Top 10 British Most Effective Adverts That BROKE These Americans!

[@jaydenrockslewis]

The british don’t sugarcoat anything, you need to hit people hard to get a reaction to make a stand .These things are real and need to be addressed in reality. Love your channel , you seem semi normal 😂❤️

[@Killermcknight]

🤣🤣 thank you

[@carolynneal102]

Never seen a public service announcement that returned to normal ads after ,usually it goes back to the scheduled programme ,because our ad window is only about 3 mins every 15 or 20 mins

[@Missmichelle9299]

We change times twice a year. Forward in summer, back in winter.

[@jadeclark2599]

They are talking points aren't they like they hit you so hard you talk about them with everyone you see.

[@suzannelaing2968]

​@@Missmichelle9299most nations do. Certainly western nations away from the equator.

[@Shytot-1]

I saw a PSA (Public Service Announcement) on the back of a bus, it said John aged 34 died in his sleep last night all warm and comfortable, doing 70mph on the M4 motorway. Tiredness Kills.

[@Killermcknight]

Oh my gosh!

[@ZzHOODzZ]

ngl this one gave me a chuckle

[@shelaghmoore-h4f]

There is a very old joke by a famous comedian "I want to die in my sleep, like my grandad. Not screaming like the passengers on his bus!" British humour can be very dark, and doesn't always travel well.

[@jamesmcdonald5516]

I must say I have never seen any of these adverts on TV in Britain and I'm 57 years old ..live in scotland ..even I was took back with these adverts 😮

[@blackcountryme]

The 1970's advert "Driver fatigue, it can put you to sleep for good"

[@greypilgrim228]

I think the clock change meant like British Summer Time or Winter time, when the clocks go back an hour or forward. It's just a handy way to remember to check.

[@Madonnalitta1]

Correct.

[@tunokies]

Yeah....just a way to remind you to check twice a year.

[@carolynhaywood7701]

Here in Britain we deal with real issue not Disneyland.

[@paddingtonthomson8561]

It is. All of the UK change their clocks on the last weekend in October (fall back) and last weekend in March (spring forward) by 1 hr. Hope that makes sense!!!

[@Mrphenomenal1227]

They call it daylight savings in America I lived there for 3 yrs but it's is the same as our summer and winter change

[@emma_rose_1810]

The one that always stick in my mind is the lady sat watching a video tape of her son at Christmas unwrapping his presents & he says "love you mummy" she keeps rewinding that part over and over holding a teddy bear until her husband takes the remote off her and she just cries uncontrollably. Thats a fire kills one. It's been well over 30yrs since it was on tv and i will always remember it.

[@Killermcknight]

Stop I am BAWLING just reading this. NO!

[@SuzeE67]

I didn't remember that one.... until now. Thanks for that! 😂❤

[@carolroberts4614]

I remember that one! And the fire, and 'Julie knew her killer' And Barnardo's.

[@shaggybaggums]

It seems like the further back you go, the more brutal/memorable they get. Compared to the ones made this century, the older ones I saw as a kid from the 70's and 80's would probably be considered too harsh today. But they worked. Even after all these years, I've never been fried in a substation or lost my legs on the railways. I'm calling that a win because as a kid I was dumb as hell. They may have been horrific, but if they made one kid stop and think before doing something stupid, they were worth a couple of nightmares.

[@eco611]

That one is so sad.

[@harveyreynolds7108]

Even as a kid British advert have always been straight to the point and no matter how young or old you were you was FORCED to understand these ads and the meaning behind it. I respect it and I’m grateful

[@jeffstevens4262]

These are not 'adverts', they are Public Service Announcements. I want to give a massive shout out to all the actors who appeared in all these clips. Their contributions were all absolutely amazing, powerful and deeply moving, so well done all of you. 🙋‍♂🙋‍♂

[@Killermcknight]

Ahh, we just called them adverts because that’s what the original video had them named as. Absolutely, the actors deserve soooo much recognition for their massive parts in these. Thats what sold them.

[@Doug791]

They have also saved so , so , many lives. Without a doubt.

[@margaretwaite7226]

These things could affect you've lives .

[@fleason771]

That's not really accurate because some of these in the list are private charities like Barnardos & British Red Cross. The point is almost all of these have appeared in a commercial ad break in the UK (I've seen & remember many of them over the last 20-30 years) The only one I have serious doubt on is the Sex Trafficking video starring Emma Thompson as it doesn't end like a commercial advert would with no website address or phone number like the others

[@scotmax8426]

agreed

[@rebeccaryan5030]

UK citizen here, I remember these adverts! You should try and find the safety VHS videos they showed us in Primary school, brutal AF!!!

[@rcoldbreath]

"I am the spirit of dark and lonely water" will haunt me all my life.

[@ScottishPixie87]

@@rebeccaryan5030 yup scarred me for life 🥹 I’m bloody safety conscious tho lol

[@paulasonny2797]

The farm one haunted me, the boy suffocated in the grain tower, and one in the slurry pit, fs they were really brutal 😮

[@MrsJoeyPinkPants]

Those were HORRIFIC!!!!!!! They bloody worked though! 😂

[@MrsJoeyPinkPants]

The train tracks one used to fcuk me up 😂

[@anthonydarby3973]

My darling lady, as soon as you introduced the video and you were smiling and laughing my heart went out to because I knew that within seconds of watching the first video, you and your husband would be in tears. Graphic as they are,they hit home with all of us. I always say that if anyone has children, they should enroll in even the most basic first aid course, it could save your child's life and im hoping that you will never have to prove this, as always massive thanks for your reaction, take care Tony here in the UK 🇬🇧 ❤

[@Killermcknight]

Yeah I think by our demeanor in the beginning, you can tell we were not expecting these to be the way they were. Absolutely soul-crushing, but in the best way because it does make them so effective! I’ll never forget a single one of these!

[@anthonydarby3973]

@@Killermcknight take care 🙂 ❤

[@andrewmoss3681]

@@anthonydarby3973 also think of medical costs in the USA, or how long it would take emergency services to get there. 100% first aid training for parents, & ESPECIALLY new parents is essential

[@Killermcknight]

You as well! ♥️

[@YourBeingParanoid]

"if anyone has children, they should enroll in even the most basic first aid course" - well said

[@mtsenskmtsensk5113]

The UK has a 9PM watershed, which means these strong adverts couldn't be shown earlier than 21:00 hours. which is why they are allowed.

