How To Advertise on Facebook in 2024 (Complete Tutorial)

[@BrunoJaureguiMusic]

Thanks Michelle! You're my favorite person to watch when it comes to marketing. I just opened my ecommerce store and I was playing with facebook ads yesterday. I got 100 clicks but no sales. This video was perfect timing. I just learned A/B testing today and I hope it helps me.

[@learnwithshopify]

So glad it was helpful! Good luck with your new business!

[@ThakurSa-ly4qg]

is it helping you now ?

[@mogun34]

Did it work @BrunoJaureguiMusic ?

[@kaira4358]

I get a dopamine hit from seeing the shopify logo in the comments because of the sales notifications 💀

[@06047]

To to able to use Reservation buying type one should set budget big enough for reaching at least 200,000 people. Which is a prohibitively expensive ad campaign for small businesses.

[@Miss__Machado]

Exactly, wasted my time trying to set it up.

[@MrRic716]

Name your car "Chill lime” its the anagram of Michelle. I love the vibes, the creativity, on how we can approach marketing differently now. For many years big ads companies been giving us cliché stuff. Most of the time a bluff. There is a thin line between creativity and grotesque. Now we seeing an evolution in the way of doing ads and communicate with people, because some ads are done by common people for common people, no cough syrup but ads which are more true and down to earth.

[@Martin1519]

I just want to say thank you so much. Your spontaneous personality really turns the stresses of running a business away. Sometimes my brain gets so fatigued and frustrated, and then i watch one of your videos and feel so much better. This stuff is so hard without any kind of guidance, so idk what id do without people like you.

[@gautamthakor108]

Thank you for providing a valuable information ❤ I'm from India 🇮🇳

[@stephenholder8635]

FB recommends we use AI for audiences instead of choosing our own. Any thoughts on this?

[@charles_joe]

Interesting question! Facebook's AI targeting can be powerful, reaching a broader audience potentially interested in your product. But, there's also value in having control over your targeting choices.

[@TheCaddygirl]

Hi Michelle, thank you, I learn a lot from the Shopify Learning videos. You can call your new car; Berliner (it's an German car and Berliner is a German pastry) or just name it Beast, Betsy of Daisy. 🍀 My car is a Mercedes Vito and it's a he but he has now name yet..he is big, charming, handsome and has lot's of power.🤟 I am working on our new Shopify shop (Enterprise theme) and I am enthusiastic about it. But I am unsure and little afraid of drowning in the Facebook Ads..so much information..🤒. When I have the time I will make a start on just posts on FB and then I will see this video or a newer one again.. Greetings from The Netherland

[@ashish_motiondesign]

Girl, Have you tried Hollywood? I would love to watch your energy, accent and style in a movie or tv series. you are awesome.

[@Igor-vb1hv]

not clear at all how this reservation works. do you have to book it upfront to "have a seat at the table", or what is meant by that?

[@BiggieMan-xl8pd]

When someone refers to "having a seat at the table," especially in the context of reservations, it typically means securing a spot or booking in advance to ensure that there will be space available for you when you arrive at the venue.

[@AFoxtrot]

Thanks for the tips. What do you think of platforms like adinspiration to find winning ads?

[@LUREwardrobe]

Hello, i need a help, i have shopify store in india, i want to know how to enable location based pricing, as i deal in multiple cities, so i need location based pricing

[@charles_joe]

Hi there! Location-based pricing can be a great strategy for stores in India catering to different cities. While Shopify itself doesn't have a built-in feature for this, there are workarounds and apps that might be a good fit for your needs.

[@anthonyyacobozzi5405]

Thanks for reaching out with this information. 🙂 Question...? Should we use these same guidelines for a Service Business.. Regards. A.

[@andremusgrove]

Honestly love watching and learning from thse videos with Michelle, she makes it so entertaining to watch. I really only click on a video when I see it's her in the thumbnail

[@eddievaladez4370]

You are my favorite host……and so ❤

[@ondxbline]

what if I have multiple CTA’s, like “Buy It Now”, it will forward to checkout page. As well I have slide cart app, from app store with “Checkout” button, do i need to setup events manually or everything will be tracked automatically?

[@charles_joe]

Interesting setup with multiple CTAs! Tracking everything effectively can be tricky. Facebook offers some automatic tracking for clicks, but for a smooth user experience with separate app checkout, you might need to consider a more robust approach.

[@ThakurSa-ly4qg]

Good and simple way you explain everything

[@aprilnzuve6471]

Amazing video, amazing tips, amazing personality you got me hooked!

[@khansirparadise9975]

You are so pretty whenever I listening your voice it becomes unforgettable for rest of my life ..and always I am learning New things.. thanks a lots...❤❤❤❤

[@AboveAverageJo]

This is already out dated as Facebook ads interface has already been edited and changed. There is no "audience insights" button anymore. Its now a "meta brand collars manager" button

[@herandpower]

Amazing video, thank you so much for all the tips!

