LL Cool J took FUBU to the next level in a GAP commercial | Ep. 48 | CLUB SHAY SHAY

Daymond John talks with Shannon Sharpe on the Club Shay Shay podcast to discuss how he got connected to Hip-Hop, LL Cool J and videographer Hype Williams.
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Club Shay Shay is a weekly podcast hosted by Shannon Sharpe - 3x Super Bowl champion, member of the Pro Football Hall of Fame and co-host of Undisputed on FS1. Each week Shannon will sit down with athletes, celebrities and influencers to break down, analyze and discuss the latest headlines in sports, pop culture and everything in-between. Get on the VIP list at Club Shay Shay NOW and never miss an episode!
LL Cool J took FUBU to the next level in a GAP commercial | Ep. 48 | CLUB SHAY SHAY
• LL Cool J took FUBU to...
Club Shay Shay
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[@ClubShayShay]

Listen to episode 48 of the Club Shay Shay podcast with Daymond John here: sprtspod.fox/Ep.48

[@Milosan1986]

I remember this commercial, I was always confused as to why LL was wearing a FUBU hat and saying "for us by us". I thought it was a collab turns out he pulled pro gamer move.

[@JustTheFacts317]

LL is a living legend. One of the Goats. His contributions to the culture is very significant

[@KingKobra49]

Hey, I know it may seem hard , you might not be where you want to be…but I want you to stay focused,fall in love with the process, stay 10 toes down, keep your head up 🤴🏽👸🏽 . Your hard work WILL pay off 💰💗

[@alanbrown3172]

How else are our toes supposed to be on the ground. Idk too many niggas that can fly

[@alexmachado3622]

Thanks 🙏. Just stopped smoking and 3 days strong. If there’s one thing that motivated me it was success and my family.

[@rayornothing3140]

Thank you.

[@darrylwilliams6627]

💪🏿

[@neyb4448]

🙌🏾 Thank you! 🙌🏾

[@earnestwilliams4850]

For us by us on the low was LEGENDARY!

[@anthony-qc6yz]

LL is the legend. He just made FUBU popular. No more, no less.

[@leetraviusmckay2919]

LL changed the game

[@kc7131]

This was such a Huge moment for Business and the Culture@ the same time. I still watch the commercial to this day and love getting more and more context about it.

[@duwayneengram9483]

Speak your goals into the universe.

[@asappics]

I thought this said "Sneak your goals into the universe" at first! 😂😂 That works too, apparently 👍🏾✨️✨️

[@harleminthebuildn9234]

WOW!!!!😱😱😱😱 L.L. COOL J IS A TOP TRENDSETTER. HE CHANGED A LOT OF LIVES FOREVER

[@dionguthrie4021]

They need to bring FUBU back

[@thewatcher58]

Fubu is in Walmart and forever 21

[@jeffrey7737]

They did

[@fairplayterrific147]

😄 FUBU Never Went Anywhere! People Weren't Copping From Payless & Walmart For Shoes That's All....

[@BmoreAkuma]

It never left

[@flygirlapproved3617]

They are bringing in back. Their Re-Launching during Atlanta Fashion Week

[@OnyoMeji]

Man...he was friends with all these top guys....wow fantastic....👏🏾👏🏾👏🏾

[@davidedwards4088]

In 1998 I was walking in a Macy's ( downtown Sacramento) they had some pretty bland shirts. Then I come across this royal blue turtleneck shirt with golden letters " FUBU" on the collar 😳I didn't know what it meant and I didn't care, give me that! The next day someone walk up to me and said " dope, for us by us" I just wanted to say thank you for your perseverance and hard work.

[@jgbowie86]

That was a game changer!!

