LEGO 10307 Eiffel Tower exclusive details and information from the designer

The LEGO Group today revealed the 10307 Eiffel Tower set, the tallest LEGO set ever! It has a whopping height of 149 cm / 58 in and contains 10,001 pieces! I will share all the avialable details with you in this video from the press package, but there's much more! I had a chance to take a closer look at the build in Billund and talked to the lead designer of the set, so you get some exclusive hands-on footage and background information!
The LEGO Eiffel Tower set is available from 25th November 2022 via LEGO Stores and at LEGO.com/Eiffel at the recommended retail price of £554.99/ €629.99 / $629.99 / 999.99 AUD / 799.99 CAD
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#rlfm #10307 #reveal

[@RacingBrick]

Update #2 - US price is back t $629.99 :D Click here for the product page to see the current price ;) - bit.ly/lego10307

[@har795]

Lego updated the US price to $629.99

[@RacingBrick]

@@har795 lol, they can't really decide which is the correct one :)

[@arenfish]

Usually it's the higher price Inflation crazy

[@brawlhallaman6196]

Is it 680 or 630…?

[@har795]

@@brawlhallaman6196 $630, click on the link

[@creeperexplodes45]

It is insane how good this looks... Cannot wait to get it. Certainly not for everyone but for those who love any sought of architectures this looks like a dream to have

[@Inflator82]

This is just ridiculous now.

[@jepron4639]

Why?

[@ml4757]

Sure, it's gigantic, not many people asked for it and it's gonna take up so much room, but unlike something like the Hulkbuster or Black Panther bust, this set is absolutely incredible, they took the source structure and translated it amazingly into a model. Sure, it might cost less to actually go see the proper Eiffel Tower, but this proves to be an incredible conversation starter.

[@_BigMac99]

So is your existence.

[@Hgh38]

What the price?

[@ml4757]

@@Hgh38 £555 $630 US $850 CA €630 $1000 AU

[@Montyh7]

I think it's absolutely beautiful and a great tribute to an architectural and engineering marvel. However, I'm only intending to buy two of the more expensive sets released this year (space, money and genre limits my choices) and this isn't one of them. I don't think anyone who does buy it will be disappointed though, it's quite lovely.

[@curiousmin]

Lego's new direction seems to be: bigger and much more expensive! This set is way too big and still an eye watering amount of money for what may be a very repetitive build. I would consider for half the height and price ;) Price in Australia is $999.99.

[@legomattie3295]

And again a 600 dollar plus set. When does Lego understand, the marker is oversaturated

[@monkeybrains]

Ive been looking for something to collect dust. This looks perfect. Looks tedious as all hell to build too

[@ryanmackenzie7651]

This set looks absolutely stunning! I personally won't be getting it myself but it's still absolutely fantastic!

[@brunosa3366]

THE most "adult" set ever made. Impressive? Yes. Accurate? Yes. Complex Structure? Yes. But as boring as it can be. A peace of decoration, and for few people (they are getting a little eccentric). I see it beeing used more for commercial purposes. Another set for that small niche of adults that are not necessarily lego fans. Definitely not what Lego means to me.

[@brunosa3366]

But of course they have a really good market research team that confirms the receptivity and profit of these sets. So it's fine.

[@weareallseedsofthesametree]

One could save display space and build just a quarter, glue it to two mirrors and put it into the corner of the room. By this 4 people could share one set for 155 € (plus mirrors) each. 🤓

[@Alban-Seguin]

Nooooooo ,don’t cut my Eiffel tower 😭😭🇫🇷🇫🇷🇫🇷

[@nicororo5124]

😂😂😂 you can also install each of the four quarters in each four corners of the room. So you will have four Eiffel towers for the price of one🥴

[@13luissalas]

If I had extra cash I would buy it for parts. So many useful recolor parts for military models, but if I got one I couldn't bear to take it apart. It looks so good. I remember seeing the older brick version as a kid in magazines.

[@Yogington]

Stunning looking but who on earth is the target audience for this? Where would you keep such a monstrosity?

[@spirit.canada]

That is a huge dust magnet.... :(

[@petehoskins1267]

You would have to have it covered in a plastic sheet or similar most of the time, unless IKEA or similar makes a large cabinet that it may fit in?

[@spirit.canada]

@@petehoskins1267 I am being serious, after a few months in the open, how are we supposed to clean it? that thing is MASSIVE, and I can't imagine building a custom cabinet to fit it, or the price it would cost :(

[@petehoskins1267]

@@spirit.canada I am also being serious, my Mos Eisley Cantina and all mini figs are in a purpose build display case. My other Star Wars kits are under old sheets. The Eiffel will be difficult to keep dust away 👍

[@DX88]

It doesn't even come with powered elevators? They could have easily done that for this price!

