LEGO OFFICIALLY Used AI Generated Art

[@Ashnflash]

Guess what? LEGO used AI AGAIN... kzbin.info/www/bejne/gmjShXSNm96Ei68

[@RandomStuffz150]

again? wow

[@MforMovesets]

Dude most of your viewers are bots, whoever has 300.000+ views got em pushed or bought somewhere... everything is fake. Internet is dead.

[@naseemzahra1058]

It feels like April fools but is not

[@Anatoles]

lets gooo

[@rylandarrke3200]

Good. It's a tool made to be used. Just because a bunch or loud idiots like you on youtube cry about it, doesn't make it bad. It didn't steal your work. You're just mad you can be replaced.

[@thebrickaniac]

It’s so weird how they didn’t use already existing images, it’s not like they couldn’t use shots from the show for all of these questions

[@themaskedraff]

Literally, there is so many weird Kai related images you could use for all these questions. I mean there is quite litterally like 15 years worth of show content

[@gabes3dworldofficial]

Like they said they were experimenting

[@Overbrick]

Unless this is all just Lego's plan to make everyone hate Ninjago so they can end it and replace it with something new or some other conspiracy theory. But this only makes sense cause they didn't decide to use show images.

[@themaskedraff]

@@Overbrick bro what are you yapping about

[@Overbrick]

Do you remember when the Sonic movie came out? But he was really weird-looking? What if they did that on purpose to get people talking about the film. What if it's the same for Lego?

[@zibberebbiz]

"we will never use AI again" "we will continue to explore AI" ahh okay I see

[@Geekster1984]

It’s more like “we’ll make sure all the experimental terrible art gets out but we’re still looking at it”

[@priangsunath3951]

Since they said "we will continue to explore how we can use it to improve the experiences we offer" it could mean they probably won't continue to use generative AI for art in any official capacity but will probably use it for other things such as chatbots for customer service or help finding parts

[@ogpandamonium]

Sounds like it was written by ai

[@RachRach107]

I think by exploring AI, I don’t think they mean AI Generative art, but rather use AI for effects

[@RedParatroopa112]

@@priangsunath3951It would genuinely make the customer service soo much worse if we had to talk to AI robots that don't actually know what they're saying even means.

[@Troopertroll]

That statement is hilarious. "We do not use AI art." "We accidentally used AI art." "We will continue to use AI art."

[@RealPersistences]

How does one “accidentally” use AI? Theres so many visible mistakes in the ads 😭

[@GreydaCloud]

​@@RealPersistencesBro fr like you mean to tell me that somebody just accidentally typed out a whole prompt and produced and posted an image?? I don't believe it for one second lol

[@-Mawce-]

​​@@GreydaCloudthe company cat ran over their keyboard

[@Yukari_Yakumo]

I feel like the images, questions, and even the response were ai generated.

[@maxmikester8185]

“We will continue to be lazy because our executives hate paying people”

[@exocolt15]

Ai can’t even get fingers right when there’s NO FINGERS

[@andymorin9163]

it gets hands well with a LoRA, whoever did this obviously isn't experienced

[@GreydaCloud]

Welp, that's ai art for ya

[@hiddenguy67]

what is a lora​@@andymorin9163

[@ElaraArale]

actually it can/

[@cryingwatercolours]

@@ElaraAraleit really can’t

[@mr.fluffyface431]

"it was a test." yeah, a test to see if anyone would notice and call you out.

[@Robospy1]

I hate when companies do this. They always say "oh don't worry, it was just a test." How does that make it better? You are just blatantly saying that if people didn't notice, you would've kept doing the thing that everyone is getting mad at you about.

[@shiguriyamamo6730]

​@@Robospy1 and sadly there's nothing we can do, Lego is billions of dollars big. And the common folk don't care about much things other than themselves. No way there us going to be a change, which is a sad.

[@ftgodlygoose4718]

⁠​⁠@@Robospy1pretty sure they meant the quiz was a test not the use of Ai.

[@Robospy1]

@@ftgodlygoose4718 I don't think so.

[@Faroshkas]

​@@shiguriyamamo6730What is the problem with using AI art?

[@EduardoMartinez-rs3bu]

This goes against everything Lego stands for Edit: There's a lot of ignorance in these replies so I just wanted to clarify a few things: Lego has built its brand around core values such as creativity, imagination, learning, and play. These values are not just marketing slogans but are deeply ingrained in the company's culture and the experiences it aims to provide to children and adults alike. Lego sets encourage open-ended play, allowing builders to express their creativity, problem-solving skills, and imagination in endless ways.Human creativity lies at the heart of Lego's appeal. Whether it's the initial design of Lego sets, the creations built by individuals, or the collaborative efforts of communities, human ingenuity and expression are central to the Lego experience. Lego sets are often designed by artists who bring their unique perspectives, inspirations, and insights into the creative process, resulting in sets that resonate with audiences on an emotional level. Using AI to replace artists may be perceived as a departure from Lego's values of fostering creativity, play, and learning. It may signal a shift towards prioritizing efficiency, cost-effectiveness, and automation over human-centered design principles. This could potentially erode trust and goodwill among Lego's customer base, who value the company's commitment to fostering creativity and imagination in children and adults alike.

[@MCMarvel616]

Entirely true. Using generative artificial intelligence software is literally the bane of creativity.

