Leadership In Crisis | What startups can learn from the Tylenol crisis

Every successful brand has had to face a crisis at some point.
Johnson and Johnson’s Tylenol is a household name. But in 1982, some of the Tylenol bottles were laced with cyanide which led to the death of several people. J&J recalled over 31M bottles overnight, causing a loss of $1.3B in revenue.
J&J ensured their customers' safety came above the brand and profits. This is a story of exceptional moral leadership, where customer wellbeing and trust were the sole priority.
You might be the market leader, a trusted brand, and a great product. But sudden crisis can wipe that out. Our Leadership in Crisis episode is about how Tylenol converted crisis to renew customer trust and set global standards for product safety
#Healthcare #Leadership #Learnings #Success #CrisisManagement
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