How to Improve Your LinkedIn Reach and Engagement

Is your LinkedIn content not seeing much traction? Wondering how to boost your reach and engagement? In this video, LinkedIn expert Mandy McEwen breaks down how to transform your content reach on LinkedIn. You’ll discover six unique post types that perform well on the platform, how often to use those posts, and tips to optimize each post type for the best engagement. You’ll also learn how to make the LinkedIn algorithm work for you instead of against you by understanding the 3 key factors that affect your content. Plus, you’ll find out which post type is Mandy’s secret to driving more business using LinkedIn and how it could help you.
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-- How to Get More LinkedIn Leads: An Organic Strategy That Works
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⏰ Timestamps
00:00 Intro
00:39 LinkedIn Poll Post Tips
01:46 PDF Carousel Post Tips
03:06 Text Only Post Tips
04:24 LinkedIn Video Tips
06:41 Personal Posts on LinkedIn
07:22 LinkedIn Algorithm Tips
#SocialMediaMarketing #LinkedInMarketing #LinkedIn
Visit Mandy’s Channel and LinkedIn Profile for More LinkedIn Marketing Tips
-- / modgirlmarketingllc
-- / mandymcewen

[@SocialMediaExaminer]

How to Get More LinkedIn Leads: An Organic Strategy That Works ▶️ kzbin.info/www/bejne/pYTccmtqdt15oas

[@MarketingHarry]

Polls work very well. Storytelling too. Carousels are probably my favourite format type. Great video for improving your LinkedIn performance.👌

[@ModgirlmarketingLLC]

Glad you enjoyed it!

[@LucasJamesTech]

Don't sleep on LinkedIn newsletters either, that's working super well too!

[@HonJazzz]

Thanks for sharing this! I’m looking to step up my game on LinkedIn and this was incredibly informative.

[@ModgirlmarketingLLC]

Welcome. Glad you enjoyed it

[@scholas_creative_space]

Thank you for this! The video recommendation popped up at the right time. You broke it down into very digestable pieces. I got alot of value from this. Thanks

[@ModgirlmarketingLLC]

So happy to hear you found it valuable.

[@careconsulting]

You know things. You communicate them well. We are grateful.

[@LetusleadYT]

This is a great video. Lot of similar videos offer pretty much same points however you did offer something more. Some of the points you have shared , I have personally seen in the past that it works. Keep up the good work.

[@aakashkapil6706]

Polls are underrated to do survey about a topic.

[@hibbashahid8493]

Thanks for the video! I'd like to add that commenting can also play a major role in engaging with your network. Ive been commenting on LinkedIn and it has been a game changer

[@sarahtobey6217]

I never leave comments on youtube but your video was so helpful. Thank you!

[@SiheneTVOfficial]

Thank you so much for this! Honestly posting on linked feels so different and a little intimidating for me. Watching this helped me see it’s not all that bad lol. I’m excited to apply this advice 🙌🏾🙌🏾

[@ModgirlmarketingLLC]

Glad to hear it :)

[@lashellemarlow]

Such a brilliant tutorial. Right on time!

[@ModgirlmarketingLLC]

Glad to hear it!

[@Romanacci]

This was a rock n roll video -- Awesome, thanks for the tips.

[@hrishikeshnikam7637]

Thanks for sharing the piece of advice. Looking forward to take those tips and put into action.

[@thehyeinyoon]

This is the most valuable video I've ever seen! Thanks for the tips and strategy!

[@NetabideCreations]

Thank you so much... The content of the video was insightful to me.

[@KevinStClair-ln5ir]

This was very eye-opening. I could listen to her for hours.

[@SocialMediaExaminer]

Mandy is great! Here's the link to more LinkedIn help here on our KZbin channel: kzbin.info/www/bejne/fmTEqpiLaq6BrZo -Jason

[@ChrisProutyVideos]

Great content. Customer stories and talking about transformation are my favorite types of content..

[@ModgirlmarketingLLC]

I agree Christopher!

