LET'S TALK ABOUT "QUIET LUXURY"... AND HOW PROBLEMATIC IT IS

[@Ifeyinwa]

Let me know what you think! And please don’t forget to give this video a thumbs up! 🫶🏾

[@JbMaun]

For me it boils down to: wear the things you like The trend cycles are so fast now so if you’re worried about being “on trend” all the time you’re playing a losing game

[@Ifeyinwa]

Absolutely agree.

[@MLH2023]

Absolutely! Honestly if I followed all these new trends that are changing so fast, I would have to get rid of thousands and thousands of dollars worth of clothing, bags, and shoes and buy new ones just to stay on trend. That's ridiculous and an injustice to yourself. I think just be authentic and be yourself, wear what you feel most beautiful and comfortable in. For me that's classic pieces that have been and will be style for ages, mostly neutral tones with some colorful pieces, clean lines, and silhouettes that fit your shape and your body.

[@jifeak]

I'm not "old money",, so me dressing like "old money" will be fakery. Wearing the CC logo because I like it and can afford it is more realistic for me. I'm African, our fabrics are colourful and loud whether or not you have old money. To wear pastels 24/7 goes against my own cultural aesthetic. The quiet luxury community should embrace the "quiet" bit more and stop telling people how to dress.

[@Ifeyinwa]

That last sentence literally made me laugh out loud lol

[@jifeak]

@@Ifeyinwa 🤣

[@Tanniab09]

Thank you. My complexion looks good in vibrant colors. Pastels and neutrals are ok, but I don't want to dress old money bc I don't have old money. I wear what I can afford and I take care of my clothes.

[@Ad-Lo]

😂😂😂 “just be quiet”. ❤ it.

[@aholman8249]

Best. Closing. Sentence. EVER!! 💜

[@Kbydfrsghusy]

After years of huge logos shoved down our throat i can see why fashion is trying to move in the opposite direction.

[@Ifeyinwa]

This is an interesting point, personally it’s the narrative that one style is “better” or “real luxury”, is what I disagree with.

[@goldenparachute392]

@@Ifeyinwa but wasn’t that the same with wearing designer logos? It meant luxury and was expensive and ultimately, considered better than no logos. I don’t see any difference.

[@goldenparachute392]

@cherries22 agree. Old money aesthetic was called preppy at one point in time.

[@citygirl2808]

Certain personalities are drawn to bold and flashy, others to more demure and refined, and many to all the styles in between. Just do you.

[@zacharycohen9985]

@@Ifeyinwa exactly, its not a zero sum game! propping one way of life doesnt necessary diminish the other

[@brittneyk0158]

It’s not what (or who) you wear, but HOW you wear it! Strategically styled, ANY garment can be made to look luxurious! Carry yourself with confidence and you’ll look and feel fabulous! Have fun with fashion, folks! 😊

[@gloriajacques9207]

I like quiet luxury in the sense of clothing cause it’s a certain look and not a certain brand, I feel it works better for people who can’t actually afford high end brands cause you can look luxurious on a budget whereas “loud luxury” is much more for a small group of people cause you can’t really shop high end luxury brands on a budget

[@jessicaboo8424]

This actually happened for generation X int he 90s, too, but without social media there just wasn’t daily internet discussion to talk this to death. Trends come and go so much faster now and what used to be fashion talk for fashion people now has trickled into every household via every phone. I think the strong focus on the QL trend is also due to the rise of FastFashion. We are at the peak of consumption.

[@Ifeyinwa]

This is such an interesting perspective that I hadn't considered, thank you for sharing!

[@mamoni7703]

Couldn’t agree more. You hit the nail on the head, Jessica, not just about consumption at its peak for consumerism, but also the information overload via social media.

[@isabellamokaya6585]

This is why I follow my body type and colour palette to find what makeup, clothes, accessories, and hairstyles look best on me. Following trends and "quiet luxury" sounds like a waste of time, money, and sanity.

[@SandraD6281]

I have never given this issue any thought because I buy what I like to wear! I wear mostly classic pieces where the quality and design of the item will last for years.

[@Ifeyinwa]

I absolutely agree and feel the same way as you!

[@CJ-um1dp]

The entitlement some people have is strange. Why are people out here policing how people choose to dress and spend their money. It cost nothing to mind your business. Side note: love your locs! ❤

[@Ifeyinwa]

Awww thank you so much! And I completely agree with you!

[@destinyjcyrus]

Thank You for taking about this !!! In my opinion, the discussion around quiet luxury comes off as classist because some cultures prefer to showcase their wealth in a more colourful and vibrant way, yet this is often seen as tacky. For example, wealthy individuals from African or Indian backgrounds can also afford luxury, yet when we see images of "old money" or "quiet luxury," the colors are often restricted to beige, black, or gray. It appears that anything beyond these neutral tones is not considered a symbol of luxury or wealth. Personally, I enjoy neutrals in my own style, but I do not judge someone else's fashion choices or have the right to label their style as "classy" or not.

