5 ways the beauty industry gets you to BUY MORE

🌴 It's no secret how significantly the beauty industry has grown due to hyper-consumerism. From toxic beauty standards to the impact of influencers, consumerism has dangerously fueled the beauty industry into a detrimental system that can severely harm our environment. But don't worry! To be a conscious beauty consumer, listen to your skin needs and be strategic with your skincare routine! In other words, be confident in your skin!
🌴 Subscribe and Join the #PalmPalmFam → bit.ly/subscribetoliah
» C O N N E C T «
KraveBeauty → kravebeauty.com/
Instagram → / liahyoo
TikTok → / liahyoo
Twitter → / aboutliahyoo
Email → [e-mail]
» I N T E R V I E W E R S «
Cosmetic Chemists (Gloria Lu & Victoria Fu)
› / chemist.confessions
Jordan Samuel, founder of Jordan Samuel Skin
› / jordansamuelskin
» C R E D I T «
Designed by Maitreyee Kalaskar
› maitreyee_kal
Music by ninjoi. - Acceptance - thmatc.co/?l=B8AF93E
» S O U R C E S «
‪@OdileMonodTheMonodist‬ Essence VS Serum: what's the real difference between the two?
• Essence VS Serum: What...
The Eco Well / theecowell
• Dolphin skin=nudestix
• Consumerism in the bea...
• How to get clear skin ...
• Beauty Science Panel o...
• Not So Pretty | Offici...
• BRANDS ARE LYING TO YO...
News:
• Kim Kardashian DENIES ...
• Kylie Jenner Debuts NE...
• Deadly Ingredients in ...
Infomercial
• Beauty Public Relation...
» C O D E S «
Rent The Runway: $30 Off Your First Order → Great news - Liah is giving you $30 off your first one-time rental!
AirBnb: $55 Off Your First Adventure → Vacation Homes & Condo Rentals - Airbnb
ClassPass: $40 Off Your First Month → bit.ly/30j7h1v
» D I S C L A I M E R «
KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December, 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have to KraveBeauty. Thank you for your continued support and understanding, I would not have been able to found KraveBeauty without my #PalmPalmFam.
My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, and bring perspectives from various expertise, and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.
Thank you for your support! Love, Liah x 🌴n

[@maenad1231]

LabMuffin recently compared the modern skincare market to fast fashion and it was so damn insightful. They’re definitely taking a page out of the fast fashion industry’s book

[@LiahYoo]

On the same page!

[@phophir4041]

Hi. What’s the videos title?

[@ijustlearnhowtochange]

Yes. The plus is, brand will keep giving more effort to give better formulation. But lot of time, it becomes repetitive. So i stick to my HG. As long as my skin is hydrated & protected, good to go 😆

[@kk-bk8wk]

Yess I’ve been talking about this, in a few years we will be talking about todays skincare like we talk about 2018 makeup

[@nadarahmatina1926]

@@phophir4041 It's late, but I found it if anyone still wanna know kzbin.infoms1Gyjmgfzs?feature=share

[@silvervixen007]

I stopped buying any make up products unless I run out of any product, and I realized that I actually don't need to buy any of it, a single eyeshadow palette actually lasts for years for me

[@jamiehershon]

I agree. I'm ashamed at how much crap I've overconsumed throughout my teenage to adult life. I'm 38 now and still have eyeshadows that work from when I was 17 lol...I know it's gross but they are clean and I've sanitized them but they still work like new.

[@no.6377]

Hi, that great! And I agree, we really don't need to keep buying so much stuff. *But* you're actually supposed to replace makeup after a certain time period though. Bacteria grows in the containers after awhile.

[@jamiehershon]

@@no.6377 You can always sanitize makeup. I do. There are a number of things I've read about replacing makeup but until there is a small or change in color, I'll continue to use it. I think a lot of it is designed to have people continue to constantly be buying more products.

[@taegan1831]

@@no.6377powder products actually last a long time as long as you sanitize them the expectation date was created to keep people rebuying the products

[@peachesandcream22]

I have some two eyeshadow palettes from AliExpress I bought when I was a teen. It's been more than 4 years and these palettes are stiil with me. They're pigmented and has color schemes I like. I only removed some refills from one palette cause I didn't like them and that's all.

