L’Oréal: The Beauty Giant with a Dark Secret 😨 Behind The Beauty

[@brookehenderson5762]

L'Oréal owns literally everything. La Roche, SkinBetter, Skinceuticals, Keihls, Cerave, Lancome, NYX, Redken, Armani, sooooo much more

[@CatsAreAliens00]

They do own so much but in the world of indie beauty and skincare it's possible to have great products in your collection ❤

[@Hysteriette]

Cerave....

[@lipstickzombie4981]

Urban Decay. 🤮 I hate what L'Oreal did to the brand more than what their current political and animal rights garbage the corporation does nowadays, call me shallow and petty.

[@ericapoe]

Just like Estée Lauder who also owns almost all beauty stuff

[@notjustanotherbrickinthewall]

They have NYX ?! 😩😩😩

[@cheri31]

Just started watching the video and i couldn’t help but laugh when you said “after the war, L’Oréal hired a bunch of new comestic/chemical scientists.” Hmmmmmm I wondered where they came from???? 😂

[@misssallybowles]

Project Paperclip…

[@Rkalmin]

them and NASA lmaaaao

[@Beepbeep_its_treasure]

I don't get it? Where lol

[@delusion5867]

@@Beepbeep_its_treasure germany, a lot of german scientists fled to avoid prosecution and got hired in places like NASA and US nuclear programs

[@thebabythesavage]

@@Beepbeep_its_treasure Where do you think the n/zi scientists went after WW2?

[@GenerationXChick]

L’Oréal is just too big to bring down. The general public doesn’t realize that L’Oréal is a conglomerate of hundreds of name brand companies.

[@tlzxoxo]

Right they’re like the Koch brothers of beauty.

[@LilRoseMadder]

I don’t believe any company is too big to bring down, if that is one’s goal. Going cruelty free is one easy way to affect their brands. Tell more of your friends about animal testing. Encourage them to also go cruelty free.

[@FoxxyFire-HellFrost]

I've been staunchly cruelty free for 18 years. I remember when I first made that choice, there were so few brands, especially high end brands, that didn't test on animals in any capacity. But over the years, more and more new brands have appeared where refusal to test has become a huge selling point. And now, California has even passed a law prohibiting the sale of beauty items that have been tested on animals which, if I remember correctly, plans to pass next year. This could help push a large number of brands to stop testing, since California is a huge market. I guess we'll have to wait and see, but I have hope that at least one state had the votes to end this senseless cruelty.

[@crybaby_dia2843]

Yup! This is the problem it’s so hard to actually track which companies they own!

[@AngelaSmith_1970]

Ohhh that sounds like a challenge 😂 they’re a mortal entity, they can be taken down like anything else 😂👍🏽

[@clarachevalier6794]

French follower here: kudos for trying so hard with the pronunciations (ours is a hellish language) and, mainly, for the accuracy of your summary on l'affaire Bettencourt, which is an absolute maze of a corruption case. Very impressive! Love this type of content!

[@deedeedussard]

I watched the Netflix documentary about the Bettencourt case and I found it super sad and also crazy how big and far reaching it was. That man took complete advantage

[@slavbarbie]

It's lovely how nice you are but I think he could have asked a French speaking person for help. Most is unintelligible.

[@lipstickzombie4981]

James, I know that this may get lost in the shuffle but a history in Shiseido might be interesting. A Japanese cosmetic megacorp is parent company of some of the most controversial brands today like Drunk Elephant and Dr Dennis Grossman.

[@mea_g_heera]

I did not know this! I love these deep dives into brands and their history.

[@tiger-love]

yes i'm glad you mentioned shiseido. it would be great to see james cover shiseido on his channel especially since they are one of the oldest cosmetic companies in the world (even older than l'oreal) and celebrated their 150th anniversary just 2 years ago

[@nadiahassan5307]

The journo in me LOVES this kinds of deep dive into brands. The fact is all big brands have some kind of dodgy past, and their tentacles are so numerous, it is almost impossible to avoid it. Cerave, LRP are all under L’Oreal, and while in the west, the options are more, in Asia it’s harder to do so, at least for Western options. Thank goodness we have Korean and Japanese products (but those aren’t perfect either).