[@_Pikalika_]

Half of what lego has done in the last 5 years goes against everything lego stands for. Not just the creativity part Their slogen used to be "only the best is good enough" now it seems they changed it to "eh, only good enough"

[@DoughnutDragon]

​@@_Pikalika_that is accurate and funny.

[@klaykid117]

Oleg Hans Christiansen would not be happy at the current state of the quality control of his company, him and his son always ensured that the Lego company kept to the highest standards and if anything was wrong with one of their products they would replace it for you for free. Modern Lego with supervisible mold marks, not being able to print white on a colored piece, scratched windshields and now AI art That doesn't represent the actual product being advertised would have made him so mad.

[@KARMAFORFUN]

It doesn't tho

[@nathankellogg2640]

You're kidding me... the one company all about inspiring creativity and they chose the soulless option devoid of it.

[@PS-re4tr]

All companies are all about money, including LEGO

[@slimebuck]

"soulless option devoid of creativity." - yeah, you are describing what it has been like for the last 5 years, So there will be no difference using AI lol

[@Alt_Funk]

666th liker

[@matthewflores4183]

They literally have lgbtqo lego sets..if they dont care about the kids then what makes you think A.I images is something they wouldn't do 😂

[@Grayson-tk5hn]

@@matthewflores4183 what does them having lgbtq+ sets mean they done care about the kids anymore? edit:LETS GO OVER 100 LIKES

[@RatatoskrUwO]

Ugh i hate this. Stop using it. These companies have enough money to pay an artist or use old art. Its a pr nightmare everytime

[@pa5666]

Their sets are so expensive these days! They have money to hire people! Stop using AI!!! 😡😡😡

[@bubblenugget9240]

Already said this in these comments, but you can't expect a company to not use the cheapest way possible to success. The goverment should regulate companies, companies should only make money and follow regulations, not society's current morals, which change every few years anyway.

[@lifedeather]

They don’t want to pay artists, why do that when you can generate free ones

[@suncanny1418]

There should be AI regulations.​@@bubblenugget9240

[@HyperTheKappa]

@@bubblenugget9240 Right but you do recognize this is not a good thing, yes?

[@TorrentStudios]

The worst part about the statement they released is that it sounds like an AI generated it. Like, the whole thing contradicts itself. They start with "we strictly forbid using AI to generate lego content" and "we believe in encouraging human creativity" but then end with "There are opportunities with using AI that we will explore in the future". What the heck?

[@ShakaHapa]

Yeah what the actual frick

[@myang12003]

They used chat gpt for the statement?

[@Emanuele_Polisena]

Using AI and Using AI to generate content are two separate things, son.

[@samhein321]

it's nice that you trusted companies until now, it's sadly all empty words said in hopes to generate as much profit as possible, they say anything that gets them more

[@Hunger04]

I dislike ai art as much as anyone else, but I think at the end of their statement, there’s still opportunity to use it to benefit (generating ideas and then having real artists take that and make it their own? Idk entirely)

[@Mimic_Gaming]

Reposting unknowingly is one thing but there is genuinely ZERO reason for Lego to ever use AI art. At any moment a picture of the actual lego figure will ALWAYS be better

[@LaloSalamancaGaming69]

Ai product/ai image Not ai art

[@Gorgonzeye]

Kinda hard to do when the molds haven't been tooled and the plastic hasn't been cast yet.

[@Neetneet007]

They use computer renders…

[@simonlegosson7082]

It’s sad to see a company that’s supposed to represent creativity do stuff like this. I’m glad it’s getting pushback.

[@lifedeather]

Won’t matter, AI taking over eventually

[@himajongte]

​@@lifedeather For you, not for us

[@lifedeather]

@@akeman5235 it’s gonna lmao there’s no if it’s when

[@lifedeather]

@@himajongte pretty sure for everybody you don’t get a choice 😂

[@yoshigamemaster6127]

@@lifedeathertrue

[@uselessshroob]

2:24 If you like the design good news; Lego can't copyright it since it's generated with Ai.

[@aaronthecatten]

Muahahahhh... time to take it and make it have a soul

[@uselessshroob]

@@aaronthecatten That's the spirit!

[@thesithofearth3617]

​@@aaronthecattenIT'S ALIVE! IT'S ALIVE

[@kumoric]

wait can you not copyright things if they’re made using AI?

[@uselessshroob]

@@kumoric Ai-generated images can not be legally copyrighted as they are not created by a human. People have tried and courts have ruled No every time.

[@jacksonbrickmedia939]

I would not be surprised if the questions themselves are ai generated

[@greb.]

I'm sure they are. The fixation on Kai basically proves it. When asked for a list of multiple items, like questions for a quiz, AI will often have as little distinction between items as possible. You can quickly pick up on the patterns, it's incredibly lazy. It would also explain the grammar and logic issues with some of the questions.

[@DrFeho]

Bro it feels like it😔

[@Portal_Mel]

Exactly, its clearly aimed at. “Did Kai ever use the water element?” Like be fr.

[@artizzy2k2k]

From the looks of it the questions were made with ai, the art was made with ai, and even the statement they released was made with ai.

[@OversizedSausage]

​@@Portal_Mel 😂

[@ryanmelontube]

Love how on the one with Kai and his sister there’s just straight up IP infringement with that Naruto symbol? Lazy trash.

[@bananabro1010]

WAIT THATS SUPPOSED TO BE KAI AND NYA??? It looks nothing like them!

