This was my first video focused on marketing. Curious - what did you think? Do you want more? Also, don't miss my new video on Startup Metrics & KPIs ► kzbin.info/www/bejne/qqa7en-pitGdgcU
@oluwatosinagboola2904 Жыл бұрын
Hi
@oluwatosinagboola2904 Жыл бұрын
Please I Have A Question For You
@Bekind75710 ай бұрын
Thanks you so much..
@LennyYT3 ай бұрын
Yes! Moooore🎉
@syedjawaadali98412 ай бұрын
You nailed it bro! All covered in 23 minutes. Kudos!
@mohamednasser14072 жыл бұрын
Thank you soooo much, I'm starting a position as a junior performance marketer and I didn't understand anything about marketing! Thanks to your thorough videos I'm finally on the right track, please keep it up!!
@eric_andrews2 жыл бұрын
🚨 Who's interested in being a part of my Finance for Startups program? www.ericandrewsstartups.com/financeforstartups
@elijahgabalda12783 жыл бұрын
Hi Eric! Amazing content. I love the case study portions of this video. Extremely informative! Can you have more Strategic Marketing related content? Would love to see these kinds of videos from your channel! :)
@eric_andrews3 жыл бұрын
Hey Elijah, thanks and glad it was valuable! I can definitely create more content on the performance marketing side. My background is in finance as well as growth marketing so I'll try to teach more marketing going forward, thanks for the suggestion 😎
@sylwianehring86772 жыл бұрын
Hi Eric, great video :) I have a question - where do you take the data for Google and FB from (Spend, Revenue etc.)? From Google Ads and Facebook Ads panel or Google Analytics?
@ZKBeatz073 жыл бұрын
This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!
@eric_andrews3 жыл бұрын
Appreciate that and really glad this video distilled this stuff down for you 😎...more to come !!
@LennyYT3 ай бұрын
What youd suggest if the ecommerce sells single iitems ans in bulk, which would demand a more relationship to build?🙏
@LennyYT3 ай бұрын
Awesome 🎉 how do you figure out how much time a customer needs for coonsideration and how to best track it? 🙏
@ahmedtalha13552 жыл бұрын
Hello Eric do you have LinkedIn profile to connect more ?
@spalding14952 жыл бұрын
Thank you so much for this - I did a lot of digital marketing (and 4+ other roles) for a small shipping container business but given the variance in prices and over-the-phone final sales it was difficult to quantify things. For example, how to label a final sale as paid, organic, or blended and from what channel, level of the funnel, etc., making it hard to express the value I brought in current interviews. I'm crushing interviews now and am much better at quantifying what exactly I did and am able to do. Thank you!
@arwakalavadwala83420 күн бұрын
for data analyst role?
@GulnarKarimova-ug9hwАй бұрын
Great video.Thank you.
@shamailajaved80272 жыл бұрын
Hi Eric, Thanks for the great video. Very well explained. Could you please make more videos on other KPIs. I have a small question though, in your video you showed Paid Revenue and Paid Purchase. What is the difference between both ? As far as I understood, Paid revenue is the dollar amount I earned with my paid Ads and Paid purchases are in terms of quantity (how many were sold in total). Am I correct? Thanks
@favourebubechukwu35922 жыл бұрын
This is very insightful and so well explained. Well done !
@TremaineRaisa2 жыл бұрын
Hi Eric! I've binged a couple of your videos today and absolutely have to say thank you so much for this info! You're really breaking down these concepts into bite sized pieces and its really valuable. Thanks!
@eric_andrews2 жыл бұрын
My pleasure I'm glad they're valuable for you
@ferasalnaser81422 жыл бұрын
I have a small question though, in your video you showed Paid Revenue and Paid Purchase. What is the difference between both ?
@sarahaljuaidi20462 жыл бұрын
This video just answered all my questions about KPI. Thank you Eric!
@lilyb26173 ай бұрын
Very helpful thank you as no one has explained that to me before and I’ve made that Google mistake!
@eric_andrews3 ай бұрын
😎🙌 awesome!!
@BlesseDana Жыл бұрын
Customer Acquisition Cost is how much we spent to acquire ONE new customer?
@eric_andrews Жыл бұрын
Yes
@riccardoa1503 жыл бұрын
Hey Eric, do you mind going over a simple LBO model?
