Knob Creek Bourbon Breaking News 2025!

[@brineshrimp8603]

Big fan of Knob Creek $90 is a little on the high side for a Cask Strength. I’d be in the $70-80 camp on these

[@bourbonbill]

I hope that’s where they price them that part is yet to be known

[@austinclark1511]

This is great news, can’t wait to get my hands on one of these! Also, I had no idea that 12 cash strength existed so I will definitely be hunting that now!

[@bourbonbill]

Oh yeah KC12 CS is one of the best releases they have done but it’s been 5 years at this point

[@DaveH8905]

I’m excited … ish. Very rarely do these big companies do anything that is for the benefit of their consumers. Beam has generally done it more than other brands, though. My concern is that we’re going to end up with a lot of single barrels UNDER 120 proof. Also, that is a HUGE price increase. Screw that. I’d rather have it be 120 proof at $60 than 124 proof at $90.

[@bourbonbill]

Yeah I feel you here. This could end up them charging more for lower proofs or if we are feeling optimistic these will be hitters for not much more than we are paying now haha. At the end of the day either will be better than black velvet

[@DaveH8905]

@ I was with you until that last sentence.

[@benpacheco243]

I can usually find KC12 for $70 in most markets when i travel. Best value in bourbon imo.

[@bourbonbill]

Yeah it’s still a good deal at $70 I just found one for $57 at Costco in NM haha

[@deaconhemp]

@bourbonbill Yeah imagine at hazmat! Because thats what they can reach. ​

[@AmishFury]

Agree. KC12 is a great age and cost.

[@DaveVogelsang-b8v]

Cask strength Knob will be awesome. Thanks BB. 🥃

[@bourbonbill]

Haha I feel vindicated they are offering it at cask but hopeful they keep the price on the lower side

[@WhiskeyBank]

Happy about the cask strength! Not happy about the price! 😂

[@bourbonbill]

The price is rumor the cask strength is confirmed we will have to wait and see

[@karl0318]

Thank you for the update! I still have a little of the bottled in 2009 116-proof cask strength Rye and bottled in 2010 127-proof Rye (both were about 10 years 5-7 months old). I am waiting eagerly for a new cask strength and would absolutely love a 12-year 120 proof bourbon! I was used to paying around $76 in my area for the cask strength Rye bottles. $90 is reasonable (at least initially) in today's market, especially if it will be more readily available! P.S. The new 10-year Rye at 100 proof is nowhere near as delicious as the 2009 and 2010 cask strength releases.

[@motohead077]

Anyone know if the KC SiB Rye is also going to Brl Prf or will they stay at 115P

[@bourbonbill]

Good snag on those cask strength rye releases! I actually prefer KC10 to them though its more oaky but either way I want to see older cask strength picks for sure

[@bourbonbill]

Also changing to barrel proof its the rye and bourbon confirmed by TTB labels

[@fishhead680]

I have a friend that owns a liquor store and I’m lucky enough to join him for many of his store picks. He did a pick of bourbon a couple years ago and allowed me to try a pour of the barrel proof (no water added) and it was between 131-134 proof (can’t remember the exact proof). It was far and away the BEST Knob Creek I’ve ever had. Looking forward to this!

[@bourbonbill]

Haha yeah for sure I hear tons of stories like that

[@motohead077]

Those KC SiB samples are also likely NCF.

[@fishhead680]

@@motohead077 I don’t recall if they were or weren’t but I know I’m not normally a KC lover (like it but rarely love it) but the barrel proof was something I would absolutely buy!

[@xiamengbaby]

A few more proof points isn't worth a 50% bump in price. I'm going to stock up on the oldest existing single barrel bottles I can find and leave the 90 doll-hair bottles for the rich folk.

[@bourbonbill]

Also a good plan the 11yr I have is fantastic

[@Best_Overserved_--_No_Ice]

@@bourbonbill, Most everything I'm seeing by me is still 9 1/2 years. I haven't seen a 10 yet.

[@24roughing76]

I put Knob Creek 7 year in my snowblower. Runs great and it's about all its good for.