[@DessertGeek]

Yes! We deserve to just have a functional routine and not feel constant trend/product FOMO. And okay, semi-related to all of this I wish more of the brands would start selling bulk/larger bulk options so you're not constantly having to replenish and thus always being shown how many brands/products you might be missing out on? The waste isn't half as necessary as what so many brands are doing.

[@LiahYoo]

Agree!! I think tho adding another SKU (jumbo size) isn’t a feasible option for small brands as it is expensive to hit the MOQ. But hope that gets adopted more for sure

[@DessertGeek]

@@LiahYoo Which I totally get! (And whoa, hi!) The MOQ is a definite limiting factor we need more transparency with for smaller brands and in general so we can respect their scaling efforts, so I was thinking more of large enough brands for sure without trying to necessarily name names.

[@Sophia-tv7kg]

This is the main reason I use la roche posay’s cleanser, it comes in a large bottle!

[@cneer17]

@@Sophia-tv7kg me too!!!! Hi 😅 I tie a bow around the neck so it feels fancy 😂

[@darshita1270]

idk what happened to skincare industry these days.. back then when I talked about salicylic acid , hyluronic acid , my friends would look confused af. But now they have stashes full of serums, creams idk everything. And they do be recommending ingredients back to me. Once it was people with severe skin problems researching for ingredients and learning from channels like yours. But now even people with almost clear healthy skin are putting tons of serums to achieve that "glass skin" look. It not about healthy skin anymore, it about looking like a doll.

[@jamiehershon]

I don't know if it's because I'm in my late 30s and older than the target demographics but the glass skin look to me doesn't look all that great. It looks like you have greasy skin and not a glow.

[@no.6377]

@@jamiehershon I genuinely don't get the appeal either. It was really trendy in the kpop scene and I always wondered why everyone wanted to look like they were marinating😂. I suppose at just the right angle and with the right filter, it looks nice.

[@peachesandcream22]

@@jamiehershon I have an oily skin and my mother and not so smart people would mock me for grease and say things like: "you look like you put a butter on your face", "that's because you don't wash you face enough", "you eat too much chocolate", "idk I think you're sick or something with grease like this, don't touch me or I'll get infected from you!". Now it's trendy and called "dolphin skin" or "glass skin". White priviledged women try to take everything from marginalized groups and make it trendy but when a person from such marginalized groups does the same, everyone will still humiliate them and label as "stupid", "ugly" and "freak".

[@priyv8710]

@@jamiehershon these" glass skin" only looks good in photos that too under sunlight...I have an oily skin and want normal hydrated skin and not greasy oil dripping skin..extreme oily skin is not even a healthy skin...it indicates lack of dehydration...

[@pankreas2195]

I think staying as least as possible online is the way to consume less. If you don't know about the new trend or product, you won't even consider buying it. If a need arises, you'll look it up and purchase what you need.

[@heatheralisa8658]

Yes the more you are online the more you tend to spend I feel especially from the all the ads you see

[@naonaop3531]

Skincare consumerism is real. I’ve seen so many videos of people doing their “7 to 10 step skincare routine,” and every time they apply the products, it’s so easy to tell that most of the products do the same thing!!! I’m like….you really don’t need all of that stuff. All you really need is a cleanser, a moisturizer, and a sunscreen.

[@beadbybeads]

Cleansing, moisturizing, and SPF cream is what our skin really needs❤

[@heatheralisa8658]

Retional is also amazing. That’s basically what I use

[@anyamiranda9452]

Could you please tell me the products' application order? I know the SPF should be the last.