@Ferrari-f405 ай бұрын
Hi Eric, amazing video!! I had a question, if i want to start a marketing agency, is your digital marketing series enough to cover the basics of tracking metrics etc, ? (Not including Google seo, I just wanna know how to track marketing campaigns on social media)
@eric_andrews5 ай бұрын
Hey! I think the series is definitely enough to get started and build the types of dashboards your clients would like. Obviously each platform is sort of a rabbit hole so some clients might want additional metrics around facebook ads, etc (like CPM, CTR, CVR, or different attribution windows, or ad-level or ad set-level metrics), but in general yes these will definitely get you off to a good start.
@Ferrari-f405 ай бұрын
@@eric_andrews Thank you so much!!
@ferasalnaser81422 жыл бұрын
Dear sir, can you share this Excel sheet? Many thanks about this interesting content
@eric_andrews2 жыл бұрын
Yes it's available for free download in the description
@shishiwassef2 жыл бұрын
Hey, I loved your video! Just a quick question: how do you define a Lifetime purchase? How long is lifetime? and with campaigns which normally run for like 4-6 weeks, how can you calculate that kind of formula? Thank you!
@eric_andrews2 жыл бұрын
You're welcome! Lifetime is just the average amount of time that a customer continues to actively make purchases. For some businesses customers just purchase one time and for some businesses customers purchase for years, you have to look at your customer purchase data and cohortize it to understand it. Check out some of my videos on customer retention and customer lifetime value and we go into it in a lot more depth. The main thing you want to measure when you have a marketing campaign is the customer acquisition cost, separately you need to understand what your customer lifetime value is and then compare them to each other. The specific length of your campaign is basically irrelevant and unrelated to lifetime value.
@duncanmahood28783 жыл бұрын
Don't neglect the top of the funnel!
@eric_andrews3 жыл бұрын
That is exactly right Duncan!
@juanacevedo58242 жыл бұрын
New to the channel. You are gifted at making this videos easy to digest. Keep them coming.
@eric_andrews2 жыл бұрын
Appreciate the comment! Will do, working on my next video tomorrow
@jyotsana42662 жыл бұрын
Really appreciate the effort you have put in explaining the concepts in your videos. Very good quality content that's extremely helpful in my current role. Good luck !
@happyiglu4 ай бұрын
Nice video!
@sonerguney3225 Жыл бұрын
You are very good
@marimari000310 ай бұрын
thank you
@bigtimesites2 жыл бұрын
Eric can you please tell me how to know how much content to create per clients budget and how often to release it? If for instance a client comes to me with $1,000 budget per month and asks me to create a marketing plan and tell him how many Instagram posts, Facebook posts, PPC ads and SEO articles i can provide for him and how often will they be released. How can I possible come up with that strategy? No one ever talks about that in any videos. I need to build a template for that plan for a client and still account for my profit. And this question would apply the same way for a $5,000/mo client or $10,000. I need to have a content count and release duration strategy. Is this some kind of secret or is there a formula or what? Do you know of videos or courses that discuss this in detail? Thanks.
@DigitalMarketingAndMore Жыл бұрын
very good
@PierreLaRRRR3 жыл бұрын
This was fantastic! Exactly what I needed, thank you. Subscribed!
@eric_andrews3 жыл бұрын
Awwwesome! That's what I like to hear
@mdshahidul21812 жыл бұрын
Osom video
@wawawiwaa2 ай бұрын
tysmmm for thisss!!! this is soooo valuable!! lots of info in a single vid!! 😭🫶🏻🔥
@cherrypiemtl78235 ай бұрын
This was great content I learned a lot!
@eric_andrews5 ай бұрын
Very welcome!
@omerk25347 ай бұрын
Really good video , thanks !
@eric_andrews7 ай бұрын
You are welcome!
@keyspanmusic3 жыл бұрын
KPIs all day! 🙌💯
@eric_andrews3 жыл бұрын
What gets measured gets managed!
@maryjoygromia664311 ай бұрын
Where did you get the paid purchase?
@eric_andrews11 ай бұрын
From your tools like the Facebook Ads Manager and Google analytics. It's significantly less accurate now since 2021 when Apple released iOS 14 and started restricting the ad platforms ability to collect data
@anasjumaa44352 жыл бұрын
This is amazing, can I have the file?