[@talklikeahick2u877]

If I’m not mistaken, L’Oréal, Estée Lauder, and Two Faced are all under the same umbrella…just to name a few.

[@122Tori]

​@@talklikeahick2u877 Estee is an entirely separate beast. They own the other half of the beauty industry. Then there's Shiseido, which has made some large brand acquisitions over the past few years.

[@lipstickzombie4981]

​@@talklikeahick2u877Estee Lauder isn't part of L'Oreal. It's a separate megacorp that owns Clinique, Too Faced, Bobbi Brown, MAC and The Ordinary

[@lipstickzombie4981]

​@@talklikeahick2u877EL is its own megacorp, it does own Too Face

[@lipstickzombie4981]

Samsung, Hyundai and LG are major players in the skincare and makeup markets. Many think these are car and electronics brands but their portfolio and brand power rivals Amore Pacific, the biggest skin and makeup corporation in SOuth Korea

[@soniamartin3753]

It's almost impossible to buy anything that doesn't belong to a megacorp. Unilever, Nestle, P&G, Johnson & Johnson... and the amount of companies with Nazi ties is crazy, Bosch, AEG, Osram, Bayer, BMW, Vorwerk, Audi, Siemens, Allianz, Chase (the bank), Deutsche Bank, Esso, Lufthansa, Dr. Oetker, General Motors, IBM, Kodak... the list is long, very very long.

[@dls31070]

Don’t forget Mercedes. During the war their cars were built people in concentration camps

[@elishaneko]

As a French, I love how you pronounce even if it’s incorrect. Also the Bettencourt case was indeed a HUGE case Good researches and great job :) 💜

[@JamesWelsh]

Ahhh haha thank you but I also apologise 😭😭

[@dianadances7880]

​@@JamesWelshlolol you're science! You're always right 😅

[@jodiegordon5559]

I'm pretty sure ive used a french to english dictionary online and had Google pronounce the word? Or just type in the word/phrase on Google search and then the pronunciation comes up? And CONFIDENCE JAMES! SAY IT WITH YOUR WHOLE CHEST! There is no right or wrrong when you have confidence! And projection James! I want to hear you in the back of the theatre! lol. (Is a version of what my late drama teacher would say!) "Nope, can't hear you" *jumps back wards. NO still can't heeereee yoou!" *keeps doing this until she's in the back of the theatre jumping up and down waving her hands in the air! And you're bright red and yelling! Then she'd come back and say "very good, but there's a difference between yelling and projecting" lol! ❤

[@jodiegordon5559]

"As a French" 😅 I love that! ❤

[@LovelessYayaoi]

@@jodiegordon5559genuine question, why the “😅”? Someone from France is French, so why wouldn’t they say “as a French“?

[@hz1929]

THERES NO WAY I JUST GOT A LOREAL AD RIGHT AFTER THE Not-See HISTORY LESSON SISJSKSKZI

[@JamesWelsh]

😭😭😭

[@Anelim1313]

Me too, just before the video 😮

[@gleann_cuilinn]

This isn't TikTok, you can call a Nazi a Nazi!

[@jodiegordon5559]

​​​Actually, you've got to be careful in what you say even in the comments! The bots that scour for spam are programme to be triggered by certain letter combinations and words and will crunch you right up if you're not careful! You now get a terms n services warning and a "give us feedback if you think we're wrong" message if you swear! I've had several comments just disappear because I repeated the same emoji in a line too fast, *TODAY* KZbin is also part of a conglomerate! Who do u think put the L'Oreal ads there?! I can't say anymore. 👀🧔‍♀️😎🥷🕵‍♀️🕴 Edit: I posted those very slowly 🐌

[@jodiegordon5559]

Well I keep getting my comments... "disappeared" for no reason. The b.o.t.s have got it in for me 2d! I can't say anymore.

[@darkangel4185]

Five Big-Name Fashion Designers Who Had Ties to the Nazis · Coco Chanel · Cristobal Balenciaga · Louis Vuitton · Christian Dior · Hugo Boss. These brands also made money.

