Launching My Small Business! (failed launch, sourcing inventory, packaging/supplies mistakes)

▻ SHOP MY SMALL BUSINESS BOUTIQUE "THAT'S HER"
↬ www.thatshersh...
↬ Plus Size - Heather Sweater: thatshershop.c...
↬ Plus Size - Knit Me Sweater: thatshershop.c...
↬ Plus Size - Ripped Denim: thatshershop.c...
↬ Girls Night Out Corset: thatshershop.c...
↬ Teddy Bear Daisy Pull-Over: thatshershop.c...
↬ Limited Edition 1994 Tank: thatshershop.c...
↬ Blush Crop: thatshershop.c...
↬ Harper Sweater: thatshershop.c...
↬ Ava Knit Dress: thatshershop.c...
↬ Coffee Bean Crop: thatshershop.c...
↬ Olivia Two Piece Set: thatshershop.c...
↬ TTYL Set (Top): thatshershop.c...
↬ TTYL Set (Bottom): thatshershop.c...
↬ MILF Cut Jeans: thatshershop.c...
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▻ SUBSCRIBE: bit.ly/3mV6qCi
▻ VLOG CHANNEL: / itsfeiiiday
▻ GIRL GAG PODCAST:
↬ Spotify: spoti.fi/2YxNiAY
↬ Apple: apple.co/3odlpH9
--------------
▻ TALK TO ME:
↬ Instagram: @heyitsfeiii ( / heyitsfeiii )
↬ Tiktok: @officialheyitsfeiii (www.tiktok.com...)
↬ Twitter: @heyitsfeiii ( / heyitsfeiii )
↬ Snapchat: @heyitsfeiii
↬ Twitch channel: / heyitsfei
↬ Fan-made Listen Linda Discord: / discord
↬ Poshmark: posh.mk/bascAB...
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✉ Business email:
[e-mail]
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✘ FTC: This video is NOT sponsored, however, some links provided may be affiliated. ✘

[@PlanswithEmily]

Congratulations! Can I add a constructive comment, in my opinion, I think that a clothing store is considered size inclusive when an item is offered in both regular and plus sizes for the same item. When a shop has separate clothes for regular and plus size it is off putting to me

[@xoxo.angelica.r]

i completely agree but also extra small, so many people only think of bigger and bigger instead of the smaller sizes, but she did great 😢❤

[@PlanswithEmily]

@@xoxo.angelica.r I agree with that also i feel like sizes should extended both ways

[@lakeishachandler]

I total agree with this comment….

[@eunheS]

I agree but at the same time I understand she's new to this and she doesn't have investors in her business, everything she's doing is right out of her pocket... it's totally understandable her store isn't there yet, it's very new and it's expensive to launch something like this, definitely not expecting her to do that just yet

[@hellomeloO]

But it's a small business so it's hard in the beginning

[@notgabriela]

congrats fei!! personally i think you should def look into hiring models or even just getting you and your friends to model the clothing instead of using the stock photos. It would be so helpful to see the different sizes on different people/bodies. Taking the photos yourself can also help improve the look of your website as the background of the photos don’t match which makes it look off/a bit sketch ngl :/ however i hope everything goes well with your new business venture!!

[@aaless6224]

she’s a girlboss 🤚🏼🤚🏼💓

[@mahamkhalid3757]

Hi Feii, I just want to let you know that your videos bring we much joy. I hope you succeed in everything you do 🤗

[@jackiegarcia4171]

This video made me want to pursue my own business! I’ve been thinking about it for some time and started doing research this year but I kept putting it aside and making excuses like I can’t because of med school, I have an exam blah blah blah… However, after watching fei and knowing that there will be ups and downs with getting started, there’s always room for improvement and time to do what you love and are passionate for❤

[@neiasart]

DO ITTTTTT! ITS ALL WORTH IT! @neiasart is my business, let me know if you need any help

[@ItsSavv]

I’m sooo proud of you! 😭 I love seeing the process of this! I remember how exciting it was to share and announce this to us on twitch and asking for feedback! I can’t wait to support you and your business this is so meaningful to us who always struggling looking for size inclusive clothes!! I love you soo much! Thank you for always sharing these experiences and journeys! 🫶🏼 proud of you miss CEO of That’s Her!! ❤

[@sofypi7493]

pround of what? her reselling fast fashion? girl.. have some dicency

[@reesebaird106]

@@sofypi7493 if you aren't going to give constructive criticism or have anything nice to say just don't say it, and learn to spell :)

[@angelajohnson7834]

I know getting plus size for a small boutique like this is kinda hard but I'm sad there are only 3 plus size options and none of them go above a 3x.

