Let's Talk About Lil Nas X..

Lil Nas X is one of the most polarizing pop icons we have seen in the past few years. The "Old Town Road" rapper is consistently shrouded with controversy over every little thing he does. But is it justified? Is it all part of a big marketing ploy? Or does the "controversy" say more about the people that he offends more than the actions themselves..
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[@PatrickCc]

Make sure you peep the lil message at the 12:26 mark and I will see y'all every tuesday! 💧Drink water💧

[@kyliesfaxmachine8370]

@Jared Chadburn bruh

[@pnwmax]

appreciate you for uploading this! on point with these bio videos!

[@j_nightshade]

I guess you’re not doing an album review?

[@datl3afn1nja9]

Are you a r/hydrohomie?

[@syde_8274]

We need another curious case viddddddd please

[@WhyJagger]

Lil Nas X is one of the best marketers I've ever seen on the internet

[@JadonnProd]

hi checkmark dude

[@cminorbeats]

Yo rest in pieces homie

[@Sheldonthecow]

There’s a scene of him getting fucked up against a wall in jail in one of his videos and he sold 130k… not worth

[@omni6982]

@@Sheldonthecow tell us you know nothing about the music industry without saying you know nothing about the music industry

[@liljiggs830]

frick u dude u just got a sub, i read the thing wrong LOL

[@RichieRend]

He's good at marketing, he knows how to get people to say WTF? and get people talking and build up curiosity.

[@TheSoCalledZoner1]

sorry Marilyn Manson did it first

[@whokilledkath]

@@TheSoCalledZoner1 sorry but nobody really asked

[@idksomerandomguyontheinter2875]

@@TheSoCalledZoner1 It doesn't really matter who did it first

[@TheSoCalledZoner1]

@@idksomerandomguyontheinter2875 noob

[@nintvolet6405]

@@idksomerandomguyontheinter2875 bruv r u new to social media?

[@misseselise3864]

the “his sings are for kids” criticism is completely invalid. old town road talks about cheating, using recreational drugs, etc

[@cursedkirby8629]

His stuff is clearly for adults

[@JaSeanJones]

@@cursedkirby8629 which makes him performing it at elementary schools and on Roblox weird

[@xgaming125g]

@@JaSeanJones Honestly as a fan of Lil Nas X he shouldn't promote his music to kids when the music isn't for them

[@MidRankedDeity]

@@xgaming125g he. Didnt stop at the first roblox collab he has another one out right now

[@polarblaze9188]

@@MidRankedDeity If all the lil nas x haters just had the common sense of just me(not saying im smart) they would stop clicking on his videos and his views would get cut in half but no everyone has to be dumb and click on his stuff.

[@empresselfiie]

Him and Doja Cat are next level at the internet. They’re both so good at getting people talking

[@kirby4432]

still mad doja lied about dropping her nudes 😭

[@tacticalspecimen4252]

No.

[@randomweeb2809]

Except Doja Cat isn't exactly the kind of person you wanna be around if you don't like racists

[@mommiedearest3329]

​@The Thinker she's not racist and you'd be surprised the amount of artists who actually racist and have a past including Lil Nas X

[@mommiedearest3329]

​​@Tactical Specimen yes.

[@mdebyangel]

When it comes to anything about Lil Nas X, I think it's just him being himself, but at the same time, the marketing/controversies that he finds himself in, is because he knows what will get clicks, attention, etc.

[@randomname6272]

Much like anything else, marketing is essentially taking your personality and "dialing it up to 11"

[@riyd]

the thing about him is that he doesnt end up in controversies, he creates the controversies because he is a marketing genius.

[@brookesbda9125]

Just sayin, God first. Y’all seem to forget that. Tell lil nas pull up jamaica and see what happens 💀

[@riyd]

@@brookesbda9125 ok my guy. Good looks for outing yourself as a homophobe I guess lmao.

[@billroger2793]

Tbh lil nas x is prolly one of the top 5 rappers of all time

[@easeupkid8270]

He’s easily one of the best at marketing his music and balancing the level of controversy and content to keep people intrested

[@HK-lz6lj]

lol not really... all of those months of gimmicks just to sell less than Youngboy who had literally no promo

[@JRNova11]

@@HK-lz6lj you know YoungBoy sales aren’t official till Friday or Saturday right? There’s still a small possibility he can end up selling less. Plus all that “yb better” shit is more promo than anybody could ask for.