[@dean1111]

@@anyamiranda9452 1. Cleansing 2. Moisturising 3. SPF

[@adelhelma6015]

@@anyamiranda9452 Don't listen to people who say SPF always goes after moistriser!!! Not always. It depends on the spf. If you’re using a CHEMICAL sunscreen, it needs to be applied FIRST. This is because chemical sunscreen needs to penetrate the skin in order to provide protection. It has active ingredients that penetrate the skin and absorb UV radiation. A layer of a moistruzer will disrupt the product's absorbtion into skin. If you’re using a physical sunscreen (also known as MINERAL sunscreen), sunscreen should be applied AFTER moisturizer. Mineral spf is made with mineral ingredients, which sit on top of the skin and never penetrate it. They create a barrier between the skin and harmful UV rays which are reflected away. And they obviosuly won't be able to reflect the UV rays if you put moistruzer over them. In a nutshell: chemical spf - before moistruser mineral spf - after moistruser (P.S. mineral/physical spf is much safer)

[@shoppingsocialaccount7799]

I just got sunscreen thank you !!!

[@outinasia]

Great contract. I'm a 10 year professional Makeup Artist but honestly I've lost passion for my job, I just can't keep up with the trends and quiet frankly, I don't want to. I'm forever having to learn everything from scratch for new trends, every year and forget about everything I already know. Especially when it comes to makeup products, one minute you have the perfect dream kit and the next, it's nothing but worthless junk.

[@LiahYoo]

Thanks for sharing!!

[@maemo8]

Something I hate is when brands want us to be more thoughtful etc, but why can’t they be as well? They come out with sunscreen bottles that are so TINY. Something we need to fight off cancer and to care for the health of our skin… but they sell us tiny 50 ML, 100 ML… bottles that FORCE us constantly have to keep buying them more frequently. The worst part is that they’re EXPENSIVE (then shipping ontop) and all this constant buying doesn’t help our planet. So no, sometimes when brands start talking about “let’s be more mindful” I get upset bc they genuinely don’t care other than making money or else they’d give us more product… let’s be REAL.

[@missohon4721]

Thank you for making these types of videos. I was looking forward to the Black Friday Sales this year (just like every other year), but the number of products was just overwhelming so ended up not buying a single thing, and realised I didn't actually miss anything, my original simple skincare products were more than enough and doing what they need to do.

[@LiahYoo]

Exactly!

[@LouisSaver2012]

I really think there should be compulsory 100ml version of every sunscreen, 50ml is okay but if I have a big face and a long neck and apply twice daily, I would go through a tube of 50ml of sunscreen in about 3 weeks. Tiny tubes of sunscreen is so wasteful.

[@afreenmansoor6411]

Your videos are breath of fresh air. Love how you despite owning a skincare brand yourself never jump on the consumerism bandwagon.

[@LiahYoo]

Thank you 🙏

[@CaraMarie13]

I just started buying makeup and i was disgusted analyzing my reactions when I was in Sephora or Ulta. Like i was getting a high and a need to buy and buy. Like all of my insecurities were coming out with all those products targeting everything under the sun. And mind you, am very confident when it comes to my skin because I have a very good skincare routine that keeps my skin clear and as smooth as skin can look with no makeup involved so am not buying any foundation or countering my face. But am insecure about my under eye wrinkles and the fact that i have the Wednesday Adams eyes for free. Who knew there could be so many products for just those two things and of so many complementary makeup routines. I returned a lot of the stuff that bought and concentrated on buying good quality products that will do more with less and found good KZbinrs promoting drugstore brands that work very well and event better than some high end brands.

[@gogolsdeadsouls]

I admit I succumbed to the k-beauty buying frenzy particularly on hyped up products by sponsored influencers. As consumers, we do not see the deceptive tactics by aggressive retailers such as #stylekorean etc who lure you with time sensitive crash sales and freebies. Had I known parcels from Asia ( apparently beauty products are used to hide contraband) were hot on the radar of customs control, I would not have made my purchase but they make it seem so easy. Then you find yourself with a custom/carrier fee equalling 25% of your purchase total! When I did the math, I actually spent way more than I saved! Never again. Buy local and support small, local skincare companies or k-beauty shops.

[@ephidd290]

glad that you actually did the math!

[@OdileMonodTheMonodist]

Thank you for speaking out on this topic, especially around this time of the year when people are bombarded with promotional messages! It's really important to have a brand owner address this phenomenon.

