Рет қаралды 293,475
In 1982, after a mysterious killer spiked its pills with poison in 1982, Tylenol's savvy response set a template for corporate crisis management. Subscribe to our newsletter for the history behind the headlines: www.retroreport.org/newsletters/
CONNECT WITH RETRO REPORT
Website: www.retroreport.org
Twitter: / retroreport
Facebook: / retroreport
Instagram: / retroreport
KZbin: / retroreport
Retro Report in the Classroom: www.retroreport.org/education/
Retro Report is an independent, nonprofit news organization that explores the history behind the headlines. Find out more at www.retroreport.org.