[@GreydaCloud]

Dang ai is also stealing copyrighted things from different companies too?? Bro this is terrible. i hope those applications that block ai from stealing people's art styles goes well because i do not feel like dealing with this in the future

[@GreydaCloud]

​@@bananabro1010Frr

[@artizzy2k2k]

It would be hilarious if they got a lawsuit from Naruto

[@Greasy.Sweaty.Rat.Child.]

Bros in his own pic twice lol

[@thatsruffdog]

So many people show me AI LEGO models and ask me where they can get it. Purses, cars, animals… and it’s so obvious if you take a second to look closer or just read the box. And if they were familiar with LEGO, they would recognize that this is not how LEGO photographs their sets. They look more like off-brand kits.

[@chunkymonkey7983]

My mom showed me a photo of ai lego cats 💀

[@lucastaylor3399]

2:19 straight up the headband Kai is wearing is the hidden leaf village headbands from Naruto. Seems whatever AI model they’re using is fed mostly Naruto artwork to reference for anything related to ninjas

[@ph4NT0m_phonk]

And that could get them in *a lot* of trouble

[@TheRealSuperKirby]

Someone whistle blow this to whoever owns Naruto, lego needs to be seriously punished to scare them out of using AI again.

[@theultimateemeralds]

Literally looks exactly like the leaf headband 💀

[@spaghetti5914]

bahaha imagine if it was something Nintendo related

[@madduxnagel6935]

@@spaghetti5914 HOoooooo my GOD. Lego would be sniped within the HOUR.

[@LitrlyMeowtooth]

As if anyone hasn't noticed, the lego's for kids page is filled with trash and shovelware. Back in the day when lego made flash games, they were really fun and enjoyable, but the current lego games are so lazily done, and especially that lego used ai for kids page means one thing- Lego doesn't give a brick about kids anymore, they just want that dough coming from adults

[@jmc042]

have you considered that back in the day you had lower standards because you were a kid

[@jeremiahbennett3004]

​@@jmc042nah, the games genuinely were way better

[@GoldBrickProductions]

@@jmc042 Hello, old time LEGO fan here - I was probably playing games on the old LEGO website before you were even born. In the early 2000's, LEGO made some amazing things to promote sets and add lore (keep in mind that shows like Ninjago didn't even exist yet). For BIONICLE alone you had the Mata Nui Online Games, which used simple flash graphics to tell an entire side of the BIONICLE story in a unique way through a slow mystery with scheduled game updates. For general LEGO lines, you had creative games like Junkbot, Junkbot Undercover, World Builder, DREAMZ (not the theme, the old strategy game), BELTZ, and others. So many themes got at least one solid flash-style game all the way up until the 2010's and beyond. A single-year robotics line called Spybotics got a whole puzzle strategy hacking game called Spybot: The Nightfall Incident that still holds up to this day - and for a theme that failed financially, it was some genius game design. So no, we did not have low standards. LEGO set high standards, we recognized that, and we loved it. Didn't even need AI to make LEGO Mars Mission: Crystalien Conflict such a banger.

[@LitrlyMeowtooth]

Ok, I forgot to specify. Back in the day EVEN lego flash games were really fun

[@tempestvenator9809]

@@jeremiahbennett3004 Mars Mission: Crystal Alien Conflict was PEAK!!! I mean I am sad for this generation, they're missing out on MANY classic lego web games. Please tell me somebody made an archive of them.

[@happy097]

There is actually an update to this situation: Tommy Andreason, original creator of ninjago and current showrunner for dreamzzz actually said that he will be filing a formal complaint about the use of AI. Given his status, I imagine his complaint won’t be taken lightly.

[@bepisthescienceman4202]

I'd be a fairly big blow if he decides to leave

[@freddybear2005]

Go Tommy. I actually regret saying bad stuff about Tommy and the rest of the Ninjago writers for Crystalized after this.

[@TheRealSuperKirby]

Hell yes

[@RealPersistences]

Any updates?

[@bananabro1010]

Tommy win.

[@rclark777]

A.I art goes directly against Ole Kirk Christensen's philosophy of "only the best quality is good enough" and working with ones' hands.

[@cccbbbccc5910]

they did not bother to check it or try to generate something better

[@apracat]

kai got a bakery tho what 1:36 also they definitely used ai for the questions too, that's why it's only kai

[@Yukari_Yakumo]

And their response was likely ai generated.

[@Ashnflash]

What do you think of AI or specifically LEGO using it here?

[@IjustFelix]

I don't really like it

[@krihs_krihs]

I feel like people are just gonna get less and less creative the more they use AI. Also sometimes it looks really weird.

[@hdbricks9492]

I personally don't think we should rely on it for everything. It will simply cause us to be lazier, and it can be really threatening to future jobs to those who need them. AI should be a tool, not an employee.

[@BrandonScott-mi5pz]

A.I ART 🎨 SERIOUSLY, ASHNFLASH LEGO ART 🎨

[@brycewithers4939]

It just feels kinda lazy but thats nothing new for lego🤷

[@williamjohnson9374]

Lego is cheap, I talked to their art department years ago and they were super cheap then and I lost interest in pursuing to work for them. I also think they must be pushing the black boxes and white instruction booklets to save on the art department. They are the number one toy company in the world, and in their own words selling an “art medium” making their toys a work of art while underpaying and choosing to limit their spend on art. They need to do better as a leader in the toy and art community to respect the craft and the people who do it and aspire to do it.

