Why Monitoring Checkout to Purchase Ratio is Crucial for Facebook ASC and CBO Optimization!

[@KonstantinosDoulgeridis]

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

[@shivyram]

These kind of analysis tips from this channel has helped me tremendously in optimizing our campaigns, amongst other things learned from here! Would love to see a bit more technical tips! Very useful! It's truly peering into an experts POV of what they see when optimizing! Seeing the live account examples really helps a lot! Hope we get more live example like this for scaling ASC for example. ❤‍🔥

[@KonstantinosDoulgeridis]

Glad to know that it helps you. I do have many videos coming with live accounts and I had since day one with live accounts. The problem is that sometimes it is difficult to explain what I have inside my head but I did a lot of progress in my explanations :).

[@diegoalmanza3914]

Hello Konstatinos your knowledge is greatly appreciated by all of us! Would this problem be solved with a tool like Triple Whale? Are the sales delayed also in Shopify's dashboard? Thanks!

[@KonstantinosDoulgeridis]

Thanks :) I'm trying! Solution no. More info yes 100%. Take an idea yes. Be infuenced 100% from triple whale to optimize NO. But still what you care about is those sales getting reported to the ads manager for the adset or ad to continue the optimization. If they dont it is pointless if TW is showing them.

[@diegoalmanza3914]

@@KonstantinosDoulgeridis Thanks!!!

[@i3shoponline]

Hello Konstantinos. A question please... Is this purchase ratio not related with the cost or the niche of the product you sell? Will you have the same ratio if you sell a beauty product with 5 euros and a cell phone that costs 199 euro? Thanks in advance

[@KonstantinosDoulgeridis]

This was just an example in an ad account. There are cases you have a sale every 3-4 checkouts. It really depends. You are right of course, every case is different

[@onursulak]

Thank you for the informative video Konstantinos! I'll test a product in health niche (men and women). The best-seller product is in beauty niche (90% women). Do you recommend testing it with a new ad account and a new pixel?

[@KonstantinosDoulgeridis]

It depends on the pixel you have now. IF it is a relative product if you sell to men or women etc.

[@onursulak]

@@KonstantinosDoulgeridis The pixel I have now is related to beauty niche (90% women). The new product will be a in health niche.

[@KonstantinosDoulgeridis]

I guess try both ways we can know!

[@KrasimirDimitrovivg]

Hi Konstantinos and regards from Bulgaria . Tell me where I'm wrong - I watched all your courses for Advantage + and we start 3 Advantage + campaign, one with images, one with videos, and one with carousels ads. There are 7 ads in each campaning. We have a brand for men's cosmetics and we advertise one product (a set of 3 of our products). These ads ran for a week, but our sales and ROAS dropped significantly. Their budgets are 50 and 100 dollars and I follow all the recommendations you give in the videos, but the results are bad. Our account has been active for 2 years and has a lot of history, mostly with lookalike campaign and interest ..... Can I try a one Advantage +campaign where there are many Ad sets - one ad sets for video, one for image, one for pos ID, because I think that having multiple campaigns for one product leads to bad results ?

[@KonstantinosDoulgeridis]

In your case the multiple campaigns make sense cause you have different styles of creatives. If you do 1 campaign with video image and carousel your image wont take budget at all. It is all about budget distribution to the different styles. If adv plus or many campaigns dont work for you do something else.

[@5amsuccess___]

Should i use the option of maximize value of conversions in ASC if i only sell 1 product? How much % do you set at the existing customer budget cap for ASC?

[@KonstantinosDoulgeridis]

About the first. You go to the manual bid realm if you do so and you work with ROAS which is a different type of campaign. If you have the exprience do it. About the second depends on the brand. On most cases I do not even touch it and I monitor the breakdown of audience segment to see if I have to!

[@ManoManov]

Thank you, Kostadinos for the great gems of knowledge that you are dropping. I have a question: I'm noticing on one of my ad accounts that the Purchase events are way morr than the checkouts (around 2 Purchases per Checkouts) and that does not make sense. Hence, does that mean that the devs that implemented the events made a mistake with Checkout event, or they made a mistake at a different place, as in my opinion there has to be a mistake somewhere with the integration? Even though when testing I see the event triggering. Have you seen a case like and if you did, do you where usually the problem occurs. Thank you and keep it up with the great content. Long time follower.

[@KonstantinosDoulgeridis]

I think it is a reporting mistake. Now in small amount sales it is possible to see more sales if people checkout from paypal and do the purchase from fast checkout. But if you see that the problem is there with a big amount of checkout and sales then it is a reporting problem most likely.

[@ManoManov]

@@KonstantinosDoulgeridis Thank you for the responce. It's a big amount of purchases and there is no PayPal, there is Stripe and the Purcahse event triggers on a Server Side when you get back re-directed to the website after the Stripe payment. Still, I also think that this is some tracking integration issue as it does not make sense.

[@KonstantinosDoulgeridis]

It looks like a reporting issue then.

[@omarjesus9368]

Hey mate, I've always been curious about the purpose of running CBO campaigns with multiple ad sets instead of ASC. With CBO, the algorithm decides where to put the budget, like with ASC. The only distinction is that CBO lets you organize your ads within various ad sets, which is useful for analyzing ads by type, style, or angle. But besides that, what's the primary reason for launching a CBO with multiple ad sets? For that purpose, I'd rather use a manual ABO where I can control the spend for each ad set. In conclusion, I don't see the difference between CBO and ASC.

[@KonstantinosDoulgeridis]

So these are 2 different mechanisms. I dont know if you have seen all of my videos but the handling of A CBO comparing to ASC is different. ASC is an ABO working with a dominant alpha ad and the budget goes from adset to ads. On a CBO it works with much better distribution between adsets cause the budget first is being distributed on the adsets and then on the ads in the campaign and you will optimize the CBO on the adset level. Unless if you do 10 ads per adset which I dont prefer for that reason. Also keep in mind that ASC doesent work on all accounts. Also you can do both as long as you understand that they have different optimization. You cant use lookalikes with ASC and this might mean that you can scale more a winning combo with having an ASC and a CBO with lookalikes or even interests at the same time. Also what you will do is a personal preference and a comfort zone of what you understand and you know better as a strategy. If you like better and you optimize better an ASC then be my guest stay there and expand with ASC only or whatever works the best for your ad account.

[@tbm98]

Hello! If I only have Paypal checkout, what is the usual rate?

[@KonstantinosDoulgeridis]

I have no idea. There is no standard rate.

[@xgpalex28]

Create a custom column for the Initiate Checkout / Purchase ratio so it's easier to follow the trend :)

[@KonstantinosDoulgeridis]

Whatever makes your life easier :). I agree with you but I learned to look at it like this and I'm too old and grumpy for changes.

[@xgpalex28]

@KonstantinosDoulgeridis hah! Think i'm a bit older (and grumpy-er!). Whatever works for you too! The result is what matters. Thanks for the video, man!

[@lpgod5928]

Konstantinos 💪⚡️🇬🇷