2025 Prime Form: You've Never Seen a Bow Like This!

[@mikehottinger4212]

Love the innovation. Regardless of the level of commercial success, this will move the industry forward. Keep thinking!

[@LancasterArcherySupply]

Hit the nail on the head, 100%.

[@jesusisalive3227]

I didn't know we had so many here in the know about this exact riser design. I mean, it seems that almost everyone on here already knows what this bow is going to shoot like and feel like and that it's just not going to work. I just didn't realize we had that many bow designers on here. Im in awe of all your psychic bow knowledge. I wish I could tell what a bow was going to be like without shooting it. It sure would save time.

[@ecrank83]

To be fair.. Everyones known about this riser design for over a month now on AT.. I'd assume it shoots great, like all primes!

[@MondernMan]

For those questioning the bond strength, Cannondale did this with their Six13 bicycle series in the early 2000s with no issues - bonding carbon to a metal is not exactly 'new' Good job Prime on bringing something different to archery oh yea, 60 yards on a 65cm NFAA target is my accuracy test

[@stevew3718]

As always pj, nice review! Prime has always chosen to be different and innovative for better or worse. Some people are calling this bow ugly. Personally i think it is unique and in typical prime fashion, thinking outside of the box, and looking to change the traditional look of the modern compound bows. Good for them!

[@RobertWBowersII]

Thanks for the very in-depth review PJ. From talking with the designer/engineer, to a quick tune, to shooting on the range. It would have been neat to show the cam spacer change and how that is done, but overall excellent review on a very innovative, newly designed bow. Draw cycle looks pretty smooth. I do see a bit of left/right shake when you reach anchor and I've seen this in other reviews as well, but with a good stabilizer that settles down very quickly. Thanks again, I appreciate you taking the time to do all this!

[@HUKIT.]

Did they have a surplus of stabilizers and asked how can we use these up.

[@jordancler931]

Is the ATA ADJUSTABLE FROM 32-36"😂😂😂

[@user-vv6qs3hm1b]

@@jordancler931 yes, with the build in hydraulic system ;)

[@dryflyonly1]

Well done Prime!!

[@mikesabo5151]

Awesome product video and great Review PJ Riyley!

[@mikem8295]

I can’t remember a single bow release where people weren’t wildly disappointed and hating on everything. Prime is doing exactly what everyone is constantly asking for. Real innovation and thinking outside the box. I think the thing looks cool, and it’s a clever way of reducing weight while maintaining, or possibly increasing rigidity. I’ve never owned a prime so I’m not a fanboy. I respect and appreciate a company taking some chances and trying to move the needle a little bit. Bows have mostly stalled out the last decade in terms of performance. Maybe the reduced cost to machine smaller parts will allow more tech in areas where companies just need to save money? I don’t know. To me it’s cool. Less negativity!

[@LancasterArcherySupply]

Less negativity!

[@HeathSanders]

Modular riser bars would change the game

[@sheyanderson4371]

Thought the exact same thing and mentioned it in Podium Archers review video. That may not be something for all shooters but it would be it would be very unique and have crazy versatility for hunters that do a little bit of everything.

[@vm859]

you would need new strings. But I can see a system where you can adjust the DW with lengthening those bars a few mm. Like mathews sw system. 50-80 lbs by adjusting a worm gear or something. would be cool

[@aaronward3882]

Change the ata and you change everything.

[@liamboyle9199]

Sounds like a warranty nightmare :(

[@sorenjackson4768]

I’m loving the innovation with the use of multiple materials - the combination of Aluminum, Carbon, and Butt-uglyum is breathtaking! Serious, I agree function is what matters and everyone will have their own opinion of cosmetics, but damn if this bow doesn’t look fugly to me.

[@JohnLee-vj9lh]

Great review PJ , the bow looks great and different 👍🏹

[@justinlee2642]

😂 at first i thought it was adjustable in Ata length

[@k9leadstheway531]

Sameee

[@jamesboreman8610]

I feel like he is the hickof45 of shooting bows

[@GraylightSynes]

I'm a longtime traditional archer who's just now dabbling in compound bows -- the design of this bow is super nice to me. Something that is a bit lame about compound bows is they all pretty much have the same jagged, angular, skeletonized look to them to save weight. But just the visual design of this bow alone has me putting it on my "someday" buy list.