[@destinyjcyrus]

Talking**

[@Ifeyinwa]

I wish I could like this a million times. There are so many racial undertones around this that I forgot to include, because why are colours and logos also seen as “ghetto” and “urban” etc as well? Smdh

[@muta_othernames]

Beyond showcasing wealth, wearing colour and pattern can just be one way of celebrating life, embracing wot the person believe looks best on them (colour theory, hello. Many of us with darker skin also have saturated/high contrast features that work best with punchy colours) or keeping in step with their culture re: an event or some experience or emotion In many communities, some colours, when worn head to toe, imply that there is a problem! That a family is bereaved, for example. Or that there's some performance about to go down People should just wear wot they like without casting negative aspersions on others in an attempt to be 'more elegant than thou' and show that they're better than others

[@carmencruz2597]

I can’t do the old money esthetic. Nobody would ever look at me and think - generational wealth. However, they could think- yup she might have won the lottery. I guess that means I’m stuck with the logos😂

[@Ifeyinwa]

😂😂😂

[@niqd6856]

I agree with you 100% ! The trend is so problematic. On another note You can get the same look at Marks & Spencer or Gap! Expensive does not necessarily denote ‘ luxury’. I find ‘ quiet luxury ‘ proponents Loro Piana , Brunello Cucinelli & The Row ridiculously priced . And yes enough of these silly ‘ aesthetics’!! 😂

[@Ifeyinwa]

Tell me about it!. £7,000 for that cardigan, thank you and goodbye. I don’t want to be a part of your club thanks lol

[@hayaglamazonluxe]

Quiet luxury is just another attempt to push POC out of luxury. Your video is going to get the haters mad but everything is on point. Quiet luxury is just a way for people who want to talk down on people who want to wear vibrant clothing whether it has logos or not. I detest this trend and cant wait for it to go away.

[@Ifeyinwa]

So happy I’m not alone in my thoughts because I was starting to get really fed up with all the same takes I was seeing on this topic. I’m ready for all the smoke too haha

[@TomikaKelly]

It's indicative of the economic cycles. We had a similar turn in high-end fashion during the Great Recession. As the economy rebounded we saw the popularity of logos return (Ex: the Gucci belts, and the Marmount bags) The return of "quiet luxury" means we're either on the brink of or already in another economic downturn.

[@momambition]

This!!!

[@ez5002]

Gucci is not POC ….

[@SW-od5er]

@@cherries2268Exactly.

[@gracecarter8734]

Absolutely agree with the elitism and racism. Not even sure i can call it borderline, as the divide has become so stark. Wow, i didn't even realize "old money" is code for white money! Being white myself, I'm pretty good at catching the white coded language, but I missed that! Thank you for calling it out. You're so insightful and eloquent, thank you for adding elegance to the youtube space. I wish we could enjoy fashion in whatever way an individual appreciates it. Also, regardless of quality, what cardigan is ever worth thousands?? And tell me that cashmere didn't hurt an innocent animal. 😢

[@Ifeyinwa]

Truthfully thank you for having the OPEN MINDEDNESS to hear me. All I was hoping to do with this video was cause people to think about things differently, you don’t even have to agree with me, just to CONSIDER a different perspective, that’s when we grow as a society in my opinion, so thank you.

[@monicaodoul6051]

because loud luxury isn't classism??? Covering oneself of luxury logos to make sure everyone around you know you can afford things most people can't is actually the definition of classism. And now the same people who treated the proles like that complain that they are treated by other people the same way and considered proles by them and THAT is bad... lol you must be kidding!!!

[@nellinblue33]

I agree that a large part of it is rooted in racism/ class; but I honestly detest some of our need to prove our worth with our monogram wardrobe.

[@Ifeyinwa]

Nah we don’t need to prove our worth to anybody sis 💕

[@davisdomain2071]

WOW somebody finally said it the thing that gets me is, working hard to get it when they don't even want you wearing it.

[@RichmondSajini]

Quiet luxury and minimalism are unAfrican in my opinion. We are ornate in our nature. I will not be participating. 😂

[@Ifeyinwa]

Lmao I love this 😭😭

[@Kim_Ngumbela]

I agree with you on so many of your points, if not all. To me this whole divide between old and new money has never made sense, always feels like 'new' money people are always being shamed! At the end of the day, they have money! They should be free to spend it however they wish! If they want to dress from top to bottom in Gucci Gucci Gucci, then whats the issue? Wouldn't the world be boring if we all looked and dressed the same? My favourite point was the different representations of 'old money' around the world that are being disregarded in this new money, old money Feud. For example I know wealthy South African people who choose to dress in their Traditional regalia 95% of the time but have had money for generation and can afford to buy from Brunello Cucinelli but refuse to. Eg: the king of Eswatini and his wives and kids, most of the time they are in traditional regalia.