[@PucaFlea]

Hugo Boss did the nazi uniforms and Chanel was very well known to be one. Wasn’t aware of the others though

[@habiba-__-27]

now all those brands have ties to Israel instead! 🫶🏽 how quirky 🤭

[@freezypeeps8311]

Yes “quirky” that genocidal white supremacists should be linked to more than one group of genocidal white supremacists. Not shocking though, as Isreal herself has ties to the third reich, having funded their holocaust through American Zionist organisation Rothschild and their genocide fund piggy bank, the federal reserve. Also “quirky” is their insistence that everybody else is the anti semite ….. real “quirky”… Now back to this wonderful ku klux cosmetics company and all the kind and inclusionary white supremacists that run it.

[@jodiegordon5559]

​@@habiba-__-27they do?! How do Nazis go from one extreme to the complete other extreme?! That's so weird?! Where did you find this out?!

[@jodiegordon5559]

​@@PucaFleasame. Sucks!

[@montananerd8244]

I’m surprised the thumbnail isn’t an issue for YT, but thank you for making it very clear! I’m not organizing a L’Oréal boycott but this kind of history is important to understand how this industry really works & to help consumers see reality, not a cute fictional universe!

[@OopsIDidItAgainUh]

But there are chances that this video might not get pushed as much by the algorithm if it detects the contents on the thumbnail, especially if it detects the number of times he says/shows the words N4zi and h0l0c4ust without censoring (look at me censoring it to prevent getting banned by KZbin AGAIN from commenting 😂). So commenting, liking and sharing this video will help it perform well.

[@anastasiiamoralez6763]

Gosh please never stop these series. It’s so educating!!!!

[@nian60]

Thank you for this deep dive into L'Oreal. What I find extra insidious is that these big companies hide behind other brand names that they have acquired.

[@chelseaw9355]

Your Behind the Beauty episodes are my favorite, thank you for doing all of the back work this requires

[@rootsm3]

Can’t believe he does this great content for free! Love you James! ❤

[@JamesWelsh]

🥹💜💜🙏🏼🙏🏼

[@user-nz9ek6bb1e]

Well its not free because he does get payed for it like most content creators but I will agree that his content is of great quality

[@oreafuwape1505]

It’s free for viewers 🤷🏾‍♀️

[@TheAmundi]

Love this kind of content! Also a deep dive into Shiseido would be interesting ❤

[@TheAmundi]

I'm sorry, but I don't get it: China asks for animal testing for cosmetics, but Temu clothes with toxic chemicals is just fine?

[@morgianasartre6709]

Pretty sure Temu stuff is for sale outside of China and not for their own population?

[@Greyfeather08]

Exactly

[@cr0wdedteeth]

china is also soon going to ban animal testing as well

[@ishathakor]

temu doesn't sell in china because the regulations are too strict.

[@LilRoseMadder]

I don’t buy any Temu products. I don’t know anyone who does.

[@Phoenixx1322]

What an eye opening on L’Oreal, I can always trust you to bring out the information we don’t know 💜💋🖤

[@JamesWelsh]

🙏🏼🙏🏼🙏🏼

[@karencooper3428]

I'm loving these with these chapters, I find your presentation and pace very interesting and easy to follow 😊

[@Pollene13]

It’s sad they own soooo many brands 😮😢😮

[@livesouthernable]

There are a lot of big German companies, whose founders were in bed with the regime during WWII. BMW, Volkswagen, Porsche. It’s not just L’Oreal that has a dodgy past.

[@phoenixfritzinger9185]

21:54 wait so the McKayla thing wasn’t the first time somebody lied about L’Oreal telescopic mascara?

[@jodiegordon5559]

Narrrw they've all been doing the false advertising bit for years! (Until they got flagged one way or another) another one was a hair ad with Cheryl Cole but I cant remember the claim? Maybe she had extra hair piece's in? I can't remember. Someone did a dive on McKayla and tiktok beauty influencers in general and how companies offer all of them the same deal & script to not say they are sponsored and make the claims the company want them to... oh god lol, it was either one of the twins or Beautiful & Bothered but saying that, I don't think B&B do deep dives. Has to be one of these 2, who else is there?! Lol. But look it up, it is very informative! Spun my head!