[@DustinApple]

Best review ever PJ. Love the full start to finish format.❤

[@LancasterArcherySupply]

And PJ loves you, random citizen.

[@DustinApple]

@LancasterArcherySupply 🤣🤣🤣 the AI quick reply is hilarious. I'll see yall in Indy again real soon.

[@LancasterArcherySupply]

(looks down at my real, human hands) "Am I artificial?"

[@BassWhoopinFishingTeam]

First! This bow is growing on me. Their design makes sense now that I hear it. Would make for a sweet 3D bow

[@TheNewBowunter]

It should win Outdoor Life Ugliest Bow of the Year!

[@brentbandy3566]

*Ever

[@jesusisalive3227]

Nope

[@Thedudeabides803]

Ron Jeremy wasn’t pretty, but he got the job done.

[@philbow6374]

It just different, will see if it’s a shooter.

[@cjr4497]

I like it!

[@mtnrnnr50]

It’s not a matter of IF it fails but WHEN

[@Rikcey]

@2:45, Hoyt has always wrapped aluminium with carbon, can't be more hybrid than that.

[@pjreilly3997]

Out of curiosity...what bow by Hoyt was "aluminum wrapped with carbon?"

[@Rikcey]

The Matrix and Element, and if you see the weight, the latest RX risers have to have a lot of aluminium in them too.

[@pjreilly3997]

@@Rikcey So just as an FYI.....none of those bows are "aluminum wrapped in carbon." They are 100% carbon risers with aluminum caps to connect the limb pockets to the limbs.

[@Rikcey]

​​@@pjreilly3997 still the pockets of the first gen hoyts, the Bowtech carbon one, should be considered hybrid, so much aluminium. After the first gen Hoyts, Bowtech claimed the carbon knight was the first true carbon. I'm not sawing my 2010 matrix open, but if you did, I stand corrected. Also, didn't Elite claim to be the only one not wrapping the carbon around something with the Era?

[@pjreilly3997]

@ I hear you…..but I consider this one to be different since the riser is aluminum with carbon sections in between. The others have all been Carbon with aluminum ends. And let’s recognize…..Hoyt and Bowtech never called their bows hybrids. They’ve always called them carbons. It wasn’t the “Hoyt Hybrid Element” it was the “Hoyt Carbon Element”

[@bretthammerer5982]

I shoot a prime inline 5 and use a quarter sized orange dot as my target point out to 40yards. 4 out of 6 shots at 40 yards im touching that quarter sized dot and the other 2 im just outside the quarter. 80 yards im shooting a softball. I'm interested to see what I can do with this new form. appreciate the info!

[@dksizzr]

Nice 👍

[@thecomplainer-my8jk]

Kudos for doing something different instead of Mathews coming out with the same bow but little bitty improvements. I like completely different stuff.

[@Pr1mitiveHunter]

Sci-fi looking right there! Also accuracy test put a dollar bill on the target and hit at 100.

[@TechStuf-j8v]

So, am I missing something or does this unit retract into itself for draw length changes and to eliminate needing a bow press? Or maybe it expands during the shot for a boost in speed... 🤔

[@LancasterArcherySupply]

You are not missing anything. The intro graphic (designed by our talented videographer) has NOTHING to do with any actual function of the bow. It does not retract. It is a solid riser.

[@nickjaydar]

Seemingly unpopular opinion but I think it looks badass hahaha

[@MeatShovel]

You know what, i actually do not dislike it. Who cares how a bow looks? It's the performance that matters.

[@LancasterArcherySupply]

If you're gonna use common sense and genuine reason, then you have no place in these comments.

[@johnarnold2278]

😅😅😅😅​@@LancasterArcherySupply

[@LuqmanHM]

Ya the thing is its practically performs the same as other bows generally....so not much of advantages there in how to sell this bow

[@brandonstaley1289]

Absolutely love the innovative! Awesome awesome job prime! Way to keep advancing the modern bow. Hope others take this and run with it.