[@ez5002]

From the insert you had…I perceived it as Minimalism can also be luxurious. I’m more of a minimalist and although I’m African I like neutrals a lot lol. I agree everyone should wear whatever they please but an outfit doesn’t have to have a logo for it to be quality. A lot of upcoming brands struggle with selling their quality items at a high end price because people are so quick to look at labels and logos. Some ppl also rate ppls money on the brands they wear which shouldn’t be that way. I’m all about everyone regardless of race expressing their individuality and wearing whatever they please as long as it’s not offensive.

[@kaniaholmes]

I think old money in America stems from slave money. I also think quiet luxury is a fancy way of saying I’m better than you. Watching the quiet luxury vibe made me feel like it can be a quiet way of being racist, classist, etc. I hate that the TikTok trends perpetuate superiority or elitism. All of the “eras” tell you what you should or shouldn’t be doing and that’s problematic too.

[@Ifeyinwa]

You basically summed up my whole video in a few sentences, clearly I need to be more succinct lol

[@monicaodoul6051]

because loud luxury and logos aren't already a way to say I'm better than you and be racist, classist and superior to the proles??? please...

[@emerybayblues]

Old $$ may stem from slavery, it may stem from fur pelts, timber, gun powder.

[@Ali-py2ck]

My style has always been what people are calling "quite luxury" and I don't think I'm better than anyone. I've always liked neutrals, well-made classic pieces, and no logos. I honestly feel someone watched a couple of episodes of "Succession" and thought they "discovered" a new look/trend.

[@kavendeleon]

@monicaodoul6051 exactly, loud luxury is a lot more racist, elitist, and classist compare to quiet luxury. Loud luxury is so tacky, cocky, and ridiculous because it’s about showing huge logos with crazy colors to show off their money. There is nothing wrong with quiet luxury, it’s just dressing in a classy timeless style.

[@Krnesbitt]

I’m a black man that has known about has been wearing what is now known as “Quiet Luxury” for over 20 years. Paul Stuart, Ralph Lauren Purple Label, Loro Piana, Brunello Cucinelli and Malo. I have enjoyed these brands precisely because they are extremely high quality, hand made by expert craftsman, fit my physique perfectly and are mostly unknown to people I do not wish to associate with. I would also prefer to keep it like that. I’m hoping the “quiet luxury” doesn’t catch on with rappers and thugs. Yeah 😎, I said it and meant it.

[@bgar9818]

Completely agree, this “quiet luxury” trend screams of elitism and even racism. Saying that ppl who buy/wear logos don’t really know the difference between true quality pieces is such classist bs and unfortunately many ppl believe this. Im glad you choose to make this video Ifeyinwa!!

[@Ifeyinwa]

Gosh thank you; I was beginning to think I hadn’t explained myself properly. It really is BS.

[@kingsweattv2465]

White people own ALL luxury brands that black folk aspire too.. so how can it be racist...? seriously curious.... and why are black folk who don't even know what equestrian sport is wearing polo or lacoste??

[@Krnesbitt]

I disagree. The people that buy heavily logo items are usually (there are exceptions to the rule). They are more concerned with looking rich than the workmanship, quality of materials and fit of the items they are buying. Many of these items are absolutely hideous. I own a more than a few items with logos, but they were purchased several years ago. The logos are usually small and tastefully placed. Large logos are things I try to avoid. If I wear an item with a logo it will be an Hermes belt and maybe a Polo horse. For me, that is already pushing it and bordering on being to garish. Less is more is the motto I live by. Fashion fades. Style lasts forever.

[@aprilforchion4757]

💯 “If that’s what your trying to say just say it”

[@Leahhannah_]

luxury pieces don't equator to social circles imo, I personally don't like pieces where the logo is everywhere because I don't feel the need to show everyone what the brand is, i like a simple piece. I'll happily wear Primark jeans with a designer belt lol its about how you wear things.

[@aftonbooker7676]

Covert classism and elitism! We know what causes the delineation between “old money” and “new money”.

[@Ifeyinwa]

Absolutely

[@tracym.worley3214]

If the houses create the pieces, who are “these people” who get to reclassify what the designers have created? Allow people to purchase what they want. I agree this is elitism. Thanks for great content.

[@erikalatanya8478]

I’ve always thought classic bags were beautiful but I literally can’t stand pieces with logos and I don’t care if it’s Coach or Dior. I have one logo bag and that’s the Speedy 30 and I don’t like carrying it all the time.

[@Ifeyinwa]

I completely understand, we all have different tastes. I love monogram small pieces but not much else at the moment personally.

[@RaeRose7]

Loud luxury, quiet luxury…it’s all luxury. To each their own as people say. 😂

[@Nina-hz9vv]

Exactly! Besides, what is old money to us was new money to people in the 1920s and the cycle goes on, the divide makes no sense to begin with. On top of that, people who prefer old money anesthetic and portray it as better most often don't realize that the way they dress was probably described as scandalous, snobby or tacky back in the day.