[@HK-lz6lj]

@@JRNova11 yeah but its organic... his fans are doing it for him... Nas is a desperate clout chaser who relies on gimmicks... YB don't gotta do none cause he has a genuine fanbase and consistent music

[@HK-lz6lj]

@@JRNova11 and 120k is still sorry as hell for a dude that was doing gimmicks for months on end and has support from the entire industry, ever blog posts him, every rapper/pop start promoted his album etc

[@JRNova11]

@@HK-lz6lj Gimmick this, gimmick that DAMN y’all learn a word and can’t stop using like a lil kid who learned a cuss word for the first time. Plus the only “gimmick” was the pregnancy thing which didn’t even really cause more of an uproar then they’re already was. All the music videos and stuff or simply just music videos with controversy surrounding it so you gotta start over using that word gimmick

[@stacie1595]

Lil Nas X is actually really talented. It's probably why people put up with his marketing. I mean, the marketing itself is great but if the music wasn't equally great then people would have dismissed him already.

[@BVonBuescher]

I hate to break it to you dude town Road all that marketing and social media is done by an ad agency. That’s impossible a lot of work to do for one person. I’ve worked in the bed for 20 years.

[@jarhead3522]

@@BVonBuescher that might be true, but at the same time nas himself is most definetly managing the ads behind the scenes, or else more artists would be able to do rollouts as good as this. in my opinion lil nas x is the best advertiser in the music industry today, he is obviously doing something different, and i think that is because of the actual person, not an ad agency.

[@msbrad2013]

Super talented

[@cxarhomell5867]

​@@msbrad2013 He is not that talented.

[@msbrad2013]

@cxarhomell5867 he's very talented I'm positive you aint see him live! and if so idc about your opinion. His performances are epic and he can sing live. Stamina breathe control can dance commands the stage. Being a hater leave that in 2023

[@AlexM-wq7in]

There's no question that Lil Nas X's haters are massive hypocrites. He's not doing anything that any other rapper/hip-hop/pop artist don't do. He's just the first to be unapologetically gay while he's doing it. He's doing a public service and an inspiration to marginalized people to be yourself, be authentic, and don't try to fit somebody else's mold.

[@theherbpuffer]

He basically represents how a lot of hip hop artists low key are. There's definitely a gay agenda and Pimp C spoke on it.

[@vaasmontenegro3993]

i dont hate him but yeah i do find issue with his exhibitionist kinks. point out the hypocrisy. as far as i know rappers do not feature in sesame street. and the most household rappers refrain from making kinky videos, gay or otherwise.

[@tnl-warrior3218]

Cringe pfp

[@6li8storm40]

@@vaasmontenegro3993 Exhibitionist kinks? WTF are you talking about?

[@ProgressiveConservative]

Nah shits fucking disgusting

[@HairJordan]

Dang this was a really cool summary. I’ve seen some of the media posts but it was really cool to see how it all came together, well done dude

[@chollachow]

Agreed

[@EzekielMitchell98]

hes also a good artisit and his montreo song is very deep

[@mmmmmmmmmmmmmmmmmm2]

@@EzekielMitchell98 seems like u`re 13y.o. girl

[@YourBoyDonald]

I can now call myself: Early Commenter On A Verfied User

[@rydz656]

No adult I know listens to him and if anyone brings up his name, we beat them to an inch of their life.

[@deliriouszora]

Montero was a beautiful album. The lyrics and sound really hit different. The mix of the songs are great.

[@KKCallofDuty]

mixes went crazy frfr

[@50xq]

i honestly dont like montero the song

[@uncleice4929]

Trash

[@loganrcooke]

He even Elton John on it

[@regal2424]

@e-girl ski I personally really like it Vocals were good you’re entitled to your opinion though

[@emanuelbostan5737]

On top of being a marketing genius he also genuinely has good musicianship. I dont think I ever really listened to as many catchy melodies in the same album. Im excited to see whats next. Especially since he's showing how the people that normally say "society is too sensetive you cant joke about anything anymore" are literally throwing fits over his satirical music videos. Not only is he creating good music and entertainment but he involuntarily became an activist by showing people's hypocracy. Only respect to him

[@beasttitanofficial3768]

This kid understands how to use social media to promote himself, he's creative, smart and talented. He's just doing his thing and people are only mad bc he's a black gay dude.

[@dakotaloven1362]

This guy is awesome takes the term “professional troll” to a whole new level and I love it

[@isaiahenchiladas9560]

he goes hard and I want those shoes

[@sivvinod3187]

This ain't just professional trolling this is professional trolling as a highly paid 6 to 7 figure job

[@D4YT0N4]

Azealia banks entered the chat

[@jedahn]

Never heard the music. But I kinda respect this guy simply for the amount of shit he's caused. He's like a male gay black madonna late 80s early 90s. 😂

[@wackabug]

@@jedahn "gay black male madonna" LOL this is actually such good descriptor of lil nas x 🤣🤣

[@aden4921]

even if you don’t fuck with his music he’s genius and u can tell he cares about his art

[@valk3minimperms662]

I could sure ppl just like his music to fuck with he ,I might hit the right shit ,I’m kinda confused about this

[@Jordan-bn5dz]

@@valk3minimperms662 bro i ain't gay but i aggre with you, he make me act up tho 😳😳

[@NkemUtomi]

His videos make me say WTF

[@uhmno437]

@@Jordan-bn5dz sis-

[@xgaming125g]

@@valk3minimperms662 Um... No?