[@fr8cture]

Mathews makes a bow every year that performs great and looks great. You can do both.

[@HeySlight]

Makes me think of when people were talking about leg lengthening to become taller

[@aaronward3882]

Cost reduction on the manufacturing side is what this bow represents. Machining 3 small pieces of aluminum in 3 different machining centers is alot faster and cheaper than 1 large piece of aluminum in one machine.

[@deanbrantley]

I own a few bows and nothing balances like my Prime. For the western style hunter this would be my only choice. When i set a Prime on my shoulder to glass it doesnt move. When im hiking miles and miles i can take my hands off of it and it just sits on my shoulder hands free. My other bows are very akward feeling after shooting Primes the past few years.

[@LancasterArcherySupply]

"Nothing balances like a Prime."

[@DarkGuardian94]

I wonder if they will come out with a 30 or 32 ATA model of the form.

[@tommywagoner7669]

If you shorten the ATA you would shorten the carbon rods. You would then have to take away more of the aluminum or you wouldn't be saving much weight compared to an all aluminum bow.

[@Abeuss]

Like all new technology… it is scary until it proves itself to be reliable. Who knows, in ten years maybe half of the bows’ll look like this one.

[@calebbradbury]

What release are you shooting at the end of the video at the outdoor range?

[@LancasterArcherySupply]

TRU Ball Execute (It's discontinued)

[@jasonperson9080]

Just a quick question what public range is that and where is it? Thank you.

[@LancasterArcherySupply]

Right at the intersection of Nun Creek and Yabusiness River.

[@calebkeel6119]

I swear it’s like bow companies refuse to make adult draw lengths. How hard would it be to make a few extra mods to at least get to 32”

[@LancasterArcherySupply]

The average adult draw length is 28", so 26.5" to 30.5" makes total sense for a compound bow (This is coming from someone who could not shoot this bow, btw). Just like with clothing, larger people can't wear everything, or shoot every bow.

[@calebkeel6119]

Yea I know I just like to whine because I feel left out of the cool stuff! 😂 this is an interesting riser design. I like how they are thinking outside the box! Just make a special mod for us gorillas!

[@WolfinWolvesClothing713]

So longer arms makes you more of an adult? Ok, shows here....

[@calebkeel6119]

@@WolfinWolvesClothing713 it was a joke… however like I stated above, it would be nice if they could make a couple more mods. Heck even special order only for a little extra money, I always feel left out lol

[@LancasterArcherySupply]

Considering this is the first edition of this bow, you never know what models/lengths the future may hold.

[@richardfarmer4448]

I see this flexing and twisting under stress

[@LancasterArcherySupply]

It was specifically engineered to resist flexing and twisting under stress - specifically engineered. Specifically. Engineered.

[@neafranklin7905]

This looks like a bow I made at home in the early 2000s... A mix of aluminum and Carbon fiber ... Worked good ... But alas was not as good as a full carbon fiber bow

[@tcnarber1]

I dub thee Skelator!

[@jasonpadgett8593]

Golf tee at 20 yards is our accuracy test. Aim small, miss small.

[@stanlong-rangepensionerman3363]

🇦🇺 it’s different look forward to seeing how this works I’m not fan of its looks But you need to risk the biscuit good luck

[@liberte.3.6.9]

I like it 👌

[@CryptoHuntinDad]

If bows are going to sell mods they need to be like 10.00 or sell 2 with each bow for guys like me that trys each bow at 3 different draw lenghts to see which i shoot the best at long range.

[@timvanslooten3840]

I kinda like the new design, but time will tell how reliable it is…

[@benspeedschannel888]

Let’s see how long that carbon to aluminium bonding lasts

[@jordancler931]

Is ATA adjustable from 32-36"😂😂

[@Thedudeabides803]

Reminds me of the Homer Car.

[@matthewholmes8638]

If the grip has gel it will freeze and be hard as a rock. Unless the made a specific gel. I fly with gel earcups and when its cold they get hard and are definitely not warm.