[@bourbonbill]

Haha I really enjoyed the 7Yr KC Rye but interesting to know it works in the snowblower ill go top mine off

[@xiamengbaby]

@@24roughing76 I thought the KC 7 Rye was just fine for a $30 bottle. How about that KC BxR?

[@993C2S]

Cannot wait to find one in stores near me or online. My sweet spot for proof is 115-130 so this is perfect!

[@bourbonbill]

Yeah I am excited to see what they ultimately price these at and the proofs

[@jamesstreet1144]

I’m hoping to find some of these. Great news, decent price

[@bourbonbill]

I hope they are widely available, less price than they could charge and better than we think lol

[@ToddZilla813]

I love that the price goes up as they do less work to produce the product. They gotta get them doll hairs.

[@bourbonbill]

Absolutely at least perceived value goes up though and we have yet to see what the pricing will be

[@dneuens]

I think you guys have it backwards. It doesn't cost them extra money or really much labor to proof all the bottles down to 120. Water is cheap, quick to add, and you get more bottles per barrel. Less bottles = less sales. It's actually more labor intensive in terms of time to print new labels and/or have people write each proof for every bottle vs a one-time addition of water before bottling.

[@ToddZilla813]

@ Valid point. Subtracting 2 points for not taking the opportunity to use doll hairs in a sentence though.

[@Best_Overserved_--_No_Ice]

So as of right now Beam is not producing any more KC120? When might we start to see these cask strengths on the shelves?

[@bourbonbill]

Supposedly. There is another rumor that store picks will be cask strength but people can do private picks now themselves without a store and those will still be 120 but I believe it’s any bottle picked in 2025 so probably be a few months before we start seeing the casks strength picks roll out

[@SHHDADDYSWORKN]

Honestly if it's not a abnormal proof and age, I will not be buying them @$90. Kind of dissapointing if that's the set price. Thanks for the info brotha!

[@maddevil7474]

At 90 I would want them to be at least 11-12 years old.

[@bourbonbill]

Yeah for sure I hope they don’t go that high they might though ECSib BP probably has them green with envy

[@maddevil7474]

Yeah but those ECSiBBP sit on shelves forever. There are some stores by me that have had theirs sitting for 2 years and they still have a lot left. The KC picks sit for a long time too even when priced at 55-60.

[@maddevil7474]

Ever store I know that has the EC picks has had them as a permanent fixture on their shelves no joke.

[@derekallenbaugh3438]

Glad I stashed away a WHOLE bunch of bottles from the store pick I chose and love dearly!! Amazing for a 120 proof and at $51.00 a bottle!!! Refuse to pay $90 people, please don't!

[@bourbonbill]

That’s a great price and cool you did the pick!

[@DahBeers]

I could find these for 50-60. I will be out at 80-90. Can find kc12 for 40-50 on occasion

[@bourbonbill]

That’s a great price on the KC12 lowest I’ve found is 57 recently but I heard they are raising its msrp for 2025 so stock up while you can

[@DahBeers]

@ they’re joining the movement. Buffalo Trace is also increasing msrp across this board this year

[@tonys4039]

Hopefully Costco gets some. 39.99 for the most recent rye pick (9 days under 10 years)

[@bourbonbill]

Wow thats a great price and oldest age I have heard of for a rye pick snag one for me

[@Janoy_Cresva]

Hell yes brother

[@bourbonbill]

Hell Yeah brother

[@vulpixel]

I was unimpressed by knob 9, but if a cask strength pick shows up, I might consider giving KC another shot.

[@bourbonbill]

For sure if you can’t find one I’d try the KC12 it’s the best of the readily available stuff from them

[@MrCrazypops]

Whoa. Kids, go in the other room. Bourbon Bill is going full-tilt. 😳😳 🤬🤬🤬🤬🤬🤬🤬🤬

[@bourbonbill]

Haha we have never been a kids show

[@MrCrazypops]

@ What else are me and the children supposed to watch while we are sharing a pour? Hahaha.

[@motohead077]

If most/all the new KC Brl Prf will be under 130P, the price should be +$5 max, if any. The excise tax increase (based of alcohol content) will be just pennies more, so if they also do these NCF, they should be able to produce them at same or lower cost of the $60/120P. They better be 12yr min & NCF to get $80+, or I'm out.