[@Spedley_2142]

No, there was a double water shed. After 9pm were risky adverts and after 10pm were adverts like this.

[@JippersinCornwall]

@@Spedley_2142 not completely. There was a run of driving safety ads from Northern Ireland that aired before watershed that were graphic. I can’t think of a single one that had been aired after 9pm or 10pm

[@MsMoople]

The Syria one is not on after 9, neither are the others apart from the trafficking one.

[@Redribbon28]

I've told this story before on a US channel reacting to these disturbing ads. In 2008 they did a stop smoking ad from a little girls POV. She says everything she's NOT afraid of. She's not afraid of the dark, the neighbours dog, the school bully but the camera then goes onto her mum who is smoking outside the school gates and says "I'm scared my mummy will die." My son was born that year and after seeing that advert I swore that I wouldn't give up, giving up. Took me many attempts but finally cracked it and haven't smoked in 8 years. They're horrific to watch but they do work and punch you straight in the gut

[@RonSeymour1]

I have seen this loads of times and as a 78 year old man, I still tear up when the fire advert comes on.

[@Killermcknight]

Understandably so!

[@wesleyhughes4852]

Same here mate, still hits just as hard as the first time round.

[@MyMargo111]

Me too.

[@ArsonFire00]

British Ads are for adult minds. American Ads are for children's minds, in adults bodies. This isn't a criticism of Americans, but over-protection doesn't prepare you for life.

[@franckdebzh7608]

True. Same point of view about the Americans from the other side of the Channel, here in France. Over-protection make them fragile. "Distressing", "offensive" content, "rude" are some words over-used on the american platforms. And they "bip" for anything.

[@lynseylou7318]

I don't know who Australian ads are for, they look so brutal and so real. But they get the message across. The TAC ads are the most graphic. They shock me. That's what they're supposed to do though of course

[@lynseylou7318]

I don't know who Australian ads are for, they look so brutal and so real. But they get the message across. The TAC ads are the most graphic. They shock me. That's what they're supposed to do though of course

[@vb1816]

@@lynseylou7318unfortunately, people get desensitised to full-on graphic content which is why the UK has evolved from it. I’ve worked in advertising in the UK and Oz and know that the insight that the shock value, overtly graphic content is too easy to dismiss as not being relevant to the viewer is now available there.

[@Biketunerfy]

@@lynseylou7318 This is the idea behind these British ads. They are meant to give you a shock to wake you up out of your stupor and complacency and save lives and acting before they are in danger and stand up for those who cannot stand up for them selves, protect the innocent and be prepared. Just tested our fire alarms so it worked on me and I’m already advanced first aid trained so I’ve got that side of it covered.

[@Racernumbersix]

The shock of the return to normal adverts after , is as jarring as the advert is brutal. Good job folks, love from Britain.

[@Killermcknight]

I can only imagine! Thank you so much.

[@ace2477]

The one advert that has always stuck with me from the UK was about speeding, it used to mainly be shown in the cinema and it started with a guy at a desk, then the camera panned beneath at his feet and it was a child which he hit doing more than 30MPH, that one still gives me chills even to this day. I don't know if anyone else remembers this advert.

[@lunarbaby3]

I do, the ghost of the kid he killed! Always with him 😢

[@MageLufaine]

That one legitimately terrified me as a kid, especially when I had no idea if it was going to show up or not!

[@holliechristie1770]

23 year old Scot here and I remember seeing these from when I was in primary if I was downstairs after the watershed. You should also look at the ones from the 70s and 80s as well that my parents showed me as they saw them growing up. It’s just normal PSAs. They have to be hard hitting or most people over here will generally ignore them and just f around and find out. I’m sorry no one told you how real our PSAs have always been.

[@mikdavies5027]

We don't go for "Disneyland" effects, in the UK we go for realism. Well done for watching these graphic Public Service Information Films!

[@Killermcknight]

So much more impactful!

[@johnleonard9090]

@@Killermcknightif you’re feeling up to it, the same channel has the top 50 scariest psa’s starting of with “Darth Vader” doing how to cross the road (note we don’t have jaywalking laws in the UK) working through ones that are voiced by Donald Pleasence and John Hurt. As a counterpoint I would recommend checking out the Warburton’s adverts ( a bread company)

[@cmcc3721]

I'd eat my own arm if you could prove that you had seen even 1 of these on British TV. They're cinema adverts. Main stream media just doesn't show shock advertisements like these in the UK....or, you ain't going to catch these during the adverts on Corrie or even that crass naked dating prog on CH4 after 10pm. Just never happened.

[@robynpicknell7801]

​@@cmcc3721 I saw the one about Motor Neurone Disease, but it only showed a handful of times because the were a LOT of complaints about it, which I thought was people completely missing the point of the ad.

[@mikdavies5027]

@@cmcc3721. Just where did I say they were on TV?

[@brunswicklord6365]

British adverts can be very graphic and hard hitting. The way that you reacted like you did shows that you are a compassionate caring person.

[@DawnFelgate]

Number 2 features the double Oscar award winning actress Emma Thompson! Number 7 - Motor Neurone Disease is called ALS in the US.

[@maddyc2412]

I was wondering if that was her! That was so powerful, probably one of the most devastating PSAs I've seen

[@KevWitt3455]

The worst thing about these adverts was they always showed them in the ad breaks in sitcoms etc so they literally smacked you in the face when you were least expecting it....

[@Suzie-o5t]

Yes, the UK'S 70's public safety films were epic. The Farm, Playing near water, The building site, Electricity. They showed them at school when we were 7yrs old. A couple of kids left the room crying, but they definitely saved lives. They certainly did stick in my memory 😂

[@sapphire7424]

Omg that playing near water one traumatized me. I never go near water, even now.

[@Suzie-o5t]

​@@sapphire7424That's so sad, but I totally understand. The Spector of Death was pretty horrific. For me it's the Farm, the poison and THE SLURRY PIT!!!😱

[@jenny2tone]

​@@sapphire7424 The Spirit of the water, yeah that freaked many a kid out.

[@TheSoundOfDistantThunder]

They were still shown in schools in the early 2000s too. I will never be able to forget the quarry or the level crossing ones.

