CAR DEALER TRIES TO JUSTIFY HUGE PRICE INCREASE (FAIL): STEVE RICHARDS REACTION The Homework Guy

[@ericrog3426]

If a salesman ever talked to me like that I'd leave immediately.

[@alexanderjones8679]

The guy's real name must be Richard Head.

[@ranjanthomas5982]

I can't believe this guy uploads these videos of himself trying to bully people in this way. Anybody with even half a backbone would walk away. If someone threw a pen at me and said '' I need you to sign here'' I'm going to lose my temper and there is zero chance of a business transaction. This guy trains other salesmen?!!!!!

[@richteritwan]

@@alexanderjones8679 hilarious! ....look here, Dick.....!

[@heyitz_rj]

RIGHT! Pushy and condisending sales men like that PERIOD make me mad. Easiest way for me to walk right out the door. Wouldn't even give them time to respond just get up and leave. To me, that's a HUGE red flag that whatever is about to happen is not gonna be in my favor. It's best to not even waste time with people like this.

[@bindingcurve]

The thing is if they make 5 times as much profit per customer but lose half thier customers they are way way ahead.

[@ditttch]

Steve Richards is the perfect example of the stereotypical slime ball salesman. I would never deal with someone like him.

[@jeffmorse645]

He's old school looking at his age. They were horrible back then and I guess never gave up their 1980s tactics from when they were first trained.

[@I_Eat_Meat12345]

I think Andy Elliot comes across as sleazier.

[@martyhog01]

Definitely! I would NEVER buy from a guy like that. even if he had the best deal.

[@anthonymelchor2285]

Super false and misleading. You all need better education then this KZbin channel. Just cause you open a channel doesn’t make you an expert.

[@ITILII]

Reminds you of an old guy by the name of Joe, who stayed in the same line of work, and consistently remained amoral, among other negative traits....

[@Library_of_Lunacy]

Steve Richards is an absolute disgrace to the auto industry. He represents the absolute worst of what salesmen represent!

[@samsmith3025]

Hes actually not that bad, there are for more snakelike salesmen.

[@wjhandy]

He is the classic example of one that has been doing it to long.

[@GA-wq8xq]

His videos are great. He is a great character

[@meep2059]

Can we watch the video without this dude commenting on everything said?

[@Trendyrapslut]

.not sure if serious

[@basilbcf]

When I was looking to buy a new Kia Telluride, I called a local dealer about price to order exactly the car I wanted (was willing to wait). They said $10k over MSRP due to Market Adjustment. LOL! I called dealers all over the country and found one that would order my car at a price I was willing to pay (was under MSRP). Had to rent a one-way rental car ($98) and drive 10 hours, but it was worth it. Local dealer will NEVER get my business.

[@Costarica-mq8el]

There you go and congratulations on your new vehicle. I'm planning to do the same thing. I'm from SoCal California and just will pick up my new truck in northern California and I paid $450 under MSRP.

[@basilbcf]

@@Costarica-mq8el A few years ago, when I bought a new Corvette, I knew what I could buy one for before I walked into the dealer. Since I was doing "Museum delivery" and picking up the car in Bowling Green, I didn't care where I bought it. I walked into the Sales Manager's office and said, "Look, I'businesssell top menumber

[@ranjanthomas5982]

Anybody who pays $10K over MSRP for a Telluride needs their head checked :D. Kia makes pretty good cars but a Telluride isn't a collector's item for heaven's sake. There must be people paying these ridiculous mark ups otherwise dealers wouldn't be trying these tricks.

[@alexanderjones8679]

Tell them "Tell u ride me a better offer, I'm going to be Tell u poundsand."

[@pkt1213]

You need to make sure they get all your warranty and recall business. 😆 My uncle did the European delivery with his Volvo S80 T6 (probably one of the first ones in the US). After talking to every dealership withing 5-600 miles no one wanted to work with him on setting it up. Finally found a guy and all he did was set up European delivery. So my uncle did that and then it would be delivered to any dealership in the US so naturally it went to the closest whom turned down his business several times.

[@cheeseburgerbeefcake]

This $40k truck she is selling for sure dosn't need swapping out - unless she needs to keep up with the neighbours!

[@JRMr313]

You mean the Kardashians!

[@michaelb.8953]

"You're slowing us down" here let me speed it up for you as I get up and walk out.

[@Donmecca415]

I don’t care if he gave me an epic deal. If he would’ve talk to me like that I would’ve got up and walked away.

[@CenlaFrogman]

I'd imagine he's had more than a few tense encounters with people not putting up with his attitude.

[@Slw1111]

The moment he said "No!" in such a condescending and arrogant manor, would have been the moment I stoood up and walked out without a backwards glance or word.

[@williamhaynes7089]

they prob have her trade in keys hostage

[@dougwalker4947]

Had that happen to me once. Sales manager holding my keys, when I asked him which one's ass I had to whip to get my keys the manager literally took them out of his pocket and threw them at me. If my wife hadn't been there with me I would have gone to jail that night!