[@bourbonbill]

I do want them going up in age for sure its yet to be known if that will be the case though

[@MetaPrometheus]

I guess I'm lukewarm on this change. I've noticed a subtle decrease in quality on the KC barrel picks available in my area, some of which have been sitting at the stores collecting dust for nearly two years now. I got a KC barrel pick here recently and two last year, and honestly I wished I had spent the extra $15-20 and just got bottles of KC 12 instead. And don't even get me started on the lack of value on Booker's! The distilleries have lost their competitiveness with the boom, when any bourbon tater bro will just throw money at the latest release bc some mouthpiece on social media told them to before they disappear off shelves! It's sort of like what's happened with insurance. When it's government mandated and the businesses just expect money coming in, it stifles innovation and causes continual price increases.

[@bourbonbill]

I’ve gotten lucky with KC picks and have had excellent ones but yeah the KC12 is hard to ignore and all are a better value than bookers for sure

[@SigSauerSauce]

Knob Creek isn't my jam, butnim glad they are offering it. This sounds like more evidence of distilleries trying to unload stock before the bottom falls out. I think they see the sales declining and are trying to offload as much as they can now.

[@bourbonbill]

Yeah I don’t doubt there is a business metric decision behind this it’s not solely because we the consumer want it haha. They could have a pile of barrels with proofs lower than 120 they want to dump etc you just never know

[@motohead077]

​@@bourbonbillgood point. They are no longer held to only using barrels higher that 120P.

[@nateduncan7089]

I think most of us just want the pre 2020 age statements where finding a 12 or 14 year store pick wasn't unheard of. Too bad they are using most of that stuff for their expensive allocated bottles now like KC 18 or Hardins Creek.

[@bourbonbill]

Yeah for sure I want the 12-15yr age ranges back but you are right a lot of those barrels now have outlets in their aged series

[@mattgericke4537]

Wild turkey did the same thing with the price increases for single barrell

[@bourbonbill]

Yes they did except they still didn’t give it to you at barrel proof they still cut to 110 I think

[@mattgericke4537]

@@bourbonbillabsolutely you’re right. Excited to get BS again.

[@bluedevil0111]

Oof…$90/bottle? Let us not forget that it wasn’t long ago that you could find 13-15 yo 120 proof picks for $39.99 everywhere on the shelf. A different era but really not that long ago.

[@bourbonbill]

Yeah its fresh in a lot of peoples memories for sure

[@robertcooley5788]

This is some real "my uncle works at Nintendo" stuff, but what I heard is these picks won't go over 128-129 proof for now because the bottle design is prone to popping corks when proofs get higher than that.

[@bourbonbill]

That’s interesting could be I have a feeling a lot do their barrels are in that proof range anyway and actually since I made the video they released the new labels on the TTB so it’s real haha

[@motohead077]

That's BS, that doesn't happen. KC SiB uses synthetic stoppers (not corks) anyway and they seal much tighter than real cork.

[@robertcooley5788]

@@motohead077 Maybe, maybe not. My source could be mistaken or lying, but that's what I was told.

[@keithbertrand8843]

The bourbon boom has slowed down significantly. It seems a very dumb move to raise the price of your bourbon at this point in time. People are going to be less willing to pay the higher price in this economy. Knob Creek has been known to be an incredible value.They are going to need to put their game on the flavor front with the increased price. Not just higher proof.

[@bourbonbill]

I agree its an odd turn of events here but if they do the age right these could be amazing

[@Bourbonandbrews]

Not lol,of them will,be above 120 and ONLY store picks will be cask strength. Too many people think it will,be a standard shelf product . It will not. Also some will fall below that 120

[@bourbonbill]

Yeah I didn’t think it would be a shelf product but most stores do have a store pick of it on the shelves so it should be easily available

[@umami0247]

Be careful what you wish for. Is this going to be worth the increase in price. That is debatable if it goes to 90 I certainly won’t be buying as many I usually buy 5 a year but if it goes up I will only get maybe 2 if not just one. Yes I’m a big Knob creek fan but that price is pushing the limit for me.