[@Suzie-o5t]

@@TheSoundOfDistantThunder Wow I did not know that! I am quite shocked, as there was a big movement against them being shown in a lot of educational regions. I was told Surrey and Sussex stopped showing them in the 80s. I suppose they could have reintroduced them again, or maybe your local never stopped. I am sure they have saved a lot of lives - even if they did cause a few sleepless nights 😄

[@JaclynPoulton]

A regular ad here in Northern Ireland, is of a class of infants going into a forest, to learn about nature, a drunk driver crashes into the forest, the next scene is an empty classroom! We have some of the most awful ads about driving and drinking! But still people are killed by a drunk driver!

[@Killermcknight]

😭😭😭😭

[@JaclynPoulton]

@@Killermcknight just search UTV road safety ads, they will break you. 😭

[@Spedley_2142]

I worked in a pub near Wicklow in about 1997 and was concerned at people driving home drunk only to be informed that the local garda was at the bar. Once got a lift home with a very nice but heavily drunk bloke. Jesus, never been so scared down those country lanes in my life.

[@Bellemorte999]

We don't sugar coat this kind of stuff - it's too important! I am sure you will remember these adverts for quite a while - job done 👍

[@bigreddraggin4443]

The clock change day doesn't have anything to do with the operation of the smoke alarm, it is just an easy time to remember to test it as it is the time when you are often physically changing things anyway

[@Killermcknight]

Thanks for explaining l! That’s what we were thinking it has to be.

[@Shoomer1988]

Even hardwired smoke alarms often have a backup battery - you should check those too.

[@FatherMartin]

Exactly! The fire safety people were acting on research that showed the easiest way to embed a new good habit is to attach it to a habit you already have.

[@derekmclellan7337]

No, I think you've missed what it means. I think they are talking about when the clocks go forward and back twice a year. Before everything went digital you had to manually change the clocks time. I think they actually mean to check it twice a year a those times. When the clocks change.

[@regenbogentraumerin]

@@derekmclellan7337 Which is what they said.

[@PoisonedMonkey]

Jeez you should see our road safety and driving/riding safety adverts. Brutal. Also in the 80s there were adverts about not flying kites by overhead electricity cables, and not playing on railway lines. You can probably imagine.

[@celendinecolwell8999]

Remember that one that came out in the 70s about nuclear attack?? I think it’s counted as one of the scariest things ever to be shown on tv and it was aimed at kids

[@ashskyqueen]

These are just the ones that can be seen on youtube. Dead man talking is probably the most tame of all of the driving safety ads I saw growing up

[@callistajohn6924]

There was a motorbike one about wearing proper gear that I still remember from when I was younger…which was pretty horrible

[@ashskyqueen]

@@callistajohn6924 Yep I remember that. Also the 30 mph speed limit and the seatbelt one always stuck with me

[@MelHayes]

I agree, I cant listen to 'in the summer time' without seeing the crashed car in my minds eye.

[@ashleyowen7664]

(British here) NOBODY makes adverts like us, if we want an advert to say something, we will go as close to to "not allowed on TV" line as we can, there were worse adverts on the telly than what is shown here, but these were the most effective, well done on actually making it through this video, as not a lot of people can watch all the way, because of how real we do adverts sometimes, and yes, i watched all of them when i was younger (i'm now 30) .. questions and notes: 4:20 - basically, the "clock-change day" is when we set our clocks forward or back, depending on the time of year, on the last Sunday in March (Spring), they go forward an hour, where as, on the last Sunday of October (Autumn/fall) , they go back an hour, the "smoke alarm check" was the Fire dept. saying "while your changing your clocks, why not check your alarms as well?" 6:35 - this advert was ALMOST banned as it barley scraped the "not allowed on tv" test, on the positive side, it did result in a LOT of people signing up to be first aiders, so it was an effective advert 9:42 - this advert did NOT pass the test the first time as what the Actress did for the advert was likened to being possessed and the original advert was deleted, this one was the replacement 16:55 - this advert got major complaints because of the content, yes, it did pass the test and was allowed on tv, but this advert had two sides .. on the one hand, it raised awareness on people in difficult situations and 70-80% were helped effectively, but on the other hand, it received that many complaints, that it eventually got pulled from tv screens 19:47 - this advert has more meaning today than it ever did when it came out 20:46 - most likely, either a cheerful advert about Coke or something, OR if you were unlucky enough, and some people were, SOME adverts had the nasty habit of playing twice in a row, so you could get the Syria advert and then one on Dr. Pepper or you could get the Syrian advert and the the Fire. dept's one, it was randomised as to what you got and when you got it, but some channels were predictable, as they never really changed the advert sequence, so you could predict when an advert was going to show and how long that advert was on for, then you could "skip" that advert by changing channel for however long it ran

[@An-Alien-On-Earth]

Give it a rest dude

[@bustagrimes2546]

Wtf 😂

[@marjoleintje2009]

Dutch/Swedish/Portuguese household here. Seen ads like this in many EU countries. Just not as easy to find or share as UK due to language

[@deanc486]

We used to have a lot of public information films in the U.K around the 70's, unfortunately they are now very rare. They talked about subjects like stranger danger or playing near water or who to call in an emergency. They were short but very effective. Much of the information has stayed with me throughout my life.

[@Killermcknight]

It’s sooo incredibly smart to have those. Wish they always did.

[@alanandrews8098]

I remember the Charlie says information films aimed at young children. I am in my 60s and can still recall the message.

[@geoffwright3692]

@@Killermcknight The old school public information films that are being referred to were in some cases far worse than anything here, but the stuff of absolute legend. Want to see kids blinded by fireworks? Check. Getting electrocuted in a substation? Check. Actual rabies patient thrashing around? Check. Heads going through windscreens because the driver wasn't wearing a seatbelt? Yup. Just look up scary UK public information films

[@Killermcknight]

Wow!

[@sharonbunn2363]

Yep, I am 60 and vividly remember Charlie, Joe and Petunia and the scariest of all "the Spirit" who scared us all away from swimming unsupervised! xxx

[@kalofkrypton]

The one of these that really sticks with me is one from my teens on wearing seatbelts. They did some really gruesome, and therefore impactful road safety ones.

[@andyn6297]

Was that the one that said something like "After he had killed his Mum, John sat back down" - When the older teenager was not wearing his seatbelt sitting behind his mother and he was thrown forward and head butted her and broke her neck?

[@kalofkrypton]

@@andyn6297 That's the one! Grim!

[@teedeed5390]

Yeh those were horrible

[@rubytuesdayfromlondontown9194]

@@andyn6297omg yes. That one was horrendous. Really hit the point home. I don’t think these are on tv as much now.