[@LancasterArcherySupply]

It is a rather specific gel that does not succumb to cold like that which would be found in your earcups.

[@carltrano1325]

Sooooooooo what happened to dual cam set up maybe not as good as we thought it was🤔

[@LancasterArcherySupply]

They moved away from that setup a few years ago, now. Been using just 2 cams since the Inline series in 21/22.

[@terrysnodgrass702]

Isn't the Carbon Zion carbon aluminum hybrid?

[@pjreilly3997]

No...carbon riser, aluminum limb pockets

[@KillingStuffWithJosephJackson]

If anything it’s a Carbon plastic hybrid… It’s a carbon composite riser as far as I understand.

[@BBD-350L]

No more draw length specific mods to keep you coming back to the bow shop and spending more money. We was changing mods and having to order different mods 20 years ago !!!

[@LancasterArcherySupply]

It's tricky because it is a lot easier to optimize performance across every draw length when you use specific mods when compared to rotating. It can be a pain to need different mods, but people generally want to get the best from their setup. (And I'm not a shill, my bow has rotating mods)

[@ninjasarereal5883]

Wow! the amount of couch coaching ~mechanical engineer,carbon composite tech experts w/their ignorant negative comments in here🤦‍♀️. I dont shoot Prime but good on prime engineers for the hrs of RND/testing thinking outside the box bringing something new to the market.

[@LancasterArcherySupply]

We need more commenters like you.

[@christiantorres6118]

Carbon fiber doesn't expand or contract with the type of heat and cold we could physically endure. Neither will aluminum. You're string and cables would be more effected. The most stable guitars are made of carbon fiber and aluminium and given the string tension of about 200lbs it doesn't budge those guitar necks.

[@kengunnett2017]

I would still rather have my Prime RVX36. Prime never reach their stated speed ratings.

[@hermanarmstrong6480]

smashing arrows.thats how I know my bow is shooting

[@rogerleclair3114]

110 yards bottom of a pop can 4 arrows

[@donaldburgess1003]

Well, here's my money!

[@tomballesteros4673]

$$$$!$$= ? How’s the draw cycle ? Cool technology!

[@LetThemGrow]

If it’s actually 3.9#….that’s a massive miss by Prime’s advertising folks. Speed under as usual.

[@the_sharp_carpenter]

Within 10fps which is pretty standard. He didn't say if it was standard or performance mods either.

[@BBDaan]

The hoyt Carbon Defiant and RX-1(maybe RX-3 aswell) had carbon risers with aluminum ends. So you've shot hybrids before. Also the Bowtech Fanatic had a carbon brace.

[@pjreilly3997]

So I see those as different....as I mention that "we've seen carbon bows with aluminum parts." Those bows all had aluminum at the point where the limb pocket connects to the riser. To have a bow where the riser has aluminum sections and carbon sections....I see that as the hybrid construction. Just my take on it.... Also, neither of those companies called their bows “hybrids.” They identified them as “carbon.”

[@theweekendarcher2056]

When I look at it i think of it as a Chinese manufacturers attempt at producing something different.

[@LancasterArcherySupply]

When in reality it's actually an American company trying to produce something different.

[@jasonnester9514]

No offense to prime but this bow is ugly amd wayyyy to many connection points I just see a lot of expansion and contractions in different temps and a finicky tune

[@chasesomethingoutdoors5081]

@@jasonnester9514 That's what I see when I look at it too hopefully it works because I like prime but it looks like a disaster waiting to happen to me. But I'm also not an engineer and I'm basing that off of what it looks like engineers have been working on it for years.

[@jasonnester9514]

@ agreed I also don’t think this bow will be a hot seller I’m a dealer won’t say name and location but this bow won’t sell here I can guarantee it

[@tcnarber1]

Totally agree. Had a quiver, Mountain light, looks very similar to the rods you see here. After shooting my bow those connection point came loose. I am sure this has better adhesive, but how many shots until one fails? What if it fails at full draw?

[@jasonnester9514]

@ exactly

[@jesusisalive3227]

Yeah, I wouldn't give anything new the benefit of the doubt either. You know it's just like these big companies to put tons of money into engineering and then put out pieces of crap!

