Kroger’s High-Tech ‘Hive’: An Exclusive Look At Future Of Grocery Shopping

[@pzkpfw6864]

"$15 an hour! $15 an hour!" Awww, damnit.

[@c1catwoman794]

It's cool and scary at the same time.

[@rayrussell6258]

no not cool

[@allowyou9225]

Not cool at all ...There are thousands upon thousands of grocery store workers that will totally lose their jobs... This company also has acquired most of the grocery stores in the United States ,or will very soon! They will have a monopoly on everything! Evil............

[@gasparma2316]

I love that drone delivery specially when one goes to the grocery store and ends up forgetting an item.

[@kishascape]

Still should get bigger commercial hex rotors so they go out to 3 miles and automated so no controller range limit. Also bigger takeoff weight up to 40 pounds.

[@cp6111]

Kroger's wants you to believe that this grocery service is more convenient for consumer. But, in fact. This is only how large corporate America wants to eliminate jobs in the future. Its there way of not paying salaries, health, dental as well as retirement payouts. Not, to think that, you as a consumer welcome the social and interactions of picking your own produce and groceries looking for bargains. Look, people may find this appealing but in the long run. And to be honest, greedy companies are finding ways to eliminate employment to those who need it the most. Non skilled workers or retirement folks. Please do yourself a favor and don't support these establishments. For all they do is destroy future employments opportunities period !

[@drockit7127]

I don’t think the drone thing will work or. Be that popular Delivering grocery should do well for business party. The old People who can’t drive and people who are to busy to shop Companies like foot traffic you may come for one thing and leave with ten or twelve things. Every company is trying to keep up with the joneses. Which is amazon Stay in the stores walking is good exercise. Plus communication is healthy. You might meet a nice person If you know what I mean 👍

[@cp6111]

@Duante Wrong Toledo Im sure you think its always the employees that are the problem. But take a long look at wal-marts track record. Or better yet, read the story of an employee that blew the whistle on human resources for not having Ppe to protect the very own staff. Then getting fired for it. Nice going wal-mart. This was in staten island nyc. Earlier this year. Stop, big corps from taking advantage of employees period !

[@joraw1]

This is how we will all just live in a small box and get government food delivered

[@arenia7]

I work for them and most people like doing their instore shopping. Customers are always complaining about their orders being wrong. Wages move up slowly. Workers that have been working for the company for years, more than 10, aren't making much more than a new employee.

[@debraredding7215]

@@drockit7127 I agree 💯

[@2007Lynx2007]

So groceries will cost more and there will be less jobs.

[@JcksnACC]

Thats $15 an hour :)

[@christiangonzalez6054]

@@JcksnACC Where?

[@JcksnACC]

@TheHealthyDonut time to find a new job

[@christiangonzalez6054]

@TheHealthyDonut Minimum wage is 14 in Cali so we making 14.10. 10 cent raise every year.

[@kingpingfhdf1117]

walmart and target will pay you more than kroger they don't care about their employees

[@borood1188]

You will never have to see another person again!

[@davefisher1417]

hate it

[@rayrussell6258]

yes, those 28yo kids who live in their parent's basement will have no trouble adjusting! lol

[@mirandaoakley3662]

That’s wild! While I can appreciate the convenience of online ordering, I also prefer going and getting things.

[@beautidrop8536]

Thank you for coming to Monroe and featuring me in the segment 😁.

[@heidiperet7087]

This is sad..no human contact and processed food. Great way for the medical field to continue making money off of our illnesses. It's all about the $ and not people's health.

[@watchinvidzwatchinvidz7691]

It all makes this sick world go round.

[@HeyyyyItsChris]

As someone who actually works at the facility in Florida. Yes there is fresh food that does come in and stored properly. I know because im an inspector who oversees a lot of it.

[@gabrielrivera8131]

Have you tried their food? It's the best I've had next to whole foods.

[@melanierutherford799]

@@HeyyyyItsChris I want to transfer to the Florida facility. Currently an associate in Memphis. Any advice or contact information you can provide?

