Multiple Facebook Ad Campaigns VS One Campaign Strategy - Live Case Study!

[@KonstantinosDoulgeridis]

Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout

[@aleksandarstojanovic8633]

Very good video Konstantinos, greetings from Serbia. 😊

[@KonstantinosDoulgeridis]

Merry Christmass Brother.

[@RaedSkaik]

Thanks for the case study! The challenging part of implementing the multiple campaign strategy is to know which campaigns and audiences to create, and when to use the same creatives and when to introduce new ones. In this video, you mentioned the crazy method, maximizing value, and bid/cost caps. Perhaps we could launch all these campaigns with the same creatives to identify which structure works best, and then test new creatives with whats working. I hope we can see a video that covers these details. Thanks!

[@KonstantinosDoulgeridis]

The scaling will happen only when you will have tested many things and validated all the structures and campaigns that work on your ad account. This is where you implement multiple campaigns with working structures and different creatives. About the second part yes you can and I do use the same creatives for cost caps and bid caps. The value opt ASC was a different test I would do it with the same creatives, just wanted to see if I can use it with future creatives. I dont know if I can make such detailed video but in the next videos of this case study I will try to cover it more. Creatives that I use or the brands that I work with is something that I will never share sadly for obvious reasons which makes things more difficult to explain. We do work like this on the Chosen 5 though and there with daily calls everything is more clear.

[@isabellemourad1824]

@@KonstantinosDoulgeridis Your cost cap campaigns don't compete with the original campaign with same creatives? Like in the loop video

[@KonstantinosDoulgeridis]

@@isabellemourad1824 Amazing question. They do but here I do control the spend and the bid. How much I'm willing to spend on it. So what I do is that I have my normal campaign spending and I'm scaling with cost caps mostly being able to aggressively increase and decrease spend if needed. Problem is that cost caps and bid caps don't work in all accounts.

[@isabellemourad1824]

@@KonstantinosDoulgeridis Got it! Thank you :)

[@AniMomentsYT]

If an ABO/CBO campaign didn’t deliver good results with the initial structure, is it worth testing a different higher/lower structure with a new budget , new creatives, or switching to Advantage+ placements/Audience to see if performance improves?

[@KonstantinosDoulgeridis]

If you have 0 idea of what is working on an ad account then you kinda need to test your way through. So test many things at a time until something works. Then analyze also numbers. Cost per click to see if the problem is creatives. Checkout to purchase ratio to see if the site has shit conversion rate or CPM to see if your targeting is ok and you can get cheaper traffic with other targeting and many more examples

[@luxe039]

Hey when trying a new structure would you use creatives that worked for you to use 1 variable rule? for example abo 50$ campaign broad targeting with 5 ads new structure abo 100$ campaign broad targeting with same 5 creatives

[@KonstantinosDoulgeridis]

Yes! 1 Variable rule

[@luxe039]

Hello sir, how many ads is the maximum number can you put in a abo ad set?

[@KonstantinosDoulgeridis]

In ABO as many as you can.

[@luxe039]

@@KonstantinosDoulgeridis but it matters how much spend, like 20$ cant go to for example 15 ads, wouldnt it be better to use less for low budgets

[@KonstantinosDoulgeridis]

I see what you mean now my mistake. 3-5 ads per ads

[@luxe039]

@@KonstantinosDoulgeridisthanks, i know you do 3-5s ads with cbo ad set but abo wouldnt be more than 10? or 3-5 like you said

[@KonstantinosDoulgeridis]

I still wouldnt do 10 ad per adset on ABO unless it was an ASC. It also depends to budget and Average CPP

[@JVCTrial]

Thanks Konstantinos! I currently have 1 CBO campaign running at $80 daily budget with 4 duplicated ad sets inside running with crazy method. All ad sets have sales and campaign average 3 ROAS. Facebook is recommending I only keep the best performing ad set on for a lower CPA. Would you recommend following this?

[@KonstantinosDoulgeridis]

Imagine that next to this recommendation every time you see it is a Konstantinos Recommendation: Don't fucking touch it!!! :)

[@JVCTrial]

@@KonstantinosDoulgeridis Thank you GOAT!

[@kevintrol591]

Hi Konstantinos, We followed your advice on stacking campaigns, and with just 13-14 multiple campaigns at a low budget of $100/day, we’re consistently hitting $3-4k/day through horizontal scaling. All of these are CBO campaigns. Now, we’re looking to scale vertically with ASC. We launched an ASC campaign by country, and after a week, it’s performing decently. However, we’re unsure about increasing the budget from $100 yet, as it seems slower than CBO the optimization for ASC. How would you suggest we approach this? Our goal is to continue testing with low-budget campaigns but also scale big with ASC. Is it normal to wait a bit longer before increasing the budget on ASC? Thanks!

