LinkedIn Ads Audience Targeting Best Practices: Targeting Options, Tips, & Campaign Manager Tutorial

[@sarahmorgan4129]

Thank you! Watched it 3 times as I set up my campaign - very informative.

[@speedworksocial]

Glad to hear it :) Let us know if you have any questions!

[@DavisCarolina-j1d]

Thank you!

[@speedworksocial]

No problem Davis!

[@ppuciv]

Love it good stuff! 👍

[@abdullahtalaat-u1y]

great what if I need to create campaign awareness to increase the number of stakeholders as mass targeting biding is too high as my tail do you know why and if there is trick

[@LivingRoomTrader]

Do you think it could work for crowdfunding a movie on kickstarter? Can you target the movie industry and choose movie directors, producers, general movie lovers?

[@MaridolArbolado]

Hi, how can I target certain LinkedIn groups? Is it possible to target "groups" on LinkedIn? An example is "Amazon Sellers Group". I believe there is an "interest targeting" which includes the Members group. Can I type on the search function to target certain groups? If so, what are the maximum numbers? Thank you so much.

[@veraabanda6773]

Hello Sir, how will I set this up? Priority Audience: Employees, Prospective Employees, Communities, and Partners.

[@MindfulMarvels5802]

I honestly could not understand how to go about it hat you exolaining may be some more need to be explained in terms of steps involved from beginning

[@JK-li5xf]

Does wholesale business will works for LinkedIn ads? (I'm selling the women apparel)

[@speedworksocial]

LinkedIn Ads tend to work best for high price point B2B offers. LinkedIn Ads tend to charge higher CPCs, so you'll just need to have the ROI for it to make sense. If you're selling bulk packages of uniforms or high price point work clothes, those may work!

[@fj16564]

When I'm creating a Message Ads campaign, it shows this "The LinkedIn Audience Network is not currently available for the objective or ad format you selected. " any idea how to fix or what's the problem?

[@speedworksocial]

Hi Farah, Message Ads are sent as a message in the LinkedIn inbox on LI, so they are not available on the Audience Network. When you select Audience Network with image ads, for example, LI will display your ads on other 3rd party websites. So for Message Ads, those are only available on LinkedIn!

[@fj16564]

@@speedworksocial Thank you! 🙌🙌

[@ECO4Grant]

I want to target homeowners, how do I target them on LinkedIn?

[@anthonyblatner868]

LinkedIn usually isn't the best place to try to target homeowners. Facebook/Google tends to be a better place to do that. LinkedIn ads do not have a clear targeting option for 'homeowner' Instead, you could target real estate agents, home builders, or different businesses that work with homeowners, for a referral/partnership type of campaign.

[@ECO4Grant]

@@anthonyblatner868 Got it, thanks

[@H2dizzo]

Are these practices still valid as this video is 1year old

[@mounafarhaoui3512]

I don't know why I can really target sports associations, sports coaches... when I try to create my audience on LinkedIn, I really can't find them, I can't either find such attributes in center of interests ... Not like Facebook, is there a reason behind that ?

[@anthonyblatner868]

Yes you can! Currently, LinkedIn is in the process of changing industry list, so if you have the old version still, choose Industry = Sports and Job Title = Coaches. If you have the new industry list, select industry = Sports Teams and Clubs Associations may be less clear on how to target, but the best way to research is by going to a few associations LinkedIn Company Pages and finding out the industry they categorize themselves under. Hope that helps!

[@mounafarhaoui8155]

@@anthonyblatner868 thank you so much 😊 it’s very helpful ! I think I still have the old version

[@raj-dsa]

Just to verify is this still relevant in 2024?

[@anthonyblatner868]

Just double checked - but yea, it is still relevant now!

[@raj-dsa]

@@anthonyblatner868 thank you for confirming, very useful video btw, will come back often. Just curious how did you find out stats regarding audience sizes like the one related to 30K and 80K. I made the mistake of choosing an audience too small and found the prices to be too high.

[@raj-dsa]

@@anthonyblatner868 Thank you so much for confirming. Very information video, will come back often. Well thought out examples. Curious where did you get the stats about numbers like 30K for audience? Is there an official source or was it by experimenting?

[@anthonyblatner868]

No problem@@raj-dsa - that number is from my own testing. It's also for lead gen or conversion focused campaigns. Brand awareness / engagement campaign audiences can be a lot larger!