[@Lawnfella]

This design won’t last long.

[@PrimeShifter]

Just looking at it, vibration will be crazy

[@pjreilly3997]

I shot it and there’s basically no vibration

[@optimuscrime608]

Zero vibration

[@PrimeShifter]

@@optimuscrime608 sorry but that I highly doubt I guess I’ll have to shoot it for myself

[@jesusisalive3227]

And just how exactly can you look at a bow and say yep it will vibrate like crazy. 🤦‍♂️

[@jesusisalive3227]

​@PrimeShifter Ya don't trust anyone! I'm sure these guys are coming on here and lying to you. If I were you I wouldn't go anywhere near this bow! You wouldn't like it, I can tell.

[@LuqmanHM]

A novel and genius idea but provide very little practical advantages/functionality. Agree?

[@LancasterArcherySupply]

And how exactly does it provide no practical advantages or functionality? The advantage is more controlled riser flex for a more consistent shot. The functionality is that it is an bow that shoots arrows.

[@sjankarcher]

Weird looking bow with draw length mods. A pass from me.

[@jasonehredt968]

They’ll sell 8 of these.

[@k9leadstheway531]

So the leaked footage was true..

[@elee9056]

designed by a gamer

[@LancasterArcherySupply]

*Engineer

[@hunterslifestyle625]

Uv to Axcel ? Product advertising

[@LancasterArcherySupply]

PJ just likes to keep things interesting. Archery is so easy for him that he has to change up his system every few minutes just to make it a challenge.

[@KillingStuffWithJosephJackson]

😂

[@sierraridgereaper]

Looks like an accident waiting to happen when those carbon rods snap like arrows under full draw and buries a cam in someones forehead... Looks and sounds like a law suit...🤔

[@LancasterArcherySupply]

You'd be VERY hard pressed to break those rods - that is certainly not something to worry about.

[@richardfarmer4448]

Couldn’t even hit the plate took 50 shots

[@LancasterArcherySupply]

I mean yeah, or if you used your eyes you could see he hit it on his first shot with a new bow.

[@AngelVillaG]

More points of failure? No thanks! 😮

[@mattcannon5353]

Sorry, but if the standard is a pie plate at 20 yards, that’s a pretty low standard. Especially with broadheads. We can do better than that as an ethical archery community.

[@LancasterArcherySupply]

It's more of an old saying - you should strive to be as ethical and precise as possible.

[@leontijpavlov4689]

Пурвые модэли Приме ION DEFU/ ИМЕЛИ красоту харизму.новизну.а потом лучное сообщество стало производить .удивлять лучников только формой луков чем кривее тем красивее .печально .а главное .думаю щто вот это изделие развалитса в течение одного летнего сезона.при активных тренировках.жаль нету средств купить и протэстить временем.извиняюсь што не на английском пишу.спасибо за обзор .

[@LancasterArcherySupply]

С Рождеством

[@leontijpavlov4689]

@@LancasterArcherySupply Спасибо.и вам крепкова здоровья .с рождествм и новым годом..

[@Yelladog78]

My ancestors used sticks and rocks. The equipment doesn't need innovation as much as your hunting skills - sorry, not sorry

[@LancasterArcherySupply]

It does come down ultimately to the person, yes, BUT if modern hunting technology allows us to more ethically, efficiently, and cleanly take down game then we should encourage growth both with ourselves and with the technology we use.

[@Yelladog78]

@LancasterArcherySupply I understand the aspect of better equipment having a use, I also understand someone who sells bow's and equipment seeing it through that view

[@LancasterArcherySupply]

As long as you are ethical and clean, what you do it with doesn't really matter.

[@Tughill1699]

i love carbon bows-no offense but that thing looks like a beast stand no wonder they are close with dan infalt. sorry!!

[@PlunneCeleste]

Ok nice, but my Maxxis 35 is still more reliable for the same weight. 🤷‍♀️ Pretty scaried about the risk that the carbon tubes can break. Looks bad designed if you understand where forces are applied.