[@Allthingsworktogether1125]

So let me put you all on game. The TRUTH IS these "quit luxury" brands are not achieving the same sales profits as before in comparison to the "loud luxury". In other words, we don't know, so we were/are not spending our "new money" with these brands. It's ALWAYS about the money and marketing. Imagine how much this "trending conversion" has driven more new internet and foot traffic to these "quiet" brands 👀. It is beyond problematic. It's systematic.

[@Ifeyinwa]

Oooooh... I hadn't thought about it like this!

[@afrakoma_a]

I totally agree. You said what you said! I would add that there is definitely a layer of respectability politics in the choice of words 'quiet luxury.' Maybe it's an age thing (I'm in my 40's) but I have always veered more towards classic pieces (not necessarily designer but quality) which I can rotate for years. I've had my fair share of so-called 'loud'/trendy stuff in the past 🤷🏾‍♀️ Fashion and style is such a wide spectrum and can vary for a person day to day. You can catch me in so many different looks and get confused so no poiint in trying to categorize me one way other other😂 Stuck at home in lockdowns during the pandemic with so much stuff and nowhere to go really made me reflect and take stock. I now want to be less wasteful nd more sustainable in my choices.

[@Ifeyinwa]

Definitely agree with your points I hadn’t even considered the respectability politics angle. So true!

[@JessicaHeartsMakeup]

If I’m going to spend thousands of dollars on designer items then i want to show it off. But it works with me because i like the logos of the fashion companies💕

[@Ifeyinwa]

Absolutely nothing wrong with that either!

[@Flower.Power.1996]

I don’t know. If we are being honest, most people buy luxury because they want to separate themselves from those of the lower class, not because they are luxury enthusiasts. I think people particularly POC are more outraged that this is a brand of elitism they can’t participate in and less about it being elitist. The nature of luxury is elitism.

[@cordulam]

And why exactly cant POC participate? They can wear everything they like as everybody else.

[@Flower.Power.1996]

Because white people are being exclusionary as we speak which is most people's biggest gripe with quite luxury.

[@annaoj8099]

I totally agree on you on this! 👏🏻👏🏻 I really don’t understand how someone gets to be judged according to how they dress🤷🏻‍♀️ if you buy expensive or affordable clothes, overtly labeled or minimal labeled items…they will remain as an clothes. People should learn to RESPECT each other’s individuality to express oneself and stop judging PERIOD.

[@samanthanyongani4549]

The idea of being better comes from judging the actions of the people in said labels. A Lot of new money is loud and offensive.😒

[@apolloreed4972]

“Quiet Luxury” is now becoming a class issue in exclusivity, in that one group of people can afford a specific brand that others cannot. It is a division of people, places and things. My thoughts are you can’t really tell what is luxury brand and what is an HM brand, as clothes are just utilitarian aspect of clothing oneself…so get over it people.

[@Ali-py2ck]

So what about the people that are wearing the "loud" luxury? Aren't they not saying the same thing?

[@apolloreed4972]

@@Ali-py2ck No. as I stated before quiet Luxury is a class issue. Just because it’s expensive does not make it better, in fact there are 4 levels of the same design to fill the need of consumer desires. Example: One sweater made at different price points: very high level, high level, mid level, low level. Made from different knits but it does the same job…keeps you warm. Hence the reason Bernard Arnault is so wealthy, he understands the division of class and the stupidity of consumers.

[@setheo93]

Agree with what you said about "old money" style across cultures. In South-east Asia, old money clothing/dresses are those with intricate gold, silver, sparkly embroidery details that are hand-sewn by artisans.

[@sarizonana]

I loved this video so much, and it’s so true what you said on how Quiet luxury is at the end the minimal look or preppy look with a new name. An awful new name as you mentioned. In another video someone mentioned how trends are cyclical, a years ago it was all about the street style fashion, all very casual and cool. Jeans, hoodies and sneakers but looking nice due to a nice hair and make up. Those were the elements to not look sloppy or like I’m having a bad day. And now it’s all about looking preppy and elegant again. Hehe I think this awfully called quiet grew on people getting tired of athleisure with the pandemic women are eager to dress up again and want to be as far as possible from jeans and Ts or jeans sweatshirts but in general casual clothes. I don’t hate logos honestly I quite like them in accessories, in clothes the logos make me a bit dizzy but in accessories I do like logos. I love the LV Damier Eben bags especially the Alma bb and I still think Gucci Marmont belt looks really nice with jeans and a white Tshirt. I’m a mix of both trends. My accessories I try them to be more classic so I can use them more often. But yeah at the end this BS of the old money aesthetic with everyone trying to do the Ralph Lauren adds is just an excuse to try be dressy everyday. I don’t mind girls who prefer to be always more dressy my friends style has always been that way, while I’m more casual.

[@mafegarcia1180]

The issue with huge logos and monograms is most people buy it exactly for the same reason you are criticizing "quiet luxury" they want to feel superior than the average joe and be admired just because they are "rich" and many people are not even rich but buy things to fit in. If people buy Gucci, Louis Vuitton and the likes just because they find it good quality or they like it, it's ok, but most people buy it to show off and feel superior. Also it's just dumb because they are paying huge amounts of money to be practically a walking billboard.

