Liz Beecroft is the Social Worker Changing Stigmas in Streetwear

The Brooklyn based psychotherapist, is a licensed master social worker currently focusing in foster care who was recently chosen for Nike’s “NYC By You” sneaker design contest. With a stylish Instagram that integrates fashion, footwear and mental health awareness, Liz is trying to break stigmas and create transparent dialogue for today’s youth.
With an undergrad degree from Susquehanna University and a masters from NYU, Liz’s work ranges from full time therapy and college counsel to working at crisis centers. She credits her love of sneakers to having played basketball her entire life, a sport that helped her find common ground with her students. Utilizing Instagram as her creative outlet outside of work, Liz began building a presence, which soon caused her to become “consumed in comparing [herself] to other influencer.” Through the help of a therapist she was able to see that she could fuse her love of streetwear and mental health together on her social platform.
After an opportunity came about through Cultivator and Nike By You, Liz was chosen amongst 27 others to design a shoe, market it and have it up for sale for two weeks. Given the Nike Air Max 270 React silhouette, she created a green base (the color of mental health awareness), stylized with a wavy swoosh to signify healing’s nonlinear path alongside vintage Nike-inspired ads and a launch party at Kinfolk to advertise her “In My Feels” shoe. Rather than taking the profit, Liz decided to donate all proceeds of her collaboration to the American Foundation for Suicide Prevention.
Currently, Liz is studying for her licensed clinical social exam and hopes to work for the NBA as a mental health professional. When she’s not busy advocating for mental health, you can find her playing basketball for Hoop York City. She advises us that it’s crucial people today find outlets to express their emotions and that at the end of the day it’s okay to talk about your feelings.
If you need help with emotions that you’re dealing with or need people to talk to, Liz recommends this: mywellbeing.com/, / by.idlehours , or the afsp.org/. Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at [e-mail], and he may answer your question on a future episode.
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