[@poopspaghetti5810]

Well like you said That's Her is still a small business, hopefully the sizes will extend as time goes by

[@hissing3904]

i mean 1) she's not making them, just reselling 2) she has a platform, she's not some struggling person putting their last savings into something that might not even work out. Considering her whole customer platform was built on the body positivity message, she could have made it happen if she cared to give back.

[@nicolemorgan7629]

and it’s not even all the clothing that goes to 3x most only go to XL

[@joannzhang8293]

I'm so so proud of you! Each piece of your clothing is super unique and I can feel that you poured your heart and soul into this business. Congratulations and I will definitely be supporting you throughout the way.

[@cassandralopez5293]

Hey Fei, I've been a fan of you're since I was 14. I'm so happy for you for launching your brand. I really do adore this channel, it's like a safe place for me. I just wanted to ask, if these clothes were being resold, and if they were your original designs? I was really looking forward to your launch but I was lil disappointed tbh. Especially with the plus size portion of the website being separate? I'm not conventionally *considered* plus sized, but with the message of your body positivity, and having your size be the size and to not be ashamed of it, it's a bit confusing on why even on your website/brand it's separate. Please don't take this like im trying to attack you personally, I just really love this channel and your personality, especially since I've been watching you for so many years. Regardless, I'm super happy for you in taking this big step towards the making of your brand. I just wanted to give my opinion and constructive criticism Okay I'm done AH I love you Fei okay oml 🥺😩💜

[@Chiaracerulea]

They’re resold from other brands such as papermoon and pretty garbage

[@beautybyrey7479]

Girl you made me cry 😭😭 im so proud of you 💜 I have been in this journey of loving myself for awhile now and every time when I feel like I cant anymore youre always there to make me feel better 😭💜 I wish you the best 💜 love you from México 💜

[@dope2111]

Wow wow congrats Feiii !!!! You got this

[@AC-ri2yz]

Yay! Thanks Fei for showing us the different aspects of your life! I look forward to all your videos! ❤️❤️

[@mahamkhalid3757]

This isn’t Feii it’s something pretending to be her

[@amabonsu6493]

AAAHHH IM SO PROUD OF YOU! This is a huge accomplishment fei and I can see your heart in this. I’m a bigger girl so it is sad to not to see myself as represented here in “Her”. But some comments are saying things like “so called business” and commenting as if you have done the worst horrible atrocities ever are masking their comments as critique when they are just being overly critical. Some of the critic is valid but the way they are written isn’t to inform you but to tear you down and that’s what’s truly nasty. Girl, this is your first round - it’s impossible to get everything right on the first go around. Take the critique from well intentioned people and filter out hate because that’s not for you to pick up 💙. You got this girl

[@InvisibleRen]

I literally gasped in pure pride and happiness for you when I saw the title. And then my face fell like a hound dog when I saw the next words. So many emotions in 2 seconds. 😂 Congrats!!!! 💜

[@LisannaDoesThings]

I'm in the same place! That itch you couldn't scratch and I'm 100% doing it on my own. Blessings to your business. Can't wait to finish watching the video.

[@victoriapaton1371]

Man, I was so excited and then after making an account and putting things in my cart I found out the hard way this only ships within the US😭 I can’t buy from you but I support and am proud of u♥️

[@_ma__-pu8zn]

So proud of you Fei!!!!!! You inspire me to keep going. I started a KZbin Channel to use as a Diary for my Journey of Becoming a Fashion Designer and I started having second thoughts but you remembered me that there are going to be ups and down and motivated me to keep trying and not give up. Ever since I found your Channel I feel like I found a safe place because I found someone who is also struggling in Life but doesnt hide it and reminds me that It's ok and it will get better. Thank you for sharing your experiences with us!!!!! CEO Fei of That's Her has a nice ring to it😄

[@lunasjade]

I just want to say, the speech you gave around 10mins in, was so spot on! I always appreciate watching your videos because 1) you're hilarious and 2) you're honest! Accepting yourself is never something people are done achieving, it's a process that is forever ongoing as is expected as we grow older and our bodies change. But I think women raising women up, is a healthy and empowering path for us to be on. Watching your videos, that's the vibe I get. we can laugh about things like Asian clothing sizes and the absolute failure of shape wear (among other things 😊) and I love that you're not fake about it. because that's reality for everyone. always trying to love ourselves! we all love you and your journey and we'll always support you!