[@JUAN75001]

@@dougwalker4947 Let them hit you first then you can legally can beat the shit out of them lol

[@JohnS-il1dr]

@@dougwalker4947 you should have at least verbally assaulted him to embarrass him at the sales floor.

[@churblefurbles]

He could tell she wasn't serious, a 40k trade in and she's quibbling during a shortage where she has zero bargaining power. Either she can't afford what she's doing or she's just not worth dealing with, in any case he could be just getting rid of her. Its not nice, but on the other hand this fake socjus outrage over a person doing frivolous luxury shopping completely ridiculous.

[@mastring1966]

"i'm not willing to pay that much, you'll need to come down on the price" "No" "all rightey then. Have a good day, I guess i'll wait till the chip shortage is over or by privately" and walk out. do not do business with him again.

[@lordxandalf]

The problem with that is that private party prices are up, and just like dealers, they aren't willing to settle for less. Ultimately when you're going private party, you need to ask yourself this, if you were the seller, and your car was worth $X would you settle and sell for $Y at a lower price?

[@scottmattern482]

Good luck ever buying a car again. Supply and demand (the market) dictates price, not a salesman.

[@lordxandalf]

@@scottmattern482 exactly!

[@ericherrero3212]

Just wait. I sit on craigslist for months looking for a deal.

[@jonmassey4008]

@@ericherrero3212 COngrats! You represent less than 5% of the market. I am going to sell the other 95%. This is pretty easy guys. Cars are being sold faster than they can be replaced so if you want one, you're going to pay a premium. Don't want to? Thats fine. We are still going to run out of cars at some point and we are going to capitalize on every customer that doesn't want to wait. I WILL SELL THE CAR... It doesn't have to be to you. No hard feelings, have a great day

[@jacksavage4098]

Car salesmen give thieves a bad name.

💯%

[@ITILII]

The four horse's asses: bankers, media, politicians and car salesman....all here to pave the road to hell for you.....

[@kevinkayleesflyingadventur9209]

Incorrect, most are great family people just like you. It’s guys like this that give us a bad name.

@Dwayne White It is a tag team..it starts with the car salesmen setup to help the finance manager execute the plan ounce in the finance manager's office.

[@robertc4826]

When a dealership has people like this man I'll just walk out.

[@gwillis01]

I don't need to buy a car that badly. I will wait until the car market adjusts downward.

[@I_Eat_Meat12345]

That is exactly what I am doing.

[@ryanarchibald2907]

You’re like the guy trying to time the stock market, good luck. What you don’t do today can cost more in the future

[@ryanarchibald2907]

@@doomguy3233 More like, wait and pay more. Car Makers have had a rather unusual response to dealers charging over sticker, they said they will start raising prices because they think their cars are priced too low. My Wrangler order has price protection and has went up over 3k if I would have waited. Besides if you have a trade, you are getting stupid money in this market, I got thousands of dollars more for my trade than I paid. "BUT GUYS WAIT" lol, don't be a sucker.

[@basilbcf]

That guy is a condescending prig! He would NOT have sold a car to me that day.

[@bigfellaoo7]

But the next day.

[@jonsmith1259]

Anyone else catch the "$25 per month for the right color?" Just so happens $25 x 60 months=$1,500. Just another way of trying to disguise the "Market Adjustment"

[@lymecat]

I would have just used his own logic against him. "If it's only a dollar a day, why won't you come off of it? Your dealership can't handle a dollar a day to get a customer the right color?"

[@cynthiaayers7696]

$1,500 that's a pretty cheap a×× paint job, they usually cost way more then that.

[@michaelolsen4733]

Thats what he was explaining he was saying the $1500 divided into the term of 60 months was only $25 per month. And he aaid a little less than $1 a day but its acctually alittle over $1 a day

[@bombero3368]

Market adjustment is just another word for extortion. Does that market adjustment also apply to your trade-in?

[@Chief_5]

Price gouging! 😄

[@lordxandalf]

Yes, the market adjustment is applied to the trade in. It's based off the book value. If you go research the auction prices, they are way up. Simple economics. With that said, don't go expecting retail value for your trade in, a lot of times people mess up when negotiating a deal and go based off what they feel is a good offer and not what the actual market is bringing for their trade in. That's not to say you should just settle at the first offer, but you should research the market and understand that some cars that are booking higher aren't always worth what the books say. In some cases, the books say that the trade in value is worth more than the original MSRP. That would indicate that the new car price should adjust accordingly.

[@Mistachill]

@@lordxandalf So in theory the "market adjustment" was excessive since profits have dramatically increased, correct? If this were a legit "market adjustment" shouldn't profits have remained flat?

[@lordxandalf]

@@Mistachill not always the case, I don't agree with the market adjustment that some of these dealers are doing. However, it does them no good to sit with an empty lot, we have already established that people will pay MSRP, we have also established that no inventory is coming in. With that said, they need to hold inventory and make more money to adjust the loss of inventory coming in.

[@bamahama707]

NO.

[@JoeyBaby47]

One thing I've learned from you guys and others is to negotiate the price before even stepping into the dealership. No need to waste time traveling between them.