[@sarahudson108]

It was called " Julie" the mums name , remember the sister screaming when she realises their mum has died.

[@ArmandKarlsen]

4:25 In the UK, the clocks change twice a year. One hour forward on the last Sunday in March, and one hour back on the last Sunday in October.

[@doveandpatch]

In the USA too, she mentions it as daylight savings, don't know how this guy hasn't ever heard of changing your smoke detector batteries when daylight savings begins and ends, spring and fall.

[@amazingameliasantics8697]

Hey, I'm a 40 yr old UK resident and I only recall seeing 2/3 of these on TV. We used to have a 9pm rule for more graphic ads (and shows) so some of these I may not have seen depending on when they were made. I am First Aid trained and I learnt that we should be checking a fire alarm regularly to make sure that the batteries still work and that the alarm will still do its job. Daylight savings time shouldn't affect that alarm, I think it's more to remind people to check their alarms. I work in a school and we were lucky to have local firefighters give a talk to our children about fire safety and they suggested that the children pick a day (same day every month) to test their alarms which i thought was pretty cool. It took me a minute to realise that one of the ads was Actress Emma Thompson! Hats off to all the actors, they portray their characters so well. Anything with kids always make me cry 🫣

[@Lunabracco]

I know as soon as I see any American or Canadian reacting to these there is going to be tears and shock, I just had to watch, these were normal for us in the UK, you should see some of the drink drive ads.. 😮 I will admit I was crying watching you react love from the UK 🇬🇧

[@Killermcknight]

Yeah these definitely brought a lot of shock factor to us being Americans. Was not expecting it at all. But I’m honestly really glad we were recommended this and we did it, because these types of things that need to be seen worldwide. Even if they do make you cry nonstop. 😭

[@Lunabracco]

@@Killermcknight I wish I could find the drink drive ones if you think these hit hard well! I think the ones that hit me the most here, are the fire one, the tree one the wheelchair one, the one that I think is the most shocking it's the trafficking one, that's pretty brutal... Can you imagine these being on U.S TV??

[@hannahchessell6111]

I grew up with these public announcement adverts and they stay with you forever. There's more to watch than what was shown in the 10 you saw and they are all just as graphic and brutal as these. But they are effective. We don't sugar coat the dangers that exist in reality and its important to be mindful of them. But well done you guys for watching these back to back, as straight to the point as they are we aren't shown so many in one sitting! And most are often aired after the watershed- 9pm.

[@TheSoundOfDistantThunder]

Re: watershed - not always. A lot of the time things like this are shown in primary school assemblies. Or atleast they were when I was at school.

[@Pipsicle330]

We don’t mess around here in the UK. Best wishes from Edinburgh 🇬🇧

[@Laser82]

Their reaction was real and they have hearts. Let's do what we can to fight suffering in our communities in England and America.

[@ArmandKarlsen]

3:14 In this kind of PSA, making it personal is exactly the point. It's supposed to be a slap in the face to make the viewer stop and listen.

[@juliehaley4697]

The PSA with the boy falling from the tree is emphasising the importance of learning first aid. The St Johns Ambulance Service in the UK delivers these training sessions to the public.

[@jacquieclapperton9758]

St Andrew's Ambulance Service in Scotland.

[@jellysansboi7453]

What do you do in this scenario? Kid falls from tree, probably breathing but unconcious. Not sure any first aid I've done covers this. Geniune question. Answers appreciated.

[@darenn71]

​@@jellysansboi7453if they are breathing and have a heartbeat, don't move them and call an ambulance. It definitely is covered in a first aid course (the 2 and 3 day courses)

[@samanthahenshaw9434]

​@jellysansboi7453 so first thing would be to call for help. Then from a first aid standpoint, protect the airway either head tilt chin lift or if trained a jaw thrust. Recovery position as well would be a option if you can't maintain and airway though would have movement if not trained this would be probably a good option. Keep the neck still as you can due to c spine risk. You then want to be keeping and eye on pulse and breathing and preparing for the possibility of cpr. Otherwise stem any obvious bleeding. Also trying to give as much info to 999, how they landed what you can see even skin colour, is the cheat rising evenly, the more info you give the better the call handler can triage and get help to you

[@Woodsgardendesign]

@@jellysansboi7453ABC Airways, Breathing, Circulation. So you check for breaths (chest rising, breath sounds or breath from the nose/mouth on the back of your hand). Then you are checking no blockage to airways (and you get shown how to remove anything *within safe reach*), possibly giving life breaths (mouth to mouth) or keeping the victim still and warm if they are breathing. You are also checking Circulation- is there a pulse (recording it if possible- very easy; time 15 seconds and multiple beats by 4). If no pulse you commence chest compressions- another amazing PSA (and not sad, but funny) is the Vinnie Jones “staying alive” campaign; go look it up 😊

[@Peter-or8oc]

That's how effective the first advert was I can get you check your smoke alarms all the time now I'm a brit and I constantly check them since I first watched that advert imagine how many young lives that advert has really saved

[@PepperPhoenix]

I’m in a council flat with hard wired ones. I still check them.

[@deanknows2024]

Great reaction guys. These type of commercials are normally aired after 9.00 pm and usually shown between a serious documentary or after news broadcasts. You've had a taste of some serious British adverts, why not now try some fun British TV adverts to cheer you guys up like "(1992-99) "You've Been Tangoed" Tango Drink Adverts Compilation" which is so funny.

[@Killermcknight]

Will add that to our list, thank you!

[@alisonwilson9749]

Best one ever was the ad that was actually a skit on another ad (the Levi jeans laundry ad) the 'Bet he drinks Carling Black Label' one. They'd never allow that on US TV! 😆 For those with a robust sense of humour, there are recordings on KZbin.

[@tinacarter5305]

The adverts in the UK in the 70/80s, were scary. It taught me not to hide in a fridge, go near power lines.....

[@lisathomas627]

Power lines still freak me out

[@Cpt12321]

Smoke alarms in the UK are hardwired with a battery back up. And are recommended by manufacturers to be tested once a week to make sure they havent gone faulty. But no one does that and would be lucky to test them once a month. The ad was more of a way to say look we know you don't check the alarms and then things like this happen. At the very least you have to change your clocks for daylight savings soon, test them at the same time so you don't forget. Extremely effective

[@Madonnalitta1]

Your lady is correct, checking your smoke alarm when you put the clock forward or back is just a method of remembering to do it regularly.