@eric_andrews2 жыл бұрын
Sure it's right there in the description for free
@TheManx1996 Жыл бұрын
Killer video Eric. Great content. You've earned yourself a subscriber!
2 жыл бұрын
You are amazing! Content is amazing! Thank you!!
@revivelifewithme Жыл бұрын
Thank you so much for sharing valuable information and calculations to evaluate digital marketing performance. I have enrolled for marketing certification, and your videos are helping me more than the textbooks provided by the online university. Thank you 😀.
@eric_andrews Жыл бұрын
I love to hear it, you're very welcome!!
@md.ashiqulislam5927 Жыл бұрын
This was really helpful. Thanks for putting these together.
@standforfreedom58572 жыл бұрын
If the Ltv already factors a gross profit margin in, wouldn’t taking the difference between the Ltv & CAC be double counting the Cac? The advertising & other customer acquisition costs will be part of the primary expenses for an e-commerce business so Cac will Already be accounted for in the gross margin. I guess if a certain company includes advertising as SG&A expense then your method would make sense but if not we should be starting with pure revenue right? Am I thinking about this correctly or where am I of?
@eric_andrews2 жыл бұрын
No, CAC is not included in the gross margin. Marketing costs always go in the operating expenses, that's an accounting rule. So it is not double counting.
@jamesmulvihill8526 Жыл бұрын
Amazing video!
@eric_andrews Жыл бұрын
🙌
@seda43382 жыл бұрын
Thank you, it was really helpful
@antheacarlyncaro32169 ай бұрын
So happy I stumbled upon you channel! This is really good content and you've done so well with demystifying marketing buzz words!
@eric_andrews9 ай бұрын
Glad to hear it 🙌
@Riosbjj2 жыл бұрын
excellent job man.
@JayanVarghese2 жыл бұрын
Is Facebook a good TOF channel for a product like office furniture. Isn't Furniture searches intent driven? Wouldn't customers find us more on Google more and less on FB?
@eric_andrews2 жыл бұрын
Probably google would make more sense, but with google you are limited to the number of people searching. With office furniture facebook probably wouldn't be a great tool, but with other types of furniture or other consumer goods facebook can be a great way to get in front of people who fit certain demographics / interest groups if you can get the creative right
@sachinsawant7114 Жыл бұрын
This seems to be good but I suggest you, how about adding few more metrices like cpc or ctr and impressions etc. This help in understanding what ratio we can expect while running a ad on top funnel or bottom funnel irrespective of market place like facebook or Google.
@eric_andrews Жыл бұрын
Hey yes 100% agree those are also very important I have another video that gets more into paid ad metrics here: kzbin.info/www/bejne/gJbCpJ9ujrmdpbc And I go deeper on combining all of the metrics between those two videos into a marketing dashboard that you could use in a weekly growth meeting here: kzbin.info/www/bejne/gYa7k4KwnLGIldU Hope that helps!
@xinhk Жыл бұрын
Hi Eric, thank you for this information, it was so clearly explained and I enjoyed learning from you. I have a question - when you work out the AOV and average frequency of purchase, do you typically omit outliers and only include those within 75th percentile etc?
@eric_andrews Жыл бұрын
I think it depends a bit. If I was just selling one product or a similar bundle of products all the time I would just take the overall average. But if you have various product lines with different marketing funnels and products (with different price points) sometimes I would look at AOVs and marketing data separately. Have to use your best judgement.
@syedjawadhasan6612 жыл бұрын
Excellent. Thank you so much
@mikeselldigitalconsulting38473 жыл бұрын
Hello - I am looking for marketing funnel performance bench arks for law firms (From visitors, to leads, to MQL to SQL to clients). are you familiar with such benchmarks? Thank you.
@eric_andrews3 жыл бұрын
Hey - so these metrics are more oriented towards technology businesses instead of service businesses, but I would recommend you look at the google keyword planner and research some searches related to "law firm" to see what the CPCs (cost per clicks) are, that would give you a good starting point on the cost of paid traffic, and you could probably assume a conversion rate and try to estimate CPA from there. Hope that helps!
@varunpadmanabhan6101 Жыл бұрын
Thank you!
@eric_andrews Жыл бұрын
You're welcome!
@jindapornasairat20872 жыл бұрын
Thank you so much for the video. It is super useful and it helps me so much!. I have a bit of a question. How do you identify which customers come from which channels? I am having a hard time tracking this.