[@BartStar009]

that doesn't work, tried that, dealers, salesmen will lie and say I told them different numbers, that's WHY they don't answer texts and emails with prices KNOWING you as the customer can copy that as evidence , when you're inside a dealership and they refuse to give a copy of the sales quote they will also stop you from taking a picture of it with your phone

[@JoeyBaby47]

@@BartStar009 Then that dealership really does not want to deal or make the sale. Walking away is easy. Often times they'll charge you down.

[@remoskins1437]

I was puzzled as to why she needed a new truck if the one she had was worth $40,000. Good video.

[@coryCuc]

I thought exactly the same thing

[@1linkbelt]

That is the kind of "customers" these jerks love!

[@billyryder501]

How much is the new one she was paying 1000 a month

[@JayKay9112000]

Rich people

[@nyraven125]

It was a training video it wasn't a real customer.

[@jhino2926]

So recently I told a car dealer that I was just going to wait and he did the “market won’t offer you this much for your trade when the market returns to normal talk”. Which I replied with “well when the market returns to normal more dealerships will have new inventory, creating more competition which will bring back dealer rebates and more reason for car dealers to negotiate. Which should offset the trade in normalcy we are seeing. Also do yourselves a favor and use carmax with kbb/nada and seek similar vehicles that match your trade in the local area you are buying in as way to see what your vehicle is truly worth in today’s market before shopping at other dealers. I wouldn’t be in todays market if our sedan was still large enough for our growing family.

[@Stoic_Pioneers]

It's useful to know they use to sell cars at invoice in 2019 and give a discount on top of that. Thanks for sharing!

[@zjones9876]

Yes that was 2019. This is now. The market conditions aren't the same.

[@Stoic_Pioneers]

​@@zjones9876 Bought my jeep for 500 above invoice two weeks ago.

[@zjones9876]

@@Stoic_Pioneers Yea because it's a Jeep. The only good models they make are the GC and the wrangler.

[@dukemathews2015]

Watched your videos, I purchased a 2021 Tacoma off-road last November last day of the month. I played hardball on is the best you can do! I negotiated $5,000.00 off MSRP and approx $1,800.00 over high blue book on my trade, when 15 dealerships wanted $1,500.00 over MSRP. Patience and my due diligence on being the informed buyer was my best friend! Thank you Kevin for your videos !!!!!

[@jeremyhutchens984]

If a salesman ever talked to me like that I don’t care if they had the best deal in town I’d tell him to kick rocks

[@BeTrue2Yourself413]

I agree with you! Similar salesman attitudes happened to me yesterday when I was going to a Lake City Toyota dealership parts department accused me of soliciting one of their customer in a parking lot simply by talking to that customer. After buying 2 cars in less than two years from them thats how they treated their customers.

[@Mr_Zesty]

For real, he’s be getting more than ill think about it.

[@vickieb15]

My husbands 2005 Honda Pilot died in February and valued less than the repairs so we began to look. I didn't run into a dealer as obnoxious as this but we got the same story of cars selling at premium prices. We needed a vehicle with little bit of towing capacity, nothing big, but the price tags at car lots was overkill. After watching your channel we decided to buy a used vehicle from a private party to get by the next year or two. Cost less than repairs or what we would have overpaid if we bought at a lot. This gives us more time to do our homework and be prepared when we do to buy the gently used truck we are looking for. Thanks Homework Guy and Team!

[@chrisrobbins5045]

You do realize that Steve is not talking to a customer. It is a training exercise with the salesperson. Still sleazy tactics though.

[@kevinfloyd808]

That was his excuse as well..but what's the point of a Trai ING exercise that would be totally inappropriate to use with a customer? If it's supposed to be an example of what not to do that should be stated. But this richards idiot always sounds like this..

[@binkydamauler]

not all of them are training videos with staff. he loves filming himself screwing ppl over so he can show everyone and brag

[@jayjohnson7827]

I went to a car dealer that advertised a 1965 mustang that was sold by the time I got there. Not surprised. They turned me on to another car, not surprised. I told them I would buy it only if payments are less than $300. The 'best' deal they could do is $305.47 and asked me 'Are you going to let $6 come between you and this car?' (that I don't need). I said 'Are you going to let $6 come between you and this sale?' He did and I didn't get a car I didn't need.

[@carrietoo]

Yeah I agree with Elizabeth. The buyer should have walked. At the first sign of condescension I would have been gone.

[@comeonman1100]

I never hear stories of people saving thousands when demand is down.

[@chickenmuffin]

No? I save thousands when I buy cars.

[@randyreynolds7127]

ok let me tell you one i never payed anywhere close to MSRP and never will when i go to the dealership i tell the sales manager i'm here to buy a new car. i know what i want and the only thing your sales team can do for me is talk me out of it

[@chickenmuffin]

@@randyreynolds7127 I have heard so many people who "couldn't get a deal." I mean you can't just get it because you want it, you need to play the game. I ask, "well how many dealerships did you go to" and they say "oh only one and I told them they had the perfect car for me! But then when it came time to bargain they wouldn't." You have to be willing to walk, and actually do it. In fact one should practice doing this a few times. Although it seems somewhat unethical that's life. You have to practice something to get good at it, and salesmen practice on you all day don't you worry about it. Go in somewhere, get almost to the end and then leave. Feel how liberating it is to free yourself from the debt you just took on, and then remember that feeling before actually taking on the debt for the car you'll actually buy, in case you need to walk.