[@LiahYoo]

Love that and love you for always bringing golden nuggets of wisdom to this community Odile!! ❤

[@starlight1818]

This isn't necessarily about beauty only, but consumption in general; i watched simone nicole's "you're not poor, you just spend too much time on social media" and lean into luxe's "stop shopping like influencers" videos, they also make great points about over consuming.

[@theintrovertedextrovert]

I'm so glad you're talking about this! There are always so many new products being released, and YES the beauty standards nowadays are so unattainable!! When I started my channel recently, I told myself that if I didn't feel comfortable filming without any makeup on, I didn't want to start. I didn't want to feel like I have to put on makeup every time I film myself, but wanted to feel comfortable in the way I naturally look!

[@LiahYoo]

Ugh I def understand what you’re talking about!

[@podpoe]

Ive found that ufortunately even mentioning products that i dont need in content can trigger me to be curious about a brand or product category and i can end up spending money. It also puts me into a mindset of constantly assessing products rather than enjoying life. I have had to unsubscribe from a lot of creators who do product reviews even though I like them, which has helped a lot.

[@UdoADHD]

To me eye cream is different. The ones that work are a heavy cream that is more of balm and when applied, is hard to move around. This allows my skin around the eye to feel softer longer and also it doesn’t travel into my eyes creating sleep crud in my eye lids when I wake up.

[@aoidoll]

Thank you Liah for addressing this phenomenon as a brand owner! I used to follow the “clean” trend strictly which didn’t leave me with a lot of affordable skincare options, my skin also wasn’t doing well using these “clean” products. I then decided to dive in and educate myself on the science behind skincare ingredients(your channel is one of the many informative sources I learned from 😊) now I can make informed choices on my skincare products and happily skip over overpriced, overhyped items! my skin is better than ever, my wallet is happy, and when I do try out new products I have a good idea of what to expect ❤ skincare can be fun and functional, education to become an informed consumer is so important!

[@Claireparfait]

Great video! After years of buying a lot of expensive skincare I started going back to very affordable drugstore beauty products, that have improved massively over the last few years. A simple mild cleansing foam, a moisturizer with peptides and a sunscreen with great filters for not more than 6€ per piece. All are perfume and alcohol free. Then I have my slightly more expensive retinol serum and my skin is fine. I feel really liberated to stop chasing the latest trends and ingredients and always being afraid of missing out on the best. And I can't see or feel a difference in my skin at all.

[@helvidia2181]

Liah! these are my fave videos of yours...always very very informative and eye-opening! You are such a pro❤️

[@KalelSumisu]

This was such a great video. So important for us all to reflect on! Thanks for sharing ❤

[@aj9440]

Thank you for this video. I have downsized my beauty routine to the basics (cleanse, moisturize, sunscreen, one acid in the PM, one mask once a week) the past year and my skin has never been better. Plus I kind of feel relieved not to have to follow those trends anymore. That gets so overwhelming so often. I have what I need. Getting there with my clothes now.

[@LiahYoo]

I love that! Thanks for sharing ❤

[@RtTicuTte]

Great video Liah! I basically don't buy new products unless I finish what I have already. There are times I will stock up on the next item that I'll need in a few weeks or months if I see a good sale, but that's as far as "new products" that I allow myself to buy. I always use the products up within the suggested shelf life (for example, if I buy something in 2022, it will have an expiration date of maybe until 2024, so I'll make sure to use that product up by 2024 and not buy any other product like it until I use it all up.)

[@LiahYoo]

I love that ❤

[@madalenakakutalwa4558]

This video is so necessary! Thank you, Liah!

[@masalachai_]

Thank you for being such a honest creator. 💚

[@jackiek4159]

Love your honesty and integrity Liah! Everything has become so overwhelming within the beauty industry! xx

[@ashwinipurandare9418]

I don't wear make-up 99% of the time. I only put on some foundation and lipstick if I have to go to any major event like someone's wedding etc. Only women ask me why don't I wear make-up and tell me I should start. They think it's weird. I don't say anything but I look at them and I feel really bad that they don't have the confidence to step outside the house without make-up. It's a sad reality of our society that the first thing noticed about a woman are her looks and then everything else comes later. I get skin care products and some of them are really useful but make-up products are a nono. If you are thinking of quitting make-up just do it no matter how weird it feels. Be free of it and you will see all the BS.