[@danielacoleman6176]

Coco Chanel, Hugo Boss, Balenciaga and Louis Vuitton ….to name a few…

[@KittyKraftStudio]

Henry Ford was anti-Semitic

[@jodiegordon5559]

Oh of course HB & B! I didn't know anything about coco chanel & LV?!

[@Boooo_39]

​@@jodiegordon5559 Coco Chanel was a raging nazi

[@SoupCanGirl]

@@jodiegordon5559Nicole Rudolph has a great video on Chanel if you’re interested in her shady history, including as a Nazi spy!

[@SoupCanGirl]

@@jodiegordon5559 Nicole Rudolph has a great video about her shady history, including her relationship during WWII that lead to her being a spy and her rampant antisemitism, if you’re interested.

[@eleanorjenks7874]

I did not know they owned so many brands. Particularly La Roch…

[@alycat2038]

If you didn’t know they also recently acquired Thayers which I didn’t know till my dad talked about it in the company store… if you see any product L’Oréal probably owns it

[@asia_may]

This is exactly why I get upset when smaller brands sell to huge brands like L’Oréal, LVMH, etc. I may trust a smaller independent company, but I 100% do not trust the big conglomerates. I understand why the smaller brands feel like they have to do it, but I just wish it were different 😢

[@lipstickzombie4981]

The thing they did to Urban Decay to make it the bland and beige bit(h brand it is today.🤬

[@jodiegordon5559]

This is why I think there should be a limit to how many brands you can have under your umbrella, it creates a monopoly or lack of choice for the consumers and the small companies! Wouldnt it be nice of them if instead of buying everything in sight, they had a indy fund, that helped independents if they're struggling rather than just buying them and dropping them into their ocean of brands! A lot of which I love!

[@jodiegordon5559]

​@@lipstickzombie4981what did they do?! 😮

[@jeffthompson549]

for me, i trust the big brands and not indie brands

[@JordanMarjorie98]

i’m never this early😨 my fav vids are when history and beauty intertwine! love u for this james xx🩷

[@Jennyonthehill7035]

It's like they are the Nescafe of cosmetics.

[@whutcat682]

Nescafe is owned by Nestlé💀

[@lipstickzombie4981]

​@@whutcat682Nestle is a major stockholder in L'Oreal, birds of a feather...🤣

[@OopsIDidItAgainUh]

You mean Nestlé of cosmetics

[@Jennyonthehill7035]

@@OopsIDidItAgainUh yes. I do. Doh

[@Jennyonthehill7035]

@@lipstickzombie4981 omg...

[@dovelugosi]

Liliane Bettencourt had so much hand into French politics without knowing it, she financed illegally Nicolas Sarkozy's campaign without knowing because she was so old she wasn't conscious enough to know what the checks she signed for. That's how rich these people are.

[@victoriawaite2814]

James I gotta be real, I live for your vids but you knocked this one clean out the park! I can not imagine how many hours this took! I am horrified by what I've just listened to. I had no idea there were so many linked brands. What an eye opener! Crushed it as always! ❤ thankyou so much for doing this series, I can't tell you how much I've learned xx

[@Jennylynla]

They’ll continue to get away with it and continue on as most of their customers have no idea about any of the controversies, and other customers simply don’t care.

[@gwdexter]

The discussion of animal testing prompted a request for a future video topic: Did you know that the that foundation of our scientific knowledge about what retinoids do to the skin was due to sadistic human experiments performed on incarcerated Black men in a Philadelphia prison. It’s true! There’s a book about it called “Acres of Skin” and also an episode of the recent BBC podcast “The Human Experiment.” Look into it!

[@JamesWelsh]

Literally working on this! like a deep dive into the history of animal testing. Not many people know that animal testing was actually at one point seen as 'humane' in comparison to the testing they did on humans. The link between retinol and the horrific racism is very widely unknown!

[@gwdexter]

@@JamesWelsh Wow awesome thank you!!