[@bluebrickmax]

By super cheap you mean they don't pay their artists enough? Or are they choosing to hire less artists?

[@williamjohnson9374]

@@bluebrickmax Both

[@joevictor53]

This makes sense. I've always thought the switch to black boxes gave us lazy dull boxes that required almost no effort. You look at older sets like The Simpsons sets or older Icons sets or Creator Expert sets like the modulars or vehicles and they have great box art that clearly took time and effort to make. It makes the set pop because it's placed in a location that feels right like a cartoon town or among other buildings or at the beach or whatever. Now it's like just slap the set on a boring black box and the job is done. They definitely save money by doing this and I feel like their cheapness and laziness might have affected the sales of some sets like Winnie the Pooh and Sesame Street by not being appealing to kids or parents

[@geoffabbythomas7293]

​@@williamjohnson9374WHAT

[@SockieTheSockPuppet]

I agree, and it's also to nickel-and-dime with inking and such.

[@pi172]

complete garbage. i get that they dont make art just for some website quiz, but dammit Lego, just tell your marketing employees where they can find all the art your other branches already have created. shouldnt take much longer than writing prompts for this bs.

[@Ashnflash]

Ding ding ding. Exactly. Have them use the endless amount of assets for this. Most likely though, just an intern who messed up

[@Val-gv3vu]

i like your pfp

[@2fortcow]

Complet-ACKK

[@thehedgehoggamer8471]

Yeah could've used screen shots T_T

[@felicitymousey1195]

fully agree and I love your profile pic

[@8bitphilosopher286]

The saddest thing to me is that it totally makes sense that Lego would do something like this. Their actions in recent years have proven that their main goal is to increase profits in any way possible, even if that comes at the harm of the communities that surround them. This is just another way for then to cut costs, and it's sad that they keep stooping lower and lower in their methods of doing so. Hoping the public outcry is enough to scare then off trying stuff like this again.

[@shinyrayquaza9]

switching to paper bags and the more recycleable plastic costs more, so it isnt 100% profit

[@gplgs4640]

It’s called capitalism. Profits ALWAYS take priority over people in capitalism.

[@stefperb9531]

As awesome as that would be, the public outcry is not gonna do much, i fear, they'll just let it go quiet over the course of a couple months and then nobody will even remember this happened

[@madduxnagel6935]

They will literally do nothing about it. They don't care. It makes them more money so they will not stop. End of story

[@1234JohnstoneStudios]

The fact that Ai is continuously being used despite all the controversies and scandals it’s been in is just baffling

[@simonlegosson7082]

It’s not as surprising as it is disappointing. It’s a cheap and efficient alternative to hiring real people doing actual art even though the art usually looks worse and looses a lot of its meaning since there was no human intention behind the creation of it. I’m extra disappointed in this case though since it was Lego, a company whose image and products are supposed to be centered around creativity, who did it.

[@ivy4360]

Profits man

[@primus0348]

@@simonlegosson7082 this is the Sad Issue that lot of Artist and Animators are worried about, I don't mind it being used as a tool but it should never be used as a replacement for humans, and sadly it seems that slowly these massive companies will do that

[@gabes3dworldofficial]

Tbf there are good ways ai can be used it just depends on what the company's use it for, plus like lego said this experiment happened out of their control

[@lifedeather]

@@simonlegosson7082yeah save money why hire real people 😂

[@Moli2222]

3:44 the machine got confused and thought they asked for dragon ball 💀

[@pokenolle4464]

Even after the wilywonka expirience they have not learned that you can not use ai to replace artists

[@joshslater2426]

You’d think that would be a teaching point. But despite the fact the Wonka fiasco went viral, somehow nobody at Lego heard about it or tried to learn from it.

[@jmc042]

They can and they will. AI is barely in its infancy, it's like someone in the age of dial-up saying that streaming movies is impossible

[@galaxycamerata]

The difference is that AI generated content isn't worth pursuing no matter how advanced it gets because it's inherently a mixture of content theft and undercutting your own creative departments. Streaming CAN be good, but is often ruined by the fact that its the only way to experience something, alongside being locked behind a monthly subscription.

[@1stCallipostle]

​@@joshslater2426 Did it go viral? I've heard passing reference to it, and not much more. With how targeted the net is at this point, I didn't know "viral" was still a phenomenon that happened to anything but meme templates.

[@andymorin9163]

@@jmc042as someone who's into AI, just the difference between now and 6 months ago is absolutely insane. models have gotten so much more accurate and fast

[@Vitioche]

they charge you 0.25$ for a single piece of plastic yet they wont pay an actual artist to do artowrk with no easily remarkable mistakes 💀💀

[@timebomb42]

Them basically saying "we're going to try and further explore the possibilities of AI" is saying two things. 1: this isn't going to be the last time we see ai and Lego in the same sentence, whether it will be more obvious next time, nobody knows. 2: it was a sort of cheeky explanation of why the heck they were using it in the first place, and why these images were ever invented. I think it's a good thing people are calling this out, so that way they know don't try to do this (or at least don't ever make it look this bad) again.

[@MOOKSVILLE.]

Man I’m a working artist and a Huge Lego fan….what a stab in the heart.

[@brickbanditstudios6037]

I’m really and absolutely sorry for you… 😢

[@joeymatthews7980]

Right? Imagine being on Lego’s marketing and design teams and seeing this blatant disrespect for the work you do for them?