[@Ifeyinwa]

This is a very interesting perspective, although I do think there's a lot of assumption happening here. I don't know that "most" people buy branded luxury items to look rich, or to feel superior, I know I absolutely don't. The issue with the quiet luxury trend is that's what they are actually TELLING us.

[@goldenparachute392]

@Mafe Garcia, I agree 💯. Wearing logos is elitist because not everyone can afford to buy them. People that wear logos like them because they give an affluent look.

[@MsRight-sb5ds]

Is that why people wear Nike and Adidas? I am not sure why people only have a problem with luxury logos, but think it’s perfectly fine to wear a Gap logo shirt.

[@mtngrl5859]

@@MsRight-sb5ds What its called is Agency Prestige. People are associating themselves with the brand. When I was growing up in the 1970's it was all about individuality, as soon as I bought a pair of jeans I HAD to get the label off the back. I remember when Calvin Klein introduced Tees with their name on it, I thought why would anyone pay to advertise a company? If I'm going to endorse a product, pay me. We also see this in cars, when I was growing up, cars were in all shades of the rainbow. When was the last time that you saw bright yellow or bright blue cars (apart from mini coopers)? People are a lot less adventurous in all aspects of their life. I'm a real estate agent and its so boring all these gray and beige colored homes. About 5 years ago I listed a Moroccan family home, it's interior was so gorgeous with saffron colored walls highlighted by tangerine accent walls. Potential buyers went crazy over this home. So in short, do what attracts you.

[@marlenejennifer3514]

How is quiet luxury problematic when all luxury started out quiet? It's just reverting back to what it originally was. Every fashion lover should read how luxury lost its luster by Dana Thomas. quit luxury and old money aesthetic are two different things. yes the two can have some overlap as old money likes some of the quiet luxury brands but the two are not the same. old money aesthetic is old Ralph Lauren ads specifically purple label and RL collection and the Kennedy family vibes. quiet luxury is no logos and up until the late 80s to 90s when logo mania became a thing luxury was always quiet. Keep in mind Chanel didn't even have the double cc logo until 1984 so what was she doing prior NOTHING just like all the other fashion houses they just made clothes. It's not problematic what's problematic is Tik Tok and people on other platforms calling something a trend when it's not. Everyday People whether its luxury or not dress"quiet"

[@Ifeyinwa]

Completely agree. I said in my video that I have no issue with the moment towards less logos and creating more understated pieces. If you’re not new here, you’ll know that’s actually my preferred persona style lol. My issue stems from the “this is better than other styles of luxury and if you still where logos you’re new money” narrative.

[@kaniaholmes]

Quiet luxury is problematic for all of the reasons she said. You’re right it’s the ppl on all the platforms but she’s EXTREMELY right too.

[@marlenejennifer3514]

@@kaniaholmes where did I say she was wrong 😑 I stated my opinion on the matter. Unlike people on the internet I understand that two things can be true at one time BUT I’m still going to state my stance and I don’t think it’s problematic because of tik tok and it’s toxicity and given the history of luxury fashion.

[@heyitskimani]

Thank you for this video Ifeyinwa! You articulated this perfectly! Give it a few more years and "quiet luxury" won't be the indicator of affluence. When you mentioned that "quiet luxury" was rooted in racism, I was nodding my head emphatically. I agree! This is basically stating that one is inferior to the other which in my opinion is a spot on definition of what racism is. There is obviously a market for the "heavily logo-ed" pieces and of-course a market for the "minimalist" style. For me, it all boils down to, "to each his own". We all won't (and can't) like the same things.

[@hayleysroom]

Oh my... I filmed a video about this topic but have yet to upload it but you are 100% correct.

[@Ifeyinwa]

Thank you! I look forward to your video! 🫶🏾

[@neshachristian-hendrickson5598]

I love this video. I am from St. Croix, USVI. I have never been drawn to “loud luxury” however I love this analysis

[@Ifeyinwa]

Thank you so much!

[@aramideugbomeh]

I agree with you completely. I feel more comfortable in simple and cool/ nude coloured clothing wether is expensive or not. And I think they've started with their stereotypical believe.🙄 I should be able to spend my money 'wether it's old or new' any way I want. Plzzzzzzz

[@niijackson]

I so agree with you… that lady’s commentary took me off at the segregation part. A lot of the times, it’s just preference and shouldn’t make for a conclusive opinion that those in the bracket of Loud Luxury are less stylish or less anything. I personally, I’m more of a minimalistic girl but again it’s preference. That superiority narrative needs to stop! Thanks for sharing because people need to hear and understand this 😊

[@Ifeyinwa]

Thank you for taking the time to understand me 🤍

[@aholman8249]

Omg this is the most REFRESHING feedback I have watched/seen on the “quiet luxury” topic on ANY platform. Really really appreciate you! 🙌🏻💜