[@jtodd0221]

@@chickenmuffin best deal we got was in 2019 when we got up and left and they called us back the next day begging for our business.

[@chickenmuffin]

@@jtodd0221 this is the way.

[@Sonny84586]

Oh, so he’s going to drop the whole deal for a mere “dollar a day?!” Pretty easy to turn that argument right back around on him! Who’s being stingy over a buck? That would be you!

[@mobilecommunicationsnetwor5268]

This decoding of the sales tactics is excellent, thank you.

[@KevinHunter]

Decoding is a perfect way to put it. That's exactly what we're doing. The example is textbook for what a customer should do, so this was an excellent video to review for our audience.

[@Vcolema81]

When this man says here's the bad news I would have walked the f out

[@bamahama707]

That's his REAL bad news.

[@Akecherfd8424]

This guy has no conscious. I would have walked away really quickly and probably told him off as I left.

[@mark7seven]

Car dealers in the used market are being tough on price right now. They cite the supply, and I get that. But the price bump is way out of proportion to the shortage. Sadly I am in the market for a used car for my soon to be licensed driver son. Trying to be patient and wait for the right Deal.

[@lordxandalf]

Man I hate to tell you this but, you'll be waiting a very long time. Everything is going up in price, not just cars. Food costs nearly 25% more, electronics are through the roof at the moment, so it's going to take a very long time for things to level back out again unfortunately.

[@lordxandalf]

@Bones McGillicuddy I guess if you want to get political then yes and possibly no. Depends on the extent of the damage done.

[@deel152]

This is exactly why dealerships need to start being examined more. These "tactics" are so immoral and unjust that its just plain criminal and above that it a real "slap in the face" I would like it no more than to actually slap some of these crooks right in there face!!!! Good thing that she decides to walk away... BRAVO!!:) As always thank you guys for another great video👍

[@williamhaynes7089]

i suprised at 3:27 steve said 'No', usually its the ' i have to talk with my manager' bs and they go hide for 10 mins

[@waterheaterservices]

@@stevearcher6100 I have left while the salesman was talking/procrastinating with his sales manager. Just for fun.

[@williamvantassel1276]

I have done my last 3 cars deals via email and was very clear if the deal was changed at all no deal I go home no sale for you. This has worked really well for me my last 3 deals in and out of dealership in 2 hours or less

[@benth162]

At 75 today I'll probably never purchase a new car again, but I have been known to walk out of dealership with a salesman in tow begging me to come back in to finish the deal. I think I posted that in another one of your videos. Buyers need to understand the psychology which is used against them and the contrived lies the salesman and finance managers spew in your direction.

[@829joliver]

At 72 years of age, I too share your exact sentiments having probably now bought my last "new car" just last year for my spouse. There should be a law in very state that mandates that a large, "Caveat Emptor" sign be prominently posted at the entrance of every car dealership. Problem is that most car buyers can't read Latin or are clueless as to just what it means. You can't fix stupid...

[@jeffmorse645]

@@829joliver Ah, come on now! You guys will be driving a lot longer! Be positive! 🙂👍

[@829joliver]

@@jeffmorse645 Thank You for your very kind sentiment! I only wish that my cardiologist expressed those same thoughts...

[@bigdougscommentary5719]

When buying a used pickup for my son’s first vehicle, we messed around at the dealership for three hours and they tried every trick shown in these videos. We told them no and got up to leave. We got in our vehicle and drove from the lot. In the rear view mirror, I observed the salesman and sales manager rushing out the door to see that we had left. The next day, we get a phone call from the salesman saying that the sales manager was “forcing” him to take the deal we wanted. ALWAYS prepare to walk.

[@Andy-im3kj]

Just avoid the dealerships all together if you can. I'm sticking with private sales and fixing the car myself vs. whatever the dealership offers.

[@cygarza]

If a salesperson ever spoke like that to me or my wife trying to make a deal, they would be on the floor watching me walking out.

[@barackblows1942]

Sure.

[@brianmaloney45]

The market is nuts. I bought a car in April of 2020 (amazingly good fortune time wise) and I keep getting offers from the dealer to buy it back for what I paid for it. This might fool some people but basically it's just "we can get you in a new car for even more money, come on down!" And some actually fall for that.

[@ItsLuwee]

Same here. I just bought my car less than a year ago.

[@stephengraziano1872]

I bought a 2018 Mercedes Benz E class with 20k miles on it this past December. I drove it until May, put 8k miles on it, and traded it for 6k dollars more than I bought it for 🤷🏻‍♂️

[@jsm2687]

The challenge has always been finding the dealer who gives you all the information you need without ever setting foot on their dealership. They are hard to find but they are out there.

[@whiskers78753]

I called Steve Richards thin-skinned once, and he responded by saying that him responding to viewers boosts his channel's views.