[@jennifershay8980]

I’m not usually a rap fan, but I love Lil Nas. His music slaps, he a king at using the internet for marketing advantages, and he’s hilarious to boot. The dude lives to piss off the homophobes and I am here for it!

[@allaboutthemurzic]

Hes not a rapper hes a pop stat

[@allaboutthemurzic]

star

[@dark3rthanshadows]

well because he's a pop artist

[@Haters_Hating]

Its sad that he sold his soul to satan

[@xahsinor4364]

What does this have to do with making "homophobes mad" everyone who is gay doesn't worship the devil so that's irrelevant.He only does the stuff he does cause he sold his soul and the contract he signed made him have to do this. He probably was never even actually gay and just had to do this for the contract. The music video was of the bible verse where satan was kicked out of heaven and the alien creature made them eat the fruit and the satan shoes actually have that bible verse on it.

[@ximyximmerton3390]

I don’t listen to his music but as a bi man that was shit on all my life for being “gay” I appreciate tf out of him

[@daviedood2503]

Of course u do. There's literally no other idol for u to really look up to for u to relate at all. 😂

[@dudley8933]

@@daviedood2503 there are literally hundreds of lgbtq artists

[@daviedood2503]

@@dudley8933 name all hundred of them then.

[@dudley8933]

@@daviedood2503 Kehlani Girl in Red Blackberri Aye Nako Todrick Hall Janelle Monae Elton John Keiynan Lonsdale Freddie Mercury MIKA Emily Burns Kat Cunning Doja Cat Hayley Kiyoko Mykki Blanco Jayne County Le1f Soloman Ray Excuse 17 Laura Jane Grace Ashnikko Billie Holiday Arlo Parks Cavetown Scott Hoying Claud Demi Lavato Aaron Porter FHAT Mitch Grassi The 1975 Mel B Rina Sawayama Julien Baker Olly Alexander GIRLIE ‘Angie’ Brockhampton Electelane Cakes da Killa Adult Mom Bronze Avery Jen Cloher K.D Lang Clay Aiken Steve Grand Adam Lambert Halsey Wendy Carlos Jason Mraz The Drums Ani DiFranco B-52 (minus Cindy) Brandy Clark Peter Allen George Michael Carlie Hanson Jessie Saint John Azealia Banks Geotic Marc Almond CupcakKe Andrew DiGiovanni Dizzy Fae Chelcee Grimes Kim Petras Bradford Cox Lil Peep Vardaan Arora LIGHTS David Davies Shea Diamond David Bowie Kiddie Smile Coil Heloise Letissier REYNA Shea Coulee Dorian Electra Sia Boy George Tracy Chapman Sam Bluer Michete Isaac Dunbar Leland Miley Cyrus Merlot Frank Ocean Morgan Saint Lizzo Troye Sivan Josiah Wise Ivy Sole Be Steadwell Mikaela Straus SOPHIE ElyOtto JORDY Joy Oladokun

[@dudley8933]

Your welcome.

[@jamiek9780]

His music isn’t for me, but I can’t deny that he’s an absolute genius with his career. Nothing but love and respect for the kid.

[@quinnard9750]

kid?? Hes 30!!!

[@ephraimwinslow6616]

​@@quinnard9750 He's 23. The hell you get 30 at lol

[@NotCaliTooBad]

@@ephraimwinslow6616 assumptions I guess lol

[@thehutch7728]

I’m old enough to be his mom, and I think he’s great. It’s the parents’ job to monitor what their kids are watching/hearing - not the artists’. I’m happy he’s found success.

[@vloggingshow2580]

Oh naw..Finding succes by selling his soul?

[@walmerjuicwalmer]

@@vloggingshow2580 he makes his choices and there nothing wrong with that

[@Baryccyon]

What he is doing is important for gay black men and even gay men that want to go high in the music industry, I just found out he was originally Twitter famous and it’s interesting how he came from that to what he’s going for now. Always look forward to his music and what he has to say as an artist.

[@boejudden9011]

At first I was thinking I'd skip the vid bc nothing else could rly be said ab Lil Nas X, but Patrick killed this. This is why I'm still on KZbin. If major online or print outlets could write like this they wouldn't be so fucking down bad. Re-notification gang

[@Gerarys-]

One thing about lil nas is that he understands the impact of social media

[@allaboutthemurzic]

Social media is awful but he is a marketing genius

[@squidperson4010]

social media is complete shit wym

[@Notllamalord]

Listen man, he broke the system and actually made some really good music. I think he thought all of this out really carefully and he deserves his success.