[@elizabethpawlowski2673]

I have a business too, its Clinic Asthetika in Birmingham UK. I know that stress, I used to rent rooms, now getting my own shop and having the rent and bills and everything from there is way more stress! It's only me working and doing all the treatments so if I'm sick or busy it closes, so I don't have much time to myself now. But it's getting there. 💪🏼

[@Charlottewc]

wait i thought it’s her own brand with her own design and stuff… how is this different from me online shopping from ASOS and stuff… except giving fei commission…? I was hoping to see something original and close to fei’s heart 😢 kinda disappointed …

[@eunheS]

Kinda hard to start your own clothing line from the get go... it's much more expensive and lengthy, you gotta keep in mind she's lost her momentum and she is probably not making as much money from social media as she used to

[@yeewonlim]

Yup true I’m a designer in a company . It involves entire 20 different roles if you make you own clothes. You cant easily custom order if you don’t have min 10k pieces per design. On top of that u will need pattern maker, designer, production factory for every different type of elements like knitwear , jersey , graphic printing, embroidery etc , buyer for fabric and materials use per design , merchandiser, and store part , u will need graphic designer, back end person, operator to manage inventory , shoot and upload and write all details, marketing person, finance and more ! Fashion business not as simple as people think they are tbh

[@uhoh5395]

Omg so sad to find out just now AND ALMOST ALL SOLD OUT, SO PROUD OF U FEI BBY, can’t wait for s2 ;)

[@mariaclaireb]

Fei!! Seeing you grow inspires me so much :') I can totally relate when you can't help but feel defeated and start to lose motivation on something... that was me during my last year of my undergrad. But seeing you overcome it makes me feel empowered and pushes me a bit more to stop dreaming and do something about it. Can't wait to place my order one day! Keep pushing love, you are doing amazing!!

[@koreanconvenience]

So proud of watching your growth. I started watching your S. Korea vlogs from your WhitneyBae interactions. As a fellow women-led business, I understand your startup growth pangs. Keep pushing forward, and you will find your ideal customer. Please feel free to reach out if you ever just need to talk/vent with another small business owner.

[@MultiDayah]

Proud of you! I've been here since those early years, the makeup years, acne struggle years, weight loss years, and now, here we are. The business entrepreneur years! Sooooooo proud of you! One step at the time okay? I wish you all the best with the business ❤️ ( I want to buy one too, but I don't think you have international shipping yet, so I'LL BE PATIENTLY WAITING THEN 😂) Much love, xoxo. 😘

[@gre8937]

Congratulations Feii!! You are so empowering. Good luck and keep moving forward!

[@yunie2217]

I just got my exam results and it was bad so when I saw you cry I cried as well, I've been holding it in for the whole day.. but we got this girl!! We can do ittttt

[@Kyungsoo2102]

You can do it! ❤️

[@user-bq2vc2cv3i]

I love your clothes so much! But unfortunately they are not shipping to CA So sad😢

[@wassupwe2ne1xbigbangxbtsxBPxG7]

I'm so happy for you Fei congratulations!!! I pray that you succeed love and thank you for the efforts and love put into this!!🖤

[@passionzb]

So proud of you! Thank you for being you, showing us the good and the bad in life! It’s okay to be human❤

[@DianaRamirez-sm5nx]

Thats very impressive launching by yourself 👏👏👏👏🥳you go girl

[@rachelnaspud3558]

Congrats on your business all your hard work will pay of. I'm so proud of you. All the bad moments with also turn to good moments. Please restock on Olivia two piece set.

[@isam6988]

CONGRATULATIONS ON THE LAUNCH

[@mekomeko1095]

I’m so proud of you! Cant wait for more to come! You got this fei

[@KatyLady88]

I wish the TTYL bottoms came in a 16-18!!!!! they are so cute!

[@jessme3331]

I've been following you for years and I'm so proud of you Fei! You best believe I'll be ordering from your shop❤️

[@nadimamotlib1535]

Wow! Well done Fei! You went for your dreams and I loved the journey of ups and downs ..esp the downs and how you pushed through...this was so inspiring!

[@spamandkimchi]

Congrats on the launch! Will you be doing a video of you wearing the clothes? We’re about the same height and proportions so the tall and slim models make it hard for me to imagine how they’ll look on me 😅

[@funnievaI]

I'm so proud of you Fei! Can't wait for more mid-sizes to be included so I can purchase 😍

[@salmas.45]

Girl I am actually really proud of you, I feel like you turned negative energy due to anything you experienced badly into something big aka your brand

[@MissAmanda0289]

This is so exciting! I hope to see larger sizes in the future and larger sizes for ALL products!