[@erranonymus]

I was waiting for this and it doesn't dissapoint. Value is great here based on what you can get in this size and amount of bricks. One of these years I want to get my hands on either of the huge sets, just to experience the feeling.

[@zozateem]

I have the Titanic as I'm a "creator expert" builder and it is my "flagship". My wife has a lot of Architecture sets, so this one will be her "flagship" :D

[@erranonymus]

@@zozateem My wife loves the Tower, though I'm a bit afraid of the repetition too. Might consider the Star Destroyer since it's getting retired or still the Titanic. We'll see once I decide to spend so much on one set.

[@migasmiguel10]

10001pcs

[@migasmiguel10]

1 off

[@Elektrokardiogramm]

@@migasmiguel10 The extra piece is the brick separator. So the tower itself is 10,000 pieces exactly

[@rainman2107]

I'm not a fan of this particular set but I like direction they take. Personally I'm waiting for some UCS iconic cathedral set like those in Cologne, Prague or Florence.

[@datavizuals]

Lego stay away from religious buildings, and military themes so I don't think we'd get a cathedral even though I would love it too

[@rainman2107]

@@datavizuals they actually released Taj Mahal set, which was a mosque for some time in the past.

[@datavizuals]

@@rainman2107 Kind of. It's a mausoleum that contains a mosque, but the building itself is not a mosque.

[@AB-dd4jz]

Notre Dame or the Sagrada Familia would be so interesting to build, but I also understand lego's position on religion.

[@SteveLEKORodrigue]

This and the Titanic are the 2 sets I don't own that I would like the most to have.

[@jamiesworld1690]

Hopefully more world landmarks get lego treatment like say KL twin towers or life Suze dubai burj Al Arab or burj Khalifa or big Ben or Berlin templof

[@coffeeinhandproductions3238]

Excellent, detailed overview of an absolutely epic set. I remember when thinking the Tower of Orthanc was a super tall structure only now to be completely be dwarfed now by the Eiffel tower. Personally won't be getting because of space/budgeting restraints but really impressed how well/accurate it turned out.

[@relaksz6183]

The ground details are too clean, there should be construction work going on for years like in real life haha

[@ChrissPBacon-mo4hy]

And refugees robbing visitors

[@atlantisrose6790]

Also all the overflowing trash cans filled with wine bottles 🤣

[@CraigH999]

Let's see...Lego 10307 Eiffel Tower or a mortgage payment? Hmmm...

[@Gzilla313]

Who has space to display a 2 ft wide by 5 ft tall model!?

[@skeletoncreek6446]

The same people that spend 700 euros on a lego set

[@Gzilla313]

@@skeletoncreek6446 honestly, it's not even the price, because it is a good value for what you pay for, it's just oppressively large. It's like having a middle schooler stand in the corner forever lol

[@tregoboing]

5 feet tall? it's getting ridiculous now! It's a very exclusive club, not many people will have the room or money for this but I guess Lego have calculated that there are enough to make a profit. It looks great but absolutely no chance I will buy it.

[@neomurice]

This looks impressive, but lego seems to keep making bigger sets with hefty price. Soon you can buy 1:1 scale lego car with the price of a house

[@ABrickDreamer]

Looks like a great set, good price compared to the size. But no way I could find space for something that big 😅

[@petehoskins1267]

About AUD $950 here, great looking set but waiting on the Liebherr 13000 crane (if it ever is released)

[@julienbrouillard5446]

I am still utterly disappointed that for a whopping 630USD and having put so much effort and time to engineer this set, and considering its sheer size, they have not put a working elevator in the tower feet and restaurants on the first floor.

[@iamfallin4ux3]

Wow! After getting a real look at this I don't really like it, imo it will be a boring repetitive build, it's all one color, way over sized and the cost, can it really be interacted with minifigs not really. Not for me sorry

[@sithphobos]

It looks amazing, the designer did an awesome work but I struggled with my ucs millenium falcon size since my home its small...so definitely won't have space for it...but damn looks good

[@denisdzd5487]

Nothing really awesome. Actually it's just huge. There are no interesting features or complicated engineering here.

[@stevenallan5822]

Coming soon, Lego Burj Khalifa. Ladder sold separately.

[@Piflle]

Someone make a burge Khalifa (I’m butchering that I’m sure) moc to scale with this please, that would be soooooo coooooooooool

[@allangrant1326]

That’s stupid big. Where would someone display that ……

[@wings9925]

Its definitely cool from an engineering perspective. But won't be buying it

[@johnorminski]

nice looking set, and maybe fun, if not a little monotonous after a while, to build. No idea where I'd put it when done, so it'll be a pass for me. Now, if there's a 40% off deal.... 🙂

[@wouterrombouts2488]

If I had money to spare I would 100% certainly buy it even though I have no idea where to put it

[@KangarBoaten]

I just bought the titanic on Tuesday. Why now???!!!