@eric_andrews2 жыл бұрын
It's not easy anymore now that data tracking is getting more restricted. The best place to start is looking at the last click conversion data in Google analytics, that is at least a starting point. Make sure use are using UTMs on any paid campaigns so you can track them. Each channel you may have to track a little differently though. I made a new marketing dashboard video about a month ago that should help you! kzbin.info/www/bejne/gYa7k4KwnLGIldU
@nikong97892 жыл бұрын
Super insightful!! Thank you. May I know how would we be able to best source for lifetime purchases information?
@eric_andrews2 жыл бұрын
Customer orders!
@ferasalnaser81422 жыл бұрын
I have a small question though, in your video you showed Paid Revenue and Paid Purchase. What is the difference between both ?
@eric_andrews2 жыл бұрын
Sure, that is just revenue and the associated purchases that you are able to prove came directly from paid advertising...a lot of purchases come from "organic" or free activities like word of mouth, so you want to try to differentiate where possible.
@morningcoffee1111 Жыл бұрын
Excellent video. Exactly what I wanted and perfectly explained. Instant subscribe.
@eric_andrews Жыл бұрын
🙏
@iberoamericano69042 жыл бұрын
very good
@eric_andrews2 жыл бұрын
Thank you! Cheers!
@MadaMarquesAbreu2 жыл бұрын
Very very useful! Looked into it because have a maketing interview for a new job coming up and needed to brush up in some topics! Hope I get it! Thank you for the help
@eric_andrews2 жыл бұрын
Hope you get it, cheers!
@prisciliasalinas74363 жыл бұрын
The video is amazing and I got most of the info very easy, but I got confused in the Blended CAC calculation, because you are saying you have to take the total new clients and then divide by total spend, but google says you have to take the total spend and divide it by the total customers acquired, so is backwards and it made me very confused. I am new in all these and that particular part is what confused me so much. But is very good overall.
@eric_andrews3 жыл бұрын
Hi Priscilla, so there are a few ways to calculate the blended CAC, the best way always depends on the situation. The reason we like paid CAC is because usually most of our marketing spend is directed towards getting new clients so it gives us a metric to measure how expensive that is for us over time. For a business that gets all of its sales from people buying for the first time (once and never again) then Google's way or this way would give you basically the same number. But if you were a company that had 80% of its sales coming from repeat customers, and all your marketing was focused on getting new customers, then it doesn't really make sense to include those repeat customers in your CAC because your marketing spend was not focused on them. Anyway, you can do it different ways, there is no right / wrong. Hope that helps.
@mattbrattin3 жыл бұрын
Great breakdown here, very clear.
@eric_andrews3 жыл бұрын
Glad it was helpful Matt. Appreciate the comment
@ChiChi-sw5iu2 жыл бұрын
This is one of my favorite channels 😌
@carlodandrea98982 жыл бұрын
What about when you can't exactly break down what has come from Facebook ads or Google ads??
@eric_andrews2 жыл бұрын
You gotta depend a lot on Google analytics right now, it's all last-click but it still gives you a decent idea. Also a good test to do is to pause your Facebook ads for a few days and see what the impact on your revenue is. The post iOS 14 world is really tough
@vascostudio3 жыл бұрын
Great video! thanks a lot
@Unnamed111-l5z Жыл бұрын
this video was extremly usefull for me! It was absolutely the best what I have seen aboutthis topic!
@eric_andrews Жыл бұрын
You're very welcome!
@heathergray75382 жыл бұрын
I needed to hear this, thank you, fantastic!
@marynaksendz463 жыл бұрын
Content aside, I just love his voice:) How about running a podcast? I'd listen))
@eric_andrews3 жыл бұрын
😊 that's an awesome idea!! I will think about it
@menhaj12 жыл бұрын
this is very informative, I was wondering if you can advise on the freemium business model and how do we calculate the value of free users
@eric_andrews2 жыл бұрын
just look at what % of your free users convert into paid and what those paid users are worth over their lifetime. If 1 out of 20 freemium users converts to a paid user worth (for example) $300 in gross profit over their lifetime, then a freemium user is worth $300 / 20 = $15. That would be how much you can invest in marketing to get a free user.
