Podcast #85 - If You Blame Meta Ads, Why Are You Still Trying?

[@KonstantinosDoulgeridis]

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

[@anhiee1]

Hi, love your videos. I have a Q. Should I sign up for Meta Verified Business Premium, do you think it will have a positive impact on the campaigns?

[@KonstantinosDoulgeridis]

Yea it wouldnt hurt :)

[@Lia-sienna]

Recently found your channel and I’ve been binge watching your stuff like Netflix, you can tell it’s high quality stuff from the first watch! If you have time to respond, I know I’m probably not very good at fb ads but I do get sales (so I can’t be absolute garbage), the problem is cpc is always VERY high $4-7 I have to turn them off at $15-20 spend. And I sell low ticket $30-50. Any ideas/solutions for this? It feels like fb is VERY protective of their US traffic and you need to “trick it” into optimizing for US, but Ive spent 3k this month with not much improvement. Or is this a Q4 thing you’re also seeing from your end? Anyways I appreciate your content and what you put out!! Thank you ❤️

[@Lia-sienna]

Also you’re very funny and I love your humor 🤣keep it up!!

[@KonstantinosDoulgeridis]

Thank you for the kind words. I will just focus on the cost per click. It is very high and in my opinion purely related on creatives. You need to go into the process making and testing a lot of creatives

[@beactivelifestyle]

Hi Kon love the podcast, had a quick Q, if i want to mainly target USA, for ad acc is it better to select some USA time zone than one im in ? (For example greek time zone) Because in Greek time zone ads reset at ~4/5PM USA time, which seems like prime time in USA when people are home

[@KonstantinosDoulgeridis]

Yea use the timezone you run ads to!

[@shivyram]

I got an email from Google apparently they won't allow elections or political ads to be run in the US market after polls close on November 5th. Is this restriction period true for Meta as well? I'll have to look into this but this would be great lol.

[@KonstantinosDoulgeridis]

yes 100%. No tv no social for people to decide without the noise of ads what they will vote.

[@shivyram]

@@KonstantinosDoulgeridis Yup, I'm here in NY & local elections and ofc presidential are running rampant. Still the effect is not as bad for smaller businesses, but I can see this massively affecting advertising with large account sizes...probably some good books on the economics of business during elections seasons. I think businesses have been dealing with these cyclical reorderings for a long time before digital. lol.

[@KonstantinosDoulgeridis]

It will be over soon we need to get through. Dont get bad results though I will be fine.

[@seanuio]

This is a personal attack on me - lol. Much needed vid though. Thanks!

[@KonstantinosDoulgeridis]

ahahha not a personal attack come on!

[@seanuio]

​@@KonstantinosDoulgeridis hahaha I think I (and others) only check in on FB Reddit on the bad days. On my 8 ROAS days I don't think to look. It's true... it's basically an ugly men club. Most of the time. Not always - some posts are positive/helpful!

[@KonstantinosDoulgeridis]

Yea thats true!

[@pauliuszeimys979]

Konstantinos, you've mentioned once to always duplicate campaigns to new creatives, and I was wondering how much budget-wise it is okay to duplicate the same ads? For the context, I've started running at $100/day crazy method broad. Audience - UK broad. After being profitable, I duplicated to $200 and $400 days - same ads. So now all 5 ads have a total of $700/day spent. Is this a reasonable amount? Can I go even further if I am profitable? Would you consider $700 daily spend a lot for 5 ads? Thanks!

[@KonstantinosDoulgeridis]

There is no answer to that. The answer is until facebook stops giving you extra sales and just spends the budget without more sales lowering your ROAS. Daily loop theory part 1 2 and 3. Everything is reasonable if you are profitable.

[@pauliuszeimys979]

@@KonstantinosDoulgeridis, yes, I was thinking of just carefully watching when ROAS starts to drop and then stopping on time with duplications.

[@KonstantinosDoulgeridis]

Watch daily loop theory to understand.

[@pauliuszeimys979]

Basically, if you want Facebook ads advice - don't go to Reddit. And after calling out all the complainers they get triggered like snowflakes. Let's assume even if it was the case that Meta is ruining your results (which I don't believe in the first place), what's the point of making these posts? Make a post, complain a little bit, and then get back to where you were without making any improvements on your ads.

[@KonstantinosDoulgeridis]

They do the posts cause they do care. They want to advertise there cause they know it is the best way if it works.