[@mariabelencoronel4879]

Sad because human interaction is more important

[@DoughnutsEatBacon]

@Duante Wrong Toledo it wouldn't be as bad if Wal-Mart or other billion dollar companies if they actually payed there employees a livable wage. With more and more people living on this planet everyday and the more of this happening without any job security the problem will become how do we get jobs. Kroger already shut down 3 stores for not razing a 5 dollar wage by California law for the coronavirus, I'm sure they will want to use this to maximize there profits, while the workers are left with little to nothing.

[@keenannelson-barer307]

Tell that to the shootings at grocery stores

[@gabrielrivera8131]

I work for them at the Florida Hive and consider the pay to be very fair. Yearly raises and bonuses all factored into your initial offer letter even for the most entry level jobs.

[@daweller]

Tell that to Karen

[@melanierutherford799]

@@gabrielrivera8131 I work for Kroger in Memphis, TNX and want to transfer to Florida. Any advice or contact information you can provide?

[@Dave-zl2ky]

Sounds like Kroger will be outing Instacart & others in areas with robot warehouses.

[@yellowbird5411]

Small grocery stores will still exist, and you can choose not to utilize the big stores if you don't want to. But it's nice to know that if you are at home sick, or you are recovering from an accident and cannot go out, that a phone call will bring you whatever you need. I've used Walmart and Amazon for this, as well as Chewy for pet food. What a blessing those deliveries have been. Hauling big boxes of cat litter around, loading them into my trunk, etc. with heavy canned cat food, doesn't help my back. I'm home now with a flareup with my back, and all I have to do is pick up the phone to get what I need. Additionally, a lot of the children of aging parents cannot always be available to go shopping for their elderly parents when they get off work, so this system relieves them of having to go themselves. When I did home health for many years, getting groceries was the biggest problem for homebound people who were fresh out of the hospital, or who had chronic conditions and could not drive. Many folks have no relatives or anyone to help them get food.

[@buddywinston338]

Instead of Kroger updated some of the stores that are in bad shape and paying the associates more money they deserve they spend thousands of dollars on robots and computers. Wow!

[@3xodus]

Thats way way more than simply thousands my friend

[@Satoshi9801]

I can't believe the priorities of these conglomerates either.

[@Poptartkitten13]

This is going to become a new way of life.. Sounds like something that was in a World Economic Forum video. Things being delivered guess what.. by DRONES! I'm not ok with this.

[@anastasiamorris1825]

Me either and its just starting...AI. HATE IT

[@shirleyrombough8173]

There are an Albertson's and a Tom Thumb near me plus a Wal-Mart not far away. Guess I'll be going there. Many good choices.

[@tommybro5313]

Have you heard McDonaldization from George Ritzer?

[@spudreviews8897]

So, cutting jobs and choices? This is not good. Be careful what you ask for, you might just get it. The cost of convenience will be high.....

[@gabrielrivera8131]

Did you not hear the video? A single hive has over 400 employees.. the jobs are still there, the job description is changing.

[@rayrussell6258]

@@gabrielrivera8131 once up and running, the 400 will become 100 soon, watch what happens; this is just a terribly bad idea but I'm getting used to bad ideas from Kroger management these days; for example, a big splash made about made-to-order meals...... I think they sold about 3 per store and I've heard nothing about that service since then.

[@angiemire]

This is why we aren't getting pay raises

[@brucelee9649]

The fact that a giant like kroger is doing this frightening to america's workforce. This will put thousands upon thousands of hardworking people out of work

[@gwynjustice2575]

This is not scary.

[@HeyyyyItsChris]

Its not putting anyone out of work. All the system does is eliminates the heaving lifting everyone does moving the stuff around the warehouse. The facility i work in down in Florida has 300 people working in it around the clock. Please tell me were the jobs are being lost at?

[@yellowbird5411]

One of the distribution (fulfillment) centers employ around 1,200 people. They are absolutely huge, like four malls glued together in size or even bigger.

[@edwinpadilla856]

Truthfully, this makes me really sad :( I don’t go to coffee shops for my love of coffee, nor walk into banks to make a transaction, or walk in the grocery store to be picky, but mostly for the interactions with other people, run into friends or make new friends. I already have a job that is quite isolating, so are many other people, and this only adds to the isolation vs convenience.

[@jibbyjackjoe]

What you stated above is exactly why I DONT want to go out. I want less interaction with people.