[@johnallsopp6324]

Very brave of you to react to this. Any of these scenarios could easily be happening also in the US or in any country. It's often the unrecognised volunteers in communities that hold society together. Support the supporters, please.

[@Killermcknight]

Yes 🙌🏻

[@djglw01]

Well said brother! Volunteers are the backbone of any community and anyone giving up their free time to help others deserves all the praise / respect in the world. We thank you all for everything you do

[@danielgardecki1046]

I saw some useless volunteers on a video around 6 months ago. A woman had been stabbed, in London as you'd expect. A crowd of people were around her, yet all of them were useless. Even the 3 or 4 people attempting to help were useless. I've forgotten most of the details, however I do remember a woman using handfuls of tissues from a box of tissues to "Try and stop the bleeding." The victim bled to death at the scene, as anyone could have predicted from that short video alone.

[@Killermcknight]

@danielgardecki1046 that’s horrible. Was it real life, or like a psa type video like these?

[@danielgardecki1046]

@@Killermcknight Real life. I see stuff like that all the time on X.

[@luciebatt]

Australia has these, too, particularly for traffic and driving accidents. They have made a massive difference to the road toll.

[@Killermcknight]

I would imagine they would!

[@mmckenzie8085]

These ads need to be gritty. No bubbles allowed. I have seen a few channels where the American viewers are shocked. However in a positive way. They make them think. That is the point. One American lady was in tears. Mission accomplished. They are ready for reality and it is the powers to be who are at fault sugar coating. They under estimate their audience.

[@lenovo9269]

Wasn't dumb ways to die made there?, just curious since it stuck with me for years and was basically everywhere

[@RealAJYoung]

I remember the first time I saw 'Everybody Hurts' the Christmas don't drink and drive PSA. I sobbed. So powerful.

[@cyberpunk_d-va490]

I agree Australia does hit hard with their adverts. Though I was shocked when I went to Australia again last year after not living there since I was a kid and they have off licence drive thru’s I mean that to me is crazy.

[@Ecdtheow82]

Her “That’s your reminder to check it” Him “Yeah maybe” Every English person watching “No, yeah definitely that is exactly the point being made 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️”

[@MattsBrabus]

At 8, we were shown a film about not playing close to an electricity substation. The film ended with a boot with a foot in it, smoking. British PSB especially in the 70’s and 80’s pulled no punches. I can still see that smoking foot nearly 50 years on.

[@dawny190284]

And the railway ones 😳

[@TheSoundOfDistantThunder]

I remember being shown that in a school assembly in the early 2000s.

[@222inverter]

Also you gotta watch some British Christmas ads...!..top notch.."John Lewis", "Sainsbury's "... they are brilliant!..

[@Killermcknight]

Adding to our list 😁

[@Tom-ed-w]

@@Killermcknight you need to watch the British Christmas ads after this, it will cheer you up.

[@Spiklething]

@@Tom-ed-w although they still might make you cry

[@andysherwood]

@@Killermcknight This is the Sainsbury's one, kzbin.info/www/bejne/hIipY314l5aVrK8

[@vallee3140]

@@Tom-ed-w yes I need to also

[@OliverTrist]

I’m from the UK and I haven’t seen many of those ads before. But, I can tell you now; the one with Emma Thompson is going to haunt me for a while. 🥺

[@Killermcknight]

That one was sooo rough

[@janegordon9222]

Brutal

[@lindalawson7400]

Yes I remember those when they where first show and Emma Thompson is a ambassador for the rights of women. She doesn’t mess around and just doesn’t come out with word salad

[@karencooper3428]

I still remember it now

[@NadinesBrandBuilders]

Same, I agree 💯

[@stephanienaik8216]

In Britain the clocks go forward by 1 hour (usually March) and then in Autumn the clocks go back by 1 hour (usually October). We have a way of remembering which way the clocks will turn and its "spring forward, fall back" 😊

[@karencooper3428]

Last Sunday of March and October

[@reeva5735]

BST..British Summer Time... March - October

[@Stargazer3131]

​@reeva5735 Yep, clocks will be going back soon! It's already getting dark at 7 pm now.

[@RoxusRemo]

wait doesn't this happen in the US too?...

[@doveandpatch]

​​@RoxusRemo yes, only not in Arizona...they ain't putting up with that nonsense

[@lyndseyrobinson7491]

The purity of you guys smiles before these begun. Us brits were shown all sorts growing up. They work.

[@Killermcknight]

They certainly do!

[@kellypilon2422]

I have watched many people reacting to these jarring scenes. Your tears were proof that you thoroughly understood the message. There were so many who watched with a dull, empty stare like they were watching CNN. You are a compassionate, sensitive, lovely lady.

[@Killermcknight]

🫶🏻🫶🏻

[@MrShadeUK]

We state the facts over here and say things how they are. I am glad you watched these and appreciated the purpose of them.

[@alisonscott1469]

Hi, hope you’re well? i’m tuning from Scotland,UK and just wanted to say hello. One thing about the UK when it comes to PSA’s we don’t shy away from the hard topics. Majority of these would be shown after the 9pm watershed when kids are in bed. Take care and have a nice weekend. 😘🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@Killermcknight]

Hi! Doing great, thanks. Hope you are as well! I honestly love that they do that. We don’t have anything like that here, and I think it’s genius. Have a wonderful weekend! Sure do miss Scotland, want to go back and explore much more of it, and take our baby to experience it as well ♥️

[@MarkmanOTW]

Well done on making it through these. These ads are usually only shown in the cinema alongside older/adult-rated films (movies) or on the TV after 9pm (adult viewing). Good to see your reactions and hear your thoughts. Props to you wanting to share these with your friends.

[@Killermcknight]

That’s so interesting they’re shown to try and avoid children from seeing them. I’ve not heard of something like that before. These were hard to watch. But so so effective. They need to be shared with everyone.

[@MarkmanOTW]

@@Killermcknight 👍🙏

[@TheSoundOfDistantThunder]

A lot of people are saying they're only shown to adults - they're not. PSAs like these here in the UK are shown to primary school children (4-11 year olds) in assembly fairly often.

[@TheSoundOfDistantThunder]

​@@KillermcknightThis is actually misinformed. Not these specific ones but very similar (and more graphic ones) are shown in primary school assemblies to children younger than 11.