[@mally_]

Great vid. Thank you!

[@niladriye6155]

Nicely analysed, greater insights

[@JewelRana-ql6ie]

Most helpful ideas.thanks

[@evelynbourne2500]

Wow! So many juicy tips. I’m going to try the PDF carousel 👍🏽✌🏽

[@JanaWaechter]

This is perfect, thanks a lot! Now just have to apply it

[@ugne_za]

This has been very helpfull for me! Thanks ;)

[@anmolkainat2707]

Really helpful.....thanks for sharing

[@FlowNinja]

A very informative video. Thank you

[@stevehardy7584]

Thanks for this. Very informative. Just browsing, but this actually gives me the shove to expand from FB advertising to LinkedIn

[@ModgirlmarketingLLC]

Awesome, Steve. So happy to hear that.

[@ryancerickson8645]

Great video Mandy.

[@TheCaboCorExperience]

For sure! - I still see quite the engagement when I post a poll up, especially when I post them in certain group pages.

[@ModgirlmarketingLLC]

Yes, polls are great for engagement

[@WillGoesMeta]

Fantastic, thanks for sharing!

[@santoshrao721]

very nice and useful content for many of us !!

[@bibhishangorule2427]

Excellent, this is very helpful.

[@bobd7777777]

Excellent tips. On the PDF carousels are page breaks what separates the posting page? What if your content goes long?

[@SameerKumar-np1ti]

That's a video I was looking for tank you very much ❤❤

[@ModgirlmarketingLLC]

Great to hear it Sameer!

[@alexatherton6407]

Lifesaver - what a great video! Treasure trove.

[@LearnGermanwithKathrin]

Very helpful video, thank you for sharing it. I love the idea about stories.

[@belle8677]

Hi, I'm a Brazilian and your video's very important for me, because don't have a lot of video about LinkedIn platform how to use on my country, so yeah, thanks for everything. Now, I'm your new subscribed.

[@bigunhettiarachchi853]

Highly valuable content

[@RamzanRajani]

Excellent Share

[@mashyatzehra8410]

Love the ideas💗

[@JacobSotiris]

I love video and carousels when posting. I find engagement is higher than other types, and I'll use polls for market research.

[@ModgirlmarketingLLC]

Same!

[@larrypitman2760]

VERY USEFUL

[@hotspotpromo03]

Great Video! It's been difficult to get viewers on my LinkedIn, but you explained everything perfectly. Thank you! Continued success and prosperity.

[@ModgirlmarketingLLC]

Glad you found it helpful

[@discipleprojectoutreach]

Great video! I took notes :)

[@ModgirlmarketingLLC]

Awesome, glad to hear it Paul!

[@aliazahrarizvi1672]

I really really hope this helps...bucz this felt like a nice story session for me

[@NewPeruvianReacts]

Love this content

[@taylorshippingsolutions2704]

Hi @Social Media Examiner, could you please share in which program you edited and made this video? Thanks a lot

[@Drewxy22]

Thank you so much for sharing! I was so shot, I am one just posted a text message on LinkedIn for crickets! 🤦🏽‍♂️ I will give this a shot

[@ankitkhanna522]

Amazing tips - thanks.. Your video editing is tremendous..may I know which app(s) been used to create edit this KZbin video.

[@jakefrosher]

Great video

[@muskduh]

Thanks for the video! =)

[@danielg3752]

hi, which video editor are you using? thank you

[@krishnarajpalghat4473]

Will surely try the tricks maam

[@ModgirlmarketingLLC]

Awesome. Let me know how they work for you!

[@MichaelWilliams-lo3ix]

Awesome

[@RaxLakhani]

Thanks for sharing all of these amazing tips - I'll definitely be making use of them all! The PDF carousel recommendation was particularly interesting and isn't something that I've seen being used in a creative way in my LinkedIn feed. Usually, I just see existing PDF documents being lazily uploaded within a post, in a format that doesn't really work well when they're read on mobile devices. So your advice on creating bespoke PDF content using large text and step-by-step swipe breadcrumbs is genius. So, regarding carousels... LinkedIn, like Twitter, also allows people to post image carousels which adapt in format depending on which device people are accessing the content from... So what are the benefits of using a PDF doc instead of a regular image file carousel? Does LinkedIn have the ability to scan text within a PDF carousel and include the post in search results? Thanks again for the great suggestions. Keep 'em coming!