[@FloridaMan69.]

@@jibbyjackjoe nobody likes you

[@jibbyjackjoe]

@@FloridaMan69. good

[@rayrussell6258]

@@jibbyjackjoe very sad for you

[@Mark3nd]

@@jibbyjackjoe If you want solitary, come over to CA, we got solitary cells that will make you insane

[@cindyhanley8742]

I'm so glad I'm close to retiring...This is reason why employees can't get any hazard pay...smdh

[@morty4185]

Drone drops look a bit rough, mini disposable parachutes to soften the drop?

[@DannyWalker247]

Amazing how much money these companies will spend to put somebody out of a job.

[@mathgasm8484]

I have the admit kroger drone pilot looks so fun.

[@Ricopikoo]

it's funny that OCADO the British company which is building these facilities for Kroger finds no mention here .

[@gabrielrivera8131]

Very true, they need more credit for all they do

[@rodneymolidorjr.6095]

I work there. It does not work. My last frozen foods order, we ordered 410 cases and we got sent 168. Robots and computers are nowhere close to humans yet.

[@rayrussell6258]

You got 168 because Biden pays people not to work. Factories couldn't produce the 410 you ordered, with fewer people coming to work.

[@rodneymolidorjr.6095]

@@rayrussell6258 I do agree there is a shortage of people needing jobs. And that we need to get back to normal. I don't keep track of where we are on the unemployment, but as somebody who worked through the whole thing (I am guessing yourself also), it's getting old. I would like the Dems to go back to helping people who are working, not on welfare. Right now all we have is a welfare party and a corporation party.

[@roberttrevino17]

How will it prevent cracked eggs or glass bottles breaking from being dropped?

[@gabrielrivera8131]

That's why what the drone delivers is already predetermined

[@greenbunnyinabongo7299]

It drops off a live chicken and picks it back up after it’s laid the eggs

[@CamberGreber]

Pre-Packaged "Bundles" full of pre-selected Sugar Snacks and a Sugary Drink. Where living in a Dystopia already. :(

[@brettcooper3893]

I've been in grocery retail for 25 years, currently working for Kroger, and I will tell you that this is the future of grocery stores. The traditional checkstand front end that we know today will cease to exist in probably less than 20 years, about the time I'm retiring. Whether or not this is how Terminator truly starts, I'll leave that to scientists and philosophers.

[@rayrussell6258]

it doesn't have to be that way; if we see the fallacy already (and some of us do) we need to fight back against it.

[@Remorpho]

@@rayrussell6258 wtf is the fallacy here? am i supposed to enjoy spending an several hours shopping for groceries and traveling to and back? id rather read a book and have some bloke get paid to do all that for me.

[@CarsonReed7]

I work at Publix and Publix is not Publix anymore

[@waltertaffs1737]

So when you place a order

[@jeremyn2008]

Great Journalism!! She nailed it.

[@BOSS-ry1vp]

So .... No contact .... No talking.... Not going to see anyone .... WHAT KING OF LIFE AND FUTURE IS IT ???? I THINK NO ONE WANTS TO SEE KIND OF FUTURE ...

[@carloscarter2416]

This is amazing robots to pick your own groceries and bring it to you

[@kobeyashipham5175]

The worst part about it is that your not even buying real food...

[@gabrielrivera8131]

Lol this is Kroger you are talking about. They raise their own cows. The taste of most of their products is amazing. Thats coming from someone who remembers what steak used to taste like before they started focusing on quantity over quality. You should try it.

[@rayrussell6258]

@@gabrielrivera8131 omg you are such a liar; sorry but I gotta be honest, I now think you are an imposter

[@Herbhead369]

Wow wow

[@mabelbradley6604]

folks, worked for King Sooper for 20 years. Kroger took over and told us no time for customer service. took our bonus away, cheap Kroger. And now folks they are taking human jobs away. get it

[@biplopreza4611]

GOLD

[@jilledwards1324]

Better learn how to work on robots. Look at how many jobs are lost. If you have to pay employees more and companies have to pay more in taxes, this is our future.

[@justthe2ofusindempines]

This new technology will be even more devastating to the working class. Can't even be a cashier at a grocery store. Pretty soon it will be ran by all robots. Sad world we live in nowadays... smh

[@debrabaretta7737]

How do the drones drop fragile items like eggs or glass containers ?