[@aaronthecatten]

Literally though 😢

[@felipesilva3732]

The ai was like "hello frllow kids, do youblike naruto ball z?"

[@Goku-fn3qd]

Lmao

[@TheFuturistica]

Remember when Lego's guiding philosophy was "Only the best is good enough"?

[@dragondelsur5156]

It seems that every company's motto is "sell, sell, SELL, no matter how many times we screw up, our bottom line is more important".

[@MothGuyz-]

Now it is “work until it looks semi-decent”

[@PeeperSnail]

The worst part about using AI now is that they have gotten into the Laziness Bandwagon at the worst time possible. There’s so much AI generated stuff nowadays that the programs have begun to reference each other instead of just stealing from real people, which in turn has been slowly causing a noticeable decline in the quality of AI-generated images. These things have saturated the internet so much to the point they’re starting to inbreed.

[@zd_5907]

Honestly? I’m all for it! Let the AI consume itself and rot until it’s impossible to use. That way real artists can fill the space again.

[@Screeno1993]

That's what I hope will happen and then soon ai "art" will be forgotten just like NFT's were

[@TheManinBlack9054]

​@@zd_5907you'll be waiting for a long time. What this guy is talking is not even a problem.

[@TheManinBlack9054]

Lmao, no. They are not getting worse. Why are you lying?

[@sunnyd6519]

@@TheManinBlack9054hm, fair, Cant be a decline if they were already at rock bottom amIright?

[@blistow3519]

Kind of feels like A.I also write the question but god this is awful from a company that promotes creativity. As an artist (photographer) it’s really saddening to see

[@ju6599]

Photographer? Have you considered your job has taken away the jobs of landscape/portrait painters?

[@blistow3519]

@@ju6599 except it hasn’t really. From a historical standing photograph has always been viewed as a much lesser art form. Landscape and Portrait paintings are far more expensive and have been a sign of luxury that only the rich can afford and have something that’s still the case today. Basically photography hasn’t taken the jobs of painters as they are both aiming at completing different markets

[@RemyGames213]

@@blistow3519I completely agree, I don’t think you are taking any artists job. I’m sure you do amazing work.

[@TheManinBlack9054]

​@@blistow3519I mean it definitely reduced a lot of artists jobs

[@blistow3519]

@@RemyGames213 thank you for the kind words :)

[@FernandowoTM]

The Community: Your using Ai Generated Ar- LEGO: *NUH UH*

[@InkyOwOComics]

Gross. Instead of paying actual artists they chose to use a crappy program to generate images. First Wacom and now Lego. They should rightfully be called out and shamed for this.

[@mengoflavouredCookie]

WACOM????????? THE _DRAWING_ TABLET COMPANY????????????????????

[@sher12308]

The worst part is that there wasn't any need to use new images. They could easily use already existing art for show or even the screenshots from it, it would take even less effort

[@polelix1023]

@@mengoflavouredCookieIronic right? The company that depends on people drawing is using AI

[@llewelynshingler2173]

Good to know AI hallucinates Minifig hands as well

[@andymorin9163]

badhands LoRA

[@klaykid117]

Their statement on AI is really telling the last year. We know for sure they probably would have said that they're never going to use AI, but they've basically said that they're going to keep doing it and just make sure it's not noticeable to us. It's unfortunate too because AI is only going to get better and right now we can easily point at the fingers and other irregularities. But soon it's just going to get so good that it's going to be hard for people to call them out on it

[@primus0348]

That's a really sad Reality, i wish there were Laws to Properly Regulate these things so they don't Replace People giving people a Future to actually do some fun stuff like this instead of Sitting in an Office Cubicle for the Rest of their lives, but i guess with another Half like these People Accepting and Embracing AI, i don't see that happening. I wish it was just a Fad like NFT's but i doubt its going to that Route, and the 100% AI Generated Stuff already show how bad things could become. (i would Say the Willy Wonka Experience from the UK as an example but i think that's a whole different can of worms) its a sad and Inevitable Reality that's coming, and unless they do stuff to Regulate it hard right now, were going to see a Dip in Quality and Content for the Rest of Humanity's life

[@2-Way_Intersection]

This is a doomer's mindset. The only place we've seen Lego use ai at this point is here on a random web quiz for kids. Not saying that's OK in a vacuum, but it's way better than it being on their actual products. Plus, lego's response was very much written like ai would only ever be used behind the scenes, which I'd argue is *far* less of an issue that only really stems from the issues of AI as a technology. Stolen art to feed its algorithms and such.

[@N0T4X0]

@@primus0348 there will be laws in the future, I’m sure of it

[@BeverageOfSorts]

It's a realistic mindset.. There are differences between glass half empty, glass half full, and glass half filled. A.i is already common in the workplace... Photoshop has it inbuilt now. Fighting change is definitely a doomers mindset though, oh woe is me type attitude. Ethical use is still king and it's unfortunate a.i abuse stems from economics

[@alexandruulesan7009]

I foresee that in a few years, Lego might try to roll out AI designed sets, if not a whole theme, and it will be our job to make those the worst sold sets in the history of the brand

[@joshslater2426]

I second this. I only buy Lego if it’s something I want, and that I know was designed by a real person.

[@AmberCommentsThings]

@@joshslater2426 I third this

[@suncrusher.]

