CSR: What is Corporate Social Responsibility? Definition Examples Benefits

How to figure out who is serious about it and who is faking it? In this video I explain what we mean by corporate social responsibility, the benefits and I use three examples IKEA, Starbucks and Patagonia.
0:00 Intro
0:48 Why CSR matters
1:54 Definition of CSR
2:51 7 benefits of CSR
4:12 Example #1 Starbucks
5:23 Example #2 Patagonia
6:16 Conclusion: Who's real? Who's fake?
8:40 Outro
Erratum: the millennials figure @1:40 is actually from figure 2 in this "Deloitte 2011 impact survey": www2.deloitte.com/content/dam...
Other videos mentioned in this one:
Circular economy: • Circular Economy: defi...
Sustainability analysis of an iPhone: • 4 reasons why our Envi...
The global coffee crisis is coming: • The global coffee cris...
Why Billionaires Won't Save Us: • Why Billionaires Won't...
Sustainability tools and frameworks playlist: • 🌎 Learn about sustaina...
Music: Alexandre Magnin
**
I create engaging sustainability videos to learn & teach. More sustainability videos on www.sustainabilityillustrated.com & / learnsustainability
Help us create more videos like this by becoming a patron: / sustainability .
Subscribe to be notified when I post new videos: alturl.com/jc8u6
Mailing list: mailchi.mp/7080080f1218/susta...
Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: www.amcreative.org
Twitter: / sustain_illustr
LinkedIn: / alexandremagnin
**
Resources & credits:
Bob Willard’s business case for sustainability: sustainabilityadvantage.com/b...
Starbucks sustainability reports: www.starbucks.com/responsibility
Patagonia’s footprint: www.patagonia.com/our-footprint/
B-Corp: bcorporation.net
Ray Anderson in The business case for sustainability: • The Business Case for ...
The Deloitte Global Millennial Survey 2020 www2.deloitte.com/global/en/p...
Aspirational Consumers Are Rising. Are Brands Ready to Meet Them? globescan.com/aspirational-co...

[@learnsustainability]

Which companies do you admire most for their CSR? Please let me know in the comments below... If this was useful, please like & subscribe alturl.com/jc8u6 😊

[@123Rame]

Santos Australian Company

[@liyanartey5666]

This video was very thorough. I am working on an assignment regarding Target's Corporate Social Responsibility, and this helped tremendously.

[@learnsustainability]

Good to hear! Thanks for commenting!

[@michelledorcas5298]

Are you schooling at WGU?

[@Snivy39]

This channel deserves more attention, excellent points!!

[@learnsustainability]

Cheers! Glad you liked it!

[@denis.poignonec]

Very didactivc and well explained as always. Well done! Another one to share without any hesitation!

[@learnsustainability]

Merci Denis! And thanks for taking the time to leave a comment 🙏

[@poppyspitfire5372]

CSR may be perceived as having tactical worth for companies. The peripheral profits of CSR are associated with its effect on corporate status. Organizations with decent social responsibility status might advance relationships with individuals.

[@rebeccastanly5478]

This video was very informative, things that I didn't even know about these companies. Very well explained

[@learnsustainability]

Glad it was helpful! Thanks for taking the time to comment.

[@TheLupusYonderboy]

Great content, Alex! Keep it up

[@learnsustainability]

Thanks Stefano! Very much appreciated 😊

[@tingvistalimbaga3007]

Thank you for this great video. Good material for class discussion.

[@learnsustainability]

Good to hear! Thanks for taking the time to leave a message.

[@ed4s]

Excellent explanation! Thank you Alexandre!

[@learnsustainability]

Glad it helped!

[@clhotson-knowingwhoyoulead]

very well done. Used this video to supplement my CSR business course. Thank you for your effort on this . Very clear

[@learnsustainability]

Glad it was helpful!

[@CaiusMontgomery]

The approach to sustainability and corporate social responsibility showcased in this video is truly commendable. By prioritizing environmental stewardship, social impact, and ethical business practices, the company is setting a positive example for others to follow. It's inspiring to see businesses taking proactive steps towards creating a more sustainable and socially responsible future. This video serves as a reminder of the importance of corporate citizenship and the power of businesses to drive positive change in the world. Kudos to the company for their commitment to making a meaningful difference!

[@learnsustainability]

Thank you for your comment!

