La Pic-Pic: Swiss elegance meets speed

The Pic-Pic, a paragon of Swiss automotive craftsmanship, graced Geneva's boulevards from 1906 to 1924.
An emblem of engineering excellence brought to life by the ingenuity of Piccard-Pictet, the brand was conceived under the visionary direction of Lucien Pictet, unfolding against the backdrop of evolving attitudes towards automobiles.
Within the realm of motorsports, the Pic-Pic was known to have beaten the speed record at the time during trials for the 1914 ACF Grand Prix de France in Lyon. There are eight known Pic-Pics remaining, with two of them regularly on display at our Geneva Headquarters.