[@mesflyer]

Might be true

[@Wombat52]

I just walked away from buying a Toyota Highlander today because the dealer indicated they’ve got a market adjustment of $2,995 above MSRP on every new car. I told them the car was already over priced … we got nothing to discuss. (I watch for the repos or inventory that does not sell towards end of the year).

[@kevinmcnichols541]

"Steve" is the kind of guy you use this line on right before walking out - "Congratulation, you win (pause to watch their face light up with glee) you don't get to sell me a car today"

[@BobSmith-mc7uq]

Damn good line to use!!

[@CraftAmundous]

Tucking that away for future use!

[@tmcclafferty]

The one that has given me the best result, you have to sell cars to make a living, I buy a car every 3-5 years, you don’t want to meet the price I want, I’ll go to another dealer that will. And most times they don’t let me leave. 😁😁

[@chamjack]

🤣😂

[@esmoglo]

Local Chevy dealer has a 2021 Chevrolet Tahoe MSRP $81,845.00 then adds $12,995! Market adjustment, with $999.00 dealer fee & the famous paint protection fee for $695.00 for a grand total of $96,534.00! That’s insane would never pay $12,995.00 market adjustment total rip-off!

[@drakesavory2019]

"You're slowing us down! Because I'm not taking this off." "Bye. I'll get my truck at the other dealership."

[@robertfrank7123]

Thanks for going through the process of putting these videos up. Such a painful process and it doesn't have to be that way.

[@skapunkoialternativeliving6522]

Great teaching moment on these videos for those fools who do car payments and can't really pay for that cars. .

[@Andrew-ep4kw]

I got a letter from my Mazda dealership offering a trade in for our 3 Touring if we buy a new one. They quoted a price, then said it would be the trade in plus additional cash, except the sum of the two was several thousand dollars higher than the quoted price. But that's not all! They also crowed about all the incentive discounts they were throwing in to sweeten the deal. However, the fine print showed that the price they quoted already included all the incentives. It was really enjoyable to throw that offer into the trash.

[@ML-lr9tl]

Car dealerships are a thing of the past. They need to be eliminated completly. Manufacturers should be able to sell directly to the consumer and cut out these riduculous middle men.

[@stephengraziano1872]

Hahahaha MSRP. MANUFACTURERS suggested retail price. Dealerships allow you to negotiate the price because they buy thousands of cars from the manufacturer so they receive a (pretty small) discount on the vehicles (holdback and invoice) markups are negligible in this day and age. I worked for Jaguar and a 65,000 dollar is marked up 1.5%! Range Rovers are marked up 4%. So on a 100k dollar car the dealer has 4K dollars of negotiating room. Have you ever heard of a company named Tesla? Guess how much negotiating you do with them? ZERO. They pick the price, and you pay it. If manufacturers sold directly, you lose 🤦🏻‍♂️

[@stevornrichards1380]

​@@stephengraziano1872 yep, simple economics really. that's what most people don't know

[@shane250]

Unfortunately, it's a sellers market now. The dealer can just let you leave and wait for someone who's willing to pay what they want, it's not like the old times that they would get stuck with inventory if they did that. The inventory is so low, that they can pick and choose their costumers. I used to hear at least 3 ads for dealerships on the radio on every commercial break... I drove for 1.5 hours today and heard NONE!

[@shane250]

@bobcat baldfat drunkbeater Exactly. And if they have only 9 vehicles, they can't afford to come down in price.

[@shane250]

@bobcat baldfat drunkbeater Sure, but they would still be more expensive than what we could get them for in 2019-2020. We were thinking of getting a newer SUV (2015-2017), but we'll stay with our 2010 Santa Fe for now. I really hope they'll start selling Chinese EVs in north America soon, because those will be the only cars I'll be okay with buying new. Won't touch av Tesla with a 10ft pole.

[@holicanoli123]

These “adjustments” are designed to soften you into paying MSRP for a generic economy car and thinking you won and got a good deal 😆. Seriously though, complain to corporate; some (but not all) carmakers hate this practice and will reduce a dealer’s SUV allocations as punishment!

[@Gyansdad]

very similar to the home market

[@bamahama707]

Screw the DEALER'S SUV allotment...I want a better price, as a CUSTOMER.

[@mkcollective1]

Another great video! I'm learning so much from you both - I've told my family and friends about your videos.

[@darkko1969]

Great video. I would have walked when he started getting an attitude. But, I'll have to say, When I'm going to keep a car for 15 or more years, I'm going to get the color I want :)

[@4toes1nose]

The average market adjusted value in Las Vegas Nevada is $10,000 + and that is on top of MSRP and they have another three to $4000 Of additional add-ons that they put on ‘the third sticker’ when I asked the salesman was the third sticker was for he said that’s the actual sales price, $14,000 added on top of MSRP I said I won’t pay it he said we won’t back off on it I said no thank you, as I walked out of the dealership they were only two people Looking at cars to buy I was the third and I was walking out the door.