@@joshslater2426I fourth this

[@manni8688]

nah, if AI manages to make a better looking set than humans, might as well buy it

[@alexandruulesan7009]

@manni8688 *NO* think for a minute of what you're encouraging. AI could never accomplish the creativity that's inherent in the very concept of LEGO. And it's not like the people in charge who only care about profits would wait for that. They would only care about the costs they can cut by replacing real set designers with AI.

[@warriorgex2004]

Companies need to stop being lazy with A.I. and just hire talented artists.

[@lifedeather]

Why? Lose money paying artists when you can save money with AI 😂

[@cardboardking577]

In this example they didn't even need to hire an artist. Just grab an image from the show or old promotional material. The usage of AI was a particular choice.

[@dragondelsur5156]

​@@lifedeather The few money they currently pay them?

[@eriottomakurashi]

Fr though, like even at it's priciest... as a company they would have no problems with contracting them >.>

[@madduxnagel6935]

Buuuuuuuuut they won't.

[@artbySJT]

I wish they realized how impactful art really is. It opens opportunities, like imagine if instead they reached out to the community and chose to showcase fan art. It would mean so much to so many people.

[@Mees_]

Wouldn't it be easier to just use photos of sets, cartoons or just the movie?

[@lasercraft32]

"This was a test" Yeah, sounds about right... A test to see whether or not they could actually get away with it so they can know whether or not to try it again in the future.

[@jgcoverkknot5701]

It's not even good, it looks so bad. We need to punish companies who use AI, especially companies that espouse creativity then go and steal from real artists like this.

[@primus0348]

honestly it would be ok if they used Very Little to No AI, i would be Ok with that since it wouldn't be Replacing people who are in the 2D and 3D art industry, but considering its evolving, I'm sadly seeing a future where nobody is going to get a Job as an Animator or a Design Artist because of these things, its a Sad reality for the 21st Century now

[@DonsStudios]

Lego has never stooped so low

[@marvinbange1216]

With all the increases of prices and decrease in quality it was only a matter of time for lego to turn to ai "art". Honestly im surprised it didnt happen sooner. Imo its just really sad and pathetic for big companies to do this

[@dragondelsur5156]

It's amazing how a company that's supposed to represent creativity can backstab it's own customers.

[@BansheeNT-D]

Creativity died long long time ago. Lego is now only about License stuff. :/

[@SheHulk-jg2jc]

it backstabbed creativity ever since Ninjago was revived at the cost of Chima dying. and milking it with Ninjago Dragon Rising

[@angelomedeiros493]

I hate “ai art”, seriously there is no need for a machine to be doing any type of art..

[@imaginationsquare]

As an artist myself I am very much against this statement, but A.I. shouldn't be used for final products. Since I'm actually still a student they even teach us how to properly use A.I. to create art from our own by using it as a tool to aid our own process, but them using it for the final result, absolute punch in the face.

[@angelomedeiros493]

@@imaginationsquare im also an artist, 2D and 3D, they don’t teach us to use AI, but I tried it a few times and don’t find it complicated, can be useful for references, But my comment was more towards actual finished products and as an actual display of art, in that range yeah I do hate ai art and don’t see the point

[@TheFirstCurse1]

I fully agree. Art is Human. It doesn't belong being made by a machine.

[@Caosespacial257]

An human using photoshop to make art counts as "a machie doing art"?

[@TheFirstCurse1]

@@Caosespacial257 You need to look into what AI art is before commenting. It isn't photoshop at all. It's an AI, as in artificial intelligence (AKA a machine) making art.

[@ComicBoy750]

I completely agree with you here at 7:12. AI does have some potential to help out conceptualize pitches for products, but it should never be used just to replace artists for the final product. Also, I like what you say at 2:25. Forget the fact that it’s AI generated, It’s just a cool character design & I really like it.

[@Lakejones18]

I have a prediction that Lego will get controversy in the next year or two where they approve a Lego ideas set that’s AI generated

[@NotJopeo]

This actually breaks my heart, I love Ninjago so much and to see what I thought was a company about creativity do this, is just completely disrespectful to the show, the fans, and the property. This is by far the biggest F U Lego has ever done to the people that give it money. Truly awful.

[@ReyELMango]

2:13 WTH WHY DOES KAI HAVE A NARUTO HEADBAND BRO😭😭😭😭💀💀💀💀🙏🙏🙏🙏

[@invisibledrax225]

LEGO: Hm, yes! Let's change our minifigure bags to boxes and turn it into nothing but gambling for children Also LEGO: Hm, yes! Let's use AI.

[@joshslater2426]

I’m really mad about the box thing. There used to be a way to guess what figure you were getting so you could spend wisely. Thanks to these stupid boxes I still haven’t gotten the Ice Bro from the Mario character packs.

[@jadethenightwing5840]

I feel like the kids side of the Lego website is ran by a different group outside of Lego. This just doesn’t feel like something Lego would do.

[@TheSoapontheWii360]

LEGO (Modern lego anyway) would do this 100% Profits over Fans. As a ninjago fan, seeing AI 'Art' makes we want to take my giant Season 4 Poster and put it in a woodchipprr

[@Woogoo336]

That statement was pretty transparent, they just wanted to know if they could get away with it. Now they will just use ai whenever the fans can't notice that it's happening.

[@greatgatsby0174]

If Lego continues using AI crap, I will stop buying their products, COMPLETELY.