[@sydneykemme1773]

I’m disappointed. These rlly aren’t that inclusive and the fact that the plus size options are separate from the reg options is a struggle plus people already have to deal with, not to mention the skinspo airbrushed models on the website. Not sure if u are going to stock more sizes for all pieces but if not I’d warn you this is a slippery slope. I love u fae but I don’t like this

[@McCreaFamilyHomestead]

i love the all sizes part of your biz. in my shopify store i offer my t shits up to 5x with NO extra charge. so small to 5x is all the same price. i used to be a plus size and always hated how i had to pay so much more money for the exact same shirt as my friend who was a medium.

[@junormur]

I love the logo!

[@valvampire14]

I haven’t seen any of your videos in quite a bit. I just saw this,It’s look great and I’m happy for you. but my only question is are you going to restock because I want some of the stuff.

[@kayserria]

Please include diverse models of color with your brand. I'm happy for you!!

[@justseelemonina]

congratulations feiiiii!! now i see all the closet purging videos in a new light, it makes so much sense to make space for all these beautiful meaningful things to take that place, im going to purge my closet and get something from your brand, wishing you the best!

[@joniniki6251]

Love you fei can’t express how u inspire me and many people can’t wait for more stuff from you. You are doing so well!! Congrats on your boutique 🥰🥰🥰🥰

[@ivyh.1200]

M'aam..it's literally stuff from Aliexpress

[@lashandamorgan6040]

QUEEN!!!! You have worked hard & it is paying off....congrats. The clothes are beautiful & well crafted. I have been thinking about starting my own shop where I sell crocheted kids clothing. You have truly inspired me take the first step. Thank you for being a beacon for women. I can't wait to make my first "It's HER" purchase💖💖💖

[@jaidynm5441]

Thank you so much for showing us so many important parts of your life to remind us that at the end of the day, we’re nothing but pure human. I love and appreciate you extremely Fei, I’m such a proud subscriber 🤍🤍

[@hiprettyladyenc]

Congratulations Feii!! Love the Hard Work and Dedication Sending Good Vibes Your way. Keep Thriving💟

[@paintithappy2153]

You guys snatched up the larges so fast 😭

[@capricious_cat]

Congratulations Fei! I've been following you for so long and you've come so far. I'm so happy for you and I wish you the best going forward.🥰🥰

[@miladysjoy]

Yes QUEEN!!! I'm so proud of you. You've come a long way and I know you'll keep growing. I wish you nothing but success and can't wait to see what's to come. I couldn't help but support you and can't wait to receive my order. Thank you for inspiring me and helping me learn to love myself in every way ♡

[@Golden._blossom_xiao]

Wow I’m so proud of you I’ve been watching you since 2018 up until now like the journey together is amazing. Your very inspiring ♥️♥️♥️👏🏾👏🏾👏🏾🎊🎊🥰

[@AlleyDreamer]

Girl I RAN to the website for the plus size jeans! It's so hard to find decent jeans that aren't plain in plus sizes! I can't wait to see what more plus size things you can find! 💛💛💛

[@sammieoneechan]

Girl's Night Out Corset is so cute, I wish it was black. I can't wait for more sizes and colors. Good work 💕

[@beatrizbranco3721]

I’m so proud of you for not giving up and believing in yourself!!!! Can’t wait to order some clothes!!!!!!! ❤❤❤❤❤❤❤

[@MiyukiZero]

I'm proud of you.

[@Peechiness]

I bought the mint mesh corset. Ill see soon if i like it. Only size left was a large. Tbh i almost didnt buy it bc of thr model, but when i saw you wore it, I was sold. The fit is everything. You made it flirty romantic sexy, that model made it look ratchet stripper trashy. Sometimes the bigger model looks better

[@kay2marie]

Yay Feii!! I'm so ready to make my first order ❤

[@mayseeyaj]

Congratulations!!!! From your lipstick to your shop, we are so proud of you!!!

[@damiria524]

you’re such an inspiration and such a strong woman fei, love u!! 💝

[@PopularParis]

The girls night out top is fire! Restock those sizes ASAP and do a try-on!

[@terry3713]

Hey fei , it's truly an honor so say how gorgeous you are , I can't wait to buy some clothing from your shop since it's Christmas time. I LOVE YOU SOO MUCH AND THANK YOU FOR BEING THERE FOR NE IN MY LOWEST ABD HIGHEST . WISHING LOTS OF RICHES FOR UOUR FUTURE AND YOU!!!!!!🫶🫶💖💖💖💖

[@carolinemiroy9936]

Congratulation on the launch of your new business, everyone has to start somewhere and I'm sure that you'll have designers wanting to work with you in the future and you'll be able to grow and realise your dreams. Your excitment for your pieces that you,ve chosen is adorable :) All the very best of luck for your first launch!!!