[@M4rteevee]

Hes carrying male rap right now. He can dance, sing and rap, he’s versatile. he outperforms all the other male rappers during live performances

[@allanadielrojaspaiz6367]

Lil Uzi Vert Playboi carti Moneybagg Yo Lil Baby Future Westside Gunn Benny The butcher Conway the Machine Mick Jenkins Royce Da 5'9 Logic Trippie Redd Polo G Post Malone The Kid Laroi Drake Dababy Gucci Mane Travis Scott A Boogie with the Hoodie Kodak Black Joyner Lucas Eminem Yeah, "carrying male rap" lmaoooooo

[@M4rteevee]

@@allanadielrojaspaiz6367 i was speaking about overall stage presence, the only once who comes to mind is Kendrick. You just named a bunch of mid and boring rappers who vibe little to no energy during their performances

[@allanadielrojaspaiz6367]

Other artist i forgot: Kanye Baby Keem Kendrick Lamar J Cole Jack Harlow Fivio Foreign Migos Blu Big Sean Lil Durk NBA Youngboy $not A$ap Rocky Rick Ross Russ Chief Keef NF Stormzy Aj Tracey Nas 42 Dugg Denzel Curry IDK Latin american artist that are getting bigger in the united states like Bad Bunny "Carrying male rap" 😂😂😂😂

[@_Spider4]

​@@M4rteevee tf u Tripping

[@M4rteevee]

@@_Spider4 name me one male rapper who can dance and sing like lil nas, someone who’s as versatile when it comes to live performances. I’ll wait

[@playmak3r_]

Lil Nas X is an absolute genius. he has a case to be the most marketable artist out rn

[@plrz7480]

Yb better

[@brookesbda9125]

@@plrz7480 how 😭

[@HK-lz6lj]

@@brookesbda9125 lil nas did months and months of gimmicks... and YB still sold more with 0 promo wym how

[@impacc4182]

@@HK-lz6lj You in all the comments all your knees for youngboy and crying about nas lol you clearly a fan of you clicked on a video of someone you don’t like goofy

[@nyumyu4265]

@@plrz7480 bruh his music is ass. I don’t get how you people eat that shit up. Local as f

[@musicbysazid]

He basically pulled out the toughest stunt successfully, damn

[@ampleoloruntogbe1434]

Lil Nas is a marketing genius. He made the montero video and all these crazy visuals that caught everyone’s attention but when u listen to the album, he just sounds like an innocent young man trying to find love and himself. Not what you’d expect the album to sound like. I love that guy

[@rachelosiria7865]

I think it's an honest combination of both him doing things on purpose to upset other people and him just being himself. 🤷🏻‍♀️ We all know that any attention is better than no attention when it comes to this industry and he is clearly marketing off of that. We also know that the easiest people to outrage are the Christians, the moment you bring up Satan they freak out..... So he picked an easy target and he went for it and he got his fame and Fortune... . Sounds like he's really good at marketing himself and keeping publicity on himself which is necessary if you want to continue being famous

[@YungPresty]

I feel like for the most part he really just being himself and his personality just so happens to be so polarizing that it’s a great marketing tool. I think he started doing him realized it worked and just kept doing it! Legend in my opinion they never let gay artist get this big let alone a gay black man

[@AlexC1883]

i love how Lil Nas X is not only funny, but made the lgbtq community not be as hated as it is, best thing about good artists is their Humor, Lil Nas X is a troll

[@Mymamamadethis]

He's not a troll he's a god 🌈

[@jrob1677]

U think he really gay

[@enriquedp9356]

@@jrob1677 of course

[@assassintm3069]

@@enriquedp9356 no

[@addi4801]

@@jrob1677 and you don’t??

[@therobotdevil2284]

The man is talented af. But I love how unapologetic he is. About everything. No need to pay bigots any mind.

[@spookyspoon6589]

You’re much more grown up and interesting than others who try to do your job. Well done and thankyou x

[@zaneduggs8612]

How are you going to mention his greatest hits without Panini and even Rodeo😂😂😂

[@phatmanjake4336]

Rodeo is disrespectfully underrated

[@sandraelliott4435]

I adore Lil Nas X but Panini is 🗑 It is the epitome of why of people hate on pop music with its shallow, vapid lyrics and mediocre but catchy beat

[@sandraelliott4435]

@@phatmanjake4336 Rodeo IS disrespectfully underrated. It’s video is 🔥 and the fact he got a feature from “big” Nas is ICONIC

[@6li8storm40]

@@sandraelliott4435 The lyrics are a bit goofy (“meanie”?), but they’re not really that shallow, tbh. Whether one likes it or not, it’s 6X platinum, so it definitely has to count as a hit.