[@Karebear01]

I love this kind of content. All of the beauty and skincare ads are so overwhelming and I felt like I was missing out. Watching this helps me get the refresh I need and do better to not buy unneeded products

[@Daninoodles]

❤ OMG THANK YOU FOR THIS!!

[@ladykadiijha]

Great video. "Less but better". Soo true I have seen so much improvement by following this philosophy 👏🏾

[@andi01452]

THANK YOU so much for this informative video. I had a blast stocking up on a year worth of skincare on black friday, whilst my wallet cried a bit after many months of only consuming necessities and saving money. Not only that but time and time again I've bought products that didn't work on my skin at all, mostly because of hype or the brand, maybe even because I used too many products at once. What Jordan said about knowing your skin type and condition is crucial for finding products that works for you. Also I did stock up on serums, toners and all that extra stuff, but now I'll probably stop using serums as I kinda see them as unnecessary in my routine after watching this video. Sticking to basics-ish and thinking that more is not always better. It all depends on what the products do to the skin I think.

[@yueqiu1837]

That’s one of the reasons I love Liah. She is brave to tell us the truth. Really appreciate ❤ Happy Holidays!

[@eraikuu]

So incredibly informative! I used to be very good at keeping my skincare simple especially after discovering your brand, but as the years go by i'm slowly going back into old habits of wanting to try new products on impluse and feeling those insecurities of unattainable beauty standards 😢. This acted as a wake-up call to me again, so thank you!

[@radioanna]

Thank you for the video! After my baggage had been lost on a trip and as I was really on budget I just bought a $1 moisturising Russian carrot cream. It was so gooood, it was even better that my $100 one. I changed my perspective since then.

[@strideofamind]

Absolutely love how you are shedding light on the beauty industry and educating your viewers. I always lear something from your videos. Also, please start shipping the great barrier relief to the UK ❤ Edit: OMG just found out you shop to the UK now! This is the best thing I found out today ❤❤😊

[@wanderisty]

so glad this video shows up right after I just finished watching another beauty product review🥺

[@iansimon-curry407]

Great video! 🙏 need more of this perspective in the cibcersation

[@mousumisarkar2836]

I am really grateful for this video 🌼

[@MM-rx4tt]

@liah Thank you so much for taking the time for educating your audience and for being always transparent and honest with the information and products you made for us! You really are one of a kind! 🌹🥰

[@caroalix2]

You are doing essential work, thank you!

[@Suedetussy]

This is an incredibly important video. It reminds us of common sense. I really thought i didn’t do enough for my skin because i don’t do all these many serums. But actually the most important thing is to cleansing, moisturizing and sunscreen. I do one additional serum for fun and self-treating, but i don’t feel like missing out on something. Instead i rely on my skin‘s ability to repair itself as you said. Thank you. ❤

[@celine7543]

Great talk , thank you for raising awareness about this topic , sending you so much love 💕😘

[@megm.1612]

Thank you, Liah, for being so real and practical with your brand and philosophy! As someone who has always struggled with rosacea and skin sensitivity I feel constantly left behind as I cannot try all of these trends and “miracle products” and have to stick with basic simple skincare. I feel like I am often left out of the equation and overwhelmed by pressure to use more “actives” etc that I know my skin can’t tolerate. The truth is my skin looks really good when I just use moisturizer, facewash, and sunscreen! Thank you for being the breath of fresh air!

[@sejalmhatre2114]

I just saw a short video where the influencer said that she applied sunscreen on her entire body every 2 hours! And she had dark skin. She has the melanin in her skin to protect her from the sun but she's convinced herself to apply sunscreen every 2 hours. Like this is just too much promotion of sunscreen going on everywhere.

[@alienpotatosquid7850]

this and so much more is why i love and trust both you and your brand. xx 🖤🌴

[@LiahYoo]

Thank you 🏝

[@marywebb9264]

My skincare consists of washing with an oil cleanser and putting on a homemade oil mixture! Bam. All I need!