[@Ifeyinwa]

Thank you for watching :)

[@thejournalhouse]

The initial conversation of quiet luxury had nothing to do with the race it had more to do with answering the question that a lot of American women were asking and lot of non-American women were asking, and the question was what type of clothing and accessories would help them be more leveled up in their dating life and their work life and other social circles. And that was it, and typically the advice back, then was to look at your culture your personal culture to look at the environment you lived in and the environment Rhodes who you wanted to get to know lived in. You looked at real people who you see every day who appear to be well dressed what about them inspires you to want to be better dressed yourself And you were supposed to take note of the fabrics how their make up was applied. You know just taking notes of what did you see? What about this specific person gives off this vibe of being classy and elegant what drew you do the person you know how was their hair done? What type of fragrance were they wearing? The quiet luxury advice was basically just a blueprint. That was how it started with a blueprint blueprint that people have thrown around repackage thrown around again, and decided to do this versus that.

[@SW-od5er]

Covering oneself with logos and basing one’s self worth to be directly tied to this habit are indicative of low self esteem. One’s own initials are quite enough.

[@waggermama]

👏👏👏 @PolicticsFashion also did a good piece on this, and you’re both right. The irony is that really wealthy old white people often dress terribly (if expensively)

[@giishaw92]

Yes, I actually find the terms "old money" and even "new money" offensive when most of the world isn't making a living wage. I get that it's just an aesthetic, but it is so classist and racist. You're absolutely right.

[@pisceanbeauty2503]

Honestly this is all just a marketing gimmick as well as social media influencers trying to find a niche promoting these aesthetics and preying on people’s desperation for status and validation. I’ve said this elsewhere but all of the people arguing about “new money” vs “old money” aesthetic are neither, and the people from those classes will not invite you to the club without the actual money to go with the look.

[@gracefullyluxe1316]

EXCELLENT Commentary!💖You always look classy & stunning whatever you choose to wear! Love it! 💖My personal take: On some days I choose to "quietly whisper" & other days I choose to "tastefully display" my logos!💖 My money, my choice! Love it! 💖 Peace & Blessings!💖

[@momambition]

You said it perfectly! This conversation has had some extremely strong undertones of classism and racism. My thoughts exactly. You said it extremely diplomatically. ❤

[@Ifeyinwa]

Thank you so much!

[@ifs01]

Love this ❤❤❤❤ thank you Ifeyinwa

[@ClintonHill_BK]

I just subscribed, you are my luxury guru since I don't know much about it but want to learn😃

[@Ifeyinwa]

Awww thank you I hope you like it here!

[@gabriellea1773]

louder for the people in the back 🗣 this was a very well rounded and well said video. Glad it lives on the internet 💙

[@JelenaVeronika]

But everyone has to put hashtag “quiet luxury”. Why dont everybody just wears it and say nothing.

[@Ifeyinwa]

Because everything has to be a "trend" or "aesthetic" these days 😭

[@asq4867]

Before even watching your video, I am really critical of this trend. It IMO implies that some money 'old money' is better/more worthy than new money and I think we need to challenge the inherent classism (and therefore racism) of notions of old money, which is naturally underpinned by institutions that try to gatekeep people on the basis of social class (and race). I personally don't aspire to be associated with such social exclusion. Aesthetically speaking I love simplicity and minimal looks, however, I also love a monogram (such as LV canvas) and Chanel CCs. I've also noticed that some monograms are deemed better than others, in particular, influencers denouncing LV monograms as being too recognisable in favour of Goyard etc. I think there is a place for both. Interestingly, this exact trend was around way back in 2008 after the financial crash, but I don't remember it having such classist undertones.

[@Ifeyinwa]

OMG! I made a note to speak about that regarding Goyard I completely forgot. So annoyed haha! I was a little nervous to make this video as I hadn't seen any discourse around this topic in this way but I'm learning so much from these comments. I wonder if there's a correlation between where we are financially as a society and these trends, because things are arguably the worst they've ever been right now, so how this is even trending now is beyond me.

[@djones2183]

Buy what you love!!! Also, buying trendy - personally I don't believe is a way to build a wardrobe that will last for years, I like investing in pieces as I know that *hopefully* I will own it for years to come and can pass it down. I have items that are overtly designer and things that you would have to literally look at the label to know that it is not a highstreet piece. I completely agree with you that 'quiet luxury' is merely elitism, because let's be frank if you can spend £2000+ on an item of clothing that is heavily monogrammed or you spend the same amount of money on a piece that has no obvious markers; you have money!

[@f.d.5173]

you are so pretty, just wow...also your locs look so nice

[@Ifeyinwa]

thank you so much!

[@Kalo2511]

As a POC with African and European mixed ancestry, I find myself torn. My African roots are colourful and kings and queens wore bright colours to show off their wealth. The European side of the family is neutral, functional and minimalistic. I have no issues flitting between the two, but yes, this trend is VERY polarizing. New subbie btw.