[@prometheusone6535]

HOW ABOUT BUYING A VEHICLE FROM A PRIVATE OWNER AND HAVING A COMPANY LIKE LEMON SQUAD DO THE PRE- PURCHASE INSPECTIONS ?

[@bindingcurve]

Any private seller who has their car priced decent will have a flipper showing up inside of a hour with cash in hand and no inspection crap.

[@chrisphilhower6029]

My Local Harley Dealer is Asking $3k+ Over List Price. Fair Market Adjustment. I was looking at a 2020 Low Rider 107. 3200 Miles. A few accessories from previous owner. Took about an hour and half to get the Year and Price. Which was $17900. Problem is, When New, It was $149ish. Plus Freight and Assembly. Finance man told me my Payment would be around $320 Month with Trade and Rollover Balance. Paperwork showed $340 and Up.

[@SoCal_Jeff]

"There is such a short supply of these vehicles and such a high demand..." ...that maybe you should consider a cheaper, yet high-quality used vehicle to suit your needs.

[@17forever64]

I have purchased many cars in my life and have never had anyone treat me like this, I would have walked out. He is so condescending!

[@bobm21]

Right when he said here’s the bad news I would’ve said you’re right, you just lost the deal bye!

[@stephengraziano1872]

Here’s the good news, someone will come in right after you and pay full price 🤷🏻‍♂️

[@greggalletta8679]

I leased a new 2020 Escape last week. My lease return was valued at $4000 over the residual buyout so the dealer put that equity in the new deal as a down payment. And he set the price of the new car at invoice. Ford had some nice lease incentives, so with now cash out of pocket I was able to get a great payment on the new lease.

[@jimmynorton1001]

May I make an admission?. I am at least 8 to 10 years away from having to buy another car yet this subject about car buying is highly interesting. Why?

[@raccoon874]

because knowledge is power

[@leechburglights]

Thanks Kevin, I used your advice last summer to purchase my first new vehicle. It's a 2020 Toyota 4Runner SR5 Premium. MSRP was $44k, I negotiated down to $36,500 (price of a base model) before tax, tag, and fees. Thanks to your vids and walking me through the process. Also went into the finance office, had lots of fun there. Told them I wanted 1.9% They told me the best I could get was 5.4 with my "OK" credit score (of 730). Funny story of my credit score, I paid off the mortgage on my home as well as my student loans last year. That tanked my 830 credit score because now I had almost no credit history. He then said, "but wait we got the payment you wanted." My told him, "I don't care about the payment, I have no debt. Go ahead and make it a 3 year loan LOL." His final offer was 2.23% :) Yep. The finance guy was furious, they didn't make as much money off of me as they had hoped. He was soo mad after I agreed to the terms. I got a great deal and learned a lot from you and your advice. Thanks!

[@JohnSmith-4U]

When I was young and dumb and approximately 24 years ago, I went to a stealership and purchased a small truck. I didn't bargain, I didn't haggle. I simply rolled over and paid whatever they asked for. Then I went to their finance office where I signed whatever they put in front of me. I didn't question anything. I thought that the business model of paying whatever price they asked for and signing every piece of paper they had was "standard" and that that's "the way it is at all stealerships"......I was the perfect sucker.

[@knowthinself8107]

...downfall in anything is caused by instant gratification...standing in line at midnight, pre-payying, paying the marked adjusment....

[@mridgaf9979]

Love this video. I’m in NEED of a car and unfortunately I have to buy one ASAP. After watching this video i’m starting to feel a little nervous. I don’t know what to do

[@greggalletta8679]

Market adjustment, DOC fee, Window etch, nitrogen tire fill....It never ends.

[@wmason1961]

I plan on getting a new truck as I get ready to retire in the next year. I may end up keeping the one I have forever unless these market adjustments go away. I simply refuse to pay. Also, if asked "how long do you plan on keeping the truck" my go to answer is "it doesn't matter, I refuse to ever be upside down. If I need to sell it in two months, so be it"

[@vrod1a]

“Mr dealer I drove in here in a nice vehicle and I will drive out of here in a nice vehicle, regardless of if you manage to sell me one or not”

[@Akecherfd8424]

The lowest price on the car will give the lowest payment price. Years ago this is what I told the salesman when he asked about what payment I was looking for.

[@melaniecurtin6402]

I would have walked out when he either said No or when he started getting condescending 😡

[@fftb8442]

Great video! Getting ready to purchase a car and learning from the best here to avoid all the nonsense that happens at a dealership.

[@Joes_Apartment]

Another great video Kevin and Elizabeth! I'll be emailing you my recent experience with a crooked car dealer for your entertainment. Haha

[@nick9124]

i just found this channel... NEVER BEEN HAPPIER! :)

[@gwillis01]

Economics 101 says scarcity makes prices go up

[@stephengraziano1872]

Amen 🙏

[@stephengraziano1872]

@@stevearcher6100 absolutely clueless lol

[@markrichardson3566]

Who would want 2 buy from that guy

[@ClockFixer]

If a Car Salesman's lips are moving, you are being LIED to.

[@dubsteppro777]

Buyers are liars

[@LinLi-hi1zj]

The best you can get at dealership would be a fair deal not a good deal

[@dubsteppro777]

@@LinLi-hi1zj thank you!