[@minettehowell7885]

Thank you for helping me understand the concept of corporate sustainability.

[@learnsustainability]

Good to hear! Thanks for stopping by!

[@josesimonelarba1785]

Thanks for the explanation! Great video!

[@learnsustainability]

Glad it was helpful! Thanks for leaving a comment!

[@kishan9506]

Inspiring Alex !

[@thewannabebartender]

Hey! May I ask you where in the Deloitte 2020 Millennial Survey you found the two statistics presented in minute 1:50 ? I've been looking through the survey now several times but I cannot find them. I want to include those two statistics in my master's thesis. Thanks in advance!

[@learnsustainability]

It looks like I got the document wrong. I found this figure in the 2011 impact survey www2.deloitte.com/content/dam/Deloitte/us/Documents/us-citizenship-2011-impact-survey-employee-engagement.pdf in Figure 2. I updated the video description accordingly. Thanks for pointing that out!

[@learnsustainability]

You might find better in more recent studies for your thesis.

[@thewannabebartender]

@@learnsustainability Okay, I see. Thank you very much! :-)

[@bak3687]

Thank you for explaining Gargamel

[@raffaelebruno6677]

Fantastic video, I think it's very useful. Congratulation

[@learnsustainability]

That's good to hear. Thanks Raffaele! 😁

[@brytaguran8064]

best video so far

[@chrisdao.9851]

Good content... from South Africa. Thanks for sharing

[@learnsustainability]

Cheers! Thanks for commenting!

[@bedtimestoriesandrelaxatio482]

Thanks so much!

[@dilshodmukhtarov3549]

Thank you. It was so helpful for me. :)

[@learnsustainability]

Good to hear, thanks for leaving a note!

[@veronicareznitsky7531]

Very fine movie, thank you so much!

[@learnsustainability]

Glad you enjoyed it

[@AsmaSherb]

Amazing content!

[@learnsustainability]

Glad you enjoyed it

[@amandalynncalder6689]

Do you have links to the websites that you used for these examples please? :)

[@learnsustainability]

Links are in the video description. Please let me know if one is missing.

[@lusinesimonyan4645]

Thank YOU.

[@krancisaxelder1566]

Hi, I want to ask about CSR. Does it still count as donating, if we get something in return?

[@learnsustainability]

Good question! Donating means the money goes to a charity and the corporation can write it off its taxes. That's all!

[@mthafke7103]

Great video greetings from Germany

[@learnsustainability]

Good to hear. Thanks for commenting!

[@jaynelynquerubin2593]

Hi, can you make a video about the consequences if an organization fails to embrace social responsibilities?

[@learnsustainability]

Great idea! It would be only a list of examples or potential consequences because all organizations are different and consequences depend very much of the industry but I will definitely add this to my list!

[@reacastillo4543]

Thank you

[@jessaguanzon3065]

It is CSR are good to all of us? There's probably negative impact on the society?

[@jinkyespera8911]

let us be socially responsible

[@taniaverghese5652]

do you think coca cola is greenwashing with their rPET recycling bottles?

[@STAYCBias]

CSR? CSR girl group! 😂

[@21copyCat]

How is Apple not one of the most polluted companies? They have a new iPhone every year that s the same as the last not to mention an extra charger that you can’t use w nothing else 🤷🏻‍♂️

[@learnsustainability]

Apple is certainly a big polluter but all major contributors to human society are. I posted a video on a sustainability analysis of an iPhone kzbin.info/www/bejne/Z4DNna2AbdtseaM Planned obsolescence is a certainly a problem but not everybody has to buy a new iPhone every year. Mine is from 2016 and it is a GREAT smartphone!

[@Arnacost]

70% of millennials saying that hey listed their company's commitment to the community as an influence to their decision work there and 50% of the same millennials that say they would take a pay cut to find work that matches their values - I realy wonder what this statement is based on and where to find these informations Personally I have never during an interview of an applicant heard the questions about sustainable energy - where the waste is being managed - if the toilet are water free, or if the company I work in has photovoltaic pannels on it's roof. I always hear these figures but no-one can produce proof of where they come from.

[@learnsustainability]

As notified at the bottom of the screen during that scene, these figures come from the Deloitte Global Millenial survey 2020. It is totally possible that it does not match your personal experience.

[@DashBeauty_za]

Thank you