[@unusualdream762]

When you started this series I knew l'Oreal would make such a good video!! I have been boycotting them for a long time because of their shady history.

[@Sat-gg3vv]

Agree 💯I haven’t bought L’Oreal for years as soon as I found out about them.

[@cheekyb71]

I try not to, although like Unilever- it's almost important to avoid completely. I've been known to buy something new, get home, check it out and oopsie daisy 😢

[@BeepBoopMe]

James I literally got an account to subscribe to you and Robert and your joint account 😂

[@JamesWelsh]

Ahhh omg thank you so much!

[@BeepBoopMe]

@@JamesWelshyour so very welcome 😎

[@Antion9]

Valid

[@sesspess]

Why are people abusing and overusing the word "LITERALLY"?

[@Antion9]

@@sesspess this isn't overusing? They did make an account to subscribe to them, which makes this statement literal. So they LITERALY did it.

[@lilmsmischief69]

I used to buy Sunday Riley products…. Not so much anymore. I can’t stand companies who use fake reviews.

[@JustAnotherMollycule]

Love these deep dives especially as someone who has been working in the beauty space for a while! Also your skin looks amazing!

[@sirius767]

Your voice is so damn caming! I can listen to you all day long, which I already do hehe

[@JamesWelsh]

Thank you 🥹

[@mea_g_heera]

I was so excited when you mentioned in a recent previous episode that you might be interested in covering this topic. After I saw the Netflix documentary that came out a year or so ago on it, it was so crazy and so fascinating. So I was really excited to see this episode pop up! Thank you so much for doing this episode!❤❤❤

[@jodiegordon5559]

Well done James! I can't believe you packed so much information into only 36mins?! Srsly, i watch a lot of live stream channels which usually go for 3-4hrs! What you did in this video is no mean feat! When you said that youd been talking so long that your words werent coming out right, i was like "whaa, is this all one shot?!" Even live streamers dont do that because they have other stuff to do or segments etc. I know a few who would offer you a job! Lol (not that u need it but, you know) And that picture! I had to go back and pause it! Bloody crazy! That one woman came unstuck tho, being the only one with her face uncovered lol) I knew nothing about all this?! I always enjoy these deep dives James and 'when beauty turns ugly' You manage to turn all that research into a really interesting story! Not just a pretty face hun! Bravo! 💜🖤

[@yatshie8717]

I was working for a company that got bought by L'Oréal. It was a pretty small company and was producing "fair and natural" cosmetic products. We were just working and suddenly our supervisor came in and told everyone we will meet with everyone in the packaging area. There they told us we got just bought by L'Oréal and they didn't know if they would close the company down or if we'd be able to keep our jobs. Everyone was completely distressed because there literally are no other jobs around here. I left this job a few weeks after that but kept in touch and thankfully the company didn't close. Nevertheless we felt quite betrayed by our employer. It also makes no sense for L'Oréal to buy this company because as I said it was "fair and natural" and also cruelty free which L'Oréal just isn't.

[@jamjarrben12]

Loving these deep dive video so so much! Such a clever idea! Would love an episode on Laneige! ❤

[@cc6546]

Literally my favourite channel everrrrr. Could watch a 2 hour video from you

[@riannagraham]

I love these series! They’re so interesting and you summarise them so well ☺️

[@taylortiwari7118]

I had noooo idea about most of this other than the cruelty free controversy. Loving these types of vids

[@elacampusano7341]

I love these series, where you explain how a brand starts and its course over time 🥰

[@godivaferguson2802]

I am glad you covered the Bettencourt era so thoroughly, it was Wild.

[@ddmprecisi]

Money and Politics = evil people coming out of the woodwork

[@rahmasofiane43]

Some nigella lassons level créativité with the pronunciation. LOVE ITTT

[@annastewart1668]

Thank you James. I had no idea about many of these underhanded practices of this brand and affiliates.