[@CodeRed1991]

" Queens run you n words, ask Russell Simons. " - Nas (Ether)

[@718World]

So.... belly was low key based on a true story? Learned something new today

[@MrMikelew2929]

I swear. I need to know who it was about. Bout to do some googles lol

[@deegee7521]

I still think phatty girl of the fubu album is dope til this day

[@russellchung3119]

LL and Shannon need to sit in a room together. Imagine the metaphors they would be spilling and how funny it would be. That could be a whole album

[@jasone3962]

So basically I'll have Cool J made that commercial popular and made money for both Gap and FUBU LOL

[@yorkie1792]

2:16 Didn't know Belly was about Daymond John, Irv Gotti, Hype Williams, and Alfred. Buns 'Alfred' in that movie, just came back from serving a 26 year sentence. That's crazy

[@deesee2051]

Shannon asks to many questions at one time geesh 😂😂😂

[@michaelweaver7500]

How you facilitate. It's hard to get folks to talk

[@stevengrvp]

For Us By Us On the low

[@Trueblue2053]

I really want to hear ll’s take on what happened at the gap meeting…. As I recalled ll was trashing the fubu gear repeatedly but fubu was relentless til ll star wearing the clothes….not only rappers we’re wearing how about the wayans brothers they wore every hot gear.Mecca, fubu, all of it on prime tv

[@austinshane26]

luck and timing.. combined with preparation equal success. hey did u kids hear what he said about his drug dealer friend? he Just now came home and that dude's like 60 lol get this good knowledge from these successful gentlemen here !!

[@chriscole6460]

That’s an amazing story

[@darinheight6293]

Glad to see this guy have great success.

[@alifrombenhill3374]

GAP had no idea. Lmao. Their staff didn't understand lyrics or know what FB was. Lol. A staff today might have caught it cause the white kids came up on rap.

[@luisantonio9536]

Timberland👊🏼Gear 4 life🔥✊🏼☝🏼✍️

[@The.CyphLLC]

My expert opinion podcast sent me here

[@GregSkinner]

i ain’t even kno about fubu til i saw LL on his show

[@dujuangreen5419]

Great story!

[@leviyouler3362]

I remember getting mad at the manager cause Gap didn't have Fubu there hahahahaha

[@Kenxion]

You need to person Facebook logo for taking your fb logo brand that is another reason why we so addicted to Facebook because of fubu logo and the love for what the logo means and attracts to us in like Ness.

[@asappics]

Lack of diversity...there's a big gap right there 😂😂😂

[@monopolimanufacturing]

pro move🔥

[@kingofthanorth]

😂🤣😂🤣

[@anthony-qc6yz]

LL took FUBU to the ONLY level it went to!

[@N.a.j.i.]

WHAT'S F'N WITH "the gap being soooooo f'n white" THEY DIDN'T KNO???

[@deathstroke334]

2:35 - who is the drug dealer that came home after 26 years that he's referring to?

[@Aaron-e5d]

That was under handed. They didn't disrespect nothing, it looks worse on their part simply saying we used them. That's not how business is done. Then trying to virtue signal by saying they weren't diverse enough, essentially trying to make LL and FUBU's deception GAP's fault.🙄 Pathetic, but hey, they all wound up making money in the end, so all's well that ends well right?

[@coolbreeze9613]

There was no partnership. They screwed LL over.

[@jlove1945]

Who gap or fubu

[@AseAseAse33]

No ll said on Oprah everybody got paid and he still is a partner with gap look it up.

[@icemouf7480]

🤔no body liked hip hop or of color...in FUBU!?!..🤔🤔🤔

[@whiskeyweps6363]

You need to go back and listen. He did not say that. He said that about GAP, not FUBU.

[@icemouf7480]

@@whiskeyweps6363 ok

[@icemouf7480]

@@whiskeyweps6363 I just did,your right,GAP spent. 30 mill to do a FUBU commercial the rest is history

[@StevenEvens7125]

I'm sorry Unc but come on now big bruh. Stop this lol. FUBU has been trash since it's inception! If you got caught rockin fubu anything you were fixin'na be roasted. Flames my guy. Idk maybe in Georgia or Denver there was a wave or whatever but over here out east bro _no sir._ FUBU was fa'like Haitian cab drivers and wiggas 😂😂😂 There's plenty of other ish to chop it up about we don't have to rewrite history lol

[@zjones3853]

It was in style down south

[@illuminatedtone7800]

This is true, the only people who wore fubu was foreigners. Ll cool j really helped them a lot

[@StevenEvens7125]

@@zjones3853 where lol!? I need specifics gotdam because I'm not believing it

[@305117]

FUBU was poppin in its first few years but then became pretty played out

[@ramonbutler2889]

I'm from Jersey, I never liked Fubu, but understood the significance & respected the hustle 💯