[@raabclark2045]

Now people can be even lazier by skipping the trip to the store, and get their GMO junk food delivered right to their doors!

[@gabrielrivera8131]

You should try their actuall kroger branded food ;) great organic stuff

[@meganroberts8721]

Yeah like automatic things never malfunction, same with those who pick out the list for pickup at the store side door not finding the items that we find on shelves after looking at the stuff in the bags. Bad avenue to "invest" in, considering how difficult it is to get refunds from other delivery services and online ordering sites

[@chelsea7xhf]

In the past year, my life style has changed so much. Now, I am questioning if it is worth to spend 3 hours on a Sunday afternoon in Costco to fight for 96 rolls of toilet paper. I am generously ok to shop any packed product/food online, if the delivery fee makes sense. But, I'd still like to shop fresh produce (vegetable, fruit and meet) by myself.

[@rayrussell6258]

there are online ads for just about every major grocery chain; you don't need to spend all your time at Costco to get good prices. Worst thing you can do, for your own future, is to succumb to the lazy online ordering process. You do understand that everything you order on one of those things is being tracked by Google or any number of other entities, right? Your mail (snail and email) will get flooded with advertisements from food companies, tracking your buying pattern. Don't fall for it. Go to the store to buy.

[@waltertaffs1737]

When you lose customers going into stores and buying items and interacting with associates I hate it now because they can't even have cashiers make you go thru self checkout lines and working for Krogers and retired after 22 years I disagree with their market research in so many ways.i love interacting with associates and looking at their produce which sometimes isn't what I expected and still you are out of stock of everyday items

[@gabrielrivera8131]

They are looking to do a combination of both. Both have their advantages and disadvantages

[@mathgasm8484]

My grocery store has a lot of checkout lanes open during prime time but I think the store out grew the area.

[@state27]

It's not going to work tho because people still want get out of the house and shop it will just work for the people who cannot drive

[@Luniel11]

You underestimate the new generation. They rather do everything through online. If it's working in Ohio, it will definitely catch on in more populated states. Besides why wait in traffic and grocery lines just to buy monthly essentials when you can have those delivered.

[@miss.dannitiger]

Jesus Christ Kroger.... This is insane!!!

[@amyratliff260]

Creepy!!

[@jeremyn2008]

I don’t blame these businesses for going robot mode. Look at all these available jobs and no one wants to work. People want to make $50 as a cashier on top of that. Also. I won’t be using this because I like to go to the actual store.

[@brucelee9649]

you may not have a choice. Look what happened to giants like Montgomery Wards and sears. they are online only taking away the whole face to face interaction.

[@rayrussell6258]

@@brucelee9649 Wards was run by a family if I'm not mistaken, and just closed up when remaining family no longer had the skill or drive to keep running it. KMart, Woolco and Sears expanded, so Wards was not really needed, I do remember that happening. Sears died because Edward Lampart bought it (and KMart) and proceeded to run both companies into the ground by his mismanagement (online ordering and supply chain management being the biggest mistakes, Lampart was too focused on that and cut back on stores and quality product. Customers could no longer find what they wanted, so went elsewhere. So what if it was "on-line"!) And oh, btw, Sears still has neighborhood stores; hard to find them but they still have stores; it's not ALL online.

[@watchinvidzwatchinvidz7691]

That cupcake pack was missing oil & eggs. What is the butter for? Unless you are replacing the oil for butter. But without eggs the cupcakes will not set right.

[@dexterlaboratory5056]

Publix is in trouble 😂😂😂

[@Godblessed2]

Great for moms, people with physical limitations, any one sick, or just too busy!

[@Jake_5693]

No mention of the British companies tech that they use. OCADO is a huge online grocery store and this tech has been in the U.K. for a fair few years before this video.

[@jimbob9247]

Bio disposable treatment of employees. They want part time 12 and 8 hour employees desperate like starved caged animals. Absolutely unspeakable treatment and conditions.

[@jessicawoods5220]

Less jobs for people, Computers & ai ,self checkouts,nwo,cashless transactions. Wake up people.