[@DesignRobot_co]

By lookalike audience do you mean “automatic target people like your followers” ?

[@AtomicEcom]

Love your actionable advice! So much better than fluffy theory videos.

[@vipanchika5059]

Thank you very much it is very interesting and helpful video

[@RivyO]

Super helpful Michelle!! Thank you so much

[@jobsforus]

Are you also doing dropshoping ?

[@learnwithshopify]

Thanks for tuning in!

[@user-rr2xo9fw7r]

Mam im living in uae how to start shofipy pls im wanting for ur reply

[@charles_joe]

Great! Starting a Shopify store in the UAE can be a fantastic way to reach customers. There are a few key things to consider first, like business registration and legal requirements specific to the UAE.

[@jamesmeiklejohn7735]

Hi Michelle, I enjoy very much your presentations, you are the best! I am just starting in e-commerce and about to start my website. I am a member of an e-commerce group that has coaches, and we have regular zoom meetings, every week actually. I was wondering if you would be interested in doing a Shopify presentation via Zoom to our members sometime? Thanks and keep up the good work!

[@ambermccurry680]

Thanks for video I was wondering if you could do a video on setting up business manager if so that be great and I would be forever greatful. Also I didn't forget about YOUR NEW CAR 🎉 CONGRATS WHAT ABOUT Volkswagen VIOLETTE???

[@NkanyeziNzimande]

Loving the content can you please make a video on influencer marketing

[@BennyChristensen]

Hello Michelle. Excellent, I got it so far. Will you bring Scoville from 6 to 10? How spicy! Greats from Switzerland.

[@whoneedsbond]

Always great info and you present it so so well, thanks 👌🏽

[@nicoroman]

You rock 😎. And yes! Please name her ;)

[@mrjonnyjones]

Super helpful as always Michelle! 🙏🌶 I'm trying to get my head around FB ads so this was incredibly valuable.

[@MoneyVanessa]

Thank you so much always learn something new with you!

[@learnwithshopify]

Glad you found it helpful!

[@michaschmid3920]

Great! Thank you!

[@cliffordkhoza8811]

Thank u for the tips❤️Name it after beatrus🥺❤️

[@Callme-DS]

U are so so pretty... love u lots

[@MarketingwithAzmain]

😮

[@Scrollcart]

Direct tips from dua lipa❤

[@tedbear369]

thank you

[@hiddenheartbehindhurtfulwords]

thanks a lot!

[@user-jt3dp5fs3v]

I'm a huge fan of your channel! ❤

[@MarketingwithAzmain]

Thanks for these tips 🙂

[@jobsforus]

Very informative video . Thanks

[@learnwithshopify]

Glad you found it helpful

[@AdnanAhmad-ob9te]

I came for shopify .but your damnnnnnnnnnnnn cute .I watched whole video twice i tried to listen but I can’t. I can’t put my eyes off 😍😍😍Sooooo pretty

[@techwithlinh]

Beatrice 2.0 should be nice 😅😅

[@mhmaddaljjbban]

Thanks

[@learnwithshopify]

Thanks for watching!

[@mhmaddaljjbban]

can you help me to start my busines@@learnwithshopify

[@donutstories]

Bali next video comes with wearing a hat please 😊

[@ambermccurry680]

Oh ya I feel like that was ad you created in the end about car lol was that im guessing that was intentional correct me if I'm wrong if I'm right I'm gonna need you to grade me lol lol😂

[@mbhind]

I feel like my facebook ads only attract people trying to get me to pay them to help me.

[@Ad-ytb]

I needed this video, you provided very important information, thank you ❤

[@zaiwarthejewelrystore]

I had over 3000 visitors from Facebook ads in 3 weeks and only one conversion 😢

[@starwaves1993]

Giving too much credit to a machine. Maybe the facebook ads machines goal is not get smarter but find a way to steal your money. I think it’s all about the product you sell and who is competition against you. God this reminds me of youtube.

[@fantasykiller9999]

you are de bomb

[@008hora]

Show us your new car !!!

[@JagTheRipper]

Question for any aspiring entrepreneurs out there. What’s the biggest problem you are facing now in your e-commerce journey?

[@radientproductions9799]

More SPICY :)

[@nasrodineelghalbzouri4849]

Video for beginners, not advanced

[@ilyam1425]

Yo, chika, you read rap? Or you want say something?

[@infomagnat]

Facebook is wasting money of advertisers tbh

[@outofthebox5319]

1.Reservation 2. Storytelling 3. Educate with facebook

[@wolfywolf8307]

It's hard to believe tho, especially after what's going on in certain states of USA with the abortion ban and all.😢

[@olinpas2958]

Only annoying thing is the Childish attention seeking movements. Pfff

[@richardglenn8378]

Greta it needs a German name.