[@KonstantinosDoulgeridis]

Perfect. I dont think that you need more time to ASC. What you need to do now is try to find a bigger budget structure that works and you can optimize. You need to pivot to 200 or 300 campaigns. Fear is one thing that will stop you ornot being able to optimize like this, but you have to if you wanna scale. Your structure is good for now but if you wanna scale further you will need bigger campaigns.

[@kevintrol591]

Okay, I got it, and thanks a lot for the advice. So, basically, we’ve already launched ASC campaigns for two different countries, but we used the same $100 budget to start , that we always use for smaller campaigns. When you talk about a big scaling campaign, should we just start bumping up the budget for these and scale them vertically? I assume there’s no need to be scared , be patient instead since the first 2-3 days usually come with the risk of RoAS dropping.

[@KonstantinosDoulgeridis]

No the point is to start with 200 or 300 to see how it behaves. After 48 hours start optimizing like the way I show we optimize ASC on the videos.

[@kevintrol591]

@ oh I got you now. In the case what we would do with the ones we launched already at 100? Cause they are doing well

[@KonstantinosDoulgeridis]

You keep them of course. You dont know if 200 or 300 will work. I'm just sayind that this is the correct step. You cant keep scaling with 100

[@LeadTitanLLC-yx7rx]

Hi Konstantinos, thank you for all your videos! I've been going through everything and learning a LOT, coming from the 1 CBO method myself. I'm a little confused on your new campaigns. Do all the campaigns share creatives, or does each campaign get its own completely new set of creatives? Also, most of your content is on Facebook's algorithm, but that'll only get you so far if your creative is bad...since you freelance, do your clients give you the creatives or do you handle making them yourself? I doubt most clients are very good at that, so I'd love some more of your insight on making high-performing creatives! Thank you!

[@KonstantinosDoulgeridis]

In this case I used creatives that had good Roas but never took spend in the big CBO campaign that the owner kept throwing creatives. Trying to prove that the fact that they didnt spend there doesent mean they cant spend on their own campaigns. On top of that I did cost caps and bid caps wwith the same creatives. Now on the road to 20k per day spend will do only new campaigns with new creatives and new angles from now on All of my clients give me the creatives you are right I focus on the algo. Whoever is not good at creatives I wont work with them. I can take limited clients anyway. Rest can go to agencies 😀😀😀 if they need a 360 service.

[@LeadTitanLLC-yx7rx]

@@KonstantinosDoulgeridis that makes total sense. Thank you! Hahaha that's fair! Do you think high-performing creatives are as important as agencies make it sound, or can understanding the algo like you teach do a lot of the heavy lifting? All these creative agencies sell it like that's the ONLY way to get FB to work, but there's a conflict of interest in them saying that...

[@KonstantinosDoulgeridis]

Well creatives are really important cause they help in navigating to who you target and the hotpocket that will be created eventually It is product --> offer/landing page --> then it is creatives and then the rest

[@LeadTitanLLC-yx7rx]

@@KonstantinosDoulgeridis you are a goldmine of knowledge sir, thank you for the help. Wishing you & your family a Happy New Year!

[@KonstantinosDoulgeridis]

Wish you the best my friend Happy new year to you and your family

[@vietsaboten9937]

When launching a new campaign with new content, the performance of the old campaign decreases. Both campaigns have a combined budget of $50, targeting an audience of 10M (10 million). Do you have any solutions to avoid this issue? I want to test new creatives, but launching a test campaign significantly affects the old campaign.

[@KonstantinosDoulgeridis]

What is happening in most cases is that while you think that you post new creatives these creatives reasonate with the same people that your original campaign does. That's why they canibalize each other. The point is to do dif creatives with different angles that will reasonate with different people targeting and forming different hotpockets so that you can avoid this situation. I need to point out that in your case this 50 spend is nothing and it shouldnt happen. Either your offer is not good or you have much competition or your creatives are not that good or whatever any other reason which I cant know talking hypothetically here.

[@vietsaboten9937]

@@KonstantinosDoulgeridis Thank you! So, in your opinion, I should create content with different angles. Also, this $50 budget is too low to accurately reflect the situation?

[@KonstantinosDoulgeridis]

@@vietsaboten9937 Yes. 50 is low. If you have 5 cost per purchase it is fine.