[@Ifeyinwa]

Thank you, I’m so happy you found my channel 🫶🏾

[@carolpelzer]

Finally, someone has really addressed this! Class and racism topic aside..basically we’re all tacky unless we go out in extremely expensive clothes wearing beige, black, white and naive tones 😅…. Plsssss

[@Ifeyinwa]

Thank you! It's probably some mix from the ABH soft glam palette. I have a makeup routine up on my channel if you're interested!

[@Luvlola4927]

Oooooouuuuwwweeeee babes you said a whole word in this one!!! If I could like this over and over again, trust and believe I would!!! I agree to the highest power!

[@Ifeyinwa]

Thank you so much!

[@melissabutler5251]

Exactly 💯 thank you for sharing.

[@klewinhicks]

I’m not on tictoc so I didn’t know if this trend per se. I know I like these types of clothes and it’s not that I think it’s better necessarily. I think everyone likes what they like; I just think what I like is better and sometimes don’t understand why ppl don’t like neutrals…quality neutrals…bcuz I find a lot of the other stuff to be gaudy. But they may find what I like boring. 🤷‍♀️

[@glalee7269]

Not everything is about us POC🤦🏽‍♀️

[@normalgirlbim]

Ooou I’m excited for this one!

[@Ifeyinwa]

Thank you so much!

[@mtngrl5859]

Most of my wardrobe consists of classic pieces, I wouldn't call it quiet luxury. I can wear a sheath dress in a vivid color and still be classic. I do prefer natural fabrics, but do look for blends (linen/silk/flax), so care is minimal.Also, I buy most of my clothes off eBay, so I keep things affordable. I do buy a few trendy pieces that I cycle in and out for after hours looks. Personally, I hate the work classy, again it is elitist. One can have a refined sense of style regardless of their income, status, background etc. While neutrals are good to have as a basis, I do get tired of all the beige this and that. Of course, once one knows what their color palette is, things get a lot easier.

[@WenotI]

You just won me over with your intelligent analysis on this topic. A subscriber, click!!!

[@Ifeyinwa]

Thank you so much, I hope you like it here!

[@2562367]

very well put, and lets not forget that it is also important how they became OLD MONEY, historically !!!!

[@Ifeyinwa]

That part!!!!

[@karstenvoigt7280]

People, who get into quiet luxury because it's luxury are missing the point, which is not that it's luxury but that it's quiet.

[@UltraObscene84]

Little do people realize that "old money" dress however they want...lots of old money people dress colorful and eecentric (look up 8th Marquess of Bath...old money aristocrat, led a very colorful eccentric life) because they don't care what others think. A lot of this 'old money' aesthetic is ridiculous and is just a regurgitated version of the "preppy" look. What 'quiet luxury' should be less about dress in head to toe beige and more about caring about quality materials and that doesn't always cost $5000 for a dress *coughTheRowcough*.

[@christinemcliesh7628]

Agree wholeheartedly.

[@Hephzibah_n_beulah]

Vince Theory Amazing fit! Classic, classic pieces

[@AligningHer]

Money is a divide. So is style. Very emblematic of the roaring 20s ( in the states). Anyway one can feel superior…

[@lifes1beach]

Couldn’t have said it better! Great video.

[@Ifeyinwa]

Thank you!

[@katrinabryant9873]

Why are you so worried about what other folks say, do, wear, don't wear, buy, don't buy with THEIR money? Worry about YOU!! DO YOU!!!

[@Chi_di]

People who overuse the word problematic are the most problematic of them all

[@boop5287]

Calling it racism is a bit of a reach sis

[@bettie2803]

Finally, someone has said it. No other race is really old money, so….yeah

[@RugbyPrincessT]

People really talk about this? Seems like people have nothing better to do, and should go find some business

[@lindalangeptdptceas7702]

Very good point👏🏾👏🏾👏🏾

[@sandral7552]

Its funny how they discovered this now 😂,i mean the quiet and loud luxury was here for decade,but the only reason why now the quite luxury became popular is because of sofia richie wedding

[@oldmama8929]

I would add 'classic' into the quiet luxury category. What is 'classic'? Western European. Asian, African, Middle Eastern are not in this category. The degree that study 'The Classics" are aimed specifically at Grecian, Roman, French and English art, literature and culture. Items/cultures that are Persian, Arabic, Chinese, Indian and Nubian are classics in that they are 'older styles that have stood the test of time', but don't ascribe to the last 500 years of Western Europe aesthetic. Try 'less adorned', 'simply tailored' or perhaps 'investment pieces' as substitutes.

[@JohnHausser]

😊 Cheers from San Diego California🇺🇸

[@niapop]

Thank you for this video, I’ve watched so many and the majority are surface level observations that seem driven by the video maker feeling attacked about the brands they prioritise and trying to justify their choices or worth. As soon as you said old money = whiteness, and that this “trend” is about race and class divide, I wanted to hug my monitor. More people need to hear this message and connect the dots. I think a lot of people don’t even realise through naïveté or ignorance what they’re saying and promoting.