[@jimbob9247]

Kroger's treats employees worse than you could possibly imagine....In a class action law suit right now...I didn't get paid for. Month and a half....I Probably paid for this

[@TX4Salvation]

It's all fun and games when a drone drops your eggs on your head. 😂🥚🍳

[@HK-ns6bn]

This is what happens when stupid people decide that minimum wage should be $15 and the stores still wanna make money.

[@theterribleyoutuber7376]

You talk about the 15 an hour, what's your thoughts on Krogers current president getting a 21 million dollar bonus? Also the previous president a year and a half ago got about 20 million. Your thoughts?

[@rayrussell6258]

@@theterribleyoutuber7376 since you ask, I'll answer too ..... that both the $15/hr and the $20 million bonus are too high. I'm retired and I could live on $10 an hour, $20K per year. But it would require relocating to be near the place of work, something many people think they cannot do. (but most could!) As for the $20 million President, the only fix for that is a 100% tax bracket; when they get up to say a million dollars, we just say "you won" and have them send in the excess from their paycheck to cover the national debt. Might even be able to give middle income taxpayers a slight tax reduction, because the President couldn't hire accountants and lawyers to avoid paying income taxes. After they "win", they send it all in.

[@theterribleyoutuber7376]

@@rayrussell6258 congratulations on retiring. You made it out alive lol. I think you are very right about tax brackets. That is a really good idea. A couple of things to think about though, 1. Currently our tax system does not work that way. To be honest I don't even know if we could ever pull that off but would be great to try. 2. Kroger had bought into this technology a few years ago. Before anyone was asking for such a high minimum wage. That means they were gonna do this anyway. It's just how the future looks

[@raselahmed5725]

Nice video

[@daweller]

I think a better idea than drones would be.... mortar fire, but the mortar shell is filled with groceries.

[@BOSS-ry1vp]

I LIKE HARD LIFE BUT HUMAN LIFE .... NOT EASY LIFE WITH ROBOTS ...

[@GreenEnvy.]

Where I'm from, a drone over your property is a shot out of the sky drone.

[@rayrussell6258]

I wondered where my package of rice I ordered went! It got shot down. lol

[@user-qb3vi5kk3t]

Didn’t realize how lazy people are getting, can’t even get their own groceries now, what’s next the job goes to ur house

[@rayrussell6258]

Yes, very lazy people; next? Kroger managers will come to their house to do the cooking for the even lazier people

[@dincredible2933]

WOW 💜

[@Thegamercat420]

Emp.

[@tomalex1612]

Yes , no more jobs In retail , all jobs are outsourced anyway

[@ProgressiveLeader]

it's a good video

[@chloetzang631]

Eliminates shoplifting thats for sure

[@ericpham7871]

Would walmart and seven eleven be great choice

[@ShadeandShadow4ever]

The drones are loud!! We better appreciate our quiet neighborhoods while we still have them.

[@Luckyduck82180]

As someone who orders all my groceries online for delivery this was interesting to see

[@rayrussell6258]

yep and when someone kisses you, you're still a frog. You should be out interacting with people, buying groceries with real people. You might even become one!! No one wants to live with a frog.

[@carolpeck9943]

Dear Kroger, You have made it very clear that you do not care about the American people with your price gouging, that during these difficult time you feel that raising you prices with better help you as a corporation and not the PEOPLE, you can make all the excuses of trouble getting products into your store having to raise your prices, this is a big lie. Walmart carries some of the same products as you and their products are way lower than yours. I am a single older person and my groceries with YOU have gone up from $50.00 a week to $80.00 a week. YOU NEED TO DO BETTER FOR THE PEOPLE THAT MAKE YOUR BUSINESS EVEN POSSIBLE. You are an example of corporate greed. I will be taking my business elsewhere.

[@kentuckygreg4725]

Kroger and other companies don't have a clue. Corporate types make these decisions with their know it all attitudes. For a company over a hundred years old they are led by people that don't have a clue. I have often said I would like to open my own store and hassle customers. That what a lot of companies do, lack of cashiers and jumping through hoops to get sale prices.

[@effielarkin3044]

Message for Al Rocker. The flying cars are here. Holland made them 10 years ago. When driving and you hit a body of water you press a button and the car flies over the water. Think Helicopter style.