[@geezus4418]

F9mily is honestly fantastic I don’t get why people don’t talk about it

[@yourmidnights13]

With all the hype and the gimmicks, Montero is an amazing album. It balances out the fun with deeper topics about his life. You can see that even though he constantly makes jokes, he still takes his music very seriously.

[@terrellgrant1570]

When people go to these type of lengths it’s usually to hide the fact that they’re not talented

[@karenrecinos5587]

Just recently started watching your videos and so far I am hooked 😅

[@KzudemRiM]

Lil Nas X is already one of the biggest Icons of music and that is a fact.

[@tylergray1182]

Because he is openly gay and that’s what the industry is pushing

[@kuki_shinobu_but_trans]

@@tylergray1182 ur creating excuses for a man’s success, get a life bro

[@rudalph5923]

@@tylergray1182 Tyler Gay

[@kylep12001]

@@kuki_shinobu_but_trans he literally only sold 125k with the backing of the whole industry…

[@tylergray1182]

@@rudalph5923 nah far from it. I'm a proud black man that doesn't like the devilish propoganda. If you knew the history of "homosexuality" then you would feel the same. It's called research

[@thekid1568]

I can’t lie lil nas X MONTERO album is the best album rollout I ever seen and should be a documentary about it

[@abel66716]

An album rollout including 2 lead singles reaching the top 2 on billboard hot 100 and still managed to get outsold by YoungBoy and Drake in his 3rd week.

[@jordanmehl4328]

None of those metal bands and gay artists ever went touring through elementary schools and appearing on kids shows before blindsiding them with some intense imagery.

[@kronosfear2010]

Patrick!! I just stumbled across you an i have been captivated for a full day .. binge watching. *tips hat* *pushes back glasses* i see you... i see you

[@djcj]

As far as music marketing goes... this channel might just be the best one on KZbin. Insane video Patrick. So well made.

[@woah729]

He’s a devious genius, and I love that.

[@oso7627]

all he does is cause controversies to get streams how is that genius lmfao

[@woah729]

@@oso7627 because he knows how to get in people’s heads. he knows what’ll get people talking and at the same time he makes earworms that get stuck in people’s heads.

[@dp-ns9gi]

So why are you gay?

[@squid8420]

@@woah729 woah!

[@eldormido8a]

I had no idea he dropped an album. Even though I’m not a fan, I respect the hustle and am genuinely happy for this dude! He worked hard for what he wants.! Dope video PCc!

[@ElJuk3B0X]

I always had the impression that he was just a fucking weirdo but when I look at it I’m like damn, he played his cards so well here

[@captainvann4526]

Patrick is such a goat. His content is so good

[@yourmidnights13]

when he used the "going to court cause of nike" to fit in the 'industry baby' teaser and video, that was the smartest thing to get people hooked on a vid. Bro had fan videos of him going to literal court with cops around. Talk about using bs, that other people perpetuate, to your advantage.

[@danbtww]

love these videos man keep it upp

[@sheltertwo7957]

I love his newest album. I wasn’t sure what to expect but I found myself not skipping a single track. I’m definitely rooting for him.

[@KoutarouMosca]

montero's marketing strategies are so good, I feel like people really need to take notes

[@deliriouszora]

Ion think anyone can really take notes on these strategies. They're like one of those things that only one maybe 2 people can get away with.

[@KoutarouMosca]

@@deliriouszora yeah but what I meant is that you need to be more engaging with your community and also need to do memes cuz who don't like memes. and also, new/controversial/wierd stuff

[@lilmrscutsie4524]

@@deliriouszora Right. Jeffree Star is also a gay man and his music career flopped so badly. Even with the shock-factor. Luck still plays a big role.

[@jordanrayne4779]

@@lilmrscutsie4524 yeah but his music appealed to a smaller audience, do you know how many people talk about how trash his music was? As far as i remember jeffree was quite aggressive acting, really into the edgy scene culture that once again so many people hate and make fun of. Jefferee had an unappealing way about him. I only liked his music when i was 12 and even then i knew only two other people who liked it while the rest acted like their ears were bleeding. I don't know as much about Nas but he seems in my limited knowledge, to be a funny guy with music that a lot of people enjoy. With jeffree the shock value and sound he produced were not enough.

[@6li8storm40]

@@KoutarouMosca I think you’re probably right about the marketing value of memes. But, Lil Nas X’s marketing is also highly specialized for his particular personality and style. Anybody trying to mimic it would have to be really good at adapting.

[@ViktorG24]

It's 2021, almost 2022. I still cannot get the "Old Town Road" lyrics out of my head.

[@evangelinerodgers4984]

I don't think Lil Nas X ever wanted to be a kids artist. I think Montero was the way to get out of that image.