[@marketingempiregroup]

Super rad- love seeing businesses crushing it. 🔥

[@addictaedtokookie1622]

Fei posted this 7 minutes ago, glad i could be early ^^ love your vids Fei, can’t wait to watch this one and congratulations!!

[@cinnamaricat]

i NEED some of these pieces THEY'RE SO PRETTY and i really love what the boutique stands for :)

[@jujupeachbeads]

OMG The Heather sweater is soooooo cuteeeeee❤❤❤❤❤❤

[@valentinekill]

Posted 3 mins ago!!! I am so early and this never happens 😮 I love your channel SO much, Fei, and have been inspired and so happy to watch your content, stories, and wise words over the time I've been a follower. 💗You've come so far and I wish you the best and great positivity for the upcoming adventures!!!!! 💝💝💝💝💝💝💝 I hope to purchase from your business soon!!!!

[@savannahguest1274]

Congratulations giiiiirl!!!! 🥳🎂🎉❤️ I’m soooo proud of you Fei!!!

[@eleanorchan872]

The sizes aren't big enough for me yet. I am looking forward to when you extend your sizes. I'm 51-47-51 inches for bust, waist, and hips. I understand that you need to have limited sizes when you first launch. I'm patient. Love the vibe of your label.

[@valentinekill]

THE ENDING MADE ME CRYYYYYY 😭😭😭😭💗💗💗💗 I already see things I'd love to order for my sister!!

[@mabby5615]

So happy for you Fei!🧡 I hope you restock the flower sweater!

[@tifamai]

Congrats!!! I found you through your Tiktok live and I'm loving your bran and content :)

[@samscs1854]

Omg please come out with more girls night out corsets! 🥹 I would gladly purchase one Fei🤍

[@BaByyVoNNa]

I bought 2 tops from your site and they are super cute and good quality. I'm just sad I need to reorder one of them because I haven't "lost weight to fit" the one I already own

[@iackie]

OMG IM SO EXCITEDDD

[@valentinavang6366]

Congrats!! So proud of you hun!❤️❤️ keep loving yourself

[@dianamcgee4854]

Just checked out your shop and love it! Your prices are great and the items are super cute. You did an amazing job. ❤

[@alaynayin4849]

It has been such a pleasure to watch you grow as a person the last few years. I am so proud of you 💕

[@Nikkiberrie3]

so incredibly proud of you Fei! love you dedication and hard work thank you

[@Meekavintage]

my DAUGHTER needs the TOP YOU ARE WEARING !!!

[@redhairedaly]

I wanna start my own business in the future and this gives me so much hope for what I can do! I can't wait to see what happens and I'm excited to watch what you do as well! Good luck Fei!❤❤

[@gaokhuexy]

OMG thanks for being inclusive with plus size! I love it!

[@shxna]

I am ABSOLUTELY LOVING your logo!!! 🎉🎉

[@saaantacruz]

Congratulations! Wishing you so much success!

[@Chillinwsimon804]

As someone who started a small business would you recommend starting with 1-2 products or 3-5? So basically start small and grow over time or with a big bang with multiple products?

[@itsjustkennyg]

girl I need that red top it’s so gorgeous!! pls restock and I’ll buy it up QUICK 😭🙏🏽

[@irenesurratt3441]

you are inspirational....thank you...and congratulations....I love all the items.

[@gilliantomimbang5388]

Proud of you girlie! Hopefully you and your sister are okay 😢

[@tzasykes4958]

I love the branding, love the clothing. I wish I could get this in the uk! Those knitted crops are so cute! Congrats!!!

[@marajones1828]

OMG YES FEII!!! I’m so happy and excited for you!!!! Also that top is so freakin cute and I NEED it!

[@Juliana142]

Wish you the best Fei

[@CowsM0Oo]

HELL YEAH FEI! Imma buy stuff and provide feedback too! Here for you bb and congrats on how far you’ve come. Ty for making this video!

[@Hgvyygjhbhjguyh]

Saw the top you’re wearing and immediately went on your site to buy but it’s SOLD OUT 😢. Please restock! It’s so cuuute!

[@saykay6801]

Hey Fei! Im a fan and have followed u for years now! Im a graphic designer and im so impressed with your website! Keep going! Your headed in the right direction for sure! I want the checked sweater so bad lol asking foe christmas

[@chriscriss25]

Congrats Fei!!! Just ordered the Olivia two piece! Can't wait!

[@cy24]

Congratulations and wishing you all the best on your business!