[@brookie_cuqui]

Liah, you boss. I'm so glad you said QVC. I've been thinking this for awhile. Thank you for educating us from your side of the curtain. Hope you're getting that restorative time. Love you💕

[@LiahYoo]

Thank you ☺️

[@PC_GaMer_80]

I know for sure my skin appreciates fewer products on my face. I just do a simple cleanser, a cream at night, and an SPF + moisturizer throughout the day.

[@bittersweet_wintermelon...]

WOWW!!! This is SO MIND-BLOWING!!! :)

[@thelittlethingsbyeva]

in one way I think if it woudn't be such an accessive amount of new product pushed into our face every sec we'd still looking for the next best thing at least that's what I do always scrolling the new arrivals section just because I like to try new things but yes it is too much and I really hate when a brand trying to sell something on a ridicolous price with promised results that might never come. Thank you for the video 💛

[@thuyvuthu9634]

Thank you so much for your video. I feel like my brain has been cleansed filtering out all of the noises out there

[@AishaBibi]

Awesome vid so informative!

[@loriemoeggenberg8690]

Excellent info! Thank you 😊

[@kori2chan]

I find this very informative! Unfortunately beauty brands’ marketing are pretty good that consumers can’t help but get draw into this cycle of buying what they hear or see

[@LiahYoo]

That’s so true 😢

[@jj9501]

So true. That's why I don't watch skincare content anymore. Your skin looks incredible! Makes me want to buy everything you are using now 😂

[@userysl]

Skin lightening & bleaching is a really big epidemic in West Africa as well. Most people go to extreme lengths using illegal bleaching creams to achieve fair skin. It’s really unfortunate because many people in West Africa deny that the beauty standard is Eurocentric

[@guitargirl9714]

I was a bit of a “late bloomer” to the beauty community on KZbin, discovering it when I was in my early 40s. I went a little nuts at first, buying products. I mean… for context… “nuts” for me is probably not that bad compared to people that are really into this stuff. I think at the most I had 5 eyeshadow palettes, and that seemed ridiculous to me. I’ve scaled back to a real minimum of products. I’m still tempted here and there to buy stuff but remind myself that I already have something very similar (because most of the time I do - we tend to buy the same things over and over again). Also I don’t need a 10 step skin care routine. Just keep it simple and stick to the basics. Also…. With inflation and necessities becoming so expensive, I just can’t justify spending a lot of money on skin care and makeup. I don’t understand how the industry is still doing so well with inflation being what it is.

[@jamiehershon]

Same with me to some extent. From my teen years to maybe early 30s I have a small makeup collection (small for me was filling up 2 Caboodles lol). When I got to my mid 30s I started watching a lot more videos on KZbin and lived for the TJ Maxx and Marshall's haul videos. I was never someone who bought things at full price but I loved the idea of finding higher end products (anything not available at a drugstore for me is high end) and a reasonable price .I realized though how much crap I was actually buying. Seeing makeup tutorials and videos on "swatching all of colourpop's supershocked shadows" also got me to spend more money.

[@faiqa.amirart]

Real talk!!! Lol.. I've only started my skincare journey earlier this year and It took me few months to realize what was happening when I started to get more and more advertisement of beauty products.. thank God i was aware enough of what my skin needed that I could get past that trap lol..

[@x80WildCat08x]

Same, the amt of shit I bought until I realized it’s all bs. Now it’s just simple ingredients and not a 7 step. And I only noticed a difference once I went to my doctor and got a prescription.

[@jeanwangg]

i stopped buying into skincare / beauty products years ago. Stripped down to the basics and really - just gave up and couldn't keep up with the market/trends. I couldn't even finish something before something new came out - it can take me like 5-10 years to even hit empty on makeup so I couldn't understand how some people could have so much stuff in their collection if it took me that long to go through 1 item!

[@toxicrainbow86]

This pandemic has really helped me cut down, reset and rethink and I think I now know what i want. Just clear skin. I now stick to a brand I like. With make up, ive scaled down and using up what i do have now until ive used it up, and Ill rebuild with nicer skin friendlier brands.