[@Red_Steampunker]

2:30 you can literally see a headband with the NARUTO leaf village symbol. Which shouldn’t touch Lego without a license. This at most means the ai was fed Lego, and Naruto content. And maybe more since some do have semi comic book styles with the action pictures. Without consent from artists I feel like an upper management person was given a budget to get simple art, and just used ai to just not do their job. Like how hard was it to just build Lego using your master builders or using the actual show.

[@aliwi3476]

They most likely used word Ninja, so as we know Naruto pretty popular around the world, and ai bot mixed it with Lego Ninjago

[@Regeor]

Everyone talking about it being uncreative, but I’m still annoyed that the AI is just making everything up. Nothing about it is Ninjago, Lloyd never turned into a maniacal chef.

[@joeymatthews7980]

Truly disgusting. I’m wondering if the entire quiz was AI generated and they were trying to see if ai could make fun website content and they could focus their human energies on more design. But lego embracing generative ai imagery at all is not a fun concept. Imagine somebody winning the lego ideas process with ai generated set models?? But at the end of the day my biggest problem with ai art is it’s built on stolen assets. Lego could realistically get sued by Shonen Jump for confusing the Ninjago brand with Naruto. And it’s all the fault of a generative ai prompt with no editing or oversight. Like you said lego should already have all the assets they need to make promo stuff like this. There’s no reason to create original art pieces for something as trivial as a online quiz.

[@Key-Knight87]

Oh boo hoo LMAO. 😂😂😂

[@joeymatthews7980]

@@Key-Knight87 thanks for contributing. I’ll keep your comments in mind when I make future comments 👍 you did a good job today.

[@lordofthebricks1]

It's just sad. I follow some great pages that used to share all kinds of MOCs that fans worked on for years, and recently they started sharing AI LEGO ''art'' in the description says AI art made by ''so and so'' and people seems to be mind blown by AI creations, not realising that it's made by AI. People don't appreciate anyone's hard work anymore, it's all replaced by AI

[@Star_Rattler]

Not to defend Lego since it seems like they're really dropping the ball on QC, but there's been instances in the recent past of people hiring artists to make art and then the people hired use AI and the people who hired them can't tell/don't notice, then they get called out and go, "I am so sorry, I had no idea, I didn't look closely at it, I won't hire that person again" and stuff like that. Could be a case of Lego hiring someone who cut corners to make a quick buck with a big company.

[@LittleBigBwner]

1:45 my boy is caked up

[@ZeroJump]

When even the show runners complain about this on Twitter it says something

[@Bone_Incidents]

Lego, the most creative company ever that’s now using the most uncreative and evil method of creating art. Truly a soulless corporate moment.

[@SheHulk-jg2jc]

Ninjago is already soulless. sugar-coated cultural stereotypes.

[@serkandevel7828]

Remember when designs were printed on Lego pieces instead of providing flimsy stickers?

[@JaySpiderPop30]

So much for the company that represents “creativity”!

[@copingflower1909]

Considering how low lego has stooped in recent years it doesn't surprise me they would pull something like this eventually

[@Osprey2511]

Is it just me or do the questions in the quiz themselves sound like they were generated from ChatGPT?

[@SophisticatedWaffle]

The funny part is that LEGOs motto and purpose is to encourage creativity.

[@origamifolder2255]

I'd like to clarify that AI "art" is not art at all. There's no passion being put into it, and no skill required at all. The correct term would be an image or picture. Only living beings are capable of creating true art.

[@1stCallipostle]

Wrangling the jank into making something decent is a skill. It's not nearly as hard as actually learning art, but if you think those models obey you without knowing a little code, you'd be very wrong.

[@saadsami8860]

Bs people acknowledge an art by how good it is not some opinion bias things

[@heyheyitsjae2475]

Apricate the Curb Your Enthusiasm in the background. 3:37 Methinks the AI's been lookin' at too much greenflame

[@Micha-Hil]

4:41 "obsession with kai" i... i think that's the theme, ash

[@AmyStrikesBack]

Maybe we should like, ban AI? Or at least regularize It. Even photography have regulations after all

[@beautifultoys2718]

I thought that new female ninja was Wyldstyle from the Lego movie

[@skeleton819]

“You promised these children original stuff, but all I saw was…Cheapy the Cheapskate!”

[@MapleLunii]

Imagine charging $100+ for branded plastic and not putting in the effort to draw some pictures. Bruh.

[@RobertVlcek]

WTF? Ai has problems with hands but also LEGO minifigure hands? - Besides, LEGO is the biggest toy manufacturer in the world, raking in Billions and they can't be bothered to hire an actual artist. Seriously?

[@flamingbunnyrabbits]

This SCREAMS outsourced project. It seems so much like they wanted to add some quick and easy content to the website and outsourced it to some company that makes this kind of thing. Alternatively it could have been an intern or new-employee project type situation, where they tasked a 'simple' job to someone new and they got lazy. The AI art, the non-canon elements, the grammatical errors, the fact its all about Kai, it all just reeks of outsourced or just handed off to an intern then not properly approved.

[@ambasutori9053]

Profit rate goes brrrt

[@ils4844]

It's also worth noting that one of the companies Lego contracts for advertising, Copenhagen Rig also uses AI for their stuff. It's really insane especially once you realize that CR was started by Christian Faber, one of the concept artists behind BIONICLE.