[@CowGirlKat8691]

Catching up from a weekend foliage tour! 🍁🍂 It was beaUtiful!!! 🤠

[@richardwright9292]

Thank you so so much for covering this in so much detail. I knew they had nazi links, but I did not know the specifics because I was honestly scared it would be something like Bayer. My grandmother escaped the nazis, and from the little she ever spoke about it; crossing through France was one of the most terrifying parts. She was 24, 9 months pregnant with my father, and did not yet know she was widowed and orphaned. She didn't find out for 5 more years. We must hold all of these companies accountable for their pasts and do the same for companies complicit in similar atrocities in the present. Never Again. For anyone.

[@rowannnnnnnnn]

Damn. Your grandma is a champ. Resilience queen. And yeah, “those who do to learn from history are doomed to repeat it” or however it goes

[@jodiegordon5559]

You must be the same age as me then. Both my Granddads served in the war, one continuously shot at as a search light operator and the other captured in a Japanese pow camp, he didn't get out until they were released but that's all I know because he refused to talk about it to my family and died b4 I was born. Reading about your grandmother brings tears to my eyes and fills me with awe! I have so many questions! Mainly, how?! It's a shame she couldn't tell her story but completely understandable, same as my granddad but how can you ask for them to speak on such trauma! Bless your Nan, I can not begin to imagine?! They were made of such sturner stuff back then, as they say! We must never neglect our history. Did she settle in England in the end?

[@maxma9652]

Love love love this series and also love the way you take time to research and narrate this for us, very well informed and delivered, thanks James for such valuable content! 💪

[@FrugalFunMum]

Love watching your deep dive videos! Thanks for all the time you dedicate we appreciate you!

[@CatsAreAliens00]

I've always hated L'oreal. The animal testing alone. Their products aren't even that great. I don't know why people are still using them

[@Hysteriette]

as some1 who loves haircare...yeah... loreal is mid

[@whutcat682]

They are cheap drug store products. Also, in many parts of the world, this is all you have. For example, in Egypt, the vast majority of the population only option for hair shampoo is L'Oréal elseve

[@jodiegordon5559]

I think if they didn't own all those looks like hundreds of major labels, they'd prolly decline. I can't think of anything I use being the actual L'Oréal brand?!

[@OopsIDidItAgainUh]

I too have heard only meh reviews about them, as people find better products elsewhere for lesser or the same price anyway. The only things I've used from them are their 1) face scrub - which I bought because I was a teenager in this store just looking to buy a compact powder and this sales lady manipulated me into buying the scrub to fix my non-existent black head problem. Looking back, I think she did it to meet a sales goal. After that experience I began noticing that this was a common issue in beauty stores here so I stopped going to buy makeup or skin care from physical stores, and 2) the hyaluronic acid shampoo sachet which I got free for ordering groceries above the said amount from an app. The scrub was ok but the shampoo was good. Yet I didn't want to buy a full bottle of it as I was already using one that gave the same results for a lesser price.

[@aprilmazae4811]

i’m not even into skincare (been using the same clean&clear moisturizer since i was 15 😅) but i looooooooove these deep dives so much it’s how i got into ur channel!

[@sheilahbuettner8452]

Wonderful episode! Thank you!! I clearly remember the first time I saw the Penelope Cruz mascara add and thinking how wrong it was that the model was wearing false eyelashes. It made my temper boil that the product was so unrealistically represented.

[@P.willow]

I come here to see what's best to use. No other channel does any justice. I'm all for skin. I love products but they have to be worth it. Very good channel and well researched content.

[@JamesWelsh]

Thanks so much!

[@GlowingOnion]

Was fun to watch this when on every ad break I got to see various different L’Oréal products advertised to me 😂

[@eileenboffo6300]

Very interesting video. Sadly most of the big conglomerates have shady dealings ie J&J!