@ardodheo943 жыл бұрын
very helpful thanks
@swiftismymum45442 жыл бұрын
well-explained thanks
@franklinbmedia51702 жыл бұрын
Really amazing content
@alyssanguyen81903 жыл бұрын
Thank you for your shaing. Your video is so helpful to my business
@eric_andrews3 жыл бұрын
I'm really glad to hear that Alyssa thanks for leaving a comment to let me know !!
@Bluesky-cg1ug2 жыл бұрын
Thanks Eric
@hannahgodfred17973 жыл бұрын
would you be willing to share this spreadsheet, its excellent!
@eric_andrews3 жыл бұрын
It's right there for free in the description 👍
@nev01166 ай бұрын
You explained this so well thank you!
@eric_andrews6 ай бұрын
Glad it was helpful!
@monikajankauskaite45222 жыл бұрын
Loved the video, thank you!! But one thing I can’t get my head around is paid revenue from Fb. If like in this example we use Fb ads for the top funnel, that brings google clients who then convert, how do we calculate the revenue from Fb when it’s used for the top funnel, not to convert the clients? Hope that makes sense?
@eric_andrews2 жыл бұрын
Sure, so in general revenue is calculated on either a "first click" or "last click" attribution. Meaning, we give revenue credit to either the first place the customer interacted with our brand, or the last. These days we are relying more on last click because of the user tracking issues. So if we are using last click, facebook will have some conversions, but google would have a lot more per dollar spent on ads. Depends on the product as with some things facebook can convert pretty well even at the top of the funnel, especially for cheaper products. Hope that helps.
@monikajankauskaite45222 жыл бұрын
@@eric_andrews makes sense, thank you!
@wilsonmoscoso46202 жыл бұрын
Thanks Eric for this great video.
@eric_andrews2 жыл бұрын
Glad you enjoyed it!
@mangowolf53 жыл бұрын
Hi Eric, great video. So does all marketing just depend on LTV at the end of the day? As CAC would be useless without knowing LTV?
@eric_andrews3 жыл бұрын
That's exactly right. You got it
@mangowolf53 жыл бұрын
@@eric_andrews would this mean that CAC or other KPIs like CPA should not be used to assess marketing campaigns? or would there be instances where CPA should be focused on?
@eric_andrews3 жыл бұрын
@@mangowolf5 No, CPA is by far the most important metric for marketing. But first you need to understand your LTV to understand what an acceptable CPA target is. From there, CPA is everything once you have defined what you can afford. For example, if LTV is $150, we know CPA absolutely must be lower than $150, but we may have more specific targets like 1/3 of LTV or $50 CPA.
@shashiv68222 жыл бұрын
@@mangowolf5 CPA is actual one of high priority marketing KPI. CPA is different for a B2B than ecommerce. There are lot thing come into play when hit saturation point of market. CPA would change exponentially. Especially for higher ticket B2B service it is very complicated to predict actual CAC when are competing against well established market who are already solution aware and top vendor they have on thier priotiy list. Marketing much more complex than formulas.
@yuniakaminska5385 Жыл бұрын
Brilliant explanation, thank you!
@eric_andrews Жыл бұрын
I'm glad to hear it was helpful!
@MrTHEGODSPEED2 жыл бұрын
Thankyou, can you bring entire series on Marketing analytics please?
@eric_andrews2 жыл бұрын
Let me think about this.... getting a lot of requests and would probably be pretty fun
@MrTHEGODSPEED2 жыл бұрын
@@eric_andrews yeah it would be so
@アレクサンドラ-y5l3 жыл бұрын
you explained it so easily, i easily understood with almost with no knowledge on marketing. as a beginner (i have a degree on international business) what topics should i study to apply for a job as a digital marketing agent in the future? thank you in advance
@eric_andrews3 жыл бұрын
Hey - I'm really glad to hear this video got you interested in marketing. I work as a growth marketer as well as in finance, and honestly I think there are more job opportunities in digital marketing than finance, and it's also a really fun industry. If you're starting as a beginner, you need to learn about all the different areas of digital marketing first because you'll ultimately be focusing on one specific thing (for example, some people focus on search engines, some people focus on paid advertising, some people on email marketing, etc). Here is an incredible free article (sort of like an ebook) that covers basically all of online marketing, I suggest you sit down for a few hours and read the whole thing to learn about how it all works and where you might want to focus: www.quicksprout.com/the-beginners-guide-to-online-marketing/ I personally run paid ad channels like facebook and there are lots of online courses & videos on each area of marketing. Anyway, so I'd start by reading that guide and you can decide from there where to dive into next. Cheers
@アレクサンドラ-y5l3 жыл бұрын
@@eric_andrews thank you!!!