[@mylittleldove]

"Less is better" -- reminder for myself 💚🌱🍃

[@marialinguist]

this is so important. I only stick to a basic skincare routine of cleansing, moisturizing and sunscreen. My skin never looks so good!

[@amallibeckham2726]

Dr Dray has been preaching this for years. Her honesty is why she is truly love and trusted.

[@jamiehershon]

This was a good video. Not going to lie though, I thought it would be focused a lot more on packaging and makeup. I see so many makeup lines from drugstore to department stores just making new packaging for eyeshadow palettes (for example) but using either identical or nearly identical eyeshadows in them to sell. I mean I get it...there's only so many shades of brown, purple, and blue that one can make but it's just so overly done that I really wonder why people continue to fall for it. Colourpop does it, Makeup Revolution does it, Pur does it, Dos of Colors does it, etc. I started to realize all the makeup companies coming out with products described as new (like you mentioned) that were just renamed. I saw this was BB creme and CC creme...they are tinted moisturizers but given a different name to make people think this is different and not something they already have. With hair there is nothing no one can say that can make me believe that a leave it conditioning spray is no different than a detangler or leave in treatment spray.

[@Reckoning2943]

I picked science over hype and I found a routine of active agents that does wonders for my skin. I may switch brand names every once in a while, but I never buy extra.

[@teresasunny]

Loving your recent videos!

[@a91170]

Thank you. Everyone should hear this

[@LiahYoo]

🙏🙏🙏

[@cocoapeach]

This video is very helpful. Thank you for doing what you do.

[@gabypatard5044]

Thank for this video, we don't speak anought about the cosmetic fast fashion, which can be very polluting and mostly useless like all fast fashion things. Just the part about fear against some ingredients is more complicated than "they create fear to sell more expensive". I live in France so we can compare both cosmetics regulations. In Europe, cosmetic regulation is way more protective toward consumers. It's very directive and leaves very little room to manufacturers by establishing a lot of restrictions, and USA is more litigious, letting freedom to demonstrate the safety of an ingredient, leading to some abuses. UE regulates everything on cosmetic. More than 2000 materials are regulated (only 11 for USA), marketing, labeling, nanomaterials etc. You even have to notifiate your cosmetic product to a centralized poison center (CPNP) if you want to sell it. There all always debate which conducte to regulate or not an ingredient, for example, Salicylic Acid and derivates are actually on discuss, to be considered CMR2 or not (cancerogenic, mutagenic and toxic to reproduction number 2, meaning suspected). Maybe USA got influence from UE consumers, because we ask for a lot of safety about chemicals, because it's the way we act. And ingredients manufacturers play this role too, always looking to improve their products !

[@christineforno2457]

Thanks Liah

[@ByKristyLin]

I agree about everything except for the idea that the potentiality of toxic formulations can be monolithically reduced to fear-mongering. Time always tells

[@zhisu2665]

The only make up I have extra of is powder because I've only found one store that has whitish translucent powder, all others have ended up still being too dark

[@SuperSilverJay]

The irony of this video is that I'm thinking how amazing your skin looks.

[@limitlesslizzie]

i have super sensitive skin and have come to learn that less is more. every time i branch out and try to use new skincare products, i get acne flareups. i guess this is economical in a sense 😂

[@Waleskaq1]

Thanks!

[@podpoe]

YES TO ALL OF THIS

[@lavayuki]

I had been buying whitening creams for years, being Asian where it’s all about being as fair as possible I used to be addicted to those products, whenever I was in Japan I used to buy tons of whitening stuff. Not that any of them worked, it is such a marketing coy

[@Tanni_stylez]

Yay , Liah!

[@whitneybrown4067]

This is Gonna b so Informative🔥🔥🔥👍n Happy Sunday😀….

[@LiahYoo]

Happy Sunday ❤

[@crystal2484]

I've a lot more despite not being a skincare influencer or CEO. I've seen people with more than me, it isn't about getting that skin that I desire because I have never been one to care about beauty. It is about the kick of buying and opening the parcels. A lot of products ended up on my body because there is so much more skin real estate on the body. I used to tell myself I am buying before the 8% import tax kicked in on 1 Jan 2023, I am waiting to see whether that will stop me. Good luck to me.