[@MarkmanOTW]

@@TheSoundOfDistantThunder I'm going to have to correct you here. This video was a compilation of ads. There are clear guidelines on when and where they would be shown, and would not he screened to young children. Your confusing ads by charity organisation's (featured) with public information films, which typically would be made by the UK Government or approved public body for education purposes. These too would have clear guidance on age restrictions and would require parental consent and/or moderated by teachers/schools etc to avoid traumatising children. Hope that clarifies.

[@robsiddall9731]

Thanks for the reaction ❤ it is hard to watch lots in a row but when they show them they resonate

[@scarecrowsurprise]

One I always remember is an advert that pretends to be a film advert, showing a young man running through the city of London with a narrator leading you to believe that it's a trailer for a movie about mistaken identity, only for him to suddenly be hit by a car. It then reminds you that you're not the main character in a movie, and anyone can be the victim of a road accident. Sticks with me even to this day.

[@rbohYSL]

these videos make me tear up every time i see them, but i keep coming back. there is something human about them, and your reaction was 100% genuine. thank you. sometimes, we all need to let our emotions out and realise that there are people in this world going though something much harder that we are.

[@Killermcknight]

Very well said. Thank you for that!

[@christianbriancon108]

You're a good human being, Queen Taylor, you're tears showed me what a good soul you have. God bless you.

[@Killermcknight]

Thank you 🫶🏻♥️ As an empath, it’s both a blessing and a curse. I’m glad to feel this way, but it’s also emotionally exhausting feeling all these intense emotions all the time.

[@chrismot]

Bless you Queen Taylor. When you filled up with tears I so wanted to give you a huge hug. It's not often you see TRUE emotion on these type of reaction videos, but I felt your sorrow. Loving your reactions to everything. Love from England. 🇬🇧

[@Killermcknight]

🫂🫶🏻

[@K29B08L19A92D]

Lol over here it's like, serious followed by DOMINOES 2 FOR TUESDAY! Then an SCS ad for sofas 🤣🤣

[@baked_alaska]

I've never understood why America softens all of their PSAs for public consumption. As a Brit, I've learned that things like that need to be hard-hitting, graphic and genuinely uncomfortable to watch for all because THAT is how you affect change. You aren't "protecting" your children by sugarcoating everything. You're just promoting mass ignorance.

[@ChronicGoblinQueen]

I can't believe they didn't include the school car crash one, that really did a number on me

[@michaelaghmalone-hansen5656]

Most of these adverts are not aired before 9pm, when younger kids are in bed.

[@Killermcknight]

Is that really how it’s done? That’s brilliant.

[@michaelaghmalone-hansen5656]

@@Killermcknight Yes. 9pm is referred to as the "watershed" Watershed is the time of day after which programming with content deemed suitable only for mature or adult audiences is permitted. As a Brit, living in the US for 11 years, I moved here in my late 40s, I personally feel, that British TV as a whole, including adverts, drama, and films made for TV, is far superior to the TV I see here in the US. The non-stop sales ads in the US, especially for medication are overwhelming and tbh boring, and irritating. I NEVER put the TV on at home, unless there is a specific show I have planned to watch. In the UK, having the TV on all day, quietly humming in the background, is comforting, here, I find it irritating, to say the least.

[@alexfielding7191]

Not all of them, I remember seeing the "hit me at 30MPH" adverts after school.

[@Killermcknight]

I completely agree! Granted I haven’t seen TV in the UK so I don’t know from experience personally, but I do know ads and commercials here are garbage, and if that’s how they are done abroad…. Much better!

[@davidware9549]

They should show them any time so kids and remind their parents to check the alarm and to be careful climbing frees

[@gayledarlington-shaw5305]

From UK- the reason why advert at number 10 said to check fire alarms when clocks change is because it reminds you to check them twice a year (so has nothing to do with alarm… but it is a constant thing that will remind you about every 6 months to do it)

[@jimdandy2024]

For everyone who is incorrectly stating these are PSA's, (Public Service Announcements) they are not. They are PIF's, Public Information Films.

[@karmafupa1685]

Yes, every spring and autumn our clocks change by one hour. They go back one hour in March and forward one hour in October .., hence twice a year check smoke alarms xx

[@tonysmith6940]

Glad you reacted to our adverts

[@AnnMcKinlay-zp2ef]

These are adverts produced by some of the largest charities in the UK, probably once a year. They know the value of having such effects on people. I don’t know, but I would guess that that there are independent companies running competitions for “ the most effective tv ads”! Not all our ads are grim, if you want to cheer yourself up, find the video of the top 5 or 10 Christmas Adverts! There are some very large, quite famous, very British companies that are famed for their annual Christmas ads and they are well worth watching❤️

[@Killermcknight]

A few people have suggested Christmas adverts, we will definitely add that to the list!

[@AleksandraLempart-s3v]

You need to check your fire alarm twice a year. Time changes twice a year, so its just easier to remember that way

[@BigFanOfManyThings]

I vividly remember the ‘if London were Syria’ advert, I was still in school so the image of the girl ducking as explosions hit the building haunted me, I was expecting some war to come here and that would happen to us. I haven’t seen PSA (public service announcements) like this for years, not even the ‘speeding kills’ ads, they ought to make them again..

[@WickedDandelion]

Many of these ads in the UK were shown in movie theaters, not TV. That makes them more impactful because you're in a dark room, its a huge screen and you can't look away.

[@Killermcknight]

Oh my god, genius but also daaaammmnnn.

[@HeleneHazlewood]

I only remember seeing number 1 on TV. You HAVE to watch John Lewis Xmas ads over the past few years and up to now, everyone waits for theirs to come out. Then other supermarkets joined in! Lidl did a fantastic one with Kevin the carrot each year - superb! See also Sainsbury's and Asda (your Walmart) over the years. You'll both feel much better 🎄🎁 ❄️⛄

[@DC3Refom]

they are pa 's not ads

[@richbrooks5477]

Not a cinema goer, but seen 90% of these

[@annpullin7205]

Don't forget people like Ridley Scott and James Cameron, started their directing careers making ads in the UK.

[@hollybarton934]

David Tennants (actor best known probably in USA for playing the doctor in Doctor who) first job was acting in a anti smoking public announcement.

[@Chebawitch]

There used to be some heart-wrenching ones for drink driving. Also, back in the day there was a specific one for AIDS , that got me every time I watched it! There are so many of these PSA's. The ones you showed are but a few. I love watching your reactions because I know you are not expecting to see what you see!