[@dubsteppro777]

@@jerrylundegaard2592 How do you expect somebody to help you if you're not allowing them to help you? Not all of us are trained to sell high. Most of us at least, nowadays thanks to the Internet are trained to push a unit out which means we're more focused on getting you what you need and want at the right price point versus making as much off of you as we can. Feel free to ask your salesman how he gets paid. if he gets paid off gross he might try to upsell you if he gets paid per unit he has no intention to and has no incentive to. And personally if I have somebody who refuses to give me any information I kick them off the lot and so it's off the lot and suggests they go to a dealership where the salesman gets paid off gross that way they come back and treat me a little better. It's funny the same people who hate sleazy salesman act sleazy towards salesman

[@BartStar009]

very good, enjoyed watching that, learned a lot, I play the waiting game buying a new vehicle, I give the dealer all the time he needs to meet my price, most never call me but sometimes I get lucky when a dealer will call me 2 weeks later meeting my price, me, I have fun fighting with salesmen, and LOVE it when they answer your question with another question, and they HATE it when I write down a question to ask them

[@coldsteel998]

WHY. WHY . Why are people buying at msrp and over??????? You're keeping it going.

[@indycharlie]

Well , some might be in my position . I had planned to buy a Sprinter or Ford Transit this yr , but . Between the " mark up " , and them being hard to find . I am in delay . But also sadly . My 2002 Tundra I bought new , is almost rusted through . So what to do ? Pay the premium and get what I want ? Roll the dice and hope it gets through another winter before the frame rusts through ?! Junk the Tundra and buy a temporary vehicle !? Pay to patch the frame , to get me another 2 yrs ?! Yeah , I hate my position . Plus , this delays all my plans for such a vehicle , and the plans I had for using it . High ( stand up in ) for travel , sleeping , and living OTR ..

[@coldsteel998]

@@indycharlie I get it people need a vehicle but ONE WEEK of NO ONE buying and the prices would come down.

[@lordxandalf]

@@coldsteel998 not true, even with one week of no sales the prices would still be high because there are no cars coming in. They aren't producing anything.

[@indycharlie]

@@coldsteel998 Yeah , MB ? In brief . A month ago I went to a Ford Dealer . He only had one NON 4x4 , low roof Transit on the lot . By the time I heard the " man IDK if I can even find what you want " , but if I do . I'll have to " bid against " other Dealers for it . I was , and am , in a NO win for buyers market . Except here in Michigan . If you want a Mitsubishi . They " sound " like they are having a SALE . Looking for a Sprinter 4x4 was even more daunting & expensive . This may be the worst time in U.S History , sans the depression or a WW for a retiree and their plans . In final , I'm in . I promise not to buy any vehicle this , or next week . ANYBODY else wanna make the Pledge !?

[@coldsteel998]

@@lordxandalf They DO have vehicles trickling in at the dealers all around me and YES they ARE selling at $8-10k over MSRP. If they sat in the parking lot with no phone calls or visits for a week, they would get the message loud and clear believe me. Or not. Go throw your money at them and see if they drop prices

[@poll2dock]

Will never forget the time my husband and I went into a dealership and I was looking for a jeep. At the time I was in my early twenties. My last two cars were manual transmission, manual choke and you had to manually lock the hubs for 4 wheel drive. When the salesman finally even acknowledged me to point out that my husband shouldn’t let ‘his little woman’ drive the Jeep. I laughed in his face and we walked.

[@aldoraine9949]

Tips on how to get the best deal: dont buy a car lol

[@robertchulajr7231]

These example videos are priceless in teaching me how to negotiate! Thank you.

[@georgemartin1436]

I got angry listening to that guy in short order and knew I would not deal with such a person. I've seen some of his training videos with a bunch of salesmen trainees clapping like seals. Glad I have not encountered such people...so far...

[@Thebowzer221]

I have walked out of a GM show room when the salesman kept jerking my chain. I stood up, walked 10 feet away from his desk and spoke out loud "you don't want to sell cars/trucks here! You want to play games! I worked all day in the freezing cold, so no games for me, I came here for a new vehicle. That's not happening here. Have a good night".and walked out. He was blowing up my cellphone and called my home twice before I got home. I didn't answer. I did buy elsewhere.

[@juandominguez8536]

Rick Hendrick GMC really tried to charge me a $10,000 market adjustment on a new Sierra Denali 😂😂😂

[@coldsteel998]

Same here in FL but the idiots are lining up and paying it apparently...

[@arthurl.9985]

I bought my Lexus new back in Nov. of 2018. It was just like Kevin said final price was below invoice well into the holdback then another 6k off from the factory rebate. In total $10900 off msrp. I would never pay msrp or worse over msrp. Low inventory,chip shortage does not justify dealers acting like this. Unless your stuck without a car and you really need one don't buy anything this year, they'll drop the prices. Paying msrp or worse over msrp will just leave you ridiculously under water in your car loan.