[@nyumyu4265]

“Kids music” has always been sexual. Look at every single pop and rap hit from the last 2 decades, so many of those songs that were popular with children have had sexual references.

[@nothinginparticular6419]

Wow I've always been a quitter. I don't like looking silly so I quit before I try. Just knowing Lil Nas X pushed himself like that makes me admire him even more..I feel more motivated to not give up as easily as I do. Awesome vid

[@seandougherty5145]

If you’re uncomfortable by Lil Nas X, don’t watch him or listen to him, it ain’t that hard 💀

[@justinowre]

you gay

[@seandougherty5145]

@@justinowre nah mans just makes some bangers, you’re just uncomfortable with your sexuality and he makes you question yourself, got daddy issues?

[@justinowre]

@@seandougherty5145 the fact you got so defensive over two words proves my point😂😂😂

[@seandougherty5145]

@@justinowre defensive? I just said it how it is, you can avoid what I said, but it’s true 🤣

[@justinowre]

@@seandougherty5145 i have a father clown💀… it’s literally the fatherless who end up becoming gay. yall have no strong male figure

[@j_nightshade]

Album is excellent. I bought it. The musicality is excellent. Is haters have trolled themselves, by letting their prejudices and biases expose them. Bravo to Lil Nas X

[@babyblue6950]

Love this type of informational content. Keep it up.

[@Feziboy]

Videos like this motivate me to go look for more info to try to get to know a person better and it just gives me something to do instead of ruminating on my personal life

[@KzudemRiM]

I really liked most of the songs on the Montero album but I still see how much more potential he has.

[@RoarTheRapper]

Well I’m glad that you’re discussing both sides of this argument, I do wanna point out that there is a very large outcry in religious communities about metal music and basically any genre that has what could be conceived as dark symbols and imagery. It’s just not as large as the outcry as it’s been for Nas, simply because those bands and concepts are not as big right now. But there are always churches claiming that anything that doesn’t sound “orderly” in music is deemed a gateway to evil. I can tell you as a Christian, one of the worst struggles of my upbringing was trying to explain to my folks that liking metal music didn’t mean I was going to hell. I personally don’t care about any of this controversy because I think everyone is going batshit crazy over all of it. I think Nas should be mindful of what kids know him for, but it’s not Nas’ job to shield his fans young or not.

[@good-tn9sr]

I think it’s partially his responsibility for his young fans. They are young which means they are naive and very impressionable. They’ll somewhat mimic how they see him act especially if they see him as they’re idol. I think more Christian’s nowadays care about the lyrics, especially since we have Christian metal, rap, hip hop, etc. now.

[@seriosmusic]

@@good-tn9sr to an extent. How young was Montero when he released Old Town Road, like 19? So it's no different than Miley Cyrus putting out Hannah Montana and then a few years later putting out all her sexual shit

[@good-tn9sr]

@@seriosmusic yea but this isn’t a few years later this is like 1 year later. I remember hearing 6 year olds singing old town road and also when Montero made videos of Roblox on TikTok, and we all know that the average age of Roblox users are sub 12…

[@seriosmusic]

@@good-tn9sr he put that song out the end of 2018... it's the end of 2021... I'd call that a few years

[@good-tn9sr]

@@seriosmusic the song got popular in 2019 and I heard kids singing in early 2020 before the shutdowns where I’m at. Not to mention he did Roblox concerts in 2020 as well I believe, so it’s obvious he knows the age range of his fans.

[@amimi92]

@6:22 I have to disagree on the outcry of heavy metal bands with Satanic imagery. The late 80s and 90s were highlighted by “satanic panic” and there were whole movements trying to censor these bands because parents thought they were encouraging kids to perform Satanic rituals. Any kid who liked that kind of music back in the day were considered freaks, outcasts, etc. Most famously I think is the West Memphis 3 case, especially Damien Echols being the ringleader and accused of murdering three boys in a satanic ritual because he liked heavy metal. These guys spent decades in prison for a crime they didn’t commit.

[@carlesbarkley8573]

I absolutely love the montero album, I was so impressed. I thought the marketing was incredible and wasn’t sure if the music could live up. But I absolutely think it did. I didn’t say wtf about the marketing or about montero the single though lol I was like this is amazing I first listened to it during a time that was super stressful for me and my husband was there to support me and that album is something that helped bond us in that time and I think that helped us both a lot

[@benjamingildea2237]

I think the controversy behind him shows rage true colors of the people who disagree with him. I never thought about what You said about them never caring about metal bands or rappers who have done the exact same thing but it’s so true. Big ups bro. Love your videos

[@24differentb21]

Personally I think beside of the marketing skills and all that stuff, he has a powerful team or friends idk. but its hard to believe that he did it all alone, what do you think?

[@sarahpalmer8100]

I’ve read his thoughts on promoting himself, he is actually a genius marketer. Of course, success invites more success because now other people are helping him do even more.