[@grat2010]

Another banger from my favorite beauty journalist. I so appreciate the time and work you clearly put into these deep dives. ETA: your French on the other hand...😉

[@rowannnnnnnnn]

23:44 love the enunciation omg 😂

[@nijntje369]

That's outrageous about the Jasmine, considering the price of it as absolute 😮😢

[@deedeedussard]

I remember when the documentary came out. I did watch it and it was pretty heartbreaking. After I looked into it and honestly L'Oréal didn't care they issued a rubbish press release about how it's awful and they didn't know n that they would work with partners to make sure no children were working. If I remember correctly they didn't say anything much about paying people a fair wage so they can support their families. The people were getting their children to help because companies lien L'Oréal had lowered the amount they would pay for Jasmin and were paying per pound(I think it was pounds) so the people had to pick as much as possible to make a very basic wage. It's awful I side eye L'Oréal products when I see them but there were a lot of companies I still didn't know were owned by L'Oréal that I had products from 😢

[@barbiemello9612]

This video was so well informed and so helpful to know about the history of this major conglomerate. Can’t wait to see what happens next ❤

[@DaniCamo]

THANK YOU for these deep dives into companies. I always wonder about the manufacturers of the products that I buy. I appreciate you so much.

[@smsyoutube-c9b]

Love the history of beauty companies that you do! So many people dont realize how large many of these companies are and who owns them…luxury and drug store brands

[@avengedrocker5702]

I work in retail cosmetics and pharmaceuticals and I knew they own so much of everything.....but SANOFI omfg i didn't know that o.o

[@imemilina]

These types of videos are my favs, thank you!

[@anitaberglind4043]

Thank you James, you never fail to deliver! I just love me a high profile scandal 😆

[@karencooper3428]

I came for the history of the company, I found the frensmch political history section very interesting. As a Brit, we don't hear much about French politics, and the stance on racism over there was also interesting to hear about 😊

[@KatelynRichards-p6y]

If FlowerKnows can be cruelty free then L’Oréal can be cruelty free

[@bounmykerilynnsombath]

Flower Knows is actually Cruelty Free btw - I never tried makeup from them but I heard it’s a good brand, but for L’Notreal. I don’t think they’ll be that…sadly and unfortunately.

[@jodiegordon5559]

​@@bounmykerilynnsombathI think you read it wrong hun. No shade. Xx

[@Maseeha1728]

Wow! I have been boycotting for 🍉🍉

[@itshazkit]

I really feel you whenever you try to say a word/name that you're not sure with how it should be pronounced 😅I always do the same thing where my voice just shrinks a lot... Always love your educating content!

[@hodso1ra]

Not me staring at all my L'ORÉAL products in disgust while watching this...

[@jodiegordon5559]

So, you gonna throw them out? 💅

[@Katsluxurynails]

L'Oréal's market cap is $240.09 billion 😢😢

[@LilRoseMadder]

@@jodiegordon5559, why not? When I went cruelty free I threw away all of my products that weren’t cruelty free, including all of my L’Oreal products.

[@kgty1295]

I mainly use Lush cosmetics and Aveda. Both brand have great alternative to loreal

[@OopsIDidItAgainUh]

​@@jodiegordon5559 I think throwing them out is not helpful as they have already given their money to the company. The best thing to do is when the products are over, find the same products from a company that isn't owned by and isn't as bad as L' Oréal. Let's be real, nowadays it's impossible to find an ethical company so the best way to go is to find the "worse among the worst ones".

[@dotsamantha]

I read a compelling article about hair relaxers, cancer, and racial disparities in the NY Times a few months ago. "The Disturbing Truth About Hair Relaxers"

[@LaNimrodelle]

Wow! It's kind of incredible how much credit is due to L'Oreal in terms of creating the modern skincare industry. But also, wow that is a sordid history even by most company standards.

[@andreal2591]

The reason they are still so prolific within the beauty market is because they own pretty much all of brands available to consumers, making it very difficult to avoid doing business with them. It's shocking just how many they own, and the list grows longer every year.

[@amandamendiola5526]

Lo’Real owns many of the beauty brands in sales today. Including prestige brands such as Armani, Prada, Khiels, Lancôme, YSL beauty. Their lipsticks are ysl and Armani beauty. No need to buy the expensive stuff. Their cruelty issue made me stop using my fave mascara from them.

[@ilzevanrensburg3239]

Best content...best "skinfluencer" . Love your videos. By the way... ypur skin is perfect 👌❤ Have a nice day. 😊

[@JamesWelsh]

Thank youuuuuuuu 💜

[@Danisuzette]

He really said pardon my French 🤣🤣🤣🤣

[@maureencallahan8618]

Great piece! Well researched, and interesting. Thank you)

[@gee_on_wheels]

I'm not really into makeup, but I really love these videos

[@michelled34]

These are my favorite videos. I love the deep dives.

