Levi Roots: Reggae Source Secret Ingredient, Being on Dragons Den & Business Failures

Levi Roots is the true definition of a Disruptive Entrepreneur. They discuss the key things you need to understand as an entrepreneur and business owner.
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Discover why having a mentor, believing in yourself and following your dreams are key to success, in business and in life.
BEST MOMENTS
“It isn't about the product, it’s more about you.”
“Nowadays, kids, there are many opportunities for them but the key thing that they're lacking is that mentorship is that guy that looking like them or having this same vibe like them, but they've done something that they can be inspired by.”
“If you are true to your own self, people will spot that.”
“It’s not about the money but it’s all about the quality of your product.”
“Failure is your story and it's part of your success.”
“Failure is the feedback you get from doing something.”
“Be yourself and keep doing what you're doing.”
ABOUT THE GUEST
Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London. On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company. The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it. On 7 March 2007, the sauce went on sale nationwide.
Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on Dragons' Den, and also on Harry Hill's TV Burp. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae, Reggae Sauce was voted as a cool brand by a panel of experts and the British public.
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The Disruptive Entrepreneur mixes interviews with titanic, world disruptors plus Rob's own detailed critical analyses of all areas of entrepreneurship.
❝If you don’t risk anything, you risk everything❞ - Rob Moore

[@lynnetomlinson3502]

I am certainly not a business woman and I can't even tell you how I even found this video.....but I have been absolutely spellbound by the interview. I so appreciate the space you give this lovely man to express himself and your attempts to ask questions in a different fresh way. It was about him and not about you. I found myself inspired by the whole story of faith, self-esteem and giving yourself wholeheartedly. Sauce/Source - love the metaphor

[@fitnessbydre978]

Love the authenticity from Levi Roots. Engaging conversation. Thumbs up Rob.

[@tari3676]

Rasta-taurant :-) I like Levi Roots from the moments I saw him on Dragon's Den those years ago. Thank you for doing these interviews Rob!

[@TheNatterb]

What a guy! I like the style of this one.

[@adrianfielder4675]

Bit hot that food was it Rob ;-)