[@LancasterArcherySupply]

It's funny you say that, because this bow was engineered for multiple years with the specific focus being on where pressure is applied during shooting.

[@PlunneCeleste]

@@LancasterArcherySupply But still carbon, aluminium prevents by flexion, carbon breaks immediatly and can cause several injuries. So I keep going on aluminium bows just for safety.

[@LuqmanHM]

WTH did i just saw 😂

[@LancasterArcherySupply]

Ain't no idea what yah just seen

[@richardpark2609]

"Like" if you have a bow-ner for the new Prime Form!

[@1shotbetter741]

If you’re buying a bow for the looks you’re buying for the wrong reason…

[@jayminer9416]

Deer, foam, and paper dont care about looks.

[@tcnarber1]

I sure hope they done some aesthetics research first…..this is…..well momma said don’t say nothin.

[@marijuonko7092]

How does prime compare to hoyt. I thought prime qas hands down way better shooting then my hoyt. So much easier to group with a prime. At way farther yardages also. My hoyt sucks. But everyone seems to love hoyt and say their the best out there. As someone who shoots a 1500 dollar hoyt. I disagree

[@hamedizzy5137]

I have to ask …….WHY????

[@LuqmanHM]

Have ran out of things/ideas on how to sell

[@hamedizzy5137]

@ looks goofy.

[@LancasterArcherySupply]

You'd actually get an answer as to "why" if you watch the video.

[@hamedizzy5137]

@ I watched the video. And still think it’s a bad idea everything he said was opinion based nothing factual. “ we think this part needs carbon and this part needs metal”…..

[@hamedizzy5137]

I’m very sure it’s not going to shoot any better! Too many unnecessary connections.

[@chasesomethingoutdoors5081]

If it works great but damn it's ugly😂😂😂

[@LancasterArcherySupply]

That's what my wife said the first time she saw me.

[@chasesomethingoutdoors5081]

@LancasterArcherySupply That's probably an accurate statement that my wife made about me too!!! 😂😂😂

[@IZZYR23]

Omg fired the guy that design this bow, that is ugly

[@LancasterArcherySupply]

"Fire all of PRIME'S engineering team" is quite the take for not preferring the look of a bow.

[@samcurrant3390]

It seems like things are getting over complicated with bows these days!!! & dang its so ugly!!! Not a fan of this one.

[@LancasterArcherySupply]

Everyone complains about bows not changing and all of them looking the same - then everyone complains about bows changing too much and not looking the same. These engineers can't win. Also, having seen and held this bow in person, it is quite nice and very light.

[@codycreager4428]

Hard pass lol

[@feelsgooddoit]

Again gimmicky bullshit, ugly af, no function

[@LancasterArcherySupply]

Those are strong accusations from someone who hasn't shot it, hasn't understood the engineering behind it, and hasn't seen the physical evidence of the engineering working as intended.

[@Funny-bf8xf]

that is the ugliest bow i've ever seen

[@terrybeasley2898]

That's one ugly 🫏 bow.

[@Canadaman4403]

Wow my first thought that’s the most unattractive looking thing I’ve ever seen…. I hope it’s priced really low…Maybe it will grow on me like the Clay and Olive Mach 33

[@LancasterArcherySupply]

Everyone keeps commenting on the styling of the bow, and I know people will just say, "Oh, of course you say you like it, you have to sell it," but I genuinely really think it is a good looking bow. There is something to be said for uniqueness and trailblazers and I believe this is one. Just check out Prime's lifestyle photos of it, you'll see it's rather pretty.

[@stevie9361]

Ugly, slow, weighs 4.7lbs

[@LancasterArcherySupply]

I'd love to hear how you managed to get 4.7lbs from 3.9lbs.

[@BlueCollarOutdoorsUSA]

@@LancasterArcherySupplylol 🤣 I mean 3.9 is easily confused with 4.7 🤣🤣

[@cameronjames6314]

Trashhhh

[@WolfinWolvesClothing713]

Shudup stu pid

[@vtwinaddicted5852]

Prime needed to lighten thier bows, visually unappealing, but very functional design