[@montananerd8244]

To offer some context, Nazism also became very popular in the US. If Hitler hadn’t wanted to go a-conquering, the party looked like it was in its way to fully developing here. Many rich & famous, like Charles Lindbergh, were openly pro-Nazi. Nazism was popular in several Allies countries, UK & ofc France, too. Only the power clusters incentivized stamping it out because of Hitler’s imperialism. Wars weren’t terribly philosophical in the 20th century, that’s more of a propaganda thing, ultimately we fought WW2 & allied with the USSR when we were def enemies, not because Nazism was so much worse than Communism to the deciders, but because it was the option that maintained as much economic stability as possible. The GOP and Dems were both in flux at this time, FDR really created the modern Democratic Party & new platforms weren’t quite so clear, but the US didn’t start actually addressing Nazism & anti-semitism in the US (there were PSAs to not use slurs and yep, they say the slur, but the ads are actually quite lovely) UNTIL it was clear that entering the war was necessary. Then we get hyped up to fight the nazis, so it feels like that was the main reason to fight WW2, but a lot of anti-Nazi Americans were neutral on the issue a decade before. All this is to say that there certainly were many many non-Nazi companies but it is absolutely not a shock to see wealthy people in Allies countries getting into this perverse bigotry. US started radicalizing toward racism in 1910, things actually were much better in 1890s than 1910s for Black folks - and the 1890s were close to Great Depression, silver collapse wiped out a lot.

[@nmsalas21]

This came at the perfect time! I’m doing my makeup and skincare right now 😇

[@kitsindel7884]

At this point the name of the issue for basically all large companies is that they want record profits. Profits are not good enough. Profits by the way should be after all expenses and pocketed so wages are already factored in.

[@Sabrinajaine]

To be fair to L'oreal, they were by no means the only makeup brand using lash inserts in their mascara adverts - it was bizarre that that was ever allowed!

[@vaceilexikanas9608]

Thank you James for your incredible content. Having said that I live in Australia and it will not stop me using their sunscreen ever!( La Roache)

[@lipstickzombie4981]

I have no plans joining the bunny hugger and grass muncher brigades. 🤣 You have to pry my LRP skincare out of my dead hands.

[@SaraMKay]

"Monsavon" 😂😂😂 there's A LOT OF ROOM for improvement 👍😂

[@Statusmelons]

I mean I would love if you went on for 5 hours! Love your longer videos ❤

[@heatherstockdale4132]

Thank you for this!

[@debrandw246]

I had no idea about this. Awesome video.

[@gunjansethi2896]

great video James! thank you ❤

[@officialvatican]

this is absolutely INSANE i can’t believe i’ve never heard of any of this

[@judymcdougall]

Great content. This is a great series

[@Itsunclegabby]

No one should suffer for the sake of vanity. At least keep the suffering to your damn self. 🐇 ❤ 🐀 🐕 ❤ 🐈 ❤ 🐟 ❤ 🐔 ❤ 🐄 ❤ 🐖

[@baharnamvar]

Couldn’t have said it better myself!🙌🏼

[@lisamarinez580]

Dangit, James- I use a few L'Oréal & Lancome products- now, NO MORE! I love your deep dives- can we have one of the brands we should use 😅😊 XX from Memphis, TN

[@Mr.sassaman]

I love this series so much!

[@RadBadJodster]

Oh! How did I not know about the history here? And then all of the ick going forward? 😖😖TY James.

[@loveit7484]

Excellent. Wow. Seriously, fantastic Job!

[@lemon2639]

Uploaded just when I needed entertainment! Love this series btw!

[@lemon2639]

Also dying at your French prononciation efforts. I commend you for trying.

[@JamesWelsh]

I tried 🥲😭😂

[@indynm23]

Naturium next please! Let’s get into that one if you’re not too scared.

[@amygreen9662]

Loreal makes my favorite lipstick shade. 840 is the perfect neutral. It goes with any eye look and clothes.