[@vintermussen]

I like it -but i do not have the space for it ;-(

[@arenfish]

I'm definitely getting this, and I know where to put it. There's a really short table in my bedroom and considering the width of the set, i can definitely fit it on there. Now I don't have anymore issues with getting this set besides the excruciating building process. 😃

[@kentslocum]

To be honest, I really like the use of roadplates in the base. It doesn't seem to significantly inflate the price-per-piece, probably because most of the other pieces are so small.

[@Mocsfromscratch]

The set is nice and it is an ultimate display piece. The only main issue with the set is the price. I mean, paying $629.99 for just plastic. I also don't have enough space for the LEGO Eiffel Tower. I definitely will not able to get that set.

[@barbarycorsair8473]

My boy asked for a new Xmas tree. Seriously, can you imagine with some creative lighting and then you can take a pic of the Eiffel tower during the night :)

[@emppa3138]

On todays episode of, where the f do i put this thing

[@mumblingsole]

I will be getting it and I love to see Lego build its nemesis Blackpool Tower as well

[@BigWillTheMill]

Not my lego set interest, BUT it looks so good that I'm interested. I really just want to build it, I don't care to have it on display or anything, I just want to see how it was designed.

[@Dewebje]

Perhaps you can place it on an Ikea Lack table? They're not so high and small if you want so.. in a nice corner or something?

[@ethanol1586]

I'm so excited for this set!! Absolutely can't wait to get my hands on it

[@Phyzzius]

'A bigger selection of huge grey things to put on display' 😂

[@MrFoolD]

It better light up at night for that price

[@matthewpotter8491]

Firstly I think it looks an incredible set. Can’t deny that. Would defo like it for my collection some day. Money aside however, this is just ridiculous now. Realistically, how many people can display something like that? It’s obscenely big. Wish Lego would drop this current mantra for bigger bigger bigger.

[@EvanMoon]

Lots of connections with no connection on the other end

[@Egon3k]

looks like an extremely boring building experience... 4 times the same thing, over and over again - would never ever buy this, not even for 200€

[@shannocvirek]

This set is amazing I’ve really been looking forward to this. I’ve had the the 2007 large version which was impressive for its time but this definitely takes the cake. I’ll definitely be getting this on Black Friday.

[@TonyMontanaDS]

A lot of money for a lot of grey pieces for a display set that takes up to much space and serves no other purpose.

[@RacingBrick]

Can be told about almost all UCS Star Wars sets as well :)

[@NightmareXDYT]

Ok we can see that’s isn’t made by human or god it’s ITS OH NO Gigachad 🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯

[@freezemc7009]

This looks cool

[@Matt..S]

3:14 you can see the stress on those rounded 1x1 hinge/bar pieces. Wonder how long it will last on a shelf before it starts to make big gaps.

[@PowerSerge]

I got the Lego titanic and world map. I want it It’s $630 I want it It’s -10,000 pieces- 10,001 pieces I want it It’ll add to my collection I want it It’ll be a good addition to my Lego city I want it It’s as tall as me (I’m 5’0”) I want it I want the LEGO Eiffel Tower!

[@szombatitomi]

It looks awesome, but is too big for me as well, I wouldn’t have any place to display it. I’ll probably buy it in the future for the building experience, but I’d sell it afterwards. Also, I’ve been wondering for like 2 minutes what kind of tires you have on your desk until I realized those are your headphones… :D

[@crazybird199]

Those Light My Bricks folks are gonna have trouble evading copyright laws with this one.

[@brandonjones5096]

Wait, you can remove one of the legs from the model and it will still stand? Wow, thats like actually legitly impressive.

[@McKrushi]

Great Eiffel Tower I guess. But from my subjective point of view, all I can see is a gray, repetitive thing - and a sketch from german television :D Nevertheless: Statue of Liberty, Eiffel Tower and Titanic in the same scale is pretty cool. ^^

[@joytekb]

It is ridiculous like Eiffle tower in 1889 r. I am waiting now for 5m tall Burj Khalifa for 5000$ , that only Sheiks can afford and accomodate in their palaces.

[@plasticacaria6427]

I’m mainly interested in lego cars, so I won’t get this, but it looks really good

[@crazyguy_1233]

I will probably buy this set later on in its life just due to the size and the price. It is a set that interests me though.

[@aaronwjs]

I think my family is getting the Eiffel Tower set for my birthday. I overheard a small portion of a conversation my father was having on the phone. Fingers crossed!

[@Nikioko]

Again, so many pieces in inappropriate colours. Lego will never learn. But as long as there are people buying their heavily overpriced low quality products, they will keep going.

[@andreyk8604]

I have 10181 and it was a torture to assemble those repetitive elements. This one looks great and i want it. But i'm not buying it because of the price and lack of time...

