Lead Scoring in Zoho Marketing Automation - 49 Mins

[@sashafroyland]

Very valuable, till a point. This is a good example for implementing a B2C marketing strategy but not so good for B2B. In B2B the hierarchy of segmentation, in order to more deeply personalize communication, requires a much deeper segmentation. Which, it appears Zoho One will accommodate. I believe the presenter of this video is qualified candidate adequate for hire by most people and I would strongly recommend his services. From my short 2 week dive into Zoho consultant solution providers, I would recommend this precentor.

[@QuakeCinch]

There is not much strategy in this video, it’s mostly getting you familiar with lead scoring mechanisms available to you in zMA and you customize based on your lead scoring strategy using the tools available in zMA.

[@sarthakvarshney]

Useful video.