[@Woodsgardendesign]

The AIDS one got innocent people killed by the thousands so it wasn’t in the same league as these

[@coughedfeathers1292]

Confirming in the first ad that it's daylight savings; you're gonna be physically taking down the clocks off the wall (old ad) to change the time, so as you've got the steps tool/ladder out, test the smoke alarm at the same time.

[@davidbowman2035]

UK here, one PSA I still remember well was for AIDS: don't die of ignorance.

[@FixTheLanes]

You have to remember we got these spaced out. Your getting getting in one xx❤

[@davidricks7128]

Please do send it everywhere these need to be seen by everyone I cried just as much when I first seen them but they definitely got the message across. I check my smoke alarms once a month after watching these x

[@chriswatts6894]

Please watch some Christmas adverts, to cheer yourself up after watching those. ❤️

[@BikersDoItSittingDown]

@chriswatts6894 Do you just like to see them in tears! (John Lewis 2013 & 2014 xmas advert, sainsburies true WW1 advert, Elton John's Xmas present) How is Queen Taylor's make-up going to survive those?

[@Killermcknight]

Haha oh no! These are going to also make us cry? I thought we were meant to be cheered up from these?

[@BikersDoItSittingDown]

​@@Killermcknight They may make you shed a few tears but it will be with a smile. They are also long adverts, mini dramas might be the best way to describe them.

[@troib9003]

@@Killermcknight they are the warm fussy cry type.

[@Killermcknight]

Oh okay, good!

[@emmachatterley1446]

I’m in the UK and I’ve seen all of these adverts before but they still get me every time. Despite having lots like this, nothing can desensitise you to them 😢😢😢

[@TeresaGrimes-q3g]

In the USA we are told Fall back (in the fall) check your smoke detectors, Spring Forward (an hour) check your smoke detectors.

[@jeangenie5807]

Well done for going the distance. They are heart wrenching to watch, but so effective. Quite often they are shown on their own, or preceded by food, drink supermarket or gentle adverts. They are then the last one, with a brief silence, before going back to the programme.

[@PaulSmith-u7f]

These are great ads and a tough watch, so well done. Amazing how many 'reactors' believe that similar should be in US.

[@Killermcknight]

They absolutely should be. So powerful.

[@PapaulskiBCFC]

My Auntie just this year been diagnosed with Motor Neurone Disease. This hurt a little watching but it’s important because it’s true you go from being active and relatively healthy to not being able to control your body. My auntie always helped me with my Cerebral Palsy within 6 months she’s unable to eat, speak, walk, bathe and so on. Enjoy every day guys as life can change in an instant! Xx

[@sarahlaslett3279]

I believe this advert was appall8ng and achieved nothing with its bizarre, sinister, horror images. I looked after 2 people in the community with MD right up until their death. It was difficult watching them lose increasing levels of ability but it was not characterised by the elements of this advert. The people I looked after received a great deal of ongoing support, care and thankfully love from their families. If they had seen this terrifying advert at the time of diagnosis it would have been cruel and totally unhelpful.

[@humbrix-allaboutthebuildin7891]

​@@sarahlaslett3279I don't remember this advert but i agree with your sentiment not sure what the point of it apart from showing the horror of the condition. I don't know if this is part of an overall campaign for growing publicity for assisting dying which is growing momentum in that UK and northern Ireland

[@sarahlaslett3279]

@@humbrix-allaboutthebuildin7891 Thank you for your reply. I have prayed " assisted dying won't go through. It could have appalling and inhuman consequences as has already happened in Canada. Mentally ill people at a time of crisis could be more likely to use this option. As many times happens the crisis passes and life can still be worth living. Old and disabled people with increasing needs might feel they ought to ask for "assisted dying" or as it should more honestly be called "assisted killing" They could feel they should let themselves be put down in the same way as we sometimes have pets put down and also so as to not be "a burden to others" It is sometimes said that if we spare our pets' suffering how much more should we spare our loved ones. But we are not cats or dogs. We are made in the image of God. It is God who gives life and it is only for God to take life (P.s. pain treatment is highly developed these times)

[@danmi6099]

I know she was crying but it was really beautiful through the sadness to watch someone who cares about others, she has such a big heart It’s also really interesting to see how different nations are use to processing information and the forms of communication. How as a generic they use direct communication and not indirect, it took them time to understand the meaning that doesn’t take other nations time to process. The more I understand American culture the more I like about it, but also the more it explains why so many of the TV shows / movies are ‘boring’ as your brain doesn’t have to do any work to understand meaning.

[@thewanderingmechanic3667]

You need to see the speeding one and with the little girl, "if you hit me at 40 I'm x% more likely to die." It starts with her dead and rewinds her getting run down

[@spikeus3039]

One of those adverts was bad enough on its own. You guys just put yourselves through ten!. I hope the rest of the day improves for you :)

[@Killermcknight]

Yeah, we definitely had no idea what we were getting ourselves into. It was a rough one for sure!

[@johnmayhew9769]

These are indeed very powerful, but they are - categorically - public information films and charity fund raisers, not adverts. They are about saving lives, not selling products. In the first one, yes, the point was to mentally link testing smoke-alarm batteries with changing the clocks, which happens twice a year in Britain. It is exactly equivalent to daylight saving time. The clocks go forward at 1 a.m. on the last Sunday in March, changing from Greenwich Mean Time (GMT) to British Summer Time (BST), and go back at 1 a.m. on the last Sunday of October. There are some pretty entertaining British ads: please get some light relief after that trauma!!

[@johnd6487]

Actually, some were public information films, eg check your smoke alarms, made by a government department. Others were charity adverts, like St John's promoting their first aid courses.

[@airobsmith]

and charity support ads

[@johnmayhew9769]

@@johnd6487You are quite right. In the spirit of concision I lumped them together, given that they ARE all about saving lives, and that the American viewers could see what they were for themselves. In the interest of accuracy and not wishing to do disservice to those charities I have now emended the text. I maintain that they are not adverts in the usual sense. Thank you for your correction.

[@johnmayhew9769]

@@airobsmith Thank you! Correction made but I maintain they are not adverts in the usual sense.

[@danielgardecki1046]

@@johnmayhew9769 They are adverts in the usual sense, as all of them are shown on TV.

