KYW - 2003 - WBBM-esque Morning Promo

From January to September of 2003, KYW used a graphical look that recalled - but did not duplicate - the minimalist look of WBBM adopted the previous October. This promo is interesting because it is the one and only piece of presentation on 3 that adapted some elements of WBBM outright. The boxed EWN logo only appeared on this series of promos; it was never used on a newscast. (Actually the actual EWN logo was barely used as well.)

[@hulkiedsmediaarchive6947]

Got everything right except the name: the guy was Peter Dunn, who I think held a sales position at WNBC before heading to KYW and then WCBS.

[@hulkiedsmediaarchive6947]

This promo is actually based upon WBBM and is the only promo or graphic that actually adapted WBBM outright. The rest of the presentation package was similar to WBBM, but not a direct copy. They used different fonts and music and stripped out all extraneous colors (other than blue/white), animation; essentially anything that would have made the station look interesting. I call this period KYW's "non look".

[@UnrelatedArchives]

Eh, KDKA was always the first station that popped into my mind when I see this style of GFX. Probably becaused they used it better than the others.

[@UnrelatedArchives]

Wow, then they went all KDKA (well, technically NOT, KDKA adopted this look in... 05?). Though, really, not as slick, and probably used as a transition to News In Focus.