[@RaxLakhani]

Sorry... Another question... You recommend focusing on Posts rather than longer form Articles. I like the formatting options that Articles offer users (header image, bold/italic text formatting, embedded objects like Tweets or KZbin videos, quoted text, hyperlinks, subheading styles, etc. Visually, LinkedIn Articles look more appealing when creating longform blog content. So my question is... Does LinkedIn index Articles differently to Posts when people use the search feature? Also, my understanding was that Articles posted can be linked to outside of LinkedIn and easily embedded on websites. Is that still the case? Again, sorry for the long comments that I've been posting here... You've got me thinking about things in a very different (but Good) way!

[@ModgirlmarketingLLC]

Hi Rax, glad you found this helpful. Regarding your ? - LinkedIn requires you to upload a PDF in order to make it a carousel. If you upload images it will just look like a normal image upload - not a document /carousel upload.

[@RaxLakhani]

@@ModgirlmarketingLLC brilliant response! Thanks

[@rofiqulislam7544]

Good video 💗

[@naiomi_njp]

OMG this the best intro ever 😂😂😂😂😂👋🏾 I really feel sometimes that I post contents on LinkedIn for 🦗 🦗🦗🦗 😂😂😂💔

[@sararembert8649]

What about posting the blog in LinkedIn and then repurposing them into posts. Example. Create a theme for the week. Post text based posts then at the end of the week post the whole article?

[@professionalliability]

Greta Post. How Did You add the your opinion and drop down at timetable 1:10.

[@Ibrahimadedeji121]

What about reposting, can I repost any time, does it count as post?

[@ricolobo1774]

I got on LinkedIn to find work & make connections, so I'm not a marketer or person selling a good or service, but I still want engagement & connections. My posts are getting impressions but no engagement. I used hashtags & I even joined a specific group for something I'm interested in...but still zero engagement.

[@StoryBeatMusic]

Nice

[@carterfitzgerald1499]

What if I'm wanting post a blog post from someone else? I could link it but I know that LinkedIn wants users to stay on their platform. How do I get around this?

[@ModgirlmarketingLLC]

You would then want to put the link to the blog post in the comments. So you can post a quick blurb/summary about the post and then the call to action at the end can say something like, "Check out the full blog post by clicking the link in the comments"

[@paulnagle7017]

Trying to follow your instructions on posting, we put the link in a comment, but I can't figure out how to pin the comment so it stays at the top of the comments. LinkedIn instructions say there should be a more function in the top right corner of my author's comment but the ellipses there only gives options to Edit Delete

[@denisthad]

How to embed link in a carousal post ?

[@MrThomasCrown]

Really? So you told us about text posts, videos and polls. Wow. That is something I didn’t know. Amazing…

[@SocialMediaExaminer]

Glad you found some new things in this video! LinkedIn has been making some new strides lately. Also, check out this article for some of the latest updates that they've been rolling out even more recently (including templates and stickers): www.socialmediaexaminer.com/how-to-improve-your-linkedin-post-engagement/ -Jason

[@MrThomasCrown]

@@SocialMediaExaminer here should be a tablet that says 'sarcasm'

[@SocialMediaExaminer]

@@MrThomasCrown Oh, okay...well, thanks for stopping by. Here's hoping you have a great week. -Jason

[@saikat-italiagrp1824]

Very valuable info. LinkedIn will be best platform in social network because of its versatility

[@ModgirlmarketingLLC]

Awesome, glad you found it valuable!

[@MichaelWilliams-lo3ix]

Awesome

[@ModgirlmarketingLLC]

Glad you liked it Michael!