king of hip hop and Drake was like the act as a stand in /fill in/cover/stand in basically like the substitute teacher as if Kendrick would birth a kid and go on maternity leave, yall know the classroom gets busy AF when the sub is in, damn near watching movies and running round the halls, barely staying on curriculum schedule and basically dumbing down a bit and just being given fun text books and computer time to keep up entertained and quiet and stop us from bothering the sub and asking too many questions..... iyk.....come to find out either its all Drake STANS [which are like mini hims ,ale or female in a lot of aspects] or a lot of people believed Drake was the best Rapper but i think they mistake that with overall artist... even though Drakes hits chart or otherwise should mostly be credited to his beats, as an original ORIGINAL GRASS ROOTS fan/supporter id go as far as saying 40% bars 60%beat but at most 50/50, his season 1 Aubrey was heavily carried by 40, though he had the artistic intelligence to know how to take the beat to the next level with the content he selected for each one [and im saying this, putting the ghost writing portion out of it]. ....It actuually makes me sad for him because he let this insecure Ego get so big that he allowed the industry and his "peers" lead him astray and have him fucked up, not to say some of his current character wasnt always there. iykyk Drake from early he's always been a bit of a c*cky, petty, childish boy but openly honest which made him endearing, and he walked up on the wrong nigha puffed up with J.Prince, money and Fan hype air in both his lungs only to get stabbed with a samurai sword in both

[@wearedecyphered]

Sheeeeesh !!! Ppl did get disillusioned into thinking Drake was the best because he had built his stardom up outside of hiphop, but purely rapping and as an hiphop artist, it was never really in question of who was the best, it was about who was the biggest and letting numbers lead the conversation to support that claim.

[@JayyWilliams]

I know I'm late lol I get what DJ is saying at 7:25 and all that, but idk if you guys heard what Coolee came out and said. He's in Kendrick's camp, and he had an interview saying a bunch of shit, including that Schoolboy Q tipped Cole off and told him that shit was about to go left. Idk how much stock people put into it, but if it's true, J Cole should be given more grace

[@wearedecyphered]

Yeah I think that was after this was recorded though.

[@dregott4975]

We recruit our homies

[@trentsmith6536]

Y’all missed the shots Kendrick sent to Drake on multiple tracks on Dr. Dre’s Compton album.

[@wearedecyphered]

looking back it was much more than that... the black panther album was a direct shot at drake almost everytime kendrick rapped. It was just so much to cover, it was hard to remember or touch on it all. peace king

[@anthonydyson801]

Is there a Drake album on the wall behind you? How do you end up on the wall?

[@ramonajackson189]

Marcell Wiley on his KZbin explains the origin of beef

[@wearedecyphered]

That interview never came out. It wouldn’t have any bearings on the beef cause nobody knew. And that was 2014, beef started long before then.

[@CallMeEmmy80]

34:31 Aubrey signed a $400m deal with umg that requires him to put out a certain number of albums within a certain timeframe…not sure of other details, but definitely a reason he needs to be out in peoples’ face all the time vs Kendrick with the industry having significantly less of a hold on his career/life (not to mention his deep songwriting- pen game out of this world) he can afford to take his time & write music when he wants, not when he’s told. Kendrick ain’t no slave to colonialism. Same with the comparison of Michael vs Prince…. Industry slave vs independent rebel

[@wearedecyphered]

That makes a ton of sense. Great way to tie that back to Prince n Mike too!!

[@genevasgarden5430]

Dj drama is the one who exposed Drake ghostwriters because he backed doored him! So I think allot of people in the industry knew that’s why Kendrick was able to make that jab pre meek. Dj drama also told meek

[@wearedecyphered]

Drake just been moving so slimy it seems. I remember him dissing drama in a song on some slick stuff. I didn’t know drama responded saying bruh had ghost writers

[@genevasgarden5430]

@@wearedecyphered drama started telling people about the ghostwriters because Drake had messed with his wife/fiancé and so Drake dissing in the song probably came as a response to drama telling everybody his business

[@wearedecyphered]

Nasty work

[@pristinedecision1877]

Yerrrrrr.

[@hotcumodity7777]

I’m feel like people are putting J Cole in this box of being a sucker but I hate that they don’t realize he has a pen that could not be touched..A lot of people still can’t stand next to him(& nobody else was even trying to see him to battle before this because they were scared to)He wanted to be in the ‘Big 3’ because he felt that they were the metric to being the nicest in the game @ this time.He actually responded in a timely fashion & the song was not trash,it was his introduction to the battle & I appreciated his attempt to spar.An apology to his man was actually commendable but again the narrative that he can’t be in the ‘Big 3’ is insane.When u have a formidable opponent like Kendrick u have to give Cole his credit for even standing up to K Dot in the 1st place 💯✌🏾

[@wearedecyphered]

I’m willing to meet you in the middle here. He kept saying he was the best and daring a worthy challenger. He got one, it just wasn’t who he’d be comfortable battling because they are real friends. I think Kendrick was prepared for friendly or murderous battles with both Cole n Drake. Aubrey made it about family and got obliterated. I think him and Cole would’ve been more like Black Friday. Both seeing who could rap the best while taking light jabs at each others careers.