[@carrieanderson132]

Amazon take notes 📝

[@shashee0000]

The drone delivery was more like a drone drop.

[@rayrussell6258]

I'm having this vision of the promotional frozen chicken drop into the grocery store parking lot on a "WKRP in Cincinnati" episode. It went terribly wrong! lol

[@fhowland]

Kroger rocks! Great company great stock

[@rayrussell6258]

so says an elitist

[@fhowland]

@@rayrussell6258 wat

[@c.r701]

I like online instead of in-store.

[@TheBerlyn186]

Well since wages went up these corporations have to cut cost to make the shareholders happy.

[@priscillawilson2634]

But why?

[@mrhorrorjunkie7873]

Had no idea that Drone had bills to pay too.... Kroger might as well drop the “human” in “Feeding the Human Spirit”

[@Jnoel608]

Largest Grocery chain….. I’ve never seen one a day in my life.

[@Nickgyw6]

That's because Kroger owns about 20 other subsidiary grocery store companies, they just aren't labeled as "Kroger". They also own manufacturing plants, dairy producers, bakeries, soft drink manufacturers, pet food manufacturers, etc.

[@sageflower2680]

This is horrible!

[@irmabaileys]

I thought drones can deliver autonomously without human participation 😮

[@nicolebaker8467]

I see job loss for humans .

[@chukchee]

What if the drone hits the power lines?

[@rawiyahsteele9243]

That funny feelin'

[@shad0wCh8ser]

A 5lb package can crush a small dog. Just sayin, liability waiting to happen.

[@cindystoon8396]

Well I stop shopping there

[@spiritcloud5883]

I’ve seen Kroger delivery trunk in my area

[@_rob_.]

The takeaway from this..... you don't need a 6th grade education to be an average Kroger employee. AND @2:59 Instant scrambled eggs?

[@Defender_messenger]

Idk if I trust a robot picking all my produce.

[@gabrielrivera8131]

Try it, technology has came a long way. I got my groceries delivered last week, on point

[@rayrussell6258]

@@gabrielrivera8131 yeah right, technology can go awry at any moment, and your tomatoes get pureed. lol

[@marcielynn4886]

None where I live.

[@lighthouse6748]

Oh, So We're headed towards a cashless & primarily jobless society. 🦋

[@stozov2]

More loss of jobs...Way to support communities like you advertise

[@gabrielrivera8131]

400 employees working in just 1 of these locations. That's not even counting the hundreds of drivers Which actually make deliveries.. there is no loss of jobs, only a change in the job description.. i work for them and can honestly say the pay is fair too

[@stozov2]

@@gabrielrivera8131 If you cant see job loss I dont know what to tell you...Also If you do work for krogers you wont be happy when they start the new hires at 16$ and dont make up difference with old employees. Many I know dont even nake that and been there 5+ years. Krogers is getting as bad as walmart

[@rayrussell6258]

@@gabrielrivera8131 400 is not steady state, and when you look at all the stores nationwide that lose jobs to feed into that hive, the job number becomes paltry in comparison.

[@rayrussell6258]

@@stozov2 I think Gabriel is a paid commercial sponsor for Kroger management. Might not even work there. lol

[@stozov2]

@@rayrussell6258 I'm thinking the same lol

[@jessicasmith7102]

Busy 🐝🐝🐝

[@jrbqto]

When you eliminate all your workers with robots. Who are you going to sell to?

[@joelyazell7380]

While people starve.

[@gabrielrivera8131]

I work at the Florida Hive location. We actually donate 4-5 Trailers Full of groceries a week to several places that distribute it to the homeless around the entire state. And last i checked they are still looking for more places to donate it to.

[@rayrussell6258]

@@gabrielrivera8131 boy, Kroger management really gave you a playbook to make this job loss look like a winner! NOT

[@debbiel8585]

I hope it checks not to drop on your pet lol.

[@h2ovilleed]

So basically they’re copying Amazon lol

[@rebeccaoprea9917]

Not I .

[@HardKore5250]

Aeromobil

[@sdw3355]

There goes jobs. Stop replacing people.

[@bostonrob_2436]

Wow they probably getting minimum wage and can’t earn a tip smh