[@aa777flyer]

I love it when you guys go after Steve. I actually love to watch his videos then comment to him about how bad he is and how no one would fall for his BS. I usually get a not so kind reply!

[@GA-wq8xq]

He replies well to me, maybe you are just rude

[@emilyr.8721]

I went to buy a new car last month and the finance manager (who had come out to speak with us after the 3rd time the car salesman went for approval on a price) wouldn't negotiate down to the price or even in the neighborhood of the price I was looking for on the more expensive model. So, I asked what he could do on the other, slightly less expensive model ('21 mazda cx-5 carbon edition). He looked me in my face and said "I'm not coming off that price (the MSRP). At all. We can sell these before they even arrive on the lot." And with that, we left!

[@jamesbullock9209]

I think I’m going to openly record the salesman next time I’m in a dealership and inform them I’m going to scrutinize EVERY. SINGLE.WORD. they say. If they don’t agree with my tactic, I walk.

[@lordxandalf]

Here's the thing, if you go in looking for a fight, you will always get a fight. If you're going to negotiate a deal, then negotiate a deal. Don't go in and be a jackoff for the sake of "negotiation", that never accomplishes anything. Never Split the Difference, Negotiating like your life depends on it. It's a great book on how to negotiate a good deal for anything.

[@jamesbullock9209]

@@lordxandalf Relax, dude! It was meant to be a funny post. Seriously, who would do that unless they’re looking for a fight? It just paints a funny mental image for me.

[@mstripling86]

i went from being 13k upside down in my trade in 2020, held out until just recently and sold my truck outright for every penny i owed on it - walked away free & clear. i knew better than to take that offer and did myself a favor and waited it out. one of the best decisions i ever made.

[@charlie-1850]

Lol. The balls on this guy! 😂 walk...just walk away! He is not doing you a favor. You are giving them the honor of having them doing business with you. Walk away! DO NOT LET THEM FEED YOU CRAP AND THEN SAYING IS STEAK.

[@danielboyd9380]

very informative..thanks... keep them coming.

[@skapunkoialternativeliving6522]

It's Times Like These.. thank God I pay cash and pay in full for my vehicle..

[@donmoore7785]

Actually, these days cash is not king when buying cars. If you have cheap credit available, you can make money buying and selling.

[@skapunkoialternativeliving6522]

@@donmoore7785 actually money is still King in some ways.. this is why people are in debt today because that buying everything on credit God forbid you don't have great credit to go to pay a lot more for the car..

[@bindingcurve]

@@skapunkoialternativeliving6522 the dealership makes more off the financing than that car. Call the bank the second you take delivery and get the 2 week payoff. Another option is to use this to roll some of your emergency fund into IBonds. They go totally liquid in 6 months, but your money is locked in untill then

[@largelarry2126]

If we are out and about I stop and take photos of cars and trucks setting on lots. We have seen cars set for months and months only to move to some other car lot on the other side of the city. They are selling cars but a lot of them are cars that people have just passed over. We have also seen several cars and trucks that have had shoddy bodywork done just so the dealer has something to sell.

[@jacklee37]

Hello, I notice that Steve has a lot of stories and most of then are so long, I don't understand why anyone would sit through all that long drawn out stories. Just get up and walk out.

[@CraftAmundous]

It's a training video that he posts publicly for some reason.

[@Newaggie]

Great job , this play by play makes it so much easier to level the playing field. Keep empowering folks.

[@Drums-ve8on]

Never heard of Steve Richards before, but this guy is one very slimy salesperson. I am outta here!

[@GA-wq8xq]

He has great videos and roleplay

[@henryrobinson9837]

i worked as a mechanic at a GM dealer for30 years, you just got the tip of the iceberg of the dishonesty of a dealership. its in all depts.

[@timkaldahl]

The acronym for Super High Intensity Training just dawned on me. I'm getting my S.h.i.t. Together.

[@KevinHunter]

That's right! Get your S.H.I.T. together before you car shop!

[@davidwright640]

Happened to a lady friend. She went to pickup a car she bought after she had signed the paper work and brought in her trade in. Salesman tried to tell her about a mistake on the value of the trade in and she would have to pay "a little more". Her father was a well known lawyer and a short phone call had the salesman nailed to the wall.

[@mattneil1449]

Car salesman are the sleaziest. They remind me of those "pickup artists."

[@1linkbelt]

I don't see how these worms sleep at night!

[@mattneil1449]

@@1linkbelt these type of scumbags get a kick out of ripping people off. They sleep just fine but I guarantee they sleep all alone as they only know how to use people.

[@cjanquart]

It really depends on the individual but boils down to the dealership management. I did a thorough demo, listened to my customer and discovered their wants/needs but the management would shit all over my four-square with the red marker and do the song/dance nonsense and killed the majority of my deals.

[@dubsteppro777]

@@1linkbelt on a bed under blankets... how do you sleep at night?

[@1linkbelt]

@@dubsteppro777 I sleep with a clear conscience!

[@baileydonahue7314]

This video just made my day and now I’m definitely going to wait to buy a new car once they become more reasonable and I have the opportunity to make a larger down payment. YOU GUYS ARE THE BEST!!!