[@gtg488w]

He did not. He is as he noted, an industry baby. He has full backing. Nobody A list is without a full team with every detail already planned out for them. That doesn’t mean he is untalented

[@MissInformer]

Lil Nas X to me kinda just cemented a shift in the music industry. For most of my life, I got the impression that artists pick one over arching genre to stay in, with the most diversity of their music being sub genres (my notable example would be the rock genre. Many artist dont leave THAT label, but may shift around from metal, hard rock, alternative, and usually the career ender would be pop rock or going "full pop"). Lil Nas X, even though I can't vibe with his music, is still kinda inspiring. He makes the music he wants to. Him and artist before him like the Gorillaz started changing the idea that an artist is locked into a genre and should only be focused on that kind of music to cater to one group of fans. And on top of that he shows his dedication with the intensity of his music videos. They are full budget, well recorded videos. Not just lyric videos to push the song out. Ultimately, I'm just glad the dude is doing what he wants to. That's what matters in the end.

[@Azusa434]

I love this informative video since I don't do much social media but listen to music. Really enjoyed Montero. He knows how to engage media/ fans in his favor, but then he pumps out great tracks and prove naysayers wrong.

[@midnightkutsnova]

I actually didn’t know he dropped an album or all this was for an album

[@jghifiversveiws8729]

His controversy has outpaced his music apparently.

[@el_matamuertes]

I saw one comment that theorized that Lil Nas X is not even gay; if this turns out to be true then it crowns him as one of the greatest artist marketers of the century

[@DREAMP4RK3R]

You think that would make him great? That would be weird as hell considering how influential he is to very young kids. That would further validate conspiracy theorists' claim about the industry pushing an agenda

[@el_matamuertes]

@@DREAMP4RK3R great not in a sense of being great (cz you said it best, of course it would be weird af), but great in a sense of how he managed to fool millions of people into thinking he was gay. I agree with your point dawg.

[@DREAMP4RK3R]

@@el_matamuertes Fasho I understand what you mean now. 'Evil' geniuses do exist

[@_Spider4]

​@@DREAMP4RK3R he's not influential to anyone tf

[@trapnationneverbrokeagain]

im comparing anything but, lil nas x has the same thing going on when madonna came out in the 80’s and 90’s; super controversial, she took her art seriously and was unapologetic

[@zaneduggs8612]

The music on the album is great, but he is still underrated hence lower initial album sales, but the Album will go multi times platinum…stream before the album drops doesn’t count towards first week album sales!

[@wsgfire8713]

And I just went through the video fully hydrated 😁

[@naimr.4301]

I really just never really got into lil Nas x personality but my Jesus this dude makes bops like nobody's business.

[@BrothaJ365]

@ХХХTENTACION where did we see him doing that?

[@BrothaJ365]

@ХХХTENTACION not to mention I’ve seen a couple dark images of XXXTENTACION’s twisted azz knocking around 🤷🏾‍♂️

[@Luvv4jay]

@@BrothaJ365 yeah but by the end of his career he was asking forgiveness like one of the songs being “before i close my eyes”

[@BrothaJ365]

@@Luvv4jay if so, still, dude got nerves accusing bout devil worshiping while using his name. History don’t change. Guess “only God can judge me” ain’t really a thing

[@Anghxify]

i remember when old town road came out it died in my mind on the first day it was everywhere i got a headache whenever i heard it the lyric "I got the horses in the back" will haunt me forever

[@SilencioTortilla]

Great video bro, very interesting

[@heyheyhey1081]

anyone who says he was family friendly before call me by your name never actually listened to lil nas x

[@helloxonsfan]

Love Lil Nas X, & the album "MONTERO" is the best of the year - _EVERY_ song is a winner! Haven't said that about an entire album in years...!!! Regardless of what you think of the gimmicky marketing & promoting... this is a serious album & LNX is a serious artist! ... 💪 🔥 🎧 🧡 👏 ...

[@thheHAZZARD]

🤣😂🤣😂🤣😂🤣

[@rvw3022]

He's savage and making the straights angry. I live for it.