[@99fruitbat94]

British person here . These are not adverts ( promoting products for sale ) They are actually public warning films intended to raise awareness of danger . I was born in 1960 and still remember the earliest ones . Spirit of the water and the shocking one when a bunch of children die horribly playing on a farm . Massacre stuff. And the don't play on the railway tracks one 😮 I was showen these in primary school

[@steelwheel-i3s]

They *_ARE_* adverts. Charities produce them to make MONEY for their own salaries.

[@ScotchEgg7856]

Charlie says ones were effective too

[@ryanwilson6003]

“In the UK the clocks go forward 1 hour at 1am on the last Sunday in March, and back 1 hour at 2am on the last Sunday in October. The period when the clocks are 1 hour ahead is called British Summer Time (BST)” …..so non digital clocks need to be manually changed back or forward and the advert is essentially saying to check you fire alarms twice a year when you change the clock/s

[@jonchedgy6654]

The reason there were no drink driving adverts is that you had similar shocking commercials about it in the 80's & 90's. And they bloody well worked

[@davidholwell2060]

Well done. These are not easy. Great way of getting people talking. Very powerful. 🎉🎉🎉

[@Killermcknight]

Yes they are!

[@AmaanStorm]

Unfortunately, as hard hitting and shocking as these adverts are, being human means that these adverts are soon forgotten and once again we become ignorant to everything. The best thing about these PSA's is that they generate a conversation, and in some instances these are the conversations that change our lives. I remember my mum speaking to my dad about checking the fire alarms in the house after seeing the ad about the house fire. I also remember my dad turning and having a chat with my younger brother after a particularly gruesome advert about speeding. It's these conversations that change the way we behave, even long after the advert is forgotten. Another great reaction video guys. ❤

[@annalieff-saxby568]

I disagree: there was an ad, I think from the NSPCC, which showed a cartoon child being beaten by a real actor. It seared itself into my memory and will never be forgotten. I think the closing caption was "Real kids don't bounce back".

[@harrietwithey1415]

The Ad is basically saying we need to change our clocks twice a year so we might as well check the fire alarms too.

[@lukeowen4989]

As a Brit, I loved this video. These are all public service announcements rather than ads - our ads can be weird/creative but are almost never this dark, just our public service announcements, which are indeed all like this. If you want another wild one, look up 'How to Stop a Heart Attack, Presented by Steven Berkoff', in which playwright and actor Steven Berkoff takes you through what it's like to have a heart attack, from a first person perspective.

[@edwardholmes91]

As harrowing as these adverts are, they are very effective at getting their message across. The one that really choked me up was the 'it's 30 for a reason', where the driver hits a child.

[@Killermcknight]

😭

[@Elena-tq9vs]

"If you hit me at 30, there's an 80% chance I'll live" as all her bones are cracking back into place. 😬

[@SceGno1]

Just to clarify, these are not commercials, they're Public Service Announcements. This is why they're filmed to be hard-hitting and realistic. Our commercials are just as bad as commercials from the US for their inanity and ridiculous content. PSAs are made to be effective information and/or deterrents for whatever message they have to give.

[@jeanettecroft6686]

Yes your correct they were public service announcements but they were put in-between advertising i.e. advertising on telly here in England

[@karencooper3428]

They're adverts many of them, for the 7, 8 ish charities, almost all were selling the charity fit you to ultimately donate, I think you've been missing the point

[@mattf9406]

Most are adverts. PSAs are government funded and produced, most of these are adverts made by charities.

[@ffotograffydd]

They are advertising in the sense that they’re used to raise money to fund the charities mentioned.

[@Waylander173]

I've only seen 1 or 2 of those adverts, they shocked me...and I have lived in the uk all my life

[@eveewrite863]

I was 12 when the save the children ad aired in the uk, it got a lot of people talking and helping, not everyone, but a good amount. It is one of the strongest memories I have of television at the time.

[@cabbageplays6710]

The thing is, even at number ten, its still number 1, only thing that matters is what matters right now. And number ten might be a number to you, but to someone who is going through that, its number one. The fact the kid said "your kids" is even more important. It makes you think of your own family. Which is the only reason for the thing in the first place. When the clocks change is 2 times a year, so checking them 2 times a year makes sure that the battery hasn't run out and it can still do what its meant to do. Second clip is about the fact that people who know how to save your life can not always be there, so think and dont do something stupid. but also you can learn to save a life. I got training in work because of this. I was ex army so already knew a fair bit, but doing the course was always good. When you said it re-plaid in your head, that is what its meant to do. Its meant to stick around long after you watch it. Its meant to hurt and invoke emotions. As for number 4, there are things in this world we understand, and things we dont, the things we dont are far worse than the things we do. Learn things you dont know, try to understand them, dont just push them away because they are hard. Learn them, because one day, it might be you. Number 5 is always hard for me, as someone who went through something i can see where i could have ended up. But its about looking past what you see initially, see the good in people even when there is no good. It is maybe the worst thing that can happen to someone. And you wont see it, not unless they let you in. and them letting you in takes a whole lot of time and effort. So treat everyone with respect, regardless of what you see, you dont know what has happened before you see them. Number 6 is pointless, anything can happen to anyone at anytime, so have common sense. I never found anything beyond that for that add. Number 7 is harsh. But it is too true, with my level 3 diploma in care i got the education to prevent such things as in this video. With my time in the army i learnt how to deal with things much worse. On the whole i think im pretty good in a "crunch". But nothing compares to having professionals. The NHS in the UK is still the best thing in the world, and the only thing they need is more money. GIVE THEM THE MONEY. That is the people that voted you in, give them what they want. Number 8 is a life story in 30 seconds. Ive seen it happen to people i know. I wish i would say i would help them, but i wouldn't. You go down a certain route and your done. I can do many things, but change who i am, is not one. The last one was very hard hitting. Everyone always thinks of war as some far off thing. This add made it part of you. It made you think of more than you, but of those around you. The British have always said they care about community, about their neighbours. But they dont now, they used too. Im old enough to remember knowing my neighbours, and knowing i could ask them to take care of my kids if i needed it. Those days are long gone, and anyone whose thinks differently is just wrong. I wish it was different, but its not. This country is dead. Let it die in peace. Edit, sorry for the long response. but it was needed.

[@helenbrown6527]

A lot of these ads wouldn't be on during the day. They would be shown after a watershed time of 9:30pm when children should be in bed. They are designed to shock for maximum impact. One of the ads in the past taught me what to do in a fire which I once had to put to use.

[@PoppyBucket]

you are right about turning the clock back its just a reminder for you to check the fire alarm... these types of commercials are typically shown after 9pm