[@ivy4360]

Ai art is not evil, it’s the people who use them to exploit artists are

[@dragondelsur5156]

AI has been evil from the very start, it's not just the people that use it bad, it's fed on stolen material and -cp- AI is malicious by design.

[@shredd5705]

This is a bit like saying nazi gas chambers weren't evil, it was the people who used them

[@saadsami8860]

Bs

[@thymecrafter]

@@saadsami8860your pfp confused me for a solid 3 minutes

[@That_One_Gaming_Guy]

2:50 They look like kids of Kai, especially since he is in the background!

[@gasonfeist7238]

This stuff is fun for people to mess around with, MAYBE for startup companies/indie developers to use before to cut costs. Not a good look for a billion $ company

[@lbricks7631]

This just baffles me. They gotta tighten up their review processes.

[@joevictor53]

"We won't use AI but this was a test." Why would you do a test if you won't use AI? I think they meant this was a test to see if we noticed. I feel like we're close to getting AI box art. They've already gone the lazy route of black boxes for all adult sets so they don't need to put effort into making box art. They're just waiting for AI to get better so they can have it make the box art for future sets.

[@mr.duck1248]

The thing that makes me mad about AI art is that AI and other advanced technologies should be used to do mundane soul crushing work that nobody enjoys, so that humans are able to work on stuff they like to do, such as creating art. So why on earth did we decide that AI should replace artists and writers of all professions? It’s just ridiculous.

[@roboxenogaming2047]

my fear of companies using mostly/fully using ai for monetary purposes is becoming more and more real at this point

[@TheFirstCurse1]

I don't even remotely care about Ninjago but that female ninja at 2:34 would be an awesome minifigure.

[@averagehuman9424]

Agreed

[@thymecrafter]

make an ai pun with the name aswell

[@TommyLikeTom]

it's insane that they thought we wouldn't notice. I have this thing I call "AI Brain" that happens whenever I interact with AI generated content. It's like a cold feeling in my head

[@Osprey2511]

“Only the best is good enough” - a quote from Lego’s founder Ole Kirk, Christiansen. If he saw these images and the shortcuts the company has made to reduce production costs to increase profits today, he would be very disappointed.

[@Nerii_75]

Bro, as an artist and as someone who loves this brand, specially "The Lego Movie" which one of its messages (and not only in the movie, but the whole company) is CREATIVITY, THINK OUTSIDE THE BOX AND WORKING AS A TEAM, this felt like a betrayal from them man, i mean- it's LEGO, LEGO!... this is sad honestly, i'm scared i I won't be able to work as an artist in the future... :(

[@AnthonyAvon]

As an artist, who actually got to paint for Ninjago, this is sickening to me.

[@thebrickbros.1294]

Cool, what images did you create. I love ninjago, it’s my childhood so I’m intrigued

[@AnthonyAvon]

@@thebrickbros.1294 Box art for the "Crystalized" season. Nya's mech, Crystal Palace and the Golden Dragon were my main projects and I contributed to all the rest. It was team work.

[@thebrickbros.1294]

@@AnthonyAvon that sounds awesome. You are very talented

[@joshslater2426]

Cool. Your art will have had ten times the effort put into it than anything AI can ever make.

[@wyslanniknewworldorder9525]

@@AnthonyAvon Lego City, Lego Atlantis, Lego Hero Factory, Lego Power Miners, Lego Indiana Jones, Lego Star Wars...

[@POTUSno45]

I remember how in The lego story, it was mentioned that Godfrey got punished for cutting corners when Lego made wooden toys. History repeats himself

[@pimkinn]

Im calling it, every company will use AI and once they realize no one cares they will all drop it or abandon it like NFTS

[@supermegabenji1026]

It's not that. They also used Ai Voice for LEGO Ad's. I know one of them, They used it on a Prison escape set.

[@evebatplays]

Its really confusing because this is not even the capacity companies should be using AI. Its like quick concept images for a proposal accidentally got used instead of real renders.

[@captainbat37]

8:57 in the case of the Republic gunship English isnt the first language of the desiner and it was the media team for not noticing the script mistake plus its just a designer video people got so angry and offended that it was a joke

[@Ashnflash]

100% get that English isn’t his first language. But putting aside that, this would’ve gone through so many stages of editing and approval at LEGO and Lucasfilm.

[@pedrocardoso5016]

As a professional artist that got recently addicted to lego (got addicted to ninjago few months ago at 28) and spent a small fortune on it, I can say this is a bummer, people don't understand because they want to use it so they turn a blind eye, but AI art right now is indeed theft, and goes against everything I thought lego was about but clearly in the end of the day it's just another company trying to make a quick buck. this would have 100% look better with mini figs shot on a mobile phone and still they pushed it, who ever did it ain't a real fan. So yeah I think I'll put lego on pause for now and find a new hobby.

[@cooperv.6083]

Was the quiz itself AI generated as well?

[@joshslater2426]

Seems like it. The questions are very simple, and the thing about “What would Kai like to do besides being a ninja?” sounds really weird since I don’t think that has ever been mentioned.

[@wr3nche5]

5:31 seems like that water's having a bad time

[@noneofyourbussines8080]

I can't believe so many companies are willing to sacrifice product quality with crappy shortcuts like using ai instead of people just to raise the profit, even if it eventually backlashes because stuff made with ai is f horrendous and ultimately scares off people