[@nutellagnuen]

The legs angle on the lower legs looks to wide compared to google pictures. Surely a nice build, large etc. but there is something "off" regarding that lower part and the legs that just annay me alot.

[@roddlez]

This is the final piece needed to complete the 1:200 scale LEGO model of Paris that been built in our shower stall.

[@user-rs1990]

Now put Olympic Rings on that for 2024!

[@HNBGamer]

Certainly expensive, but it's worth it for the sheer size and details.

[@akoshorvath-risko5838]

Even Lego has trouble with the size... They can't seem to find a good place for it in the promo shots. One is beside a fireplace, and the other is *in front of a door*

[@garryfield5319]

as a man who has pictures on my wall of the tower ,and love my towers...this is comeing my way.

[@Brixxter]

I really love this set. It's too big for my wallet but the price seems justified to me. One can dream...

[@StArFuRyZz]

This falls into the "wow, neat" category but not something I'd buy.

[@ejicon3099]

I like it. I want it but won't buy it. I have absolutely no room to display it at home or at work. I'm sad but also happy to see such a set.

[@alexisrivest]

This isn't a hands-on preview

[@RacingBrick]

I had the set in front of me, you have tons of close-up shots, and you get all the information (and even more) than you can have without building it. What else would you expect?

[@samgeurdi6351]

I have very high ceilings in my home with moulding like at 06:24 so this would look pretty nice piece

[@morskitornado]

love the set, not a lego collector more model car collector but im fan of the eiffel tower and i think it would be awesome decoration , such a great work by the lego team 👌

[@flavioriva1285]

I like it but I'll pass, I keep my money for the Liberty Statue!

[@boostspike]

I only want to get this just for the building experience.

[@rauknrolf]

Impressive set, but I would not consider buying it.

[@darthvirgin7157]

10000+ pieces for $600+. actually not bad.

[@ronaldrede9167]

I would love to build it. I just don’t want to own it. Too expensive and no room.

[@grumpych802]

Ten thousand and ONE PIECE THE ONE PIECE IS REAL

[@Carboxylated]

Let me get that Eiffel’s apartment GWP though! Lol on the secondary market of course and before it gets super high priced.

[@atlantisrose6790]

Really disappointed with this they could've gone the route of the taj mahal and given us a 2000 to 2500 piece build at a fraction of the cost

[@RacingBrick]

Or they could have done an 1000 piece set, or a 5000 piece set, or.... With every LEGO set there's a decision to make about the scale, nothing will satisfy everyone.

[@csyang7765]

PRICE was changed to $630

[@aaaaaaaaaaaa899]

I'm wayting for the bourge qualifa

[@Goliaf-dm4mq]

If I can build our Russian Ostankino tv tower

[@rapture2890]

I will deffinitly buy it so that my older eiffle tower has a friend

[@official_julianvandermade]

I have a better salary now so I think I'm going to buy it

[@j1t176]

I did the math and the colosseum is also 1/200 scale.

[@NightmareXDYT]

Bro ur selling is so low in taller

[@pda1799]

Nope. It’s too big. 70 cm is enough.

[@charlyd1989]

Day 1 purchase for me, i have the space for it. But very unfortunate for others who simply don’t have space. I’m curious to know how big Lego collectors will have the space for it I feel they will have to scrap a lot of their lego City to hopefully fit it or dedicate a corner for it which won’t give this set justice to have it in a corner. This set is also very expensive and it’s scary how Lego is releasing these massive expensive sets so close to each other, they may lose buyers who are just fed and discourage that they cannot afford this hobby anymore. Self discipline is key when buying Lego that’s why I stick to Lego technic super cars and a few ideas/icons that are display pieces only. I keep my collection very small and to big sets only worth it. Also rather not get into Harry Potter or stars wars cuz that will just break the bank for a line that’s overrated

[@BuriedDutchman]

I will buy it, but I'll store it for a time until I have enough room. Hopefully you can build it with friends, like we did with the Titanic Reason I'm buying is that I'm afraid it will be out of stock soon, like what happened with the Titanic. If you want that set now, you'll have to pay 900 bucks minimum

[@bloodymarvelous4790]

Since I already have the Tower Bridge, Big Ben, Sydney Opera House, and Colosseum, I need to get this one (and the Taj Mahal) as well. The plan is to purchase it on the day of release, and score the Eiffel's Apartment GWP. I will be putting a € 100 voucher towards it, plus the double VIP point, that brings the price down to about € 520. That makes it more affordable.

[@LimChingLiang]

Even I got $680, my house also don't have enough space for it. BTW, $680 enough to buy entire 2023 Technic line up to July.

[@betterthanu6515]

“The flag was not present in the old version” the flag being shown several times on the old sets box

[@RacingBrick]

I took a note about it during the discussion and left it in the video, my bad