[@Ad-Lo]

🥇🏆

[@Ifeyinwa]

It's one thing to be ignorant/naive and not realise something, but some of the comments on this video have made me realise there are people that actually don't WANT to get it. It sad but I appreciate people like you for having an open mind, so thank you.

[@NaNa-er4sw]

Totally agree , it’s all nonsense , wear your loud brands🙁

[@blktauna]

This is really interesting to me. I have always dressed in what you kids now call 'quiet luxury' except when I was a punk but even then I still wear some of my things from back then. I always associated this with comfort and well made items that I could get years out of. It was the style of no style as far as I was concerned, never in or out. It was not about how expensive the item was, and maybe that's the difference with how I see 'quiet luxury' versus how it is being looked at now. I would never in a million years waste money on anything from the row. Their pricing is ludicrous. If you have that sort of money to burn, get something custom from a tailor. Bespoke is far more luxurious that some off the rack nonsense. Now I wish I was in bespoke territory but I'm not. There's plenty of wonderful makers at very good price points where you can get good looking, well made clothes. Like honestly what is wrong with that woman in that insert? Do these people really think other people are dressing to get over? Nonsense. People want to wear what they like and what makes them feel good. Who is that person to comment on whether or not you like logos or brights or whatever else they don't like? Who left her arbiter of taste? I certainly didn't elect her. In my mind though "old money" doesn't mean the same as 'quiet luxury". I agree with you on the "old money" tag meaning specifically old prep/old english money look and that brings to mind a very specific shall we say, type, which is not inclusive at all and I'm with you on that not being cool.

[@Ajlatango]

I have two polene bags and love them. I want to get a couple more at least

[@Ifeyinwa]

Polene is the next bag brand I'm buying!

[@ionawitherspon187]

I said everything perfectly right

[@agadir706]

You found a sister @therealshakeen in your commentary about how it's all very non POC centric and very "white" aesthetic!

[@Ifeyinwa]

I love her videos, I need to go watch that one.

[@neshachristian-hendrickson5598]

Políticks and Fashion -you tuber tackles this head on

[@Ifeyinwa]

I saw! It's in my Watch Later playlist, can't wait to hear her take.

[@samanthanyongani4549]

I love your locks 😍

[@Ifeyinwa]

Thanks Samantha 🤎

[@kaztazable]

I mean....using the words 'dangerous' and 'problematic' as it pertains to fashion is a hell of a stretch! Lol. We all know we live in a capitalist society and the very essence of our day-to-day activities are governed by out socio-economic status which is directly linked to which class we belong to. Why classism becomes an issue when it comes to innate objects like clothes and bags is beyond me. All I hear is ruffled feathers from people who feel that 'now that I can afford a little bit of this, I want to be a part of a little bit of that' and the reality is, there are levels to the game and we all know that. It just hurts to hear it.

[@Ifeyinwa]

I think you just wanted to intentionally misunderstand me because none of this is actually what I said. I don’t want to be “a part” of anything. I simply reject the narrative that one way of dressing is “better” than another especially when this opinion is rooted in classism and racism. You’re of course welcome to disagree (this video was made to spark discussion) but I do believe that such discourse IS problematic and that’s my opinion.

[@blackbohemiangoddesss1531]

Agreed! The world isn’t fair

[@kaztazable]

@@Ifeyinwa No, I heard you just fine; the topic of conversation is really not complex. You opened up a discussion and we're discussing. The worst that can happen is we agree to disagree. Why the use of the words 'problematic' or 'dangerous' is humorous to me is because 1. not having access to the luxury space is a problem I guarantee a lot of people would actually want to have (in this cost of living crisis) and 2. this is only 'problematic' (whether it's rooted in racism or classism, makes no difference...take your pick) to people who aspire to own or already own luxury goods...which makes this a very first world problem. Secondly, when we spend our hard earned, saved up coin to buy a luxury pair or e.g. shoes, consciously or unconsciously, we are doing so because we believe that that pair of shoes is BETTER quality, BETTER craftsmanship, BETTER style, BETTER value for money, BETTER looking, MORE exclusive (therefore less people have it) and all of that put together, means that that way of dressing is BETTER! So back to what I said initially, this is why people get in their feelings when they are told, ''you still can't sit with us'.

[@hayaglamazonluxe]

What are the levels to the game? And whose feathers are ruffled exactly? You are making a lot of generalisations here.

[@kaztazable]

@@hayaglamazonluxe It's actually a valuable skill to be able to comprehend what someone has said, better yet written. In addition to that, do demonstrate critical thinking about an idea/opinion which may be opposite to your own instead of immediately feeling attacked. That failed, refrain from partaking/proposing discussions at all 🙂

[@sweetpumpkinpie15]

💯💯💯

[@AligningHer]

Money is a divide. So is style. Very emblematic of the roaring 20s ( in the states). Anyway one can feel superior…

[@samanthanyongani4549]

True, money is a divide...