[@TheNinjaNiky]

Lmao the shit that went on when he released Call me just killed me😂 he's definitely promoting Satanism apparently lmao. My first thought when I saw the video is he's fucking the devil because that's how he's perceived as a gay man. Not that he's a Satanist🤣😭

[@erianpeterson3431]

Same

[@_Spider4]

Someone stole their moms phone

[@nive5519]

I don’t remember exactly when I followed him, but it had to be 3-4 months before he first dropped old town road. He would just post videos of him sitting at his desk at home jamming to his own hip hop tracks. The track that first caught my attention was Banzup, and then I watched a few other posts and really dug his sound. “Right now I still live w my mom and my dad but I’ll skeet on your face in their basement. See I fw crackers and Haitians.” Etc. I really thought he had a great flow and was honestly pretty witty/creative with his lyrics. Really seemed like a dude just having fun with it, and that’s something I feel like we don’t see much today in rap. I think he produced a lot too. Since he blew up, all that has been wiped from the internet by his label. Can’t knock him for getting his money and cementing his place in history, but having really dug his “traditional” rap music before the old town road madness, I can’t help but wish he didn’t “sell out.” That being said, if he was not being true to who he is at that point, then it’s unfair of me to wish he stuck to what I liked. Regardless, I truly think it’s important to acknowledge his talent. People get distracted by the “loud” stuff outside just the music itself. Even back then, I thought he had the talent to be THE rapper that would bring fun back to the genre

[@BroskiMcBrosef]

I really enjoy his music, he's definitely making some ear candy and still manages to get some thoughtful lyricism

[@YourBoyDonald]

I can now call myself: Early Commenter On A Verfied User

[@nicetrayyy]

Didn’t really follow him back then when he dropped Old Town Road, but since then he’s become an icon and a great representative for the LGBTQAI+ community. His tracks are fye, he’s charismatic and he’s got humor. Love him ✨

[@JacobParanoia]

Same man fr

[@vloggingshow2580]

Mark 8:36 "For what shall it profit a man, if he shall gain the whole world, and lose his own soul?"

[@slammed23]

I just don’t know how he has all that marketing talent AND the music is so good. I usually expect it to be one or the other lol. Great video 👍 subscribed!

[@jasminloserpants9650]

You made me watch the That's what I want MV and damn, it's so good. How come I never watched it?

[@kinexa]

kid is pure talent that understands viral marketing and shock value

[@2020theGuitarPlayingRapper]

The 666 shoes were the most brilliant marketing ploy I've ever witnessed. I could not stop laughing knowing the insane backlash that was going to follow

[@vloggingshow2580]

Mark 8:36 For what shall it profit a man, if he shall gain the whole world, and lose his own soul?

[@IntergalacticSpaceKitten]

Best marketer ever AND he's forcing the industry forward for the LGBTQ+ community whether people like it or not, and it's about time too!

[@opsek5784]

Um wtf do you mean. Gay people have been in the music industry for decades and have been extremely popular. Just look at fucking Freddie Mercury. The dude is just taking advantage of a pride wave and its unbelievably obvious. But okay go ahead and call the guy peddling lustful music to children a marketing genius. Go off I guess.

[@coderaven1107]

I love Tales of Dominica from that album, it's just such a beautiful song

[@FunkyToast]

To be honest, I don't like the fact that some people don't like him just because of his sexuality. Its just my opinion because I always believed that someone's personality is what matters the most, not his sexuality or race.....

[@bendingbananas6540]

yo his album trailer though is probably the best thing id ever seen - "montero show" and giving birth to the album..literally..

[@Jasonmakesvideo]

Love it when someone talented comes and rocks the boat a bit

[@kevinmiller7105]

tell you what the craziness must be marketing genius, because i am not a Nas X fan, i don’t dislike, just not big into the new age tik tok music. But it worked, you explained the craziness and i paused your video to watch that music video and ended up watching two other from nas. It tickles people’s curiously and makes them want to check it out

[@satevo462]

He's kinda what I can't stand about modern music, getting attention is far more important than actual talent and crafting a good song.

[@ThatGuy-mn2gg]

Preach🙏🏿

[@Otissssssssssssss]

But he does make good songs

[@Justpassingby204]

He’s fucking genius at advertisement and has catchy ass music. I respect him and how he defies the copious amount of hate he receives.

[@ArgerTM]

thank you for keeping me hydrated 👍

[@louisbamwesigire2834]

Bruh just keep doing your thing,I can't stop watching

[@kestov1833]

You should do the curious case on IShowSpeed!!

[@davtonje6622]

@Nior IM GAY

[@management5889]

hung out with adin... the end

[@impacc4182]

@@management5889 fax they’re all try hards that make these 12 year olds fall for their fake act

[@HK-lz6lj]

do a curious case of Lil Droptop Golfcart

[@user-cz8dw9em9s]

fax

[@sleepy7515]

Amazing video! You've got a new subscriber and a like on the video.

[@jacquesmanouchari8779]

u forgot to talk about the old town road remix with billy ray Cyrus great video two

[@Djankie49]

"There isnt an outcry about pentagrams and other imagery in metal bands" My guy are you crazy or have you lived under a rock ?

[@Benjito02]

Patrick the goat or what?

[@jonjames7778]

To me the funniest thing about lil nas x was when someone asked why he's gay and lil nas x said it was an accident

[@Born2DoubleUp]

Got my water. Thanks for the content. 👍