[@thefreshmaker001]

I have always used very expensive beauty products. Now I opt for a $5.99 CAD moisturizer and my skin has never looked better.

[@lunaria6537]

I only use face wash, toner, and SPF now, sometimes Epiduo because I breakout. I used to buy into serums and stuff but it really made no difference, I still aged. We will all age and we can't stop it. xD

[@Mnguyen92]

Yeah ive been buying more.. while i got a big stock😅. 2023 no more buying for sure .. Liah your skin thooo girl glowing!

[@LiahYoo]

Buying more intentionally for sure ❤

[@junkjournaldavao]

Brilliant content!!! 💪🙌👏

[@karabomabote4801]

You're bringing forward an important conversation Liah.

[@LiahYoo]

thanks Karabo!

[@reginageorgetownuni]

Most people only need face wash, moisturizer and sunscreen. Niacinamide, Vit c, retinoids aka vit B3, C, A, are better off being consumed in your diet on a long term basis. And reserve retinol, retinoic acid for grade 3 or cystic acne.

[@lidyacorry7965]

Amazing video. As usual.

[@LiahYoo]

Thank you❤

[@popalot9274]

Well spoken! However I have to question Krave beauty. I put some products from Krave beauty website in my cart and filled in email address and shipping address but did not complete my order as I questioned if I really needed the items. Shortly after I received an email prompting me to complete my order, saying “Don’t you know it’s not polite to leave me hanging like that?”. Is that not fueling consumerism?

[@LiahYoo]

Such a valid point! I’ll bring this to the team🙏

[@IceOpal]

I thought the same!

[@xDiananas]

Didn’t know her brand was Krave. Interesting hope she will change that and align with her warnings from this video

[@Ava-rb4cn]

All you need is retinol and spf and vit c to boost your spf but not necessary.

[@XLiYu]

What do you think of denatured alcohol in skincare products?

[@ashlynnkaplan680]

I eat up my food before I go shopping for more. Why would I just eat a tiny little bit of some thing and then go get more of it? It wasn’t until I started thinking this way that I stop shopping and actually started using what I have. I limit my exposure to product videos whether it be skin care, make up, or fashion. If I rotate through what I have to use it up and help me feel like I’m using something new when I get the urge to shop or use something else. I keep an active wish list of products that I am genuinely interested in, but I don’t buy them until I’ve run out of something in that category and actually need something more. Sometimes, I actually will lose interest in the thing on my wish list or I decide that what I am using already works really well for me and I just re-purchase.

[@RoseMaryIss4110]

Great presentation 💚🎍🌱

[@LiahYoo]

Thanks rosemary :)

[@cryoon_520]

if only this came out when I did my project on consumerism:')

[@DallasNatureLover]

This is great but I want to point out that using actives near the eyes can be problematic so I do use a retinal eye cream because it has a lower amount of retinal (compared to the one I use on the rest of my face) to avoid eye irritation. So if you want to use an active near the eyes it makes sense to use one made for the eye area.

[@p0nyslove]

I just write the same thing. I think saying just use your cream near your eyes is dangerous because you don't know if your cream has some high actives or something

[@-l485]

i wanted to write the same thing and saw your comment. Want to echo that. Am a non-believer in eye creams except retinol eyecreams because they don't irritate my eyes!

[@chael360]

Second to that ❤️

[@Leiaemaya]

You are a true sister

[@sserafimies]

tj holmes from the recent gma scandal popping up made me crack up 😭

[@lilikang2256]

Happy to use only 4 skincare products : cleanser,cream,suncream , acne treatment.

[@p0nyslove]

I'm pro eye cream, but not all eye creams. If you want just for hydration,use your daily moisturizer,if you want to bright the under eye, you might use and eye cream focus on that. If you use a vit c serum or retinol serum on your eyes well... It might be irritating

[@natasyafputri]

Also pro eye cream, because my dark undereyes 😅 and also cannot put retinoid meant for face under my eyes