@eric_andrews3 жыл бұрын
@@アレクサンドラ-y5l you're welcome!
@Damian-rq3dj3 жыл бұрын
Thanks! This is my first video and I already know I'm gonna love this channel. The only thing that I'm not sure here is if the general LTV is the best metric considering that cashflow is crucial for ecomm businesses. Maybe 60 day LTV would be better?
@eric_andrews3 жыл бұрын
What's up Damian!! For cash flow you need to build an actual financial model with all expenses and this channel is absolutely packed with financial modeling videos 😅. The LTV will just tell you if you are acquiring customers that you will eventually make money on, but to calculate those up front losses you'll need to build a full financial model. Check out my e-commerce financial model, marketplace financial model, and three statement financial model and you'll be a pro 👍
@Damian-rq3dj3 жыл бұрын
@@eric_andrews I will, thanks!
@jninlove3 жыл бұрын
Thanks for the informative video~
@eric_andrews3 жыл бұрын
Happy to help Grace 👍
@davidK23233 жыл бұрын
Great Video! Thanks!
@eric_andrews3 жыл бұрын
Cheers David, glad to hear it 👍
@khaldoun62603 жыл бұрын
awesome video .. thanks alot
@eric_andrews3 жыл бұрын
My pleasure, glad it was valuable Khaldoun!
@vikramlinganna49882 жыл бұрын
Excellent Video Eric.
@eric_andrews2 жыл бұрын
Cheers vikram!
@hoturasu3 жыл бұрын
Thankyouuu so much!!!@
@eric_andrews3 жыл бұрын
You are very welcome
@raziasehat19183 жыл бұрын
Thank you so much Eric
@eric_andrews3 жыл бұрын
you are very welcome
@pjnyc82763 жыл бұрын
Excellent content, thank you!
@eric_andrews3 жыл бұрын
Happy to help!!! 😀
@Jzguan2 жыл бұрын
Pro
@eric_andrews2 жыл бұрын
💯
@PriyamvadaGoel3 жыл бұрын
Hey there Eric! I've been finding your videos very helpful and I'm looking forward to more of them. Just to be sure I understood correctly, could you confirm this please? Thank you! Say, A - No. of new paid customers B - No. of new organic customers C - No. of returning paid customers D - No. of returning organic customers and R(A) - Revenue from new paid customers R(B) - Revenue from new organic customers R(C) - Revenue from returning paid customers R(D) - Revenue from returning organic customers Paid ROAS = {R(A) + R(C)}/ Total ad spend Blended ROAS = {R(A) + R(B) + R(C) + R(D)}/ Total ad spend Paid CAC = Total ad spend / A Blended CAC = Total ad spend / (A + B)
@eric_andrews3 жыл бұрын
Not quite, but great to see you digging in to this most people don't take the time. Paid roas is paid rev / ad spend Paid cac are ad spend / paid purchasers Blended roas is all rev / ad spend Blended cac is ad spend / all purchasers If you run ad accounts (FB / google, etc) you would see they report out their own "conversions" and "rev" so that is what you consider the paid part.
@PriyamvadaGoel3 жыл бұрын
@@eric_andrews Thanks a ton Eric. This is the information I was looking for - "If you run ad accounts (FB / google, etc) you would see they report out their own "conversions" and "rev" so that is what you consider the paid part." I guess it will bring more clarity once I work on these numbers for real. However, the formula you used for CAC calculations in the excel sheets is ad spend / purchases and not purchases / ad spend. Also the term 'new' is vital to CAC calculations right? So paid CAC would apply to paid NEW customers and Blended CAC would apply to organic NEW + paid NEW customers. Is that right?
@eric_andrews3 жыл бұрын
@@PriyamvadaGoel Sorry, I was writing that previous comment too fast and swapped the data. I corrected it just now and yes to all your questions. CAC is just the average marketing cost per customer, just conceptualize that idea rather than focusing too hard on the formulas.
@PriyamvadaGoel3 жыл бұрын
@@eric_andrews Right. Thank you for taking the time to address the queries Eric. Appreciate it. :)