[@bourbonbill]

I think if they push the age up on some it will be worth it if they keep them at 9 it’s all going to depend on what price they ultimately choose

[@JM-nh8ld]

Finally the rock has come back to knob creek...

[@bourbonbill]

the big rock

[@grantashcraft4147]

Where is the EoY whiskey tour of your stash?

[@bourbonbill]

I figured I would do one more into 2025 my shelf doesn't change that much

[@aPAC689]

Unless these picks come out at 12+ years I’m not spending $90 on these picks. Absolutely BS to charge $20-$30 more for less work

[@bourbonbill]

Yeah I hope they up the age but we just don't know

[@ScottW4631]

For $90 I will by Bookers for a few dollars more.

[@bourbonbill]

you know oddly I have always preferred knob creek over bookers even on a bad day KC is 9yrs bookers just never touches that age

[@motohead077]

KC also wastes time & $$ chill filtering these, probably so they can keep it at 0 grams of fat, which beams includes on a lot of their labels. The OGD 114 back label was changed in late 2024 to now include the same "nutrition" label as on KC bottles, so that is likely now being chill filtered. All my previous OGD 114 bottles were the least filtered whiskey I have ever had, judged by the cold test. Aka, put in fridge or freezer & see how much fat is in there when it turns solid & white-ish in color. This is what makes the creamy mouthfeel.

[@bourbonbill]

Agree chill filtering is a waste of time

[@motohead077]

@bourbonbill Yes. NCF used to never be done. It only started because ignorant 'whiskey on the rocks' & cocktail drinkers didn't understand why their whiskey got cloudy when cold & automatically thought that the whiskey was "bad". Though it was really a sign of quality, because that only comes from the oak it's stored in. So instead of distilleries trying to educate drunks, they decided to chill filter it, & charge more by marketing that their whiskey doesn't get cloudy on ice. Then at the same time, they market to whiskey enthusiast that it's NCF, as if they did something special to make it better, when it actually saves a bunch of time & money by eliminating an entire process.

[@czrs85]

💸💸💸💸

[@bourbonbill]

Absolutely

[@TheBourbonTable]

Let’s go MFers!!!🎉

[@bourbonbill]

That’s right gotta start out strong

[@DaveH8905]

Knob Creek and Black Velvet are doing a collab?!?

[@bourbonbill]

Well make sure you are sitting down for this one lol

[@beninato]

Let’s face it: KC has been a steal for years. Maybe $90 isn’t the right price but going from $60-80 for cask strength is not crazy.

[@bourbonbill]

I hope and think you are right. They want a little more out of them probably looking at all the items selling for more now like makers which is the same parent company and of course EC Sibs

[@xiamengbaby]

A 33⅓% bump is pretty crazy. Unless there's a tariff involved.

[@beninato]

@ You could argue they’ve been underpriced for a while…I hope it’s not true, but I wouldn’t hold it against them.

[@Stabby__]

Options are always good, cant hate on that, if ppl don't like it, don't buy it.

[@bourbonbill]

Yeah we will see how it shakes out interested to see what final pricing looks like as well as ages and proofs

[@Carlos_slim89]

Wtf??? Hellllll no they’re gonna charge 90$ up from 60$ for a little more OR less proof??? They better be carrying some serious extra age for that price hike. I was excited about this change until I heard the jump in price. They’re out of their minds. If they’re not 12 years old or older at 90$ they will ROT on the shelves and no one will order any more barrels. That’s preposterous.

[@bourbonbill]

Yeah could be that high we just don’t know yet. I’m sure they are looking at the tons of EC Sib selling for the 80-90 range in the 8-10yr range and wondering why they are not charging same price if they are going cask too

[@Carlos_slim89]

@@bourbonbill Thats true bill, but the hype just isnt there for KC picks in mass like it is for ECBP picks. Only the real ones know about them amazing KC picks!!

[@darrendavis4731]

Let's face it. Inflation is out of control due to excessive government spending and open borders. $90 is high, but a cheap dinner at a Mexican restaurant is $90.

[@bourbonbill]

Haha that’s right even McDonald’s is expensive nowadays!

[@smknochs1]

Can